How To Profit Helping People Become Famous – Interview With Laura Roeder
Make sure you look out for Laura’s cat – she features in this interview too.
This interview is a great story, which for many online entrepreneurs will seem very familiar – as it was for me.
Laura is young, but she’s not young in terms of how long she’s been running an online business. Like many people who got started online, her first “business” was freelance web design, however today she’s doing something a little more unique.
Laura has various products, but one area she specializes in is helping other people become famous in their niche using social media.
During this interview you will hear a great example of a podiatrist (foot doctor) who followed Laura’s advice and basically become that famous online foot doctor guy, leading to all kinds of cool things happening to him.
I recommend you listen to this story if you’re thinking of leaving your job so you can get a feel of how a person can progress from one business model to the next, all the while making money. You may not have your ideal business in mind yet, but that doesn’t mean you shouldn’t start one. Like Laura, who just decided she couldn’t do the full time work thing, sometimes you just have to take a leap of faith and make a change.
How Exactly Does Laura Make People Famous?
During the second half of this interview Laura explains how exactly she became good at making people famous, including how she uses tools like Twitter to accomplish this. She believes in the power of personality, which is something she runs her business by, with most of her clients choosing to work with her because they like her. That might seem obvious, but there’s a powerful marketing lesson in there too, which Laura subtly explains.
On an interesting side note – one of Laura’s best friends was a star for a full season of the show “Heroes” and Laura ended up helping her develop an online presence. You can hear that story along with lots of other interesting insights, inside this great interview. Just click play above to begin listening.
Laura is about to open her Backstage Pass To Twitter program, and you can download her 7-page report –
Why Being an “Expert” is Making You Useless on Twitter
(Avoid These Five Well-Meaning Twitter Mistakes)
If you want to learn more about Laura check out LauraRoeder.com.
Social Media Mistakes: Are You Forgetting Your Fundamentals?
It’s interesting as a marketer to watch how the Internet has changed over the last ten years, especially what has changed for solo entrepreneurs and small business owners.
When I started investigating how to make money online in the late nineties, most strategies were e-commerce focused, or built specifically to take advantage of the dot-com bubble.
You either set up a website to sell something physical like Amazon.com did for books, or you set up some kind of service and focused solely on user-acquisition, since most entrepreneurs were more interested in growing fast rather than making profits. The logic being you could figure out a way to make money after you built a huge user-base, but you usually get bought out way before that happens, so you exit rich, even if the company doesn’t make a dime.
I was keen to cash in on the dot-com bubble myself, though being in Brisbane Australia, not exactly a hot-bed for Internet start-ups at the time, it wasn’t easy.
I remember calling a mastermind meeting at my friend’s house to discuss opportunities. We had some good ideas, and some bad ones, but nothing really cemented together. My friends went off and started or continued their careers, while I went back to fiddling around with different web projects in my spare time.
Back then there was no blogging, or social media, or even Google. AdSense and Adwords didn’t exist yet, and affiliate programs were only just becoming readily available in different niches.
That’s why so many people had to focus on selling physical items using online stores. You could make money with advertising or information publishing, but most people didn’t have a clue how to do it. There weren’t courses or all the free information we have about these subjects today to help guide you. You had to figure it out yourself.
Fundamentals Stay The Same
As I’ve watched things change over the previous years I’ve noticed a few key fundamentals that haven’t change, namely –
Podcast: Interview With MySpace Marketing Expert Steve Iser
Press play to begin streaming the audio or right click the text link and choose save as or save link.
Download the MP3 [ 37 Minutes - 9 MB]
Steve Iser has been online since he was 9 years old. Now he’s 21 and makes money using social media sites like MySpace and Facebook as marketing tools to promote products.
I called Steve up to do an interview after I finished reading and listening to his Ready.Aim.Wired information product, which teaches how to use social marketing sites to drive leads, build a list and make sales. The book is solid and presents a system that I can actually see working in MySpace because it uses the same language and “model of interaction” as Steve calls it, to establish relationships.
Just like with email marketing or any form of online marketing, you have to build relationships in order to get a positive result and if you are using sites like MySpace to do so, then you have to use the same language and community behavior. Ready.Aim.Wired is a great introduction to how to execute this concept based on what Steve has done in the past.
In the call I wanted Steve to break things done for us because I still didn’t quite understand how his methods work. Steve explained things really well in this interview, so I expect after listening you will have a solid grasp of what it takes to successfully market using social networking sites. There’s a lot more to it than just broadcasting messages to as many people as you can – spamming MySpace, not surprisingly, won’t work.
Here is a breakdown of Steve talked about in the interview. I think you will enjoy the podcast, so make sure you slot in half an hour on your drive to work or when you go walking to have a listen.
Show Notes
- How Steve first made money on the Internet
- Why Steve entered into social media marketing
- How to use MySpace as a direct response marketing tool
- The importance of natural communication in a social networking site
- Steve’s model of interaction for attracting targeted friends (leads) from MySpace
- Outsourcing your MySpace marketing
- Facebook as a marketing tool
- What Steve is currently working on
Click Here to Download the MP3 [ 37 Minutes - 9 MB]
