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During the last few live question and answer sessions with my Blog Mastermind students at least one person every call asks for help determining whether they have a good choice for a blog topic.

Given that new people join the program each week, it’s not surprising that question crops up over and over again. Everyone new to blogging faces the challenge of topic selection as the first big hurdle, and while I can never offer the “right” solution, as only the market can tell you that, I do my best to offer my suggestions and tips for conducting research to aide with topic selection.

What Topic Is Right?

Topic selection for a blog is similar to niche selection for a business. What you decide to write about determines what type of audience you attract and how you make money from that audience. In today’s e-commerce landscape, content is the driving force behind traffic and purchasing decisions online, so topic selection is a big deal.

Today I want to offer a simple answer to this problem, to help choose what topic and niche is right for you. I say simple because it’s possible to make this a very complicated choice, with in-depth keyword research, market analysis and other assessable factors weighing in on the decision process.

Unfortunately I find that many people who do extensive research become paralyzed. With more data comes more awareness of the different variables at play. Sometimes knowing less is a good thing because it gives you a clear next step - an action you can take that actually moves you closer to a result.

This is especially important for newbies and people with personalities that demand they know everything about everything before taking that first step into the big wide world. As someone new to Internet marketing, learning about all the different ways to research a potential topic may be so much work and such a big learning curve that it takes months before any action is taken to actually test the topic in the market.

You have to learn how to choose a niche before even choosing a niche!

I’m not saying you should bury your head in the sand and take a leap of faith when choosing a topic, but you can certainly make it easier on yourself.

Spotting Opportunities

Let me explain how I have selected topics for the businesses I have run in the past. In almost all circumstances the process has gone something like this -

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Desperate Buyers Only - by Alexis Dawes

Name: Desperate Buyers Only
Creator: Alexis Dawes
URL: www.desperatebuyersonly.com
Purpose: Learn how to create e-books for people who actually want them.

The ultimate guide for profiting selling e-books and short reports, with a focus on finding markets with buyers who have pressing problems and are willing to spend money to solve them. A great book for any person struggling to find a profitable topic to begin their quest to earn a living from the Internet - but does it provide all the answers?

Desperate Buyers Only Review

At the start of Desperate Buyers Only, an e-book by Alexis Dawes, is the following -

How To Choose Topics That Attract Buyers Like Bee’s to Honey - (It has NOTHING to do with “Doing What You Love”)

Online infopreneurs fail for 3 main reasons–

1) They focus on general topics.

2) They focus on so-called ‘hot’ niche topics.

3) They follow the all-time favorite, and frequently quoted, adage, “Do what you love and the money will follow.”

Nice. Very nice.

I found a book that teaches only what you need to know about the making money part of selling online. Forget anything about loving the topic, or having a passion for what you do - this is the book for those lost souls who are passionless, money-hungry, wannabe information sellers.

Okay, maybe that’s too harsh.

This is the book you need if you are still struggling to find a way to make money online and you need help picking a topic that has profit potential, despite it being the most dry and boring topic ever.

I come from the world of “do what you love” but I’m well aware there’s no point doing what you love when you can’t make money from it, at least if you want all the trappings that modern society offers. The harsh reality is, for some people - “what you love” is not going to be profitable.

It could be because you don’t have the marketing skills, maybe your passion is a saturated market or maybe what you love is not something that people spend money on.

For whatever reason, some people have to find ways to make money and what they love simply won’t cut it. In this case, no amount of passion for your topic can put food on the table.

Ideally, we all want the holy grail combination of passion and profit, where you make great money and love the work, which is why I direct my students towards looking at passions first. An important factor is motivation and, as I know from my own experience, sometimes the only way you stay motivated long enough to realize results, is to a choose a passion-based topic.

Thanks to Alexis and her e-book, you can use her techniques to chase the dollar by focusing on “desperate buyers”, people ready to spend money to solve urgent problems. Your motivation is your desire to make an income and if that is enough motivation for you to do the work (and it was for me when I first started Internet business), this is a book that offers a straight-to-the-point blueprint for turning on the cashflow.

The Challenge of Topic Selection - Solved

For most newbie Internet marketers, topic selection is the greatest challenge. Desperate Buyers Only provides an easy to follow breakdown of how to find topics that can make you money.

Here’s a rough breakdown of Alexis’ methodology for locating a profitable topic -

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