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This is the third installment of Rob Benwell’s Blogging To The Bank book, which teaches his method for making money with blogs.
More details about the book are here –
What’s compelling about Rob’s story is that he’s made over a million dollars using blogs and there’s very, very few people who can claim this. His book has massive appeal just because we all want to find out exactly what he does different – what’s his secret?
I reviewed Rob’s second version this book back in August of 2007, where one thing was quite clear – Rob uses blogs in a much different way to make money online to how I use blogs. You can read my original review by clicking here – Blogging To The Bank 2.0 Review.
The strategy Rob applies is about leveraging multiple blogs in multiple niches to make a lot of money. This is not about becoming a dominant player – an expert – in one niche subject area that you are passionate about, which is more the “Blog Mastermind school of blogging”.
Although the overall strategy might be quite different between what I teach and do and what Rob does, if you break things down, the fundamentals remain the same.
Rob’s system for profitable blogging still relies on the same principles to make it work, which are –
Rob’s book breaks down these processes, however there’s something different about Rob’s system which is evident even in the style of writing he uses to teach in the book: it’s extremely to the point – it’s almost robot-like.
I just finished reading the book and there’s something about it that bugs me, but I can see it as a distinct advantage too – it’s all about the process.
Rob’s not telling his story in this book, he’s simply saying do this, then that, then this and then repeat it again with a new blog. Do this enough and you get rich. Simple as that.
Well, perhaps not as simple as that, but if you want something brief, with ONLY the actions necessary to take to make money by building your own empire of blogs, this is definitely the book for you. Just don’t expect miracles – you should never expect miracles with Internet business (you should know this by now…).
Rob’s book is far from perfect, but let me start with what I like followed by where I think it could be improved.
The one time I really got excited reading this book was when Rob talked about having several email lists up to 20,000 subscribers strong in his different various blogs, which he sends regular offers to (affiliate products). While I personally have no intentions of branching into other niches until I’ve done what I want to in my niche, I can see how amazingly profitable this strategy could be when done right.
To put it simply – Rob is implementing part of the Conversion Blogging process (email list building via blogging), but then focusing on niche replication rather than niche domination. There are problems with this strategy of course, so let’s take a look at what I don’t like about this book.
Here’s where I think Rob could improve his book –
There’s a few minor complaints I have with the book beyond what’s listed above – a few typos here and there, dated screen shots of the older version of WordPress, but nothing that’s going to impede you understanding the book. I can’t complain because I have typos and some dated content here and there within my work. I think everyone who has been teaching online for years is going to have this issue.
Taking a leaf from Rob’s book, let me lay this out for you in as few words as possible. Here’s a break down of how to make money as taught within Blogging To The Bank 3.0.
That’s it in a nutshell. It’s not rocket science, but there’s work to do. Your job if you follow this path is to be diligent by forcing yourself to take action to complete every step above for every blog you create. Rob recommends outsourcing too, but not every task above, so there’s always going to be something to do.
I’m going to be completely honest with you – and this is the same thing I said in my original Blogging To The Bank 2.0 review – this book is strictly for the people who care about the money most and can see themselves repeating that process above over and over again.
If to this point you have struggled to come up with a niche topic to write your blog about it, stop caring so much about your passions and your skills and just do what Rob does – find the money in lots of different niches and build lots of blogs to tap into them using a formulaic approach.
If you already have a market you are trying to dominate with your personal brand and your expertise and you have already invested time and energy into building a blog in that niche, this is not the time to change course. Sure, you might still buy this book to gain insights into how Rob builds traffic so you can apply that to your blog, but you don’t want to follow his system and go starting many new blogs, unless you have excess capacity so you can do it all at the same time.
One important point to make here is that Blogging To The Bank won’t, err…break the bank. We’re not talking about a $500 investment here, or even a $97 a month course – this is a one time purchase of under $50 (there’s also a discount on launch day for those who buy early), so if anything I’ve written in this review has intrigued you, you may as well buy the book, read it over a tea at a cafe and see how Rob’ makes millions with blogs.
There’s the obligatory 60 day money back guarantee with this one too because it’s sold through ClickBank – so you can order this and take a full two months to decide whether it’s worth keeping. In that time you could even run a test of Rob’s system so you really know whether it’s legit.
Here’s the link –
If you do decide to buy this one, make sure you check the thank you page after ordering. You might see a special Blog Mastermind membership trial offer just for people who order Rob’s book, if you are quick.
PS. In case you are wondering whether I would recommend this book or my own blogging for money course, Blog Mastermind, that’s a silly question – I’m always going to recommend my own course first. It’s not really a fair comparison though as Rob’s book is a lot cheaper than my course, but not nearly as comprehensive, as you would expect given the price difference.
I do think Rob’s training is worth studying, which is why I read the book, because it offers another system. You can implement techniques from multiple sources, there’s no strict rule and in fact if you really wanted to become super-wealthy, you would use my style of going deep in a niche, and combine that with Rob’s multiple niches strategy (go deep in many niches) and you could find yourself in charge of 20 blogs all bringing in $50,000 a year – a million dollar business.
That’s a huge undertaking and you would not be able to do that on your own, you would need to outsource and potentially have employees to help manage it all too. However as Rob seems to have done, if you can really scale things, you can make as much as seven figures – just don’t expect that as a guaranteed outcome of course!