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Last month I purchased a new bed here in Toronto from Sleep Country, a retailer that was recommended to me by my family. Sleep Country has a reputation for good service and as my aunt told me - “They even assemble the bed for you!” - which is nice.

I’ve just received a little note in the mail, hand written by the salesperson who served me, with a postage paid response card attached to provide feedback. The card asks me to rank certain aspects of my buying experience with Sleep Country and provides a space for comments.

No doubt Sleep Country use the responses they get to further enhance their services and better meet the needs of customers, and based on the word of mouth I received about their company they are doing customer service very well.

What are you doing to follow-up post purchase with your customers?

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