Why Writing A Bad Review Is Sometimes A Good Idea
You probably saw and read my review of Blogging to the Bank 3.0 by Rob Benwell from just over a week ago. That post sparked quite a bit of discussion, with 106 comments so far as I type this.
Many of the comments were the usual, asking questions about the product or thanking me for the article, but there were also a few strongly worded criticisms of the book and the author, as well as some positive words about the book from Rob’s supporters and replies from the man himself.
I’ve been writing product reviews to this blog for a long time. In fact the very first ever attempt to make money from Entrepreneurs-Journey was selling an affiliate product back in 2005 with a review post that unfortunately didn’t do to well, although this blog didn’t really have a huge audience back then.
Over the years I’ve made thousands of dollars thanks to product reviews on this blog, with some help from my email newsletter to send traffic to the reviews. I’ve refined and expanded my review writing formula but one thing has always been clear to me – a review that is purely positive is not as effective as a review that points out good and bad points.
Most Internet Marketing Reviews Are Sales Pitches
Blogging To The Bank 3.0 Review – Is It Worth Buying?
A Million Dollars From Blogging Or Just Another E-Book With Big Claims?
This is the third installment of Rob Benwell’s Blogging To The Bank book, which teaches his method for making money with blogs.
More details about the book are here -
What’s compelling about Rob’s story is that he’s made over a million dollars using blogs and there’s very, very few people who can claim this. His book has massive appeal just because we all want to find out exactly what he does different – what’s his secret?
I reviewed Rob’s second version this book back in August of 2007, where one thing was quite clear – Rob uses blogs in a much different way to make money online to how I use blogs. You can read my original review by clicking here – Blogging To The Bank 2.0 Review.
Niche Marketing
The strategy Rob applies is about leveraging multiple blogs in multiple niches to make a lot of money. This is not about becoming a dominant player – an expert – in one niche subject area that you are passionate about, which is more the “Blog Mastermind school of blogging”.
Although the overall strategy might be quite different between what I teach and do and what Rob does, if you break things down, the fundamentals remain the same.
Rob’s system for profitable blogging still relies on the same principles to make it work, which are -
