How An Over The Top Bus Driver Showed Me How To Build Relationships Online

I was on the bus the other day, but it was no ordinary bus. The driver, who was certainly not your typical Brisbane city bus driver, had dubbed his bus the “happy bus”.

To help ensure the happy bus maintained the appropriate vibe, he made an announcement as we left the city station.

He explained how if you were having a bad day that you had to leave your grumpiness back at the bus stop. The driver told us we had two conditions to meet: we must have a relaxing trip and rest assured that he would get us safely to our stops.

Needless to say, this bus driver was one happy fellow and definitely not what you would normally experience on a Brisbane city bus ride.

Although initially shocked and a bit apprehensive that we had a whack-job for a bus driver, by the end of his show, I was chuckling and clapping like everyone else on the bus. It was especially funny when he revealed that no, he is not on any special medication.

A Lesson In Relationship Marketing

As I departed the bus I realized that within the space of five minutes this bus driver had demonstrated two very important marketing principles.

  1. He managed to capture my attention, and
  2. I started to like him.

Those are two of the most important ingredients in internet marketing. How to stand out from the crowd, capture attention and do it in a way that makes people like you, trust you, remember you and if possible, desire an ongoing relationship with you.

Of course the bus driver wasn’t selling anything to me and I wasn’t about to subscribe to his newsletter (at least I don’t think he has one), but he certainly did stand out from the crowd.

That last point really made me think, by being different, by putting himself out there and making an effort to have an emotional impact on his passengers, this bus driver gave us a unique experience.

Standing Out From The Crowd

One of the key criteria that every person who builds a platform around their personality has, is something that makes them different, or something they do or have done that is unique.

Contrast is key.

If there is a common practice or method for doing something in your industry and you follow that path, you may earn some results, but you won’t establish leadership or enjoy the fruits of greater exposure.

For many people in my industry, the leaders and most successful people, their point of contrast is almost always some kind of previous success story – or several. Usually they have had prior business success, and they have leveraged that to start a successful blog based on their personal brand.

Examples that spring to mind are Darren Rowse, who got his start in blogging with a photography/church blog, David Risley who first tasted success with a computer tech site and Pat Flynn who began with an architecture exam training site.

Sometimes it’s not just about business success, it might be living an unusual lifestyle or achieving unusual success in other aspects of life. Tim Ferriss and his 4-hour exploits, Chris Guillebeau and his world travels or Adam Baker and his quest to get out of debt by selling everything he owned, are such examples.

Whatever the example may be, there is something unique, something that no one else has done that sets them apart.

If you are now thinking what it is that makes you unique that might be the basis for your own platform, I can offer you some advice. You don’t have to be completely different in what you have achieved or are setting out to achieve. What you need is a unique spin or voice.

Here are some suggestions –

  1. You may have a unique story telling style (your writing or video presentation style)
  2. Your level of transparency, as in how much detail you give about what you did.
  3. If your system is different, revealing how it works with examples is effective.
  4. Sometimes just following a set path many people have walked and explaining what happened to you can work because no person has exactly the same experiences.
  5. Being prolific can work well too. You don’t have to be the best writer, or have the best stories, but if you are constantly updating what is happening, people will notice.

Figuring out your uniqueness may take time. What you are presently working on may eventually turn into your story. Sometimes you need to live a little before sharing with other people what you are doing.

Jump On Stage

The other criteria necessary beyond having a story to share, is a willingness to share it.

The Happy Bus Driver is probably not the only guy feeling happy or with an outgoing personality, but he’s the only driver who decided to start sharing the happiness by shouting at his passengers.

That takes guts. That takes a desire to impact other people with what you say and do. Not everyone has the motivation to do that nor do they want the scrutiny that comes along with standing in the limelight.

One of the outcomes from being an information publisher or any person who shares ideas online, is that you are putting a piece of yourself out there for others to see. It’s inevitable that you will be judged and because you are presenting yourself publicly, others will feel it’s okay to judge you publicly as well.

This is especially true on the web, where people feel safe to ridicule each other because they are sitting at home in front of their computer. People wouldn’t use the kind of language or attack each other in the same manner if they were standing face-to-face with an actual human being.

Most people don’t want the attention, the scrutiny and the judgements that come with building a profile online. The more well known you get, the more opinions you will be subjected to. It takes a unique strength of character, courage of conviction, or perhaps a huge ego or partial insanity to want to influence others with your ideas.

The Emotional Connection

The final piece of the puzzle is the most important ingredient.


You can be willing to share your ideas and have a unique story to share, but if you don’t elicit any emotion from the people you share it with, they will quickly forget about you.

Personally I prefer positive emotions, where my audience comes to like me and how I make them feel, and that’s one of the reasons they come back to my work.

I should point out that any emotion is addictive and if you are looking for audience you don’t have to be likable, in fact sometimes you can be more famous because people hate you or you polarize opinion.

I of course do not recommend you shoot for this angle, but it is important that you understand controversy and bad news sells, usually better than a good story. That’s why our news programs are full of death, tragedy, loss and liars. We love to know about bad things, even if they make us feel awful.

I personally believe we need a mass consciousness shift so we don’t reward bad news with so much attention and instead reward positivity and kindness. Whether or not this is possible is up for debate, and certainly beyond the scope of this article.

Just be aware that there is an angle you can take, one that might not elicit the best emotions, but will grab attention. It’s the angle were you attack others, criticize and make fun of things. It’s a tightrope walk because you open yourself up for the same criticism coming back at you, plus potential legal ramifications and even physical violence if you upset the wrong people, so be careful.

The important point to make is that emotions are what keep us interested in things. If you can make people laugh, or connect with you because of a shared point of view or experience, or enlighten through your insight, or help people gain something in their life, they will place value on you and your work. This will bring people back for more.

This is a more subtle aspect of marketing. The best advice I can give you is much like what you first hear when you get advice on dating – be yourself.

Authenticity is key, so being yourself allows you to be natural and play to your strengths. If you are naturally sarcastic, be sarcastic. If you are naturally sensitive, express your sensitivity.

No matter what you are like, there are others out there like you who will resonate with what you say and how you say it. Not every one will of course, but you would be foolish to try and elicit a response from everyone. Just like you niche your market, you should niche your voice online as well.

The Essence Of Connecting Online

As a slightly unorthodox bus driver was able to demonstrate, by being different, willing to stand out from a crowd by expressing his unique personality, you can get attention and make an impact on people.

You can never be sure how things will play out, but if you focus on expressing a voice, which is uniquely yours, play to your strengths and share your stories using a public platform, people will pay attention. Some will remember you and come back for more.

The fact that the internet today is dominated by social tools like Facebook, Twitter and Instagram, is a reflection that on some level we all want social recognition.

We may not all want to be famous, and many of us are happy to stay out of the limelight completely, but I believe every one of us wants to make an impact on other people. We all want to feel important, even if it’s just to one other person or a small group of people we have only ever interacted with online.

Here’s to having an impact.

Yaro Starak
Riding Buses

Photo courtesy of conner395

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • I have very recently started to create a voice of my own on my blog and can relate to this post on creating a relationship with my readers, I only sometimes face a problem where when I express myself openly I might not be liked by many so I am still working on striking a balance. Thanks for this post love reading content on your blog.

    • I guarantee the more popular you get, the more people who don’t like you there are too. It’s an unfortunate side effect of growth, you reach more people and you can’t be loved by all.

  • :-). Have you ever vacationed at Disney World? Most of the resort bus drivers entertain passengers on the drive…especially during early day hours…before guests are exhausted. This is one of the reasons my husband and I still love Disney. Every moment is magical.

    • I’ve never been Sherry, but I can imagine the expectations are that bus drivers there will do things like that, so they don’t quite make my point the way this bus driver did. No doubt they make the disney experience that little bit better though.

  • Like the bus Yaro! Get the idea you have to have your own voice, and that will only come with time and lots of interaction with your readers!

    • I should clarify that picture of a bus on this blog post, that isn’t the bus I was on, I just thought it was a more interesting photo than a stock standard Brisbane city council bus.

  • Yaro

    LOL Wow, on a serious note this is what its all about, happiness must be shared “success unshared is failure”

    • Right on Kenny! If you can make people happy you’ve won half the battle as a marketer.

  • Yaro,
    Your post reminded me of my kids’ eye doctor. He entertains you from the nano second that you walk in. The first time we met with him, we were in the waiting room, and the door to his examination room opened and a patient/client came out. Then, from inside the exam room we heard a BIG, BELLOWING voice say, NIELS… GET IN HERE! (my son’s name is Niels). This eye doctor was brilliant and he put 120% into his job. He was unforgettable.
    Thanks for sharing.

    • Great example Jennifer, people like doctors and dentists – any place you don’t like going to, are that much easier to take when the person you are seeing makes the process seem more human and friendly. Some of the doctors I have seen are like robots, which makes an already unpleasant experience worse.

  • It’s wonderful to have your learning tentacles out and have the willingness and desire to learn from anyone at anytime. What hits my most is the driver’s happy-jolly mood. Imagine how he rubbed off on everyone in the bus – making them happy and putting a smile on everyone’s faces.

    • Yes exactly Richard. I have no idea how long this guy kept it up, but in any given day he has contact with a lot of people and can potentially change the course of how each person’s day is going for the better. That’s some powerful influence.

  • Robin Horton

    Great post– you covered it all– authenticity, voice, humor, likabilty, don’t forget fun, uniqueness…like the bus ride, it’s a journey this social media thing. I am loving the ride.

  • Why does all the cool stuff happen in Brisbane? It must be because it’s populated with cool people…

    Isn’t it amazing how that one bus driver probably made 10 or 20 people happy EVERY bus ride… Imagine how many people he positively impacts over a year, 5 years, 10 years! His focus is on happiness, so what will he get more of..? Happiness!

    It would be interesting to hear about his background… because I suspect there was something in his life that made him decide to do what he does (make people happy). People like this usually have an interesting past which we can learn from.

    Great story Yaro and a perfect lesson to show us what is possible.

    Ian McConnell
    Western Australia

    • I suspect Ian if this guy keeps it up eventually a journalist will stop and ask to interview him. We have a few characters in this city that often get some press and even have their own facebook fan pages, like for example a lady who dresses like marilyn monroe and hangs out in the city almost every day.

  • Yaro,

    I really enjoyed your story. I am learning the art of story telling to connect with others. It immediately draws people to you, just like a TV show where you have to tune in each week to see what happens.

    Thanks for sharing!

    ~Karen Marrow

    • Hi Karen, yes story telling is a big part of my writing. I do find people definitely pay more attention when I at least start blog articles with some kind of story element, which I actually find a lot easier to write too.

  • That bus looks so cool! I would love to listen to an interview with this Happy Bus Driver and, like Ian, hear his background story. It just goes to show that we can make a difference anytime, anywhere and doing anything. I can only imagine how he must feel at the end of the day when he is about to fall asleep, knowing that he has spread his happiness with the people who are fortunate enough to come into contact with him. Gorgeous!

    I think it certainly takes a lot of courage to put your self โ€˜out thereโ€™ in the online world. As a shy introvert, I really struggle with the idea of sharing a lot about myself in the public arena. I am also well aware that it needs to be done if I am to live with purpose and make a positive impact on people. Itโ€™s small baby steps for me.

    • Arnold Watson

      I can totally relate to your comment Lily. I am an introvert as well and I see that we have that much in common. Your voice will most likely be best targeted to the introvert because I’m proof that it works ๐Ÿ™‚

      I think you will do just fine!

    • I agree with you Lily, being an introvert makes standing out harder to do. For example I couldn’t handle acting like this bus driver did all day or I would be absolutely exhausted at the end of every day.

      You need to find the mediums you can use that accent whatever your natural style is. For me, writing is perfect, I think it’s one of the best ways for an introvert to express themselves.

  • Ina

    This is inspiring and great stuff. Thanks Yaro

  • Glenys @. Cupcake City

    One of the best post I’ve read all year, thanks Yaro!
    Now what stop do I get on I have to see this for myself?
    Really this is timely advise,

    • Haha, I have no idea how to find that bus driver again Glenys, though I suspect if you ride around on the buses in Brisbane for long enough you will find him.

      Thanks for the kind words about this article too!

  • I would have loved that bus ride … what a funny guy!

    And … I like the advice – thanks Yaro ๐Ÿ™‚

    • You are most welcome Tracey. Maybe you can find a similar bus driver where you live.

  • Very cool. He reminds me of a bus driver here in Portland, Oregon. The guy is awesome. Very smart. Self taught in physics and a plethora of other topics much like me…. He’s always smiling and attempting to make small talk with the riders. But it’s not a fake “I’m doing this because I’m trying to psyche myself into having a better day” or “I’m just doing this to pass the time” or an “I’m lonely, so I’ll talk to you” kind of small talk. He’s GENUINE. He really wants to know about the people he comes into contact with on the bus and makes really good friends (people he invites over to dinner) sometimes just by striking up a conversation. He always elicits some sort of emotional response (positive or negative) in the people that he talks with or tries to talk with, and that’s why they remember him. ๐Ÿ™‚ Such a simple concept, and fundamental to creating ANY kind of human bond, yet it’s so hard for most bloggers/affiliate marketers/starting online retailers/misc online marketers to grasp….

    • Exactly Sarah, and here you are talking about the guy giving him yet even more attention.

      It really is a simple idea, but for most people putting in the effort to express themselves and show interest in others is too much. You just need to be willing to share your thoughts and seek others in return.

  • Hey Yaro,

    I am so glad you are back with your articles, telling your experiences. Last few articles were great and I really can’t wait for the next one.

    • I never really left Ivan, but I guess it was harder to find me when you saw other people’s work come through so frequently.

  • whoa, you touched on so many things good points here. This can be close to a small mini report of some sort. You made a good point about “positivity and kindness” needing to be more rewarded. If people valued those thing above some of the trivial things like who broke up with who then it might be a different world we live in.

    • Right on Zahib. I love how simple these ideas are, like for example we all know that negative news doesn’t really enhance our lives, but since a majority keep watching, people keep covering it. If we instead spent our attention on more proactive and positive things, there would not be the impetus to provide negative news AND I think fewer negative things would happen too because we would be too busy being better people focusing on positive things.

      Easier said than done of course!

  • Thanks for the great article about another bus driver making a difference. I have followed your blogs and newsletters for years and did your course on blogging. Now I am building a business with my partner known as Tommy Transit. We’ve just written a book called Bus Tales: How to Change the World from 9 to 5 because Tom, like your driver in Brisbane, is an extraordinary bus driver from Vancouver Canada. What makes him extraordinary is that he realized that his “ordinary” job puts him in touch with approximately 150,000 people a year. That’s a huge responsibility. He took it on as his personal mission to make people feel better about themselves with his simple to use, but highly effective Art of Acknowledgement. It’s all in his book and now we are creating a bigger program called “Bus Driver on a Mission”. The mission? That drivers all over the world are inspired because they are in the unique position of being able to personally make a positive change in people’s lives. Not internet marketing, but real face-to-face contact. I believe that this is part of the mass consciousness shift you were referring to. That shift is about human beings caring about each other. That’s how positive change happens. Thanks again for the inspiring personal stories.

    • Interesting stuff Michele – and who knew there was such a movement amongst bus drivers around the world!

  • Susanne

    Yaro, thank you for the wisdom and insight reflected in this post. It’s clear to see that it comes from a well-meaning heart.

    Your writing style and language is clear and to the point; it made me read the post to the end – – something I rarely do because so many blogs are often written in a tedious, rambling style.

    I am thankful, too, that your post is error-free in terms of spelling and grammar – at least as far as I could tell. ; ) The pleasure I derive from a well-written, error-free post is comparable to enjoying excellent food served at my favourite restaurant- it just keeps me going back for more! !
    Like that bus driver with his good cheer, your post has triggered an emotional high in me, making me post this comment ( which is, by the way, my firt ever comment to make on a blog! For real!!)

    Wish more bloggers took a bit more time to check their posts for errors- it goes a long way in making the readers enjoy the ‘blog ride’ and keep coming back for more.

    I wish you more success, Yaro.
    Mimitu : )
    Zurich, Switzerland

    • Hi Susanne, thanks for the kind feedback. I do my best with spelling and grammer in my articles, but they are rarely error free. There is no editing process beyond my own, so things tend to slip in now and then. Perhaps this time I was lucky ๐Ÿ™‚

  • Great post, thanks Yaro.

    I love the way that you’ve managed to capture, find and pass on inspiration from a bus ride.

    I think it is easy to lose sight sight of who we are, to be afraid of it even, and instead try to be something we think people want us to be.

    But, what we deserve to be is ourselves and ultimately this confidence in who we are, the honesty and acceptance, is what people come to respect and even wish to follow.

    Thanks for reminding me of this, my mind is back on track.

    • It’s nice to be told that no matter what kind of person you are you can find a way to impact other people.

      I think we often feel dejected when we see more outgoing people doing things and earning rewards we want, but we don’t feel that being like them is something we will ever feel comfortable doing.

      Knowing you can find your own path to the result is some comfort, rather than trying to be like someone else.

      Thanks for the comment Grant.

  • Yaro, what a great story. As far as wanting people to like you, you definitely have that part covered! Your personality was the first thing that won me over when I discovered your site. I love that you said “be yourself” because I think that’s so important. What a great bus ride…too bad there aren’t more people out there who wish to share joy with the world!

    • Thanks Sheila. I’m not sure I’d want every bus ride to be like this one, plus of course that would diminish the value this unique driver offered, but it’s a nice surprise now and then.

  • Great article. Yes, it takes a lot of courage to be unique. In our own way we’re all unique of course, but to bring this out to the public we need confidence. Some have it from when they were a kid, some have to build it up step by step. I have a music arranging blog, but more and more I’m starting to insert stories of my own experiences, telling people about my successes and failures as a musician. In these stories I can totally be myself and let my uniqueness shine through. It gives my a certain relief and satisfaction. Thumbs up, Yaro!

    • Great stuff Hans – telling stories from your own experiences I believe is the essence of a good blogger. It also happens tobe the easiest way to write, in my opinion!

  • Zana Glaser

    Dear Yaro. I really enjoyed this article. Thank you very much. Yours sincerely. Zana Glaser

  • So true, there are very few people who give a smile on the face of others, just for nothing!

  • Ron Pia

    Yaro, thank you!
    You have made me think about my voice.
    I now realise I got my voice when I had children.
    One’s voice is a reflection of your attitude.
    A Happy Voice is a happy attitude.
    Your bus driver just had a happy attitude and beware it can be contagious.

    • Happy to help you refine what your voice is Ron, a very critical component of your online presence if you are a publisher.

  • I would certainly agree that you need to make a connection with people and be slightly unique from others. I’ve heard it over again from those successful online, some you listed in this post. I’m attempting to find my voice in the fitness industry which is almost as congested as the make money online one. Those that have a large following show “character” either in their personality, their posts and other content or just the willingness to help. You still need the ground work to get your name out there but organic popularity seems to rise faster if you make that bond where people can see you as a friend without ever meeting you in person.

    • Spot on Scott, and a very good point that this isn’t different in other industries. This is a human concept, about how we connect with each other, so no matter what market you are in, it is valid.

  • Really nice Yaro! It’g nice to see how simple experience from day-to-day life can be a metaphora for working on-line and work with audience ๐Ÿ™‚

    • Yes Lukasz, I was pretty impressed I managed to derive an entire article out of just one short bus ride ๐Ÿ™‚

  • Jess

    You sure got my attention at the words “bus driver” and “happy bus”! I am a full time school bus driver.

    This really made it easier to understand the concepts of capturing someone’s attention and being likable. Both in reality and online.

    • Hehe, clearly you are the target market in this case Jess ๐Ÿ™‚

  • Yaro, I always enjoy your useful posts because they grab my Attention and I really Like them! I do agree, we are all unique in this world and being yourself is the key to success in everything. Happy ride to everyone!

    • Thanks for the kind feedback Nicole, it’s nice to know people are reading my work and finding value.

  • “…so we donโ€™t reward bad news with so much attention and instead reward positivity and kindness.” I’ve thought this exact same thing for a long time now! Why reward someone who goes into a movie theater and starts shooting people by showing him on TV??? I’d like to see a news broadcast, station, or channel that’s 100% positive 100% of the time.

    • It’s hard to fight human nature, for some reason we find other people’s suffering very enticing.

  • Moon

    I have just recently been introduce to this blog page. My brother says nothing but good things about you. I am getting caught up with your past blogs. Thank you for BE-ing so open. Secrets don’t help anyone. Thank you again, Yaro. May I become successful in the extreme near future. Have a marvelous day!!!

  • Chris Pirkey

    Thanks for a well presented article, Yaro! As always, you make me think and glad that I read every word. You are one of the very few that I always look forward to reading because you think first about your readers before you write. Have a great day!

    • Glad to hear that Chris. Your attention is a valuable thing and knowing you read my articles from start to finish makes inspired to keep writing.

  • Yaro, Wow! this one caused a stir, eh!
    I think most of us are actively discouraged from finding our own unique voice. We are encouraged to conform. I still find it scary to speak up and I often ‘put my foot in my mouth’. I have found a fabulous way to practice and to ‘feel my way’ has been to express, express, express on twitter – with absolutely NO expectations. I realized that developing online is most about a journey of SELF discovery. I needed to stop trying to GET something back initially and find out what I wanted to be about and what I liked expressing and felt safe expressing. And ‘who’ I wanted to talk to for a long time. All essential questions to answer before coming up with a plan. The great thing about Twitter is it’s quick and easy, but still gives you a taste of the discipline and your subject before you commit to your business plan.
    Kind of Try before You Buy!

    • Great point Cheryl, which I suppose given Twitter is known as micro-blogging, makes complete sense. You can test the waters in a much smaller medium that requires less commitment and then grow from there.

      • As I am a slightly sarcastic person I think I will take your micro-blogging comment as poking a bit of fun – I love the Aussie sarcasm – but having met you, I suspect you are not poking fun as you don’t seem the sarcastic sort!!
        Yaro, one other thing – Very, glad you speak of really being what you are and who you are. And the impact that will have – my style will be unpopular with some. But better to be unpopular than ‘beige’ or ‘gray’. As Chris says – you give pause for thought…

        • Oh no, not a sarcastic comment at all. Twitter really is called a micro blogging platform, since you write about your life in smaller posts.

  • I agree Yaro, we do need a shift in mass consciousness. Being English and in my late tees early twenties during the 1990s Oasis were the biggest band around and everything they did or where they went were reported and Liam the lead singer was a foul mouthed obnoxious person causing trouble and starting fights which was idolised by many. Don’t get me wrong, I liked their music and respected them as artists but it went past the fact they were successful for the work they did and the quality of their music or how Noel mastered the guitar, it all soon become nothing more than hero worship for Liam’s behaviour which pushed the band higher.

    At times he was terrible and does seem that as a society we look on those who are happy and polite who try and respectfully make our days better as ‘mad’ people yet those who alienate and insult others as ‘cool’.

    Great article btw

    • So true Andi, and a good example. The challenge as I see it is something about the human make-up is that we love negative controversy more than positive events. I don’t think it’s the media that forces us, it’s that we pay attention to it because we are more interested in it, even if it causes damage to society.

  • Hi Yaro, I very much like your points on the emotional connection especially as this is something that I find most difficult to express in my writing. I suppose a psychiatrist would argue that writing things down on paper would better convey this, but then again, whose to say that we even need that type of help….

    I definitely need to work on this side of my writing so any suggestions on how to do so effectively would be much appreciated.

    Thanks and great piece!

    • The best suggestion is to keep writing and reading. That’s the best way to explore and develop your own writing.

  • Hi Yaro, great post and I definitely need to take a trip to Australia and use the public transport! Seriously, how many people go on their day and tell others about that happy driver, a big lesson to learn there, what we say and do to people during the day has an affect on our life. That one man is now known around the world because you were on that bus. His actions has inspired you to write a post, 70 odd people to make comments, and loads of people to share the story. Now that is powerful. Put that in a business arena and wow. Free advertising!

  • Like the way to stand out from the crowd,it is really the most valueble asset for long term online business

  • Small gestures make a huge difference!

  • I loved all of this post Yaro but I loved this part in particular . . .

    “I personally believe we need a mass consciousness shift so we donโ€™t reward bad news with so much attention and instead reward positivity and kindness. Whether or not this is possible is up for debate, and certainly beyond the scope of this article.”

    Eben Pagan really hammered on this in his “Connected” course. He talked about the reality that the majority of people you encounter out in the general population aren’t going to focus 95% of their time on the solution and 5% of their time on the problem and that to counter this, you start your own tribes in the places you spend most of your time.

    It’s hard though being one of the only people in an office who’s not whiny, depressed and eager to cut down the tall poppy. One particular way Eben talked about in his course that allows you to separate yourself in the midst of conversation where one or more people is negatively gossiping about another person is to follow suit with positive gossip – something you appreciate about them.

    You can even make a deal with another person in that environment that if either of your names comes up in a conversation, that you’ll only spread positive gossip about each other.

    That’s one way where you can do your part to effect change against the machine. ๐Ÿ™‚

    • Tom Southern

      Hi Lewis!

      You build your tribe (where business is concerned) by spending most of your time in the places where your intended audience hangs out.

      If those places are where you spend most of your time too, all the better because you have “a common bond” with them, in that you know where they’re coming from (shared problem) so you’re fully connected and can show them how to overcome that problem, giving your success as an example of how well your solution works.

  • Great, inspiring and motivational article, Yaro.

    Thanks for such an exciting blog post. Love it!!

  • Emmanuel

    Hey Yaro,
    I loved ur article and I learnt some vital things from it. Buh I wanna ask of ur opinion on an idea I currently have. Just like David Risley dat first tasted success with his computer tech site, I wanna start something similar. A gadget community website with reviews nd comparisons of gadgets where ppl come 2 share their opinions on gadgets. I jst wanna know if it is a good idea for an online business, and how to effectively monetise it.
    Thanks for your time Yaro.

    • Sounds like a good topic to me Emmanuel, one that you face some pretty big competition in, however there is always room to carve out your own little niche if you put the hard work in. Gadgets is a money maker online, there is no doubt about it. Go for it!

  • Tom Southern

    Hi Yaro! You give some really useful and actionable advice here, thanks.

    It’s about daring to be different. To having such confidence and belief in your mission that you’re prepared to change lives, and know that you will change lives.

    And Yaro’s example of putting this into a story is that – if you can wrap your mission inside a story that catches people, you can involve them in spreading and sharing your mission, so that they become “missionaries” for you.

    Your mission then becomes remarkable in the true sense of the word – people want to remark about you to as many people as possible.

    It’s about your story, and being a character in your story (as Scott touches on this in his comment). To realising that there’s a gap between who and what you are, and who and what people think you are. People will fill in this gap in their mind’s eye about you so … you have to fill this gap for them (in remarkable ways).

    This happy bus driver did this when he set out on his mission to make his passengers happy by getting them involved in their own story that he created.

    You can tell the tale of your own entreprenuer’s journey by turning yourself into a character who started out where your audience is now, and how you overcame common obstacles experienced by your audience, to get to the solution. How now you’re going to become their hero by showing them how to do the same, with a lot less struggle because you’ve slayed the dragons already.

    What it comes down to is understanding people need positive examples of what’s great about your mission. And realising people need people they trust to open door and facilitate them getting what they want.


  • Hi Yaro, one truth we must all embrace is that our uniqueness is one of our greatest selling points. Great post!

  • Olaf Bleekemolen

    LOL. i once had the exact same experience during a very cold winterday in Amsterdam involving a bus driver as well. I can still remember the experience though it is more than 10 years ago. He left us flabergasted but applauding and send us off in the snow with his encouraging words. Great article. Thank you – Olaf

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