New Location For Everything Entrepreneurship Podcast And I’m Postponing Blogology Magazine

I have a couple of short updates to start the week with.

A few people have been asking where last week’s episode of the Everything Entrepreneurship Podcast with Walter and myself is. We have begun moving the podcast to its own separate domain name and soon its own channel in iTunes as well.

iTunes | Soundcloud | Raw RSS ]

You can find it and the latest episode in case you missed it, right here – Podcast With Walter And Yaro

I couldn’t register the domain without the hyphen because it was taken, but since it was available with it, I figured why not continue the grand old tradition of the middle hyphen featured here at

We are currently working on some new cover art for the show and a logo for the new site. If you happen to be an expert at cover art for iTunes, I’d love to hear from you.

The EJ Podcast where I conduct interviews and do solo episodes remains here on this site as it has since 2005.

When we started the new podcast I wanted a place where I could share the sort of conversations I have with my internet business friends when we talk about what we are getting up to. It was a very lean experiment – just grab a friend, record the conversation, keep it to 30 minutes, and upload it to the podcast.

After 15 episodes the feedback from our audience is good, and we are still having fun, so we decided to get a bit more formal and a bit more structured by releasing the show independently from EJ.

I’ll remind you again about the move once the new iTunes channel is set up.

What Happened To Blogology Magazine?

Blogology CoverYou might recall last year I began working on a magazine for the iTunes newsstand.

After learning of the possibility that magazines represent – a chance to get on board when a new platform is only just gaining traction – I was excited about cementing a leadership position with a blogging magazine.

After speaking numerous times to Nathan Chan, founder of the popular Foundr magazine and Ed Dale, who gave me access to his magazine publishing platform, I decided to get busy creating a magazine, which I called “Blogology”.

As the year progressed I hit a couple of stumbling blocks with the magazine, including the first editor I hired proving unreliable and difficulties finding a good layout designer.

I pushed on though, and went as far as having a draft version of issue one ready last December.

The draft was good, but not great, not up to the standard I want it to be. I also began to realise that running a magazine, even with a lot of help from other people, is like starting a new blog, if you really want to produce something of quality, which I did.

In January of this year I looked back on 2013 and noticed I made a lot of beginner entrepreneur mistakes. The big mistake was starting too many side projects like the magazine, assuming that with outsourcers I could do it without significantly impacting work on my main focus project.

I was wrong.

Even if I do not DO the work, I still have to GUIDE the work.

The only way to remove yourself completely is hire a dedicated manager over the project – an A-Player who could organise the resources and guide the project better than I could.

The problem with that is finding and guiding the A-Player manager is just as time consuming and more costly. I have to go through the hiring processes, give them instructions, pay the manager and designer, and this was all happening before I had issue one on the stands. That is not sounding very lean at all!

I ended up wasting money and time doing everything half-assed. Unfortunately this happened with several projects last year, and it’s entirely my own fault. I’m making beginner entrepreneur mistakes thinking I could do many things at once if I just throw money at outsourcers.

I decided at the start of this year, 2014, I would streamline things back to what matters most. This meant making the disappointing decision of suspending work on Blogology Magazine for the time being.

I may yet return to the project if the fit is right and the opportunity on the newsstand is still there, but right now I have to put it into the “too hard” basket and a divergent goal not related to what my business needs now.

Are Magazines A Waste Of Time?

Although I have ceased work on my magazine I’m still very upbeat about the opportunity there. I can foresee a future where many companies have a digital magazine as a standard marketing tool – you just have to have it, like the same way you have to have a website.

Right now it’s still early days and if my focus was to create a new content platform, a magazine would be a good choice. The competition is just not there yet – it’s like blogging was like 7 years ago, or what podcasting was like a couple of years ago.

Listen To Me Explain My Thinking…

I suggest you head over to Everything Entrepreneurship and listen to episode #17, where I explain how some of my thinking changed as a result of a series of conversations and materials I studied during recent weeks.

I’ve made some big changes that are focused on simplification of what I am doing and also how I am helping my members as well.

I’ll reveal more in the coming weeks as the first manifestations of these changes occur in my business.

Happy Monday!


About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Too bad about the magazine not being pushed through as of the moment. But you’re also right to postpone the project for the time being than releasing one of subpar quality. Either way, there’s a valuable entrepreneur lesson or two to take home from what happened which means all was not lost or wasted.

  • I’d love to see the magazine but I agree with your decision to avoid spreading yourself too thin. That’s something that I always struggle with myself and I know it’s hard to have an impact when you’re working on too many different projects.

  • Hey Yaro, you have access to a lot of very experienced people, what was their feedback on starting a magazine? Did they say go for it or what was the general vibe? Whether you succeed or not, I think that adds interesting insight to your story.

    One of my first ‘entrepreneurial’ projects was a small local newspaper (which didn’t even had the burden of being profitable in some way) and if I think back to how much time and effort that used to cost I would run for the hills if I were asked to work on a high quality magazine. I can’t imagine the stress & endless perfectionism it would attract. Magazines strike me as undertakings that have an incredibly high failure rate compared to most other kinds of ventures. If I may be blunt, of all the cool things you could do why on earth would you start a magazine? I get the appeal, but for a shrewd business & number conscious guy like you?

    • Hi Peter,

      If you were talking about traditional print magazines, then yes I totally agree with you. I grew up loving magazines and if it wasn’t for the internet I would have had some kind of print publication as one of my first projects – probably a print newsletter.

      The digital magazines in the itunes newsstand are much easier to put together compared to print. Nathan Chan, who I referred to in the article as the guy behind Foundr runs his magazine while still keeping a full time job. He has one graphic designer, conducts three interviews himself to create stories and sources other articles online.

      That’s the good thing about a magazine, you can republish your blog content or email newsletter content in it, so sourcing articles is not too hard.

      The digital platform is also new and thus the supply/demand ratio still favors the magazine owners – there just isn’t that much competition and lots of eyeballs looking for mags. As Nathan says – you just have to have a magazine in the newstands and people will start subscribing without any marketing. That won’t be the case for long of course, but that is a big reason why I want to get Blogology in there.

      For me I was weakening my focus by needing to spend time going back and forth with the magazine designer and editor to say yes or no or change this. It would be fine if I was starting it as a new project and I didn’t have any others, but it doesn’t fit where I am at right now.

      All that being said, if I had more stable cash flow I’d hire someone really good full time to run the whole thing for me and treat it as a little startup. It would have to show signs of growth to keep it going, but I think given what I said about the supply/demand situation it would.


      • Thanks for expanding on that Yaro. I see the strategy a bit clearer now. You made me think twice about the opportunity around digital magazines. I don’t own a tablet and I rarely think ‘I’d love to read a magizine’ on my mobile, I might have underestimated the potential through bias.

        I do think there’s a common thread with physical magazines in terms of how much focus & effort it needs even and the difficulty in getting a return on investment.

        Having said that, the magazines I’ve seen fail in the niches I’m interested in were print based or printy&digital. The one exception is an incredibly cool hobby-style mag but that’s purely a labour of love on the part of the producers.

        I’ve seen a couple people go through Dragon’s Den pitching physical magazines and one of the things they bring up is that there is less competition there than before thanks to the digital age. They didn’t convince any dragon’s but it sorta made sense.

      • Dan

        Yaro, you don’t have to own the entire pie. You have a brand. All that is needed is the licensing and marketing of that brand.

        You have the concept and direction for Blogology. Hand off the heavy lifting to your hand picked A player who gets 80 to 90 percent of the profits and you keep your 10 to 20 percent licensing fee.

        You’re simply the marketing channel for Blogology. Promote it once or twice a month on your podcasts and blog, on radio and TV interviews. Simply be the public spokesperson for Blogology.

        Yes I know, theory is way easier than real world practice.

  • I hope the magazine doesn’t disappear, even if you just do it as an ezine I think you and your writers could offer us a wealth of information. 🙂

  • YUP! we definitely made that mistake last year. Learning curves though….onwards and upwards (and focus) for 2014.

  • Hey Yaro,

    I totally hear the story of spreading yourself too thin on more projects. I too have been very good at coming up with things and spreading my focus. Luckily that has improved a lot for me 🙂

    I have a team here building a magazine publishing platform (Magloft) and we are dead set on making this opportunity available for everyone (no this is not thousands of dollars like all the others to get started) that want to get in on the digital magazine rush. We have built own own drag and drop HTML5 visual editor and take care of all the techy stuff for you. I would love to give you a tour if you’re still interested in pursuing your magazine?

    If you would like to review it please let me know, that would be awesome. If you would like a guest post I’d be happy to help on that too 🙂


    • Thanks for the offer Nick but I’m not going to focus on a magazine as I don’t need a new traffic generation strategy right now.

      Good luck with your project!


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