If You Can’t Write Words That Sell You Don’t Make Money

Years ago, my friend Gideon and I were creating marketing campaigns for Become A Blogger Premium. During that period we both wrote lots of emails to our various subscribers, with email being the primary communication method and also the distribution channel for delivering free resources.

Most of you haven’t met Gideon or myself in person, but if you did, you would see we are both down to earth and soft spoken – not your typical extroverted, in-your-face marketers. Of course what you perceive as over-the-top might be different to another person so you may not agree, but I’m pretty comfortable saying that Gideon and I are way below average when it comes to the hype-o-meter.

One interesting observation I made during our launch that you probably weren’t aware of, was Gideon’s email marketing style (his writing style when promoting), compared to how he is in his videos.

Gideon has difficulty doing any kind of “sales pitch” in his videos, he much prefers to focus on content, and if you watch the few parts at the end of his videos where he was promoting our paid course, you could tell he wasn’t pushing very hard at all.

However, when Gideon wrote emails, he wasn’t afraid to use his marketing skills. He knows the triggers, is quite comfortable pushing all the right buttons and isn’t afraid of saying whatever it takes to convince you that you need to do what he suggests.

This is important because if Gideon couldn’t sell the premium course when it came time to sell it, then our results would have been negatively impacted. At some point in business you have to be prepared to sell.

The same goes for anything else we promote through email, whether it’s to convince people to watch a free video, or download a report or read a blog post. It’s not always about eliciting a purchase, it’s any time you want people to click a link or even just open an email in the first place – any action at all is impacted by your ability to “sell” the benefits of taking that action through the words that you use.

I asked Gideon if he had studied copywriting – and he has – which explains his ability to talk in marketing speak when communicating via email when necessary, yet it doesn’t show up in other forms of communication with him. Gideon has learned skills that are vital to his success as an Internet marketer, and you can too.

Be Your Self

One of the core skills I have, and honestly I believe this is the number one reason why I have had any success online at all, is my ability to communicate, especially with the written word. This blog’s success is based on that skill, as is my email newsletter.

If you asked me how you should write your blog or how you should write your email newsletters I’d tell you to “be yourself”. After all, this is the exact advice I followed when I first got started in internet marketing and the same advice all the experts will tell you as well.

However that advice is not quite right. To just “be yourself” only works if you come from a place where you know certain things AND are prepared to say certain things. If you lack the awareness and the insight into a range of elements – your target customer, marketing triggers, the general marketplace – then just being yourself won’t be effective.

I am just “being myself” whenever I publish content online, but as a result of years of absorbing the words of other marketers, experiencing how they sell things, observing human behavior in general and immersing myself in my market, I inherently know what to say, when to say it and what kind of reaction it will stimulate.

I’m very comfortable writing in a manner similar to how I interact in real life, however I am prepared to say certain things and use words that are designed to sell, when I’m writing to sell something. I’m still being myself, but I’m mixing in some marketing technique too.

All marketers write to sell at some point, or they won’t be in business for very long. Some are prepared to push harder, or know more techniques, or have different goals or standards, so their language style is different. All good marketers are “being themselves” too, throwing in something from their personal lives, telling stories and coming across as human as possible, yet still are marketing.

If you’re the kind of person who hates selling, or you don’t have certain words in your vocabulary, or you don’t know the triggers, or you’re afraid of being perceived in a certain way or you’re not knowledgeable about your marketplace, then you’re in trouble.

You Can Learn How To Sell Through Words

Being yourself is good advice, but it’s only part of the answer. There’s technique, skill and awareness required in order to successfully achieve your goals with the written word and even then you have to be prepared for negative reactions.

As Gideon’s case illustrates, you can study practical training designed to teach you how to write for marketing purposes, generally termed “copywriting”, and skill up with some techniques you can apply the next time you go out there and attempt to make money.

You should become an observer of behavior, especially when it comes to purchasing decisions. I particularly enjoy hearing the justifications people deliver to their friends and family after making a purchase or during a buying process. These verbal cues give you insight into the emotions the person wants to feel or change as a result of buying something, and the logical explanation they give to others and themselves to “justify” the expense.

My favorite way to skill-up as a writer who wants to sell through words, is to copy what works for others. Find a successful marketer who’s promoting a product similar to what you want to release, and that you know has enjoyed success, and see how he or she uses words to sell. Adapt their technique, try their style, duplicate their format – take whatever parts you like, modify so it fits your persona, and then send it out to your audience.

Combine these three methods…

  1. Practical study of copywriting
  2. Observation of human behavior
  3. Replication of what already works

… and you can dramatically improve your writing and as a result, make a ton of money too.

One Word Of Warning

As soon as you become a “marketer” and ask for money, some people will hate you for it. It doesn’t matter how “soft” your pitch is, the fact that you attempt to profit by charging money, especially for information, a minor revolt will break out – assuming anyone is listening to you at all of course.

Thankfully the people who complain are usually in the minority and in general have a chip on their shoulder for other reasons, and you’ve just happened to cross their path at the wrong time. If you ignore them, or react in a friendly manner, explain that you need to make a living and you’ve invested a lot of hard work in creating your product, you will be fine.

The trick is to not let naysayers get you down and keep delivering value to those who appreciate your work and and are prepared to pay for it.

Good luck with your writing, enjoy the creative process and keep practicing. Being a prolific content producer, whether you are writing to directly sell something or to educate, entertain and build relationships, will help you improve your skills and spread your message further.

Yaro Starak



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About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Yaro, I have been studying what you guys have been doing in your programs, from Blog Mastermind to Become A Blogger and now Membership mastermind. I have noticed your different writing styles and do appreciate the differences between the two. Neither way is better. They both give me slightly differing perspectives.

    I do appreciate the fact that you guys don’t just sell. You provide valuable info for free, to the extent that I found myself asking the question: “If all of this info is for free, then what will be available to sell”. However, I’m never disappointed.

    I started Blog Mastermind and it paid off (monetarily). I then joined become-a-blogger, and I can see it will begin to pay off REALLLY Soon. Now I’m in Membership mastermind and once again, I’m amazed and can’t wait to launch my membership site 🙂

    Keep up the great work guys!

    • Yaro do you have any copy writing course online that you recommend
      or is it included in “Mastermind” course.I need to hone my writing skill first.

  • I can relate to not being very comfortable “selling”. For some reason selling, or really pushing a product has a negative conotation for me and as such I shy away from it.

    However, I’ve still had moderate success in selling through my career due to just being myself and coming across as honest. I think that goes a long way. I may not know all the buzz words to make you buy, and my pitch may still leave something to be desired, but by coming across as genuine, and honest has enabled me to still be successful.

    Selling a product you are behind 100%, and being honest in your claims is something people feel, and is something I see and admire in your selling style as well.


  • Thanks for the final comments of this post. I’m not comfortable selling at all – any form of promotion, even of my free content, freaks me out. I know this is something I really need to get over, but have seen how brutal some elements of the blogosphere can be.

    This post has helped me to change my views. I guess if anything, criticism can be useful in guiding you on areas you may need to learn more about.

    The thing is, I know I can write words that sell. 🙂 I used to be a really powerful writer and it may take some time before I can adapt my skills for the web.

    So I’ll keep slogging away for now, overcoming my fear of selling while trying to learn as much as I can. Then, should I ever develop a paid product, I’ll feel more qualified to promote it.

    Thanks again, Yaro 🙂

  • Me too comes in the category of not selling products as well but your information to become successfull in selling your products are quite fabulous. The best i got is to adapt the or copy what works for others.

    Whenever you start any marketing you have to keep eye on similar product in market on other sites to get ideas and ways of promoting. If you learn from them very fast will become successful .

  • Thank you for your post on writing words that sell. This makes sense, because people want to be convinced that what they are buying is worth it. Writing words that sell is a skill that takes some time to master. However I found that when just starting out, you can great ideas from other successful marketers.

  • Excellent article!

    Good information, and success comes from many different areas, not just some get rich quick schemes!
    Good work!

  • The people who complain don’t have a chip on their shoulder, they just need to be persuaded to part with their money and that is what a closer does. People just don’t buy, someone has to sell,

  • Hey Yaro

    This is something I’ve thought about a lot, especially over the last 8 years as I’ve been specifically working on improving my written communication skills.

    This sounds strange, but I’ve just been amazed at my results whenever I’ve applied some tested copywriting techniques compared to using just my “normal” voice.

    Employing well tested copywriting techniques would sometimes mean the difference between getting lots of sales, or none at all in some cases!

    So there is definitely value in being able to write persuasively.

    Also, here’s something interesting I’ve noticed about communication in general…

    When speaking, it’s very easy to convey “other” content that can’t be found just by looking at the words in isolation. For example, a simple frown while talking about a new product being released could be enough to invoke a negative feeling toward the product from the viewer.

    I’ve seen the effect of this very clearly when I interviewed some of the world’s top internet marketers about a year ago – when one just reads the transcripts of the interviews without watching the video recordings, one only gets a very limited understanding of what’s being talked about during the interviews.

    There are no visual cues that text can rely on to enrich the the message it’s trying to convey, and therefore needs to make use of other tools and “tricks” to get a similar response from the reader.

    I guess the point I’m trying to make here is that writing is a very different way of communicating than the spoken word. When speaking, it’s easy to use intonation and different tones etc to make a point, but with writing, one has to make use of a totally different set of tools to be able to get the same message across.

    Probably one of the best authors I know comes across very different in real life than she does in her writings. She has an extremely high talent for writing, but when it comes to speaking, it’s a different story altogether.

    I see speaking and writing as two very different art forms – they are produced differently, AND they are also consumed differently.

    This means that each art form has to make use of it’s own unique tools to increase the impact of the message being delivered – and the tools for each art form are very different indeed.

    Gideon Shalwick

  • Model the best. It works.

    Why start from scratch when you can stand on the shoulders of giants. I like your point about tailoring it so you can still “be yourself.” As Bruce would say “Absorb what is useful, reject what is useless, add what is specifically your own.“

    I think people only hate markters when …
    1. there’s a lack of integrity
    2. they’re focused on their own gain instead of service to others
    3. they mix a social frame with a market frame

    #3 happens when somebody tries to convince people (and likely them self) that they’re doing something for “good will.” The market frame comes in when it turns into a talk about money. The market frame trumps the social frame and once you shift from social frame to market, you don’t go back. The trick is to use the right frame for the job and not switch. I could give lots of examples, but I think the point is simply, stick with the frame you start with.

    • I would add two more reasons why marketeers are disliked. It is the feeling that one is pulling a fast one over the buyer and the feeling that one is being pushed around to doing something one does not want to do.

  • this blog is really insightful. For me, writing is a passionate activity. I guess its the reader discretion if they would think that an entry is full of marketing and sales pitch.

  • Yes, formal training makes a great deal of difference in one’s effectiveness in communication. Moreover, the most successful sales persons I have come across are not the traditional snake oil salesmen, but soft spoken genuine persons who can communicate and negotiate effectively.

  • I have to get past my journalism background. I used to be a reporter trained to keep my opinions to myself. Only columnists or editorial writers get to express their opinions.

    Plus, we were discouraged from including anything remotely resembling a call-to-action in our stories. For example, we couldn’t end a notice for an event with “Call 555-1234 for more information” because that looked pushy. We had to write the passive, “Those seeking more information may contact … .” Ugh.

    You can take the reporter out of the newsroom, but it’s hard to take the newsroom out of the reporter. However … 🙂

    On my blog, I’ve dabbled a little with placing calls-to-action in reference to my Amazon text links. But I admit that it doesn’t come naturally to me.

  • So true. The fact that most bloggers are stuck in the mindset that they don’t want to ask for money (sale a product) is what killing so many of them, they are so afraid of making someone upset. And the reason they aren’t making any real money. But really that’s business in the real world. Businesses and consumers. You need to be a business to make income. That’s means products have to be sold. And in order to sale them you have to convince them. And online it’s usually done with words on paper. (your screen) lol.

  • a lot of “Email Marketeers” agree that if you can write great copy then the internet is “your oyster” but I would go further as good copy needs calls to action or relevant direction to encourage either a purchase or a referral to a friend.
    It’s a long learning curve but the rewards are there 🙂

  • Wonderful insight. For some, verbal selling can be difficult. Writing, on the other hand, can be crafted, edited and revised until the publish button is pushed. That is what is so great about writing and copywriting. Others can review it, it can be tweaked and tested while a verbal pitch can be a lot more difficult where body language, mannerisms and gestures can all get in the way of the message. Some may be uncomfortable with selling and that can show in a verbal/video pitch, but not as much in writing.

  • Yaro,
    Yes, you may be soft spoken. You may trigger all the emotional buttons with a great copy writing skills but if your teaser, the free content is poor or severely adulterated, you will suck in just a few buyers.
    Personally, I am averse to buying info products even from powerful internet marketers because their free offers lacks any useful purpose.
    For instance, the free videos from Gideon and you are so powerful that a serious newbie like me, finds extremely useful even if I choose not to buy anything from you. Leslie got it right. Because your free video provided so much, I knew that full membership will be great as well. Rightfully so, you guys have not disappointed me a bit. Gideon is just amazing with fresh tips and not stale and recycled materials.
    Your copies are good and persuasive, but your contents are super. In my guts, I suspect that making money is your goal, but the success of your students is equally factored. Keep the good work, I appreciate the time and efforts cobbled together to produce these tutorials. Gideon is just amazing!

  • Jeff


    I feel some folks have a right to have “a chip on their shoulder”. I have spent a LOT OF MONEY on some internet marketing products from some well know gurus. I just feel their products were overpriced.

    I am very WELL GUARDED WITH MY MONEY and proud of it. I did decide to enroll in BecomeABlogger Premium, not because of the sales copy you and Gideon promoted, but because it WAS FREAKIN’ AFFORDABLE. $162 for 6-months is a fair price. I decided to jump on the $27 offer, because I knew I was not going to pay $47 a month. If I would have missed out, I would have said old well.

    At one time, I did consider buying the Blog Mastermind course and/or the Authority Blogger course from Chris Garrett, but I decided I just cannot bring myself to paying over $200 for Internet Marketing courses again. I cannot and will not do it. I have been burn badly. Oh by the way, I do have “a chip on my shoulder” and I am proud of it. You may want to let some well know Internet Marketers know what AFFORDABLE is, because they should follow your lead.

    Regardless of the fact, I do plan on sticking with BAB Premium because I do like what I see so far. I cannot give you a thumbs up yet, because I want to go through the entire course first, before I give my final opinion. But so far, you guys have done a good job and I am looking forward to the coming months.


    • I don’t think you have a chip on your shoulder Jeff, you just have a resistance point at certain prices.

      As your circumstances change, your resistant point will change – I know mine certainly has (I would not have spent thousands on copywriting a few years ago, now in the last 18 months I’ve spent over $10,000 on it).

      For lack of a better way of explaining it, I labeled it a “chip on the shoulder”, but really there’s a lot more to it, there’s a psychology behind that reaction. JD makes a good point when he mentioned one frame contradicts another, which can cause dissonance and a “bad feeling” in the potential customer.

      Unfortunately you will never catch every single potential customer when they are in the right place to see your offer as valuable. The goal, is to get enough people to that point so you can have a successful business.

  • Hi Yaro, great post.

    I have been recently studying Mass Control and a large part of using Mass Control is to put new ‘story lines’ into my copy.

    What I found is that after a while I notice myself incorporating them naturally and using themes from own life to weave in the mass control elements.

    So yes, I know what you mean – after a while they become You.

    And yes your right – as a marketer you can’t be bashful selling. You gotta send out the occasional ‘pitch email’ along with all the valuable content.

    And then afer you have sent out a sales email…sometimes you gotta sendout *another* email saying ‘Don’t Miss Out…Only x Spots Left’ (Always a winner by the way, ussually gets 1/2 the people that the first email got…steal that subject line people 🙂

    A great copywriting teacher who gives away nugget of copywriting Gold for FREE is Clayton Makepeace at http://www.makepeacetotalpackage.com

    For some insane reason he gives away free articles from himself and other marketing masters every day….when he is the most highly paid copywriter in the world and could charge a motza for it. Go figure 🙂

    Anyway, I have got a law degree, a humanities degree, and a good investors mindset. And yet, with out a doubt my most valuable skill is to craft words that sell.

    And Clayton has taught me wonderfully with out me giving him a red cent so check this bad boy out.

    Thanks again for a great post Yaro.

  • Nice to see some useful advice with an emphasis on hard work, great post!

    Gerard Hagan – Edmonton Home

  • Ali

    Yaro,…frankly speaking. I have learned a lot from your introduction till this latest ‘Soft info Pitch’. You have really done a good job in terms of marketing your subject & of course service. Even in promoting my consulting service, your Blog has given me simple yet digestive guidance to become more professional in terms of effective writing style.

    Thank You and Have a Productive and Refreshing Career…always.


  • Wow, I really love what you have been giving us. It’s always refreshing, down to earth and to the point. In the word of IM it getting harder and harder to find that these days. Keep up the good work guys.



    p.s. stop by my blog when you have a chance, I’d be very interested in what you think.

  • I absolutely agree with “being yourself”. Keep it up

  • Any suggestions on where to start the copywriting and soft sell study?

  • Yaro, I’ve been on your list for a while and I’ve never felt like you’re `selling’ to me. I’ve always found your recommendations fair and honest and non pushy.

    Neither do I get an email from you plopping into my inbox every five minutes. This means when I do get one from you, I am happy to read it.

    Always enjoy reading your blog

    Have a wonder Christmas


  • I am a very soft sell but believe if your confident in your product, you should have no problem with people ready to pay you for it. The one take away I got from this post was to study other copy. I do this religiously to the point I’m starting to write like a copywriter. I still have ways to go but feel the more you read it you become it. Also where can I find this Membership mastermind? Continuity programs will be the thing to be involved with in 2009 I believe.

  • Hi Yaro,
    I read your e-book blog profits blueprints. You really gave very great information for beginners like me. Whenever I search in internet ‘how to make money from blog’, the same answer I get is write a good and quality content. And of course you also suggests that. I don’t think everybody can write quality contents for a long time.

    I personally cant. I’m a homemaker and look after my kid. I just started blogging for earn some extra income. I have no job experience and I don’t think I have enough informations or content to put everyday in the blog. All I know is graphic designing, so I started a blog for photoshop tutorials.

    I just need your advice whether my idea of writing tutorials everyday can generate some traffic? Presently I’m having some 100-200 viewers a day.

  • Yaro,
    I’ve been archiving Gidion’s news letters as well as your’s and others also, in order to study the sales pitch in them in terms of style and incline or decline, plus I also wanted to study the marketing tactics you all use.

    It was a great experience for me and I’ve learned a lot from you guys, so I just want to say thanks.

    Cheers, amr

  • You hit it right, Yaro. This is also why some of us cannot sell even a good product. Some may say that we have to buy the product, so we can use the right words and I think it helps.

    And yes, I agree when you say that people hates sellers. More often than not, they prefer plain reading and not buying.

    However, if we can justify the product using the words and style that readers can feel, I think one should be even proud to himself that he is selling that product.

    It’s feels glad to be my first time here, and I think I’ll drop by more often.


  • Yaro,

    The last part is often a blog killer – When I was doing paid review for the first time, one of my subscriber unsubscribe because I started to ‘do something that involved money’ LOL

    Anyhow, my blog sustain itself and (hopefully) will attract more audience that likes the idea of making money while providing unique, powerful content.


  • Copywriting is one of the most important skills you should learn as an Internet marketer.

    This can be the difference between 2 sales and 50 sales when you send an email.


  • ya copywriting skill is great and the one who understand it well and use its skill succesfully and share its experince with others will be to right internet marketer path as yaro too has said have eye on market of your product and learn its pons and cons and learn and experince from it.

  • Yaro, thanks so much for your blog and this article! I am very new to blogging, and internet sales, so I appreciate all the great information you are putting out. I am going to start studying what the successful people are saying in their emails and blogs and learn from them.

    Thanks again for your help! You rock!

    Beth McDuffie

  • I just want say Happy Holidays to Yaro and Gideon as well as all of the other readers.

    Peace and prosperity,


  • Great advice Yaro, my company scours the net for the best content and I must say you are giving your readers the building blocks necessary to create great content!

  • I studied opera in college and remember hearing “sing like you speak”. But this advice was passed down from a long tradition of Italian singers. The Italian language is quite different from English, and more conducive to singing. Where Italian is smooth and native speakers tend to use a voice placement that works for singing, English is percussive and too far back in the throat.

    So your lesson spoke to me. “Write like you speak” only works if you already speak like a marketer. I can learn to speak Marketese, just like I can learn to speak Italian. But until then, I’d better “Write to sell”.

  • Great post Yaro.

    Learning how to write in your own ‘voice’ but also having a powerful sales message is a skill that is more prescious than gold bullion.

    2 great places to learn this art are:

    1. bencivgas bullets http://www.marketingbullets.com
    2. Clayton Makepeaces http://www.makepeacetotalpackage.com

    These are two of the top 5 best copywriters in the world and both of them have their own unique- and yet seductive as Don Jaun – voices.

    Both of these newsletters are 100% F…R…E…E as well, and they are most loveable down to earth guys you could meet.


  • Great post Yaro.

  • Hey Yaro,

    Great post, like always, derived something positive from it. Please do keep writing your mind out.
    Can you help me with the source to the “Forward To Friend” plugin, the one that I see after this post article.

    Kind Regards


  • Hey Yaro

    Good stuff buddy!

    I always find your post interesting and helpful.

    I am currently building a online business from scratch and started with my blog http://www.DanBriffa.com , i am one of Alex Jeffreys students and hes been kicking our butts into action.

    For others who are just starting out and want to join along in our journey you should check out my blog!

    Thanks again Yaro, keep them posts coming bro.

    Dan Briffa


  • In most any industry communication is key…in the blogging/online arena it is everything. Being able to close a sale is always important, but as a blogger it is imperative that you present your message effectively and as a call to action.

  • Good information, and success comes from many different areas, not just some get rich quick schemes!

    • Since readers do not have the opportunity of reading your facial expression they simply judge by the written words. I am still learning how to put all the gestures I make while speaking into written words. Not quite an easy task, but I am learning. Thanks for sharing the tips.

  • Hello Yaro

    Wow!! What great content. Reading this post reminded me of some of the things I know but some how get pushed to the back of the brain. A few big points that you reaffirmed for me are:

    1) be myself it has to be there or people will see through you which will destroy you credibility.
    2) you are not going to hit everyone at their most opportune time, expect that and be ok with it.
    3) Mentoring follow, read, and talk to those who are successful with what you are trying to do. Often, as you have done here, they will give you good insight as to what works and what doesn’t.

    Thank You

    Robin 🙂

  • Writing to sell is definitely one of my weak areas. I’m not a natural salesperson, quite the opposite. But I know it’s essential to making a living online the way I’m trying to do it, so time to learn & practice! Thanks for your advice, it really takes some of the fear and resistance out of the process for me.

  • I think that whenever we write our blog posts, we tend to slip into over thinking everything. When that happens, we don’t sound like ourselves any longer, so we just need to step back, take some deep breaths and find our center once again.

  • My strength is being able to write. I love to write, I just don’t know how to translate that into profits on a blog. I have no products to offer, no technical background, no money to spare and no time as I have a three year old to care for. Still I learn a lot from you and I may get to stage where I have studied enough to be technically competent enough to make money online. As of now I’m happy doing my blog posts and a bit of ghost writing on the side.

  • Hehe, I can certainly relate to having the double personality when it comes to e-mail marketing. I think I could pull it off on a video too, that is, if I told myself that it was marketing enough. Good point though.

    If there are no sales, there is no business. Marketing is marketing.

  • It’s a very tough thing to learn … whether in writing or in person … to learn how to take on a new persona for different situations. But of course, we all do it all the time.

    The “me” who interviews for a job is different to the me that hangs out watching TV with my mates, and is different to the me that plays with my kids.

    But they are all ME, different and yet the same.

  • Just like what John Carlton said, ” Nothing Happens Until The Copy Gets Written.”

  • After having the copy written we really must study how to speak Marketese to be successful in getting money.

  • Hi Yaro!

    Because of the many emails I get everyday, I tend to picky about the topics I read, but this is one I read from start to finish, without skipping.

    My reason is, I’m not necessarily shy about speaking; but I tend to oversell. With writing, I could tone down the temperament of my pitch.

    At this time, I’m not selling any product for money; but I am selling Christian Fatherhood in my blogs as my contribution to the world.

    If I can sell that to many, then I think I can sell anything 🙂

    Thanks for your tips!

    HAPPY NEW YEAR 2009!


  • True. One of the best ways of learning is finding someone who’s successful at what you want to do, then do what that person’s doing. One of the hard parts though is finding someone worth emulating.

  • Great post Yaro. It is definitely an important skill to have.

  • Excellent point.

    Copywriting is an indispensable skill every marketer must learn. But many just don’t think this way. If only they understand, then maybe we will no longer hear the word “SPAM” ever again. Spammers are basically marketers who suck at copywriting 😉

  • Commercial or marketing writing is always hard but, as you wrote, you guys have a down-to-earth sensibility that speaks to your readers. I’m learning a lot about writing by reading your blog. Thanks.

  • I personally face this problem too. I find it hard to sell to my readers and I believe I need to put in some effort on this point if I still want to have my bread on the table.

    Personal Development Blogger

  • Learning how to persuade your readers to open their wallets is definitely a skill worth learning…it can be the difference between making a few dollars here and there and making a living with your blog.

  • I have to admit that I’m oe of those “softies” who struggles to make the push to writing in such a manner that I may come across as pushing a sale.. It’s ridiculous considering the industry I’m in, but I always feel uncomfortable asking for people’s money.. On the other hand hough, I feel even more uncomfortable not being able to feed myself, so a touch of cold reality generally sorts me out

  • It is amazing and useful post for those who are still in search for these proper words leading to big sells. Any potential customer needs to be convinced in the right choice he makes. Writing the very words can make wonders as it is an art indeed. One can master it for years, other need just a short period of time. It is great that now there are a lot of opportunities to borrow these very words that sell from various marketers that succeed.

  • I agree. I’m constantly amazed at how many webmasters fail to A/B test marketing copy. Thanks for the piece.

  • Found this great post browsing over your blog. Nice article. What I can only say is that….we should be ourselves if ourselves are good. But if e are not good. Let’s change first our selves to goodness. After this we can already say…be your self.

  • This is a pretty good article. The importance of using words that sell can never be over-stated. I was at a fair the other day, looked at a few brochures some caught my eye simply because of the writing on them.

  • I love that you’ve expanded on the “be yourself” advice here.. It’s easy advice to give and to follow, but it only works to a certain extent and only if you’re a specific kinda person. Thanks

  • it’s ironic….

    many people turn to the web to avoid having to sell…..

    (you know – all those ads: “no selling, no prospecting, no….”)

    and eventually they end up learning how to sell…

    the joke is – with what i had to learn to survive online, i’m a better salesperson now that i ever used to be offline….;)

    not that i’m going back…

    so yes – at the end of the day, it still comes back to selling….

    even if you are an affiliate using pre-written emails, you still need to “sell” to get people on your list…

    just seem to be able to get away from it…

  • I agree somewhat that you have to be able to sell to succeed online. However, I do think that if you come across as genuine and build a relationship with your target customers, you may not even have to write up a sales pitch. People like to buy from those they know and trust – a lot of the time without being pushed to do so. Of course, they must know the product exists – and you’ll have to tell them about it – but the majority of your work is done once you’ve forged a relationship with a potential customer.

  • Dear Yaro,

    Thank you so much for the great insight. I truly think you are right to say that you have to be ready to sell to succeed and to put your self into what you write. If you think about it that is true in many contexts: if you’re applying for jobs you have to sell your skills, if you need help you have to sell something by promising you’ll do your best with that help, you never really get anything for free if you don’t show up for it. I think innovation and ambition should go in that list too though, creativity is good but it sounds a more passive way to do things, something readers would only discover if they already take the time to get to know the services you provide….just a thought.
    Best regards,

  • Nice post. I think the key point is Be Yourself, no one likes going on a site that is filled with corporate mumbo jumbo. Being yourself means you engage your readers far more, after all people buy from people!

  • I absolutely agree with “being yourself”. Keep it up

    Misbah Mumtaz

  • Loads of useful info, thanks. I am not afraid to sell, in fact sometimes I worry I am over selling so I will definitely try and follow your advice of being myself so I am not over doing it when writing sales/marketing copy in future.

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