How To Write Review Blog Posts That Make Money
This is a guest post from Robb Sutton, a Blog Mastermind graduate student who blogs at Mountain Biking by 198, which has brought in over $70,000 in review product in its first year. Robb’s just released a new report called Ramped Reviews, which will teach you how to get thousands of dollars worth of free review products thanks to your blog.
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If you build a good blog eventually you will enjoy the opportunity to review products and services that can generate revenue through direct sales or affiliate promotions. The trick to make this profitable without scaring away your readers, is to write a comprehensive, honest review that still converts casual readers into consumers, who take an action that returns revenue for you.
Advertising vs. Reviews
Before we jump into how to write a review that sells, I believe it is important to spell out the difference between conventional advertising and a review. Both of these mediums are forms of media exposure that have the goal of convincing a person to perform an action, but at their core… they are very different.
- Conventional Advertising – Advertising is often just a quick pitch that keeps that specific brand name in your mind long enough for you to perform an action (typically a purchase). The advertisement is prepared by a marketing firm or the company producing the product and it features only the aspects the company wants to portray. Advertisements are often thrown through multiple sessions of market research and are heavily geared towards the psychology of the target audience.
- Reviews – When done correctly, reviews are a comprehensive look at the good and bad of a product or service as it relates to its target audience. A reviewer is not connected to the host company to prevent bias in the reviewing process.
How To Write a Review That Sells
The ultimate challenge for a blog review writer is producing a review that is honest, but still converts. When done correctly, you can maintain your credibility as a review writer and still generate revenue on your blog.
Here are some tips to help you draft up your next successful product review.
Podcast: Robb Sutton Reveals How He Secured $10,000 Of Free Review Product Thanks To His Blog
Press play to begin streaming the audio or right click the text link and choose save as or save link.
Download the MP3 [ 25 Minutes - 11 MB]
Robb Sutton is the owner of Mountain Biking by 198, a blog devoted to mountain biking, a subject that Robb is passionate about.
Robb is a member of Blog Mastermind and also runs a personal blog at RobbSutton.com. He came to my attention after he revealed how he was able to score over $10,000 worth of free biking products for review on his blog. His blog is growing well and while I tend to focus on the direct monetization aspect of blogging, there’s a perk that isn’t talked about too much when it comes to blogging – how much free stuff you can get – and Robb is definitely enjoying this benefit.
It’s usually easier to get free products for review from companies rather than convince them to spend money sponsoring your blog, so this is an especially good tactic to get a reward for your hard work when your blog isn’t super big yet. Assuming the companies can see the benefit that your blog can potentially deliver, working a proactive approach to secure free goods is a good strategy, and certainly something Robb has done extremely well.
Robb’s also become an excellent review writer, which as you will hear in this interview is a powerful technique for affiliate marketing on blogs, something I’ve been doing for a long time and making very good money with.
Show Notes
- Robb explains how he got into blogging and his topic of mountain biking
- We learn how Robb is able to secure so much free stuff
- Robb breaks down his approach strategy to proactively seek free goods for review on his blog
- We learn how Robb was able to initially build traffic to his mountain bike blog, including three specific techniques that have worked really well for him
- Robb offers some feedback on how helpful participating in the Blog Mastermind course was for his blogging
Click Here to Download the MP3 [ 25 Minutes - 11 MB]
