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What Is Social Proof And Why Your Business Can Live Or Die By It

By 41 Comments July 3, 2012

When everyone looks up at the sky, do you do the same?

If no one is buying a certain flavour of ice cream, do you stay clear of it too?

If your friends all wear a certain brand of clothing do you desire to do the same, or the opposite?

The force that influences you every day when it … Read the rest of this entry »

Internet Marketing Techniques You Think Are Great But Actually Suck

By 44 Comments November 2, 2011

Most of the marketers I see online make me shake my head in disbelief. I can’t believe that some of the biggest and brightest names in the internet marketing industry can be so naïve when it comes to marketing tactics in the twenty-first century.

Marketing – much like the internet itself – is always changing. You can’t take a … Read the rest of this entry »