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I just finished writing some newsletters for my Blog Traffic Tips ezine. In them I mentioned the concept of preeminence, which is a business technique I learnt initially from Jay Abraham.

Here is how I described preeminence in my newsletter:

Preeminence is the perception that a person is the best or one of the best authoritative sources on a specific topic. You don’t necessarily have to be the best, but people need to perceive you as the best.

Source: www.BlogTrafficKing.com

Back in July 2006 I was a pretty big fan of a guy named Mike Filsaime. I had recently purchased his product Butterfly Marketing and I was devouring his information and feeling really inspired about the possibilities. I loved his viral marketing techniques and couldn’t wait to make use of the software.

I received an email from Mike talking about his mentor - his business coach - a guy by the name of Rich Schefren who I had never heard of before. Now I know many of the top Internet marketing “gurus” by at least their name, if not their work as well, and Rich was not on my radar.

Mike was recommending I download a copy of something called the Internet Business Manifesto, which I did. I read through the manifesto and found my self nodding in agreement as Rich subsequently described my current situation working online and also the situation I’d like to be in - working a lot less, earning a lot more with a business that runs without my direct involvement.

Rich later released two more critical books, The Missing Chapter and The Final Chapter, which completed his Internet business trilogy. They are still some of the best free books you will find on the subject of online business strategy. If you have not read them already and you currently own an Internet business, I strongly recommend you set aside a few hours to devour these books. They are free.

You can download the Manifesto trilogy here:

www.StrategicProfits.com/manifesto/

I also wrote a few blog articles about the books, one on the manifesto and missing chapter and one on the final chapter.

Rich Establishes Preeminence

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