Rich Schefren Didn’t See This One Coming…
Willie Crawford posted this photo up on his blog. It’s a snapshot he took at the Las Vegas networking event attended by a bunch of people, including myself and Rich Schefren, the target of my tom foolery in the photo…
Rich definitely didn’t see that coming and probably hasn’t seen the photo yet, but now he will 
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Rich may not have noticed my joking around (he was in a serious discussion at the time so he had an excuse) but in general he’s definitely one of the best guys I know of at predicting the future and seeing the big picture when it comes to business.
Right now he’s completing the final touches on his next report, the latest incarnation of the ideas he began with the Internet Business Manifesto, which as I explained to my newsletter subscribers, is the best free report I have read - it had the most impact on my business of anything I have studied online.
If you haven’t got the Manifesto yet, now is the perfect time to download it and read it in preparation for what is to come.
Download The Internet Business Manifesto
Did You Miss The Call?
A couple of days ago I was included on a call with Rich Schefren and a bunch of his previous clients, all of whom are tremendously successful Internet business owners.
If you missed the call you can listen to the streaming version here -
The Internet Business Manifesto Teleseminar
The call was a special series of expert-only interviews, where Rich interrogated each of us by asking the following four questions -
There Is A Sucker Born Every Minute
You have to love the Internet marketing world. There’s a certain amount of jaded bitterness that surfaces when you sell something that presents a make money online opportunity. Every time I promote a product related to marketing or online income generation, there are those people out there who have adopted the belief that all marketers are liars and their products are more sales than substance.
Some might argue that it’s the hype - the language used to sell Internet marketing, in particular the long sales page format, that elicits the snarky comments or the sighs of “not again” from a handful of viewers. The disdain is palpable from some people and as much as I understand where they are coming from, it would be nice to only deal with satisfied customers.
You can’t please all of the people all of the time and everyone has a different experience and mindset, which isn’t always positive. No matter what you sell, there are people who will take issue with what you do and how you do it to the point where they feel the need to publicly state their disapproval.
I’m a bit tired of negativity, so today I’m going to relay to you three “golden nuggets” from three products I purchased from Internet marketers who sell Internet marketing products - the prime targets of the naysayers.
I spent at least $1,000 on each of these information products and they have all had a positive impact on my business and returned more than their cost in increased income and resource savings. Note these ideas - the nuggets - are just a sample of what I learned from the products and as anyone successful knows, it’s the two or three really powerful ideas that make a big difference.
Here are three examples -
Are You Giving Your Customers Full Attention?
Today I have a treat for you - Rich Schefren, my coach and mentor who helped me to restructure my business model to focus on what I really want to do and create significant freedoms in my life, has provided an original article for EJ readers covering the topic of the moment - attention.
This is an area that Rich has studied recently to a very significant degree and with the release of his Attention Age Doctrine Part 2 you can take advantage of his knowledge and foresight. No business owner should ignore this or you risk being ignored in your own marketplace.
You can download the Attention Age Doctrine by clicking here.
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Pour Yourself an Attention Cocktail
Some people call it the “cocktail party effect.” Others just call it rude.
We’re all familiar with the scenario. You’re at a party or business function and you are introduced to someone you truly admire.
Immediately following the introduction, as you say something remarkably intelligent that you had prepared precisely for this moment, you notice that the other person is not making eye contact.
Instead, she is looking over your shoulder at the next person she would like to meet. She is not giving you full attention. In fact, you’re lucky if she’s paying attention to you at all.
Rather than focus on you and your story, that person you really admire is just looking for a way out of the conversation so she can move on to the next, presumably more interesting, conversation partner.
And she may not even realize she is doing it.
This happens more often than you think. Attention is fleeting. So is cocktail party conversation.
Traffic Secrets Course From John Reese Final Release At A Discount Price
If you are at all into Internet marketing and have been for a while you may recall the first really major product launch back in 2004. The product was Traffic Secrets by John Reese and was made famous when it became the first product launch of it’s kind to have a million dollar day. Yep - they sold over a million dollars worth in 24 hours.
When the product first launched it was $997 and went through the whole product launch process, which is now taught by Jeff Walker in his Product Launch Formula home study course. Jeff was also involved in the launch of Traffic Secrets.
It was because of the big success of Traffic Secrets that other marketers went on to repeat the extended launch process. The process is largely responsible for the success of other large product launches like StomperNet and Rich Schefren’s coaching program, which incidentally are both going to be available again (I’ll have more on this soon).
Traffic Secrets at the time was the most comprehensive course on building website traffic. It’s still considered a must have product for any serious Internet marketer, although I suspect some of the information in the product is dated - but I can’t be sure because I haven’t bought it yet. This product first came out before I started this blog and I was only just beginning to take my studies of Internet marketing seriously and I couldn’t justify the $1000 price tag.
Get Traffic Secrets for $377
John has decided to do one last release of Traffic Secrets before taking it off the market forever. For this final sale he’s reduced the price quite significantly, down to $377, so I’m seriously considering grabbing it.
I don’t know how much stock is still available but as I type this the sales page says it is still available. If you are interested in purchasing what is considered as one of the most complete courses on web traffic, you can do so by clicking here:
http://www.trafficsecrets.com/home
You can also click a link on that page to open the original VERY long sales page that was used to generate a million dollars in 24 hours.
The Sales Funnel Part 3: Back End Profits
Now we head into the meaty section of the Sales Funnel, the back end, where the big profits are made. If you haven’t read the first two parts of this series make sure to catch up, starting with the sales funnel explained and a look at front end marketing.
As I discussed in the last article, the front end of your sales funnel is all about capturing the attention of prospects, people inclined to desire want you provide. Potential customers are called “leads”. The expectation is a certain number of your leads will convert into customers and a small but very responsive group, will buy up everything you offer. This last group are called your “hyper-responsives” and it’s this group that is responsible for a significant proportion of your profits because they fuel your back end sales.
Pricing Points
Your back end is made up of your higher priced items, products and services that present significant value - or at least perceived value. Essentially we are talking about meeting the same need (or needs within a niche), just with different media. This might include information distributed via audio (CDs/DVDs/MP3s/Podcasts) or visually (Video/Movies) or live (Conferences/Seminars/Workshops/Retreats) or privately (Phone Calls/Coaching) or even common front end media such as ebooks, newsletters (electronic and print), subscription services and teleconferences.
The specific distinction between the front end and the back end is all about the type of customer and the price paid. In the back end all your customers have traveled through your front end, sampled your free materials, purchased an entry level product or service (or several) and have enjoyed significant value from what you offer, so much so, that they are eager to buy more from you.
At this point it becomes much easier to make sales, although since the idea behind a sales funnel is to filter prospects to find hyper-responsives, you don’t have nearly as many people reaching your back end as you do entering your front end. In many cases it’s common that only a small percentage, say 1-2% of the overall people entering your front end make it through to the back end. That’s okay because that small group are spending big bucks.
