Feb 19 2008

If Long Sales Pages Work, Why Do You Hate Them So Much?

Thumbs Up To Landing PagesSome of you are not going to agree with this, but it’s the truth.

Raise your hand if you are put off by those long form landing sales pages you see that are used to sell online?

Yep, it seems a lot of you stuck your hand up.

Let me ask you another question -

If you were selling something online would you use the best known tools available to promote or would you prefer to sell using what you considered acceptable?

It’s okay to deliberately choose not to use something to uphold your principles or because you don’t want to be seen as doing something in the past you have not approved of or disliked when others use.

However, you need to be clear about your goals. Are you willing to make fewer sales and less money, potentially even kill an entire project because of these principles?

Why Do You Hate It So Much?

Every single time I’ve sent out a link to a product that uses a long sales page or landing page inevitably a few people leave comments complaining about the use of such ‘annoying’ pages.

The last post to this blog prior to the one you are reading now reviewing the Desperate Buyers Only book linked to a long sales page.

A few people noted in comments to the review that they don’t like products that use such sales pages. I expect these people didn’t buy. According to my stats at least 19 people have purchased because of the review (so far). Whether that’s a good result or not is subjective, but I’m always happy when I sell over $1400 from one blog article.

Read the rest of this entry >>

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