Two Videos Reveal Powerful Techniques To Help You Create Info Products
Continuing with the theme of giving you advice on how to launch a membership site or information product, I direct you back to two videos I did earlier in the year, which talk about some of the most powerful techniques I’ve used to build my online business.
This information is especially valuable if you’re just starting out as a beginner asking questions like this -
- How can I figure out what people will spend money on?
- What language do my customers use to describe their problems?
- I don’t have a list or an audience yet, how can I build one?
The first video I recorded to show you a technique I used before creating my first information product that helped me understand exactly what my customers wanted and what language they used to describe the problems they faced. You can listen to me explain the technique in this video here -
Video: How To Find Out What Your Members Want Before You Launch
The second video is half a slide show where I show you some of the places I visited in 2008 during a trip around the world. The second half of this video talks about building lists and shows you a couple of examples of people who are using blogs and videos to foster relationships with an audience in preparation to launch a membership site or coaching program.
You can watch the second video here -
Slide Show: How I Made $211,969 While Traveling The World & Two Unique Case Studies
You may have seen these videos when I first published them, but don’t let that stop you watching them again, the lessons never grow old.
I’m highlighting this content now because next week is the final opening of Membership Site Mastermind for 2009.
I’m really looking forward to working with the next group of students who will actually implement the techniques talked about in the videos. Watching videos and understanding the process is great, but taking steps to actually do it is the only path to success. If you want help in that direction, my course is available from next week, or you can do it alone – as long as you do something!
Video: How To Find Out What Your Members Want Before You Launch
I’ve got a short video for you today, following up on the Masterplan release. In the video I explain how I used a simple survey to determine what my members wanted in my very first training program launch.
This is a very powerful technique because not only does it help you isolate the needs of your potential customers, it also gives you an insight into the type of language they use to describe their problems.
[ Trouble loading the video? Try the YouTube version ]
As you will see in the video I used a basic email survey and transcribed responses via pen and paper. You may decide to use a more sophisticated solution like SurveyMonkey or a GoogleDocs form as a better way to collect and analyze the data.
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