Entrepreneurs-Journey.com

I was browsing through my technorati referrers and came across this unique blog - 60 Second Ideas, which listed Entrepreneur’s Journey in their Top 10 Small Business Blogs (Cheers!).

What caught my attention was that the author also produced a video version of the blog entry. The video is a powerpoint-style presentation with a voice over basically reading the blog text. While I’d like to have seen a person in the video so I could identify and meet the author and perhaps gain something beyond what was already presented in the text (if you are going to go to the trouble of making a video why not spice it up a bit with some more commentary or or at least a face?), it certainly was unique and definitely a good way to get some extra attention.

Additional communication channels are definitely an advantage, and that’s one of the main reasons why I podcast. Remember while the majority prefers text you can gain access to new audiences by using audio and video. This goes for more than just blogging and online marketing too - can you think of any ways to use video or audio in your current marketing methods or business?

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