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John Reese just released the third and final launch video as part of his Traffic Secrets 2.0 release.

You can watch the video here -

I just finished watching it and it was great stuff, just like the first two.

In case you missed John’s first two videos released last week, make sure you head to this page to watch them before watching this one, they follow in a sequence.

http://www.trafficsecrets.com/home/

Marketing With Software

Something very few people implement as an online traffic technique is to build software applications. I will stick my hand up as one of those people too and after watching John’s third video I am REALLY excited about the potential. I was busy taking notes during the video, jotting down ideas for software apps I would like to make as marketing tools for my current projects.

It’s clear John thinks big when he considers how he will generate traffic. The application of a successful software marketing strategy can result in hundreds of thousands to even millions of visitors - we’re talking mainstream big, maybe not quite Facebook levels, but at least within the same playing field as some of the most popular sites in the world.

I can see why this strategy is so powerful. Very few people do it and even fewer execute it well if they try. If you can - as John suggests - make an online user-content generated software application, the potential for growth is tremendous.

Video Breakdown

John begins the video with strategic advice regarding why this tactic works and how he has implemented it himself in the past, then presents real world suggestions for software applications and offers tips on how to find the people to build the software for you.

I won’t reveal everything from the video, but a couple things I thought worth repeating even though they might seem obvious to some when creating software are -

• Test programmers with a smaller project first regardless of how good their ratings may be within a freelance site
• Create extremely detailed specifications for your project

There’s a lot more advice and some great suggestions from John that I know will spark ideas for you while watching the video, so make sure you take notes when inspiration strikes. Here’s the video link again -

http://www.trafficsecrets.com/home/v3.html

The Sales Pitch You Just Have To Watch

The second half of the video is the sales pitch, since obviously John is promoting his new training program Traffic Secrets 2.0.

What’s interesting about John’s pitch is how he’s decided to go opposite to what’s been prevalent in the last few years with Internet marketing product launches. He’s done a completely soft approach, there’s no upsells, no forced continuity, no false scarcity - pretty much any grumble people might have had about “marketing gimmicks” and John’s decided to blatantly state that he’s not doing it.

This in itself is a clever marketing tactic but it’s the execution that has to be watched. John has a very professional and clean-cut presentation style. It’s a serious presentation (no Frank Kern or Ed Dale antics here), John’s serious about his business and he’s put it all together in a video that gets the message across without any hyperbole.

And it’s worked on me - I want this product, bad.

I want it because of the videos I just watched. I want to learn John’s traffic tactics and also copy how he markets things. With John Reese you study what he says and how he says it.

John’s presentation style suits me. I like the soft sell, I use it myself all the time and I expect it’s going to pay off for him, especially as he’s priced the product lower than recent launches.

Traffic Secrets is just $397 for the product and access to any future upgrades.

During the second half of the video you will see what exactly is inside Traffic Secrets 2.0, which includes some DVDs and manuals and access to an online training resource. It’s sort of a melding between a home study and an online community, which is a nice approach.

The product goes live Tuesday 15th July 12 Noon EST and I’ll be there to buy my copy for sure.

Even if you have no intention of purchasing this, go watch the videos, see how video and a soft approach to selling can work and learn from both the content within the video and the strategy behind the video.

Here’s that link one more time:

http://www.trafficsecrets.com/home/v3.html

Yaro Starak
Borrowing John’s Ideas

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John Reese has released the first free video for the launch of Traffic Secrets 2.0. I just finished watching it and it’s good stuff, all content and presented in a very cool style.

You can check it out for yourself here -

John is a guy who has a huge reputation in the Internet marketing industry, most notably for his Traffic Secrets 1.0 launch from several years ago that grossed a million dollars in one day. That event kick started the mainstream adoption of the product launch style of marketing that is still in use today.

You may also remember John from BlogRush, which for many people turned out disappointing in terms of delivering traffic, although I still have it on my blog because I like to use it as a tool to find similar blogs to my own.

The video John just published is the first in a lead-in series of videos for the release of the updated, Traffic Secrets 2.0 course. The world of traffic generation has changed a lot since John taught people in his first course, so I am quite interested to see what he has for us in the 2.0 version of his training.

To be honest, besides knowing John from his reputation I don’t actually have anything concrete I can talk about regarding his work. I know he makes a ton of money in other niches outside of the make money online education market and I remember a long time ago linking to one of his videos about using AdSense, where he showed some incredible numbers.

This really is my first opportunity to taste his training, and so far I’m impressed.

Learn by Observation

You have to watch John’s first video just to see how a content-focused presentation can be used to both educate and stimulate an action at the same time.

John is known as a ground breaking marketer, in the sense that he raises the bar through innovation. I think the videos he is doing now are definitely good - perhaps not quite ground breaking but definitely raising the standards for how to market effectively with video, like StomperNet have done with their recent launches.

For this reason alone, as an Internet marketer, you have to go and watch John’s traffic secrets 2.0 video purely for the lesson in marketing it presents.

What About The Content? Will It Deliver Traffic?

The video itself presents 10 traffic tips that should definitely stimulate ideas in your head. You don’t get the whole kitchen sink of how to do it, but you get the idea, which is valuable as a starting point.

John takes us through each tip and explains the concept of Results Detection, a sort of way to do online meta-research to find where the traffic and the money is.

The variety of traffic sources presented is certainly diverse, and I think most people who watch this video will not be able to say they currently use every technique John talks about - I certainly do not.

Included as possible research targets for traffic are sites like eBay, Technorati, Digg, PRWeb, Commission Junction and Compete.com. Now you might know these as good sites, but do you use them currently as a way to find where the traffic is? Probably not quite in the same way as John does.

Anyway, that’s enough of an introduction, you should go check it for yourself, it’s free, and if you like what you see, follow John’s prompt at the end of the video and opt-in for a second video where John talks about how to “own the web”. I’m watching the second video now myself.

Here’s where to get started -

www.trafficsecrets.com/home

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If you are at all into Internet marketing and have been for a while you may recall the first really major product launch back in 2004. The product was Traffic Secrets by John Reese and was made famous when it became the first product launch of it’s kind to have a million dollar day. Yep - they sold over a million dollars worth in 24 hours.

When the product first launched it was $997 and went through the whole product launch process, which is now taught by Jeff Walker in his Product Launch Formula home study course. Jeff was also involved in the launch of Traffic Secrets.

It was because of the big success of Traffic Secrets that other marketers went on to repeat the extended launch process. The process is largely responsible for the success of other large product launches like StomperNet and Rich Schefren’s coaching program, which incidentally are both going to be available again (I’ll have more on this soon).

Traffic Secrets at the time was the most comprehensive course on building website traffic. It’s still considered a must have product for any serious Internet marketer, although I suspect some of the information in the product is dated - but I can’t be sure because I haven’t bought it yet. This product first came out before I started this blog and I was only just beginning to take my studies of Internet marketing seriously and I couldn’t justify the $1000 price tag.

Get Traffic Secrets for $377

John has decided to do one last release of Traffic Secrets before taking it off the market forever. For this final sale he’s reduced the price quite significantly, down to $377, so I’m seriously considering grabbing it.

I don’t know how much stock is still available but as I type this the sales page says it is still available. If you are interested in purchasing what is considered as one of the most complete courses on web traffic, you can do so by clicking here:

http://www.trafficsecrets.com/home

You can also click a link on that page to open the original VERY long sales page that was used to generate a million dollars in 24 hours.

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