What Is The Halo Effect And Why You Need To Understand How It Influences You

The Halo Effect, as per the Wikipedia definition is…

The halo effect or halo error is a cognitive bias in which one’s judgments of a person’s character can be influenced by one’s overall impression of him or her.

We judge a person’s character based on their physical appearance and the things around them. It’s a quick judgement that is very likely inaccurate, but we all do it and are influenced by it, so it makes sense to become aware of it and use it to our advantage, especially in business.

Here’s a short video I put together to explain the Halo Effect, and how you can use it to your advantage with your online business –

You can also download the PDF text transcript of what I said in the video here –

Download Transcript [ PDF ]

The Halo Effect Never Stops

Most bloggers say they had some kind of tipping point that “put them on the map”. It might be a certain article, or an interview or a video, or speaking at an event, or something they did or said on social media that brought in a whole bunch of attention.

For me, I had several small tipping points early on when other bloggers linked to my articles, but there was one really big tipping point that came in my third year as a blogger.

I did a launch.

I won’t go into details about the launch since I have already written about online launches many times (you can download my Membership Site Masterplan for a breakdown). However I want to point out why doing the launch was a tipping point for me, which has a lot to do with the Halo Effect.

When you conduct a launch, a proper big one with lots of affiliates and significant lead-in content, you stamp your authority in an industry. This authority creates a Halo Effect that carries with you potentially for the rest of your life, but at least for as long as you remain in your industry.

Why Does This Happen?

When you release a significant content resource, like a free report, and it’s promoted around the web by your affiliates, you get a lot of attention at once.

Even if the people exposed to your launch never buy anything or even participate in the launch by opting in to your launch list, they will very likely hear about it just from emails and blog posts that people publish about you.

When I published the Blog Profits Blueprint quite a few affiliates promoted it, including top bloggers and some top internet marketers. I reached hundreds of thousands of people in just a couple of weeks.

Each person exposed to my launch linked the Blog Profits Blueprint to this long haired guy named Yaro. The endorsement delivered by my affiliates, and because they all talked about me at the same time, created a massive Halo Effect around me when it comes to the subject of making money with blogs.

I’ve been leveraging that halo ever since.

What really amazes me about this is that so many people know me and link my name to professional blogging, even if they do not read my blog. They saw me referenced and endorsed by someone else they trust – and bam – instant credibility for me.

You Are Always Being Judged

The most important point about the Halo Effect is that you can’t avoid it, but you can manipulate it. Humans will always judge each other based on outward appearances, what other people say about them and what things they see associated with them.

As I talked about in the video, you can use this to your advantage, especially in business, by surrounding yourself or your business brand with elements that create a halo around you.

These can include –

  • Pictures of you with respected experts or celebrities
  • Badges or awards that you have won or qualified for
  • Logos of publications you have been featured in “As seen in…”
  • Showing you are a published author of a book
  • Displaying other elements that verify success in your field like before and after shots

Make sure you watch the video and please leave a thumbs up for it if you enjoy it. If you like this post and video, please Twitter Tweet or Facebook Like it using the buttons you will find at the start and end of the blog post too.

Talk to you soon!

Yaro Starak

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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15 Comments

  • Hi Yaro,

    You’re absolutely right about the Halo Effect and trying to maximise the use of it. Another point is that the advent of social media sites such as Facebook, LinkedIn, Google+ and Twitter not only serve to reinforce the Halo Effect but also make it easier than ever for people to weed out the fake marketers and scammers by checking their social profiles.

    The Halo Effect will grow more and more important over time as other people’s feedback is better incorporated into Google search rankings, Amazon product scores and various social metrics.

    Neil.

  • Hey Yaro

    I just wanted to thank you for all the valuable information that you share. I’m not sure how the halo effect will work with a new marketer who is still unknown but I will look into some of your suggestions!

    Hopefully the years of studying and coaching I paid for will give me some credibility! Gotta start somewhere. Thanks again!

    Joe

  • It does take time to create an halo effect.

  • Anant

    hey Yaro! long time follower here. nice video…but why’d it get so bright in the middle of it? was a window open?

    • That was because of the sun coming out from the clouds and me not knowing how to use the ISO settings on the camera yet.

  • Interesting, I use professional bodies and the fact that I am a centre of excellence of the network of Alternative Accountants. Does that count?

  • Pat

    Thanks Yaro for the good advice on the Halo Effect. Simple, easy to follow and possible. Just a matter of focus. Particularly liked the last 30 seconds of bloopers that you left on the video… makes you all the more likeable! 🙂

  • Yaro. Another slam dunk. And with. ‘TV ‘ show to boot. Great presentation and info. As a performer and busker I get asked to have photos by audience members .. It’s a pain in the arse as I dont see myself as special. May as well take a pic of yourself beside a trash can… But that’s just me. And just yawn.. Tired of it all. But this has givens fresh perspective. Perspective that was there I’m sure, but to hear it out loud is a plus.

    Thanks for the share…

    JJ

  • I’ve been blogging for a year now and have just started seeing the halo effect.
    It takes time to build this effect. When you see lots of people opting to your site , it’s a good feeling.

  • Hi Yaro,
    Thank you for bringing up the subject of appearances. I guess most of us are not at the point of associating with celebreties, but should we worry about our looks ? I’ve been doing more videos but I can see that I’m not a natural at it. You mentionned Marie Forleo… she’s high energy, funny and good looking and has good info to share… it makes great sense for her to use videos. In your experience, do people eventually get over their first impression ?
    Plus, I noticed that you’re doing cleaned up videos like this one, and ‘on the move’ videos… do each format serve a different purpose ?

  • Lorna

    Hi Yaro
    Loved the bloopers at the end. They are a good laugh and remind us novices that great presentations are within everyone’s reach if you do the 5 ‘p’s – planning + passion + practice, practice, practice!

  • Hi Yaro,

    Very interesting post, I really enjoyed it. I’m hoping that my own halo is going to start shining brightly some time soon!
    FYI… That Doctor Who box in the video is actually called a TARDIS which stands for time and relative dimension in space!

    Mel

  • Thanks for the info about the “halo effect”. Once you start creating this, then it turns into a new kind of pressure to maintain an image for your readers. You have to be an “angel” to them in a way and deliver to them what they want, or you’re “halo” will soon be taken from you. Funny bloopers too 🙂

  • Interesting use of the word halo to describe the preeminence you’ve built in this industry. I’ve been a long time reader and I remember when you coined the term “pillar content”. Building preeminence or halo or whatever is also accomplished by coining terms and being considered a thought leader. Which you’re quite good at 🙂

  • […] and marketing gurus sometimes refer to the “halo effect” to describe how important first impressions are. Basically, a person who finds you both […]

  • […] Starak explains The Halo effect way better here…- and how to use it to your advantage to improve your online presence.  check it […]

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