How Not To Approach A Potential Joint Venture Partner
Let me state an obvious fact about Internet marketing:
Joint ventures (JVs) are the quickest and most effective way to make a lot of sales and/or bring in a ton of targeted leads.
The reason this is the case is fairly obvious. You get someone who already has access to and a relationship with a large audience, who then recommend your product. The combination of distribution and trust, two of the most critical factors for online success, makes this marketing method hard to beat.
The only thing that beats a good JV is an internal promotion where you personally have distribution and trust, in which case the connection between you and the product itself is seamless – because it’s your product you are recommending – there is no disconnect in the mind of the audience, like there is with a JV or affiliate promotion.
Unfortunately building your own audience and establishing trust with them takes time, so if you are in a hurry, going the JV route is the best option. It’s also the quickest method to expand reach, so this is a technique you simply have to get on top of if you want to really explode your business online.
How Not To Approach People
I’m approached every week by people looking for me to promote their products. I’ve also been rejected more often than I’ve had success with my own JV approaches, so I know what works and what doesn’t from both sides of the relationship.
I often receive template emails suggesting I promote a product, which I delete before reading beyond the first paragraph. Other approaches come from genuine people, who appear on the surface to have a great product and are sincere in their intentions, yet unfortunately this approach usually fails too.
So what exactly does it take to convince someone to promote for you? Let’s take a look at the dos and don’ts of seeking joint ventures.
