Internet Advertising Hits A Roadblock
The internet advertising world has turned into a multi-billion dollar per year business. With more avenues for advertisers than ever before, this trend seems to be going nowhere but up. But one problem may halt the ever-increasing industry – Hits!
Without a universal way to measure a websites value an advertiser really has no way to determine how much they will spend to show their ads on a site. Industry experts such as ComScore and Nielsen have made a great deal by offering up their ESTIMATES on a sites traffic. Both services vary heavily on their estimates though.
One example in this hotly debated topic is Style.Com. Style’s internal stat counters showed a total of 1.8 million visits in August while ComScore and Nielsen showed dramatically lower ratings. ComScore estimated traffic to be 421,000 hits while Nielsen was a little more optimistic with 497,000 hits estimated.
Will industry growth continue at this rapid pace without a rock solid statistic to base it on? I’m sure it will continue to grow, but I think the pace might slow down until we can reach some sort of universal count on how many hits a site actually generates. Alexa, Technorati, and the above mentioned stat services might be a good indication of a sites popularity, but it is by no means an exact science. What will it take to get one global method of counting statistics?
Aussie Technorati Launches – Gnoos.com.au
The somewhat hyped (at least here in Australia) latest blog search engine, Gnoos, was just released. Much like Technorati but with an even stranger name (or maybe not…) and Aussie flavor, Gnoos offers blog search results for Australia and the World.
While I don’t think the Aussie blogosphere is that big it’s nice to have a window into what the few of us are talking about. Plus I’m into all things blogging so it’s good to see some Australians creating blog related web services.
