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Recently in the private forums Rich Schefren provides for his Strategic Profits clients there was a discussion started about search engine optimization.

The topic initially began with two questions. The first was about whether non-Google search engines penalize sites that advertise with Google AdWords (false) and the importance of having an “aged domain” and how it relates to number one rankings.

I became interested when Darryl Peddle, who claimed employment at Yahoo!, entered the discussion and offered some great SEO advice. I asked Darryl for permission to republish the tips from the discussion, which I provide below interspersed with my own opinions based on my SEO studies and experiments. Darryl also has a site called Rank Study.

SEO Advice From A Yahoo Insider

This from Darryl regarding the first question about advertising on AdWords and the possibility of penalties from other search engines as a result:

As an employee at Yahoo I can tell you that advertising on Google will in no way affect your rankings in Yahoo… that’s completely inaccurate. Why would we reduce our quality by dropping relevant sites and advertisers?

This regarding aged domains:

Regarding the aging domain. This is information that is available from the latest Google patent. And yes domain aging is becoming a solid way of determining a sites long term value and quality score. It is just one of many (100+ factors), but it’s becoming more important nowadays.

Top 16 SEO Tips

Here are some tips from Darryl, followed by my own opinion and feedback.

Read the rest of this entry >>

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It’s probably just the Google Dance (PageRank) update still going on and if you follow your PageRank I’m sure you have noticed this too - but doesn’t it seem that PageRank is dynamic now rather than static in-between updates?

I notice when I wake up in the morning here in Australia PageRank is lower across the board and then throughout the day if fluctuates. It’s usually at it’s peak when I go to bed.

Could this mean that PageRank is changing based on live data rather than remaining static even though the underlying values it represents are constantly changing? Would this be a good thing?

For the link sellers it would have an impact but I don’t think it would be that drastic. Instead of stating you have a PageRank of X to potential link buyers you say your PageRank fluctuates between X and Y. It would also provide more meaningful statistics as you could tell when your site was rising in Google as the PageRank rises on a more current basis.

I’m fairly certain it will calm down and settle like usual. When Google plays with PageRank, just like when it was offline for nearly a month last year, all kinds of speculation goes on. It shows despite that fact that we shouldn’t pay too much attention to PageRank it really has an impact on us Webmasters. We love to talk about it and we just can’t help but chase that little green bar.

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