You Have To Sell The Push Button Solution
Catherine left a comment to my last post – If Long Sales Pages Work, Why Do You Hate Them So Much? and there was a part of it I want to highlight -
You download a free ebook and invest some time reading it – then you get halfway through and realize that it’s nothing more than a sales pitch for an expensive product.
Now, I feel cheated when that happens, because the author is wasting my time. But, I guess some people don’t.
My initial thought-response to this was that obviously those marketers who provide a genuinely helpful resource for 90% of the content and sell their more expensive product for 10% of the content should do fine. You earn the right to pitch your product after delivering so much value before this.
Some books, blogs and email newsletters seem to have the ratio a bit screwed up and you feel the pitch way too early and way too often, yet this can work still – so what is with that?
The Push Button Solution
The average consumer when looking to solve a problem wants the following in a solution -
