Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

The recent series of articles I wrote on blogging as a business model sparked a few queries about how I have gone about outsourcing the writing of my blogs. In the article I talked about how it is important to move away from being solely responsible for content output, otherwise you limit your potential for growth and are effectively self employed.

SmallBusinessBranding.com Case Study

Over a year ago I purchased the blog SmallBusinessBranding.com (SBB) from Michael Pollock. When I first took over ownership of the blog I began writing the content myself, doubling my writing commitments since I was also writing to this blog, Entrepreneurs-Journey (EJ), at the same time.

I had a lot of difficulty writing to two blogs. Each time I wrote an article for SBB, I realized it was appropriate for EJ as well. I went from writing one blog 100% of the time to dividing my output across two blogs, and I knew from experience running two businesses at once would end in weakening both sites (see my business timeline for the story of the English School I was running [badly] as a second business). I decided to come up with a solution to keep SBB running without me as the author, since I wanted to devote all my writing output to EJ.

After asking for suggestions in my forums and brainstorming, I decided to bring on one or two bloggers to write for SBB. My initial plan was to advertise for the bloggers and test them for a month. If they proved dedicated I would offer them revenue share of income generated by SBB – I was thinking something along the lines of 50%. I was going to do some number crunching first to work out how many posts were done vs how much they would get paid, but this situation never eventuated.

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Over at the Small Business Branding blog one of the resident writers, Robert Kingston, has flown from Brisbane Australia to Orlando Florida to do coverage of the Mplanet 2006 event.

Robert was given the opportunity thanks to a relationship he fostered with one of the organizers of the event which came about after blogging about a competition they were running for VISA. Thanks to his blogging Robert was invited to attend the event for free with a press pass to do coverage on Small Business Branding. This creates a win-win situation as the Mplanet organizers get some great coverage over the blogosphere (other bloggers were offered similar invitations) and the bloggers get to attend the event for free.

Robert’s coverage began with his first post – SBB Invited To Cover Mplanet 2006! and just today he has put up the first lot of photos – Mplanet 2006 Kicks Off!. More posts will be going up over the next few days as Robert attends the event and blogs on a daily basis.

I for one can’t wait to see more photos