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You have to love the Internet marketing world. There’s a certain amount of jaded bitterness that surfaces when you sell something that presents a make money online opportunity. Every time I promote a product related to marketing or online income generation, there are those people out there who have adopted the belief that all marketers are liars and their products are more sales than substance.

Some might argue that it’s the hype - the language used to sell Internet marketing, in particular the long sales page format, that elicits the snarky comments or the sighs of “not again” from a handful of viewers. The disdain is palpable from some people and as much as I understand where they are coming from, it would be nice to only deal with satisfied customers.

You can’t please all of the people all of the time and everyone has a different experience and mindset, which isn’t always positive. No matter what you sell, there are people who will take issue with what you do and how you do it to the point where they feel the need to publicly state their disapproval.

I’m a bit tired of negativity, so today I’m going to relay to you three “golden nuggets” from three products I purchased from Internet marketers who sell Internet marketing products - the prime targets of the naysayers.

I spent at least $1,000 on each of these information products and they have all had a positive impact on my business and returned more than their cost in increased income and resource savings. Note these ideas - the nuggets - are just a sample of what I learned from the products and as anyone successful knows, it’s the two or three really powerful ideas that make a big difference.

Here are three examples -

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Today I have a treat for you - Rich Schefren, my coach and mentor who helped me to restructure my business model to focus on what I really want to do and create significant freedoms in my life, has provided an original article for EJ readers covering the topic of the moment - attention.

This is an area that Rich has studied recently to a very significant degree and with the release of his Attention Age Doctrine Part 2 you can take advantage of his knowledge and foresight. No business owner should ignore this or you risk being ignored in your own marketplace.

You can download the Attention Age Doctrine by clicking here.

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Pour Yourself an Attention Cocktail

Some people call it the “cocktail party effect.” Others just call it rude.

We’re all familiar with the scenario. You’re at a party or business function and you are introduced to someone you truly admire.

Immediately following the introduction, as you say something remarkably intelligent that you had prepared precisely for this moment, you notice that the other person is not making eye contact.

Instead, she is looking over your shoulder at the next person she would like to meet. She is not giving you full attention. In fact, you’re lucky if she’s paying attention to you at all.

Rather than focus on you and your story, that person you really admire is just looking for a way out of the conversation so she can move on to the next, presumably more interesting, conversation partner.

And she may not even realize she is doing it.

This happens more often than you think. Attention is fleeting. So is cocktail party conversation.

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If you are at all into Internet marketing and have been for a while you may recall the first really major product launch back in 2004. The product was Traffic Secrets by John Reese and was made famous when it became the first product launch of it’s kind to have a million dollar day. Yep - they sold over a million dollars worth in 24 hours.

When the product first launched it was $997 and went through the whole product launch process, which is now taught by Jeff Walker in his Product Launch Formula home study course. Jeff was also involved in the launch of Traffic Secrets.

It was because of the big success of Traffic Secrets that other marketers went on to repeat the extended launch process. The process is largely responsible for the success of other large product launches like StomperNet and Rich Schefren’s coaching program, which incidentally are both going to be available again (I’ll have more on this soon).

Traffic Secrets at the time was the most comprehensive course on building website traffic. It’s still considered a must have product for any serious Internet marketer, although I suspect some of the information in the product is dated - but I can’t be sure because I haven’t bought it yet. This product first came out before I started this blog and I was only just beginning to take my studies of Internet marketing seriously and I couldn’t justify the $1000 price tag.

Get Traffic Secrets for $377

John has decided to do one last release of Traffic Secrets before taking it off the market forever. For this final sale he’s reduced the price quite significantly, down to $377, so I’m seriously considering grabbing it.

I don’t know how much stock is still available but as I type this the sales page says it is still available. If you are interested in purchasing what is considered as one of the most complete courses on web traffic, you can do so by clicking here:

http://www.trafficsecrets.com/home

You can also click a link on that page to open the original VERY long sales page that was used to generate a million dollars in 24 hours.

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Now we head into the meaty section of the Sales Funnel, the back end, where the big profits are made. If you haven’t read the first two parts of this series make sure to catch up, starting with the sales funnel explained and a look at front end marketing.

As I discussed in the last article, the front end of your sales funnel is all about capturing the attention of prospects, people inclined to desire want you provide. Potential customers are called “leads”. The expectation is a certain number of your leads will convert into customers and a small but very responsive group, will buy up everything you offer. This last group are called your “hyper-responsives” and it’s this group that is responsible for a significant proportion of your profits because they fuel your back end sales.

Pricing Points

Your back end is made up of your higher priced items, products and services that present significant value - or at least perceived value. Essentially we are talking about meeting the same need (or needs within a niche), just with different media. This might include information distributed via audio (CDs/DVDs/MP3s/Podcasts) or visually (Video/Movies) or live (Conferences/Seminars/Workshops/Retreats) or privately (Phone Calls/Coaching) or even common front end media such as ebooks, newsletters (electronic and print), subscription services and teleconferences.

The specific distinction between the front end and the back end is all about the type of customer and the price paid. In the back end all your customers have traveled through your front end, sampled your free materials, purchased an entry level product or service (or several) and have enjoyed significant value from what you offer, so much so, that they are eager to buy more from you.

At this point it becomes much easier to make sales, although since the idea behind a sales funnel is to filter prospects to find hyper-responsives, you don’t have nearly as many people reaching your back end as you do entering your front end. In many cases it’s common that only a small percentage, say 1-2% of the overall people entering your front end make it through to the back end. That’s okay because that small group are spending big bucks.

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For any eager beavers if you are ready to join as a client of Rich Schefren’s coaching program you can do so here -

StrategicProfits.com/coaching/

If you see a countdown timer you are just a bit early and should only have a few hours to wait before you can sign-up.

If you do sign-up, and in particular if you are in Australia, please make sure you contact me as I want to connect with every person in the coaching program who joins via my blog. Ideally I’d like to form a mastermind group in Brisbane or Australia wide if necessary, but even if you cannot participate in that, I’d still like to know who is in the coaching program and found out about it via me, so don’t be shy!

Who Should Join?

In a nutshell, if you want to -

1. Learn how to locate the right business opportunity for you, matching your own unique talents with a pressing need in the marketplace.
2. Move away from technician roles and self employment towards true business ownership, creating more freedom and more money.
3. Start outsourcing, then hire full time employees to eventually free yourself from every task but the roles you love to do, so you can focus on your true passions.
4. Create additional free time to be with family and have fun.
5. Watch how Rich implements exactly what he teaches so you don’t have to reinvent the wheel.
6. Make top level connections in the Internet marketing industry.

Who Should NOT Join?

Initially I would not have recommended the course to people who do not have some form of business running already. Rich’s materials are best used by people who have successful businesses in terms of a profitable niche - a genuine need in the market they can satisfy - because these people can action the lessons immediately, often for exponential results.

However, since Rich focuses energy on early steps too - gaining momentum, including lots of information on determining what the market whats, what offer to present, how to become the solution to a profitable niche, etc - I still recommend this course to people who don’t know what business they want to run yet.

You will definitely begin with a head start and avoid a lot of common mistakes having completed the course, the only issue is without an actual business up and running when you join the program, you don’t have a means to make money back from your investment immediately.

Not For Opportuneurs

This program is not a money making opportunity, it is a lot more than that - a course on business strategy and systems - and there really isn’t anything out there like it tailored so specifically to Internet business.

Seriously proactive entrepreneurs can take Rich’s program, isolate a market need, quickly sign up the right affiliates and joint venture partners and have a successful product out to market in a matter of weeks. Most people won’t do this of course - it takes a lot of confidence and strict discipline to focus on so much action, but Strategic Profits coaching certainly provides all the tools you need.

If you don’t have the time for taking action - and lots of it - or you are not in a position self-esteem wise to benefit from the education, then perhaps this course is not for you.

If you are struggling to put food on the table then I recommend building up a little stable cashflow or savings before investing in Rich’s program.

If you are already making at least a few thousand a month online but you are tired of being stuck to your computer all day every day, sick of dealing with annoying clients, sick of doing every job just to keep your business afloat, then you are in an ideal candidate to benefit from the coaching program.

Why You Should Join

If you ask me this question I’d have a simple answer - to network. The people you meet in the course are intelligent, motivated and well connected in their industry. They are also paying around $5000 for the privilege, so they are not poor either!

This might represent a pool of potential clients for your business or possible joint venture partners. Remember it’s not just Internet marketers who take this course and in fact I’d say there are probably more non-Internet marketers involved, who run either bricks and mortar business offline or sell products or services online.

The potential for joint ventures with people in the program is huge. Not only do you get the resources that Rich and his network provides, you get the resources of all the other clients in the program, provided you seek out the right partners. That, in my mind, is the best benefit.

It pays to be on the inside of programs like this, not on the outside.

Rich has made it pretty clear who he can help with his program so I won’t try to convince you any more. If you do want to sample more of the free materials Rich provides you can do so by going to the Profit Vault.

If you are ready to join with me and start building the business of your dreams, you can sign up here:

StrategicProfits.com/coaching/

I look forward to seeing you on the inside…

Yaro Starak
Rich Schefren Student

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