Yaro Starak Doesn’t Buy BlogExplosion.com

Ahh, I wish the headline was different but the bidding went too high for me. You may not have realized, but BlogExplosion, went back up for sale, this time with via the SitePoint Marketplace. It originally went up for sale about two months ago and there was a $150,000 deal done, but it fell through.

BlogExplosion is the largest blogger community site based around a blog traffic exchange service. So yes, basically everyone at that site is interested in increasing their blog traffic. In case you haven’t heard, I’m the Blog Traffic King and I have a Blog Traffic Course coming out very soon. It would have made very sound sense for the Blog Traffic King to purchase the largest blog traffic exchange and community site - the synergies are obvious.

Gaining access to a membership of over 50,000 bloggers would have been a fantastic kickstart for my new business and in fact one of the first places I (still) intend to approach for a partnership is the people behind BlogExplosion - which could have been me. I was going to find away to get the $50,000 together for the starting bid, but as I expected the price went beyond the opener and should go for around $75-$90K, which is quite a fair price given the potential of the site. It’s way under monetized as it is, plus there is a fantastic community and a lot of valuable resources beyond just the main site.

If I had the cash in the reserves I would have bid higher, but I don’t want to go into debt for a website, no matter how good the future prospects for income are. Perhaps I should have sought a partnership or financial backing, but since the auction only went up yesterday and the deal is almost done now as I type this, there really wasn’t any time to organize anything.

Hopefully the new owners will manage the site well, keep it growing and be open to some form of partnership with the Blog Traffic King in the near future.


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