How To Make Money Online
I was at the World Internet Summit (WIS) a couple of Sundays ago when it was held on the Gold Coast, an hours drive away from Brisbane (my home), on the coast of Australia.
Brett McFall, co-host of the WIS, was up on stage doing the last formal presentation of the event. During his presentation he had a diagram of what he does to make money online in its simplest form.
All subjects have a macro and micro view, that is a view from the very top, the “big picture”, and the micro view, which looks at all the tiny elements that go together to make up the big picture.
You can drill down most subjects to a near-infinite number of micro views, taking each element and breaking it down to its components and then doing it again to those elements. This can repeat until you hit base elements, at least according to science (metaphysics can take you a little further, but let’s not go there now).
Internet marketing is no different and Brett’s diagram of what the macro view of what he does inspired this blog post. I’m going to break down how Internet marketing works in it’s simplest form, so you know how people make money online.
Ready?
Here it is…
I drew this diagram myself, so you better be impressed.
Step 1: Squeeze Page
Step 2: Email Follow-up
Step 3: Sales Page
This essentially is the macro view of a typical conversion process that makes people millions of dollars from the Internet every single day. I woke up today to a $497 sale of my Blog Mastermind course, which was generated by this exact process.
Obviously there is a lot more to actually making this work, so it’s necessary to add to the picture somewhat, and there are also many derivatives of the process. In its simplest form, this is all you need to understand and if you can grasp this, you have the keys to making a ton of money online.
Let’s Break It Down A Little Bit
The Sales Funnel Explained
Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel. Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.
Basic Sales Funnel Structure
The sales funnel begins by capturing the attention of prospects. Some prospects are convinced to become buyers, who purchase an entry level product, demonstrating that they have a need for what is on offer and are willing to invest money to solve their problem. The sales funnel continues to nurture the best customers, filtering out mismatches and refining the specific target customer, offering them more specialized products and services, often at higher prices.
By the end of the process the funnel has identified the ultra-responsive customers who purchase everything on offer and experience the most value and satisfaction from every purchase made. It is from these ultra-responsive consumers that the majority of profits are made.
In the following series I will introduce you to the sales funnel using simple language. I will teach you how to craft a sales funnel, including analysis of the front-end and back-end, and demonstrate why you must continuously test your funnel process to ensure long term success.
To open the series I will relate to you my story of how I was first introduced to the sales funnel online as a customer, which led to further exploration of the funnel by reviewing how other Internet marketers implement the funnel in their business. If you are not sure what a sales funnel is, the story below will clarify things for you. Let’s begin…
