Jan 21 2008

Will Feedburner Feed Counts Include AWeber Email Subscribers?

Andy Beard reported on his blog that AWeber will begin to report email subscriber numbers to Feedburner.

This triggered a line of thought in me that I hadn’t considered before. Let me tell you why…

AWeber Email MarketingI’ve been an AWeber user for ages now and it’s been my RSS-to-email service of choice for forever too. I never used any other RSS-to-email service and it’s been clear to me for a long time that a real email list service is the way to handle anything that has to do with email marketing – it’s a “well duh” situation in my mind.

Why people would use a service that doesn’t focus on deliverability to deliver their RSS-to-email function is beyond me, so yes, I recommend AWeber to you too. You can read my full AWeber review for more about why it is a must-have tool.

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Dec 31 2007

You Can Make $20,000 A Month Online – 2007 Year In Review Part 3

This is the third and final installment of my year 2007 round-up report. You should read part one and two first, before reading this. Here are links to the previous articles -

Forming A Routine

I moved from my dad’s place into my own place in July and in August I began settling in, slowly buying furniture and household items. It’s amazing how many things you have to do when you first move into an empty house. Ikea certainly benefited from my money during this time as I stocked up on stuff.

My working life became quite routine and although initially I had trouble keeping up with all the new tasks, I eventually found a balance.

Yaro working hard
This is what I do most days when working at home

Each week I had to produce one lesson for the students and I would usually create one additional piece of multi-media, like a video case study, or an audio interview. In between this, I would man the helpdesk, write blog articles and prepare little mini-promotions, one of which I did with Darren Rowse of Problogger and another with Anita Campbell of SmallBizTrends and one with Jason Katzenback of Portalfeeder.

Rob Kingston took over the helpdesk and Fran Kerr started assisting with other Blog Mastermind tasks, like adding materials to the members area. This freed up some time and meant I could focus my energy on producing the best content for my blog and Blog Mastermind. It felt good to practice what I preach about working less by outsourcing, focusing your energies on your core skills and of course, increasing your income at the same time.

Breaking $10,000/month in Blog Income

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Jul 1 2007

Will Blog Marketing Replace Email Marketing?

I’m in a unique position compared to most Internet marketers who have recently completed product launches. I was possibly one of the first to do a “Product Launch Formula” style launch with the advantage of an established blog, with an RSS readership as large as my email list. Most well known Internet Marketers have blogs, but they are not in the same position as Entrepreneurs-Journey – usually their email list is their main marketing tool. My blog is almost a business in itself, while for other marketers their blog is just another marketing tool, and one they don’t devote much time too (although that’s changing, John Reese is blogging frequently lately, as just one example).

Most “traditional” Internet marketing product launches use a blog, but they are usually created just for the launch process and serve as a proofing tool, focusing on the power of user comments to demonstrate social proof. Once the launch is complete the blog is often abandoned, or at least never becomes a force in the blogosphere. There may still be readers, but the blog is far from a destination point online.

My blog has been around for two and half years. I used it as a social proofing tool and as “proof of concept” for the launch of Blog Mastermind. You can’t exactly expect people to sign up to a mentoring program unless you have actually done what you are teaching people how to do, so I had to have a blog that makes good money in order to be a credible professional blogging trainer. There’s a good point for all would-be coaches and mentors out there – it helps if you have done what you are planning on helping people to do.

What was unique about my recent experience launching Blog Mastermind is that my RSS readership was as large as my email list. I had roughly 4,000 RSS readers when I entered pre-launch mode about two months ago, and my email list at the time was just over 4,000 as well. After releasing the Blog Profits Blueprint I have closer to 8,000 readers on my email list now, so it did surpass my RSS readership, but still makes for an interesting observation to compare the differences between marketing through a blog (primarily RSS since most of my audience access is through RSS) and through an email list, the tried and tested communication tool for marketing online.

Powerful List Building

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