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Everyone is a procrastinator on some level. Some of us are terrible offenders, spending hours doing useless things like browsing facebook or blogs or walking up to see what is in the fridge multiple times a day, all in an effort to avoid the work we know we should be doing.

Over the past few weeks I implemented a method to help get the most from procrastination. This technique means you still procrastinate, in that you do something that is not exactly what you know you should be doing, but you still get results from your activities rather than waste time on idle tasks.

I call this efficient procrastination and here’s how it works.

Your focus needs to be on action. The whole reason I started thinking about this technique in the first place was after writing my article - Are You Drowning, Treading Water or Swimming? - which made me realize as long as the majority of daily activities moved me forward in some way, I could count that day a good one.

Once you realize that action is key, the next step is to isolate actions that lead to results of some kind for you and your business. Generally some tasks require more work than others and some you enjoy more. It’s precisely because of the tasks that you don’t enjoy, yet are critical for your business to move forward (or for you to move forward personally - like say studying for an exam), that you look for ways to procrastinate.

When you are sitting down, working on something you don’t really enjoy or you are tired of and that procrastination urge hits, it’s time to go and do something else, however that something else is still an activity that helps your big picture. You must choose a swimming forward task, not a time waster.

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