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I meant to have this out to you on Wednesday last week after I recorded it, since the prior evening I attended a Third Tuesday meet-up in Toronto, which was the inspiration for the podcast. However, you see, I bought a new macbook pro.

Don’t get me wrong, I love my new mac, but this is my first mac and since I recorded the podcast on the mac there was a BIG learning curve to figure out how to get it ready for publication on this blog. As you will hear, it’s not quite right, but the message is definitely clear enough to enjoy. Apologies for the change in volume and odd shuffling noises.

How Do You Measure Social Media?

This Third Tuesday meet-up was a good one, the topic being - How do we measure social media? - with three expert panelists (Katie Paine, Marshall Sponder and Marcel Lebrun) taking questions from the audience made up of mostly PR and communications professionals, and related consultants and small business owners.

The idea of measuring the impact of social media is akin to measuring the effect of branding. Social media, much like branding, is often difficult to directly correlate with a business outcome, despite it obviously having a big impact on business results. I won’t go into here since I do so in some depth in the podcast, so have a listen!

If you are a blogger, a business owner or a person interested in the business side of social media, you will enjoy this rambling podcast.

Thanks to Joseph Thornley and his crew for putting on a great meet-up.

Show Notes

1. Introduction to the Third Tuesday event
2. What we mean when talking about measuring social media
3. What this means for bloggers
4. Why it’s the conversation that matters most, not the influencer
5. No industry wide standards for measuring social media are available
6. Not many people are actively measuring, only monitoring
7. There is an opportunity to provide a database of influential sites ranked by social media analysis
8. Use social media to assess how your competition is perceived and use that information to compete
9. Consulting firms providing social media data mining services
10. What changes to ad budget spending at companies means for bloggers
11. Why being an influencer in any niche is so important

Click Here to Download the MP3 [ 30 Minutes - 10 MB]

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You may recall I signed up for ReviewMe and began with a review of ReviewMe, taking advantage of their opening promotion to pay bloggers to help spread the word about the new service. My review was more of a discussion of the viability of bloggers being paid for reviews, which you can read here - Should Bloggers Accept Money For Reviews?

Since that review I have been offered six more paid reviews between this blog and the Small Business Branding blog, which I am in charge of as well. For the Small Business Branding reviews I contacted a few of the writers who blog there and offered them the reviews, but they were declined because of lack of familiarity with the subject matter of the review. In my case for the reviews ordered on this blog, I have either felt the subjects were not relevant enough for my readers, were too difficult to write about in an interesting manner or I simply couldn’t slot the review into my hectic writing schedule. You only get 48 hours to accept a review so you have to act quickly.

It’s worth noting that I have collectively turned down $750 USD in review revenue in a month’s time, which for some may not be much, but for me is still significant enough cash that I care, as I’m sure many other bloggers would too. The effectively hourly pay rate would probably have been around $100 an hour - not so bad. It’s also a sign that this service has some attention from advertisers, but I am curious how many reviews are making on to blogs and how much impact the reviews are having for the advertisers who purchase them. I’m sure the staff at ReviewMe are watching the search engine and publicity data closely for each completed review.

MySpace Bulletin Postings

There were a couple of reviews requested via ReviewMe that spiked my interest, but I turned them down for the reasons mentioned above. Yesterday I received a review request for a service that grabbed my attention, so I decided to accept the review. As per the ReviewMe policies I would like to let you know that the following is a sponsored review, but I think this is a service you may be interested in - in fact I may even test it out myself!

Social Media Marketing

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