The Attention Age Doctrine by Rich Schefren
Rich Schefren’s latest free report, the Attention Age Doctrine, was released late last week and I just finished reading it.
Like Rich’s previous report trilogy, The Internet Business Manifesto, The Missing Chapter and The Final Chapter (get all three here), Rich is again attempting to re-define the way entrepreneurs go about business and the way we live our lives.
You can get your copy of Rich’s latest report from here -
http://www.strategicprofits.com/doctrine/
If you look hard enough you can find my name in it twice! How cool is that.
The Doctrine, at least what you can read in its current form, which isn’t completely done yet, thoroughly introduces a problem that is relatively new to our lives, yet it is pervasive and certainly all online entrepreneurs suffer from it from time to time, I know I do.
I’m talking about information overload.
If you ever wondered what info-overload is and why we suffer from it (and remember, knowing the cause is half the solution), then the Attention Age Doctrine will thoroughly clarify things for you.
Rich does a great job explaining why more information will actually make us dumber and explains how all the current interruptions in our lives cause friction, which ultimately leads to poor productivity.
The end result of too much information is a hindrance of our ability to enter a flow state, and it’s your flow states that lead to your best output.
I started nodding my head when Rich talked about how some of the most successful entrepreneurs deliberately “disconnect” in order to have time to think and enter a flow state, which is exactly why when I’m out with my laptop writing blog articles I prefer it when I don’t have wi-fi net access because the web distracts me. All I want is my laptop and a nice cafe so I can enter my blog writing flow state.
The Doctrine talks a lot about the current state of the economy shifting to a focus on attention, or lack of it, and if you have read my Blog Profits Blueprint, you know that I talk about attention as the key ingredient for successful blogging too. With so much information people develop behaviors that encourage ever shorter attention spans, hence if you want to be successful in business you need marketing techniques that generate not just exposure – you must have the attention of your audience too.
Rich is using his latest report as a lead-in to his new, pitch-free event, the Acceleration Seminar, happening later this month. The focus is on what to do in your business to get results in an attention-deficit society.
I’d so love to go to this one, but I have to be in Australia all of July, so no traveling for me at the moment.
If I have kept your attention up to this point, I recommend you continue reading and take 20 minutes to scan what is in the Attention Age Doctrine so you can keep up with what Rich Schefren is thinking – he’s certainly one of the most clued-in of Internet marketers I know and his free reports are worth taking the time to read.
Here’s the link again…
http://www.strategicprofits.com/doctrine/
Once you have done that, stop taking in information and go do something – taking action is still the best way to beat information overload that I know of.
Yaro Starak
Avoiding Information
The Next Big Thing From Rich Schefren
Most of you know that I’m in Rich Schefren’s Strategic Profits coaching group, which I pay $397 a month for. Rich is my mentor and coach and has been instrumental in helping move my business, BetterEdit.com, away from dependency on me for all the work, to building a system that now only requires I do about four hours a week to manage (yes, a four-hour-workweek – Hi Tim!). What’s really amazing is the business has continued to grow without me and this financial year (ending June 2007 in Australia) it’s set to do over six figures in revenue for the first time!
I originally signed up to Rich’s program mostly due to one reason, his Internet Business Manifesto, a free report that summed up nicely the exact situation I was in in my business (incidentally, I modeled my own Blog Profits Blueprint document based on Rich’s manifesto because I thought it was that good). If you haven’t done so yet, PLEASE take the time to read the manifesto if you currently run your own Internet business or intend to. Click here to get the manifesto.
Rich’s New Report – The Attention Age Doctrine
Rich is about to shake up the industry again starting with the release of his latest report titled The Attention Age Doctrine. Since I’m in his coaching program I have heard Rich talk about this, so I can reveal to you a little about his goals and motivations behind releasing the report.
Rich has a serious issue with the way conferences are currently conducted in our industry. He’s tired of the sales pitch, the lack of quality content and the current formula used at Internet marketing conferences. I totally agree with him and while I still enjoy attending conferences, I also hate the sales pitch and watching so many people fall for the sugar rush, handing over thousands of dollars for a package they probably won’t even do anything with.
Rich believes in disruption marketing where you enter a market with an idea or method disruptive to what is currently the de-facto standard way of doing something. He’s releasing this report as a shock to the established conference system and in typical Rich style, he’s not just talking about it, he’s actually doing something.
Rich has put together a conference called The Acceleration Seminar set for mid-July 2007, which is a pitch-free, 100% content conference, including speakers like Jay Abraham, David Kolbe and rumor has it, the four-hour-workweek man himself, Tim Ferriss (Rich and Tim have a lot in common in how they go about building businesses and have struck up a friendship recently).
Anyway, it’s not my job to sell you on this, but as always Rich has my backing given the quality of information I have received from him so far and how he has helped change how I do business online.
If you want to be first in line to get yourself a copy of his latest report, The Attention Age Doctrine, you can sign-up here (it’s FREE).
