Is Shiny Object Syndrome Blinding You From Building A Sustainable Business?

A business built on flimsy foundations will soon crumble.

How do you know if that is your business?

Here are some clues. If your business is built on tactics and not strategies, the newest “push button” software, a “loophole” to exploit Google or Facebook or any dodgy marketing tactic that misleads people, AKA, a shiny object.

The Internet

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How To Segment Your Subscribers When You Run A Blog Business

I was reading Dee’s recent article in his customer segmentation series where he talked about how to segment your blog readers.

One of his main premises was the difference between a person who leaves a comment, or many comments and those who don’t. I agree with Dee that these are possible options for segmenting your blog readership, but… Read the rest of this entry »

The Ultimate Guide To Customer Segmentation Part 1: What Are The Fundamentals And What Can You Expect To Gain?

Hi, I’m Dee Kumar and I’m a new contributor here on Entrepreneurs-Journey.com.

In my first mini series I’m going to teach you the fundamentals of customer segmentation and how to use it correctly to increase your profits within a very short time. This will help provide the answer to some of marketing’s most asked questions including the infamous ‘How oftenRead the rest of this entry »

Get More Buyers Review – How To Pack Your Email List With Buyers

I met Ilana Wechsler at a recent event in Sydney, where although still a relative newbie, she clearly demonstrated her passion for Internet marketing. I asked if she was interested in reviewing a course I had been given access to, which teaches people how to get more buyers on to your email list. Ilana jumped at the chance to learnRead the rest of this entry »

Strategies And Tactics: Do You Know Why You Are Doing What You Do?

Inside the Blog Profits Blueprint I talk about a key distinction, the difference between strategies and tactics when it comes to online marketing and building a blog-based business.

Here’s a relevant quote from the Blueprint:

Strategies are in place to educate your mind about why things happen. Strategy helps you understand outcomes and helps predict future outcomes as

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How To Launch A Membership Site – Part 2: Communication Channels

Read previous articles in this series:

Preeminence is the key ingredient necessary for success with a membership site (or any business), but without means to communicate your message you will find it impossible to create an awareness of your expertise and convince people of the benefits… Read the rest of this entry »

How To Set-Up Your Sales Funnel

In the final chapter of this series on the Sales Funnel we look at how you can begin the process of setting up your own sales funnel based business, in particular an Internet business. I will illustrate using an example of the sales funnel I am currently developing for my own blogging information business.

If you haven’t read the first… Read the rest of this entry »

The Sales Funnel Part 3: Back End Profits

Now we head into the meaty section of the Sales Funnel, the back end, where the big profits are made. If you haven’t read the first two parts of this series make sure to catch up, starting with the sales funnel explained and a look at front end marketing.

As I discussed in the last article, the frontRead the rest of this entry »

The Sales Funnel Part 2: Generating Leads At The Front End

In part one of this series on the Sales Funnel, I related my story of becoming a customer of the Double Your Dating information product business, and how I experienced the sales funnel used by David DeAngelo, to sell his dating products.

The sales funnel is a systematic marketing process where you progressively filter your prospects into customers… Read the rest of this entry »

The Sales Funnel Explained

Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel. Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.

Basic Sales Funnel Structure

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Sales Funnel Marketing Explained

Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel. Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.

Basic Sales Funnel Structure

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Why You Must Go Deep In The Changing Internet Business Landscape

One of the most popular articles I ever produced for this blog was – How To Make Money Online Using Niche Content Websites. It struck a cord with many because it made people excited when they realized how simple it was, at least on paper. It offered a business model that any person with moderate web skills could implement.… Read the rest of this entry »