How To Up The Antics And Go Viral With Your Next Publicity Campaign

By 13 Comments August 1, 2011

In my previous posts I introduced the concept of publicity stunts, and because this is a concept that has worked extraordinarily well for some companies and individuals, I thought I would discuss the concept further in depth.

Make sure you check out my previous posts first to get an understanding of publicity and publicity stunts:

… Read the rest of this entry »

Overclocking Content: How To Get More From What You Already Create

By 48 Comments June 15, 2010

If there is one trend that is now well and truly a mandatory requirement, yet so few online marketers get right 100% of the time (me included), it is the need for multimedia in everything you do.

When I say multimedia, I mean the use of different modalities of content, tapping into the trinity of text, audio and video. … Read the rest of this entry »

Reputation Management: Starbucks Offers A Simple Lesson In Good Customer Service

By 47 Comments June 9, 2008

I was traveling around Queen Street West in downtown Toronto this week and as always I popped into a Chapters bookshop (like a Borders). In Canada most bookshops have either a Starbucks or a Second Cup coffee shop. Many of the posts in this blog were created in cafes inside bookshops around the world.

I ordered a tea… Read the rest of this entry »

Butterfly Marketing Review

By 14 Comments July 17, 2007

Butterfly Marketing Software by Mike Filsaime

You can find a list of other reviews and links to the products and resources I use to run my online business in the Resources Section of this website.

Name: Butterfly Marketing Software
Creator: Mike Filsaime
URL: www.butterflymarketing.com
Purpose: A complete membership, affiliate and viral marketing software… Read the rest of this entry »

Podcast: Interview with Mike Filsaime

By 9 Comments July 11, 2007

[Audio clip: view full post to listen]
Download the MP3 [ 63 Minutes - 15 MB]

I sat down with Mike about a month ago and recorded this interview. I wanted to focus more on Mike’s history and how he went from car salesman working 70 hours a week to an Internet marketer in charge of a 7 million… Read the rest of this entry »

http://yttrk.com/?a=149685&c=10137&s1=7017

Where The Hell Is Matt Goes Viral

By 3 Comments July 6, 2006

Another Brisbane (sort of) guy making a splash online with a unique idea. Kudos to STRIDEGum for picking it up and turning it into a viral marketing campaign.

What does this make you feel?

More info: WhereTheHellIsMatt.com.

Found via copyblogger.

More On Building Traffic with Article Marketing

By 13 Comments March 22, 2006

Brian Clark, the CopyBlogger, has produced a 10 page PDF report on Building Traffic with Article Marketing.

The first part of the report you will be familiar with because it’s my article Is Article Marketing Worth Your Time?, but the second part is all new content from Brian that will really help your article marketing campaigns if… Read the rest of this entry »

Marketing With MySpace.com

By 44 Comments March 21, 2006

Do you know MySpace? It’s an extremely popular social friendship site frequented by a lot of teens from around the world, in particular the USA. Rupert Murdoch’s News Corp bought MySpace when it purchased it’s parent organisation for a whopping $580 million back in July 2005.

MySpace has a high value because of it’s massive userbase, which in… Read the rest of this entry »

I Have A Virus

By 8 Comments March 17, 2006

I woke up sick this morning. I feel fine, but I was targeted by The Indie Virus, which as the creator of this virus, Chris Pearson, states, is “The Virus You Want to Catch”.

It seems everyone is playing with all kinds of traffic techniques lately and The Indie Virus is another I’ve decided to go along with. Here… Read the rest of this entry »

The Viral Copy Report

By 4 Comments March 2, 2006

To help Brian Clark prove he’s right, I’d like to let you all know about a good little e-book he’s put together called The Viral Copy Report (it’s free!).

I read the book last night before going to bed and I really enjoyed it. The little anecdotes and Brian’s writing style are enjoyable – I had a good little… Read the rest of this entry »

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