By Yaro Starak
I had the pleasure of living with Navid Moazzez for a week in San Diego in a house Natalie Sisson rented. It was a lot of fun living with so many online marketers and lifestyle entrepreneurs.
Before this I came to know Navid through interviews he did with me. Navid, despite having English as a second language, conducted some of the most thorough interviews I have done. I was also surprised by how connected Navid was – he seemed to know everyone in my industry, and since he was relatively new to online business I was impressed by his networking speed.
More recently Navid has become known as a Virtual Summits expert. However as you will hear in this interview, Navid wasn’t exactly clear on his niche from the start. He went through a process to find his specialty, one that I think a lot of people could learn from, especially if you are not clear on your topic now.
Navid experienced a journey of transformation to get where he is today.
He grew up in Sweden, entered law school, and worked as a bank teller. While traveling overseas he met some guys who were living this amazing lifestyle earning money from the internet. This appealed to Navid, so he immediately began looking to the internet as a possible source of income.
Of course like everyone new, he started with nothing. No speciality, no experience, and no clear direction.
I think Navid made a fantastic choice when he decided to start a blog and podcast with one purpose – to learn from other people who were making money online. He was able to slowly build an audience and get educated from his podcast guests, while he figured out what market to focus on himself.
Navid started to gain some traction as a result of investing a little extra time and money into the design of his blog and podcast. This in turn led him to land some clients who paid him to help them set up their own online presence because they liked Navid’s design so much.
These first few clients delivered some cash flow, and also led Navid to narrow his focus down to personal branding, which is a big part of your online presence.
As you will hear Navid carefully explain during this interview, his big breakthrough came from conducting an online summit focused on personal branding.
He worked his butt off for several months, conducting 88 interviews for the summit, and then released it for free, along with a paid upgrade version that started at $97.
By the time the summit was over he had made over $20,000+ and decided it was time to quit his job.
From there Navid has continued to focus on virtual summits, running several more in partnerships and also helping to coach others to profit and grow their audience from a virtual summit through his Virtual Summit Mastery program.
This is a great interview for you if you are yet choose a topic for your online business, to see how you can slowly progress and refine and build on your success until you find that sweet spot.
Navid focused on taking action and helping people in his industry, which opened many doors until he eventually found the focus he was looking for.
This is also a great interview if you want to learn about virtual summits.
If you’re a podcaster who already does interviews, or you’re looking for a cutting-edge online marketing strategy to build your traffic and connect with leaders in your industry, hosting your own summit is a brilliant strategy. Navid explains the basics during the second half of his interview.
You can also take the next step and study Navid’s Virtual Summit Mastery video series.
Learn and enjoy!
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Hello, this is Yaro Starak and welcome to the Entrepreneurs Journey Podcast. Today’s guest is Navid Moazzez.
YARO: Hi there! This is Yaro. In a moment you’ll hear from Navid who is going to explain his entire entrepreneur story including how became an expert at Virtual Summits which are kind of like combining the power of podcasting with product launches where you can rapidly build your email list and also, potentially make tens of thousands to even hundreds of thousands of dollars of sales of your information products from just doing one virtual summit. So, Navid will reveal how to do that in a moment.
First of all, I’d like to invite you to join my email newsletter for this EJ podcast to make sure you’ll get all the latest episodes when they’re first released and also, a series of my very best interviews from my podcast archives. You can subscribe to that for free by going to InterviewsClub.com where you’ll then be redirected to the blogpost that has the signup form to join the email newsletter. Once again, that’s InterviewsClub.com.
Now, here is the interview with Navid.
Hello! This is Yaro. And thank you for joining me for today’s interview. My guest today is someone I actually got to spend some time with recently living in a bit of a houseful of Internet marketers really in San Diego and it was brought together by Natalie Sisson, you might know from one of my previous episodes, The Suitcase Entrepreneur. And Natalie had a bunch of her buddies come and stay with her in her house and I was there and one of the other people visiting was Navid Moazzez who I actually got in touched with prior to meeting him in person when he interviewed me for his Branding Summit.
Now, Navid has been on a bit of a trailblazer on the Internet marketing circles. I’ve constantly read his updates on Facebook about talking about living on tropical islands, making $40,000 dollars a month. He’s really big on you know, lifestyle and travel.
But I’ve also closely watched Navid because it’s been interesting to see him sort of narrow in on his niche and he’s become an expert now on running a virtual summit. That’s what his focus is currently. That’s why he’s getting some great results for himself as well as some clients. We’re going to dive into virtual summits and how to run them during this interview. But of course, we’re also going to find out how Navid left his job and got involved in Internet marketing because it’s still pretty new for you.
So, Navid, thank you for joining me.
NAVID: Thank you so much Yaro. Just you know, on a sidenote, Entrepreneurs Journey was one of the first podcasts you know, I tuned into in the early days before I even got into all of these together with Internet Business Mastery, Smart Passive Income. It’s a pleasure being on your show.
YARO: Thank you. I know you’ve had this goal of getting on all your favorite shows and I think I was in that list.
YARO: You’re doing a good job. Navid is one of the best people I’ve seen in networking I think too. He really knows how to use social media and so on to connect with people. But, lots of things to cover. Let’s start with the obvious thing. I was very confused about this Navid. So, you got this name, Navid Moazzez. You look kind of Persian, maybe South American. I’m not sure. Then you’re here, you’re actually born and raised in Sweden? Right?
YARO: So, how does this all work?
NAVID: Yeah. Good question. I live now in Cancun and even here, people, they started speaking Spanish to me and I’m like I’m not fluent or anything yet in the Spanish language. So, they even treat me as a South American here. But yeah, my dad is from Iran. That’s why I got so Persian, so great observation there. My mom is Swedish. So, I was born and raised in Sweden. You know, I’ve spent the last years in Stockholm in law school and all that you could get into.
YARO: So, Navid Moazzez. That name would be Iranian-Persian. Right?
NAVID: Yeah. And the meaning of it is actually, I think my mom and dad told me it means “positive message.” That’s the meaning of Navid.
YARO: OK. Which to me, it seems as far away from Sweden in that culture as you can think of. So, you must have an interesting upbringing. You know, growing up in Sweden, you probably didn’t look like everyone else there, I’m assuming. Right? Or are there a lot of Persians in Sweden?
NAVID: Yeah. There’s a lot actually. A lot of foreigners in Sweden. Maybe, growing up, you can feel it sometimes. Maybe, you know, you’re different. But I think, later on, it was an advantage. I saw it as an advantage. I also have a very unique last name. It’s obviously great when you start a website. I didn’t think that in the beginning. But now, I’m like, yeah, this is pretty cool. I have a unique name. I rank in the… If you type in Navid or Navid Moazzez in Google, I show up there.
YARO: You are doing my trick. The weird name and the long hair. That’s how I got started as well.
NAVID: Yeah, but the interesting thing with Navid, I’ve actually had a goal for the longest time to rank number 1 in Google for Navid and I’m pretty close. I’m not exactly sure where I’m ranking now but I hope I’ll get up there pretty soon. For Navid Moazzez obviously, I’m on all pages.
YARO: OK, so growing up in Sweden, was there any sort of entrepreneurial influences on you or did you have the corporate career path put in front of you?
NAVID: No, not at all. My dad is a doctor. The only thing I got in the early days growing up, I played a lot of sports. I was always competitive. My dad always got me to study a lot growing up. So, maybe… I only have this… You got to go to dental school, medical school, law school, maybe become an engineer. There was not that many options. I was going to go through this traditional path so there was not any entrepreneurial things going on there even though my dad right now is actually running his own practice but it’s far from what we are doing here, with the lifestyle kind of business.
YARO: So, did you actually go to school to become one of those things? Or did you not?
NAVID: Yeah. So, after I spent 1 year in high school in the US.., I had a really good time. I got even a high school diploma from the U.S. and then I came back to Sweden to finish up my high school and I didn’t know what to do. I was around 20 years old at that time and then I was… OK, I got accepted to one of the top law schools in Sweden so I moved from my hometown to Stockholm and I just started. It felt good at the time but, as we all know, a few years later, it was not really as good as I thought it would be.
YARO: Did you finish?
NAVID: I didn’t finish. And you know, you could get in into how I came to the conclusion to drop out but eventually, after I got into a lot of personal development, read, stumbled upon ”The 4-Day Workweek,” “How to Make Friends and Influence People” and then also, I read “Grow Rich,” This doesn’t feel right. I don’t want to be chained to a desk my entire life. It was not for me, the thing that I had, even the early days, my life, I wanted to do something extraordinary but I was trapped into this conventional living. Then, I just didn’t know how to get out of there. Fortunately, I met some great people and some travels in the London and U.S. so I saw it was possible, I just didn’t know how to pursue my dream at the time.
YARO: Who were these people you met?
NAVID: At first, I met some people in London, we’re kind of into the dating scene. You know, I wanted to improve on all areas of my life. I started with personal development and I met some people there, some conferences, more like personal development style and also some people running this kind of affiliate marketing businesses. Paid traffic, e-commerce stores. I didn’t ask them questions. I just saw what kind of lifestyle they have. Some guys they stayed on 5-star hotels. You know, they’re… 365 days a year, they stay in a 5-star hotel. How can they do that? It’s like super expensive. They use points and all these things they can do and I was like this is really cool but I need to start studying these.
I didn’t have any experience in online marketing or starting a business. I started reading the books as I said and then the people I met, I got into more and more into the scene in 2012 when I got a mentor in summer there. I found him actually in the Warrior Forum interestingly but he was really cool because he was not so many steps ahead of me so I was like I could relate to him. He was living in Colombia and he still lives there. And yeah, I got into this. And in terms of the mindset more, I didn’t really start anything in 2012. I procrastinated at the time.
YARO: OK. So, can I put this into perspective? You’re still enrolled in law school, in Sweden Copenhagen.
NAVID: No. Stockholm.
YARO: Stockholm. Sorry. You had your eyes open to this possible alternative lifestyle that these guys were doing from the affiliate marketing and online business. Then you got into the Warrior Forum where a lot of people get some sort of start there because it’s popular and it’s a lot of newbies there. You find a mentor there. Did you hire him to coach you to do something? Was that the plan then? Thinking also you’re still studying to be a lawyer? How did your mindset work at that time?
NAVID: Yeah. Honestly, probably, I took my last class in law school around 2010 or 2011. I mean, I still went, kind of it got into my mind that I was still going there. I was like kind of not telling the truth to my dad. I was not very good at this. I tried to do many different things. I took breaks to go travel. And you know, in 2010, that’s when I went to conferences and stuff like that but I was too afraid to start anything in terms of business.
That came in 2012 when I met this mentor and I did pay for him. It was not expensive, just a few hundred dollars. It was more like in terms of clarity, and we talked a lot about the things I’m doing now actually. Can I interview people? You know, I was going to start with NavidMoazzez.com in September 2012 but I didn’t do that until mid-June 2013. So, it was like… It took some time for me to all the answers within myself.
There’s also big turning point in my life, vividly, that was when my younger passed away. And that was in, it was in April 2013 and that was devastating because I’ve been talking to my parents, my friends on the social media and all these things that I would start something. I just spent a lot of money to hire designers on Elance. It didn’t work out. I was going to start a fitness blog and I didn’t do that and then this horrible moment happened. I was like crushed.
I think that I had a dream to do something better. I pushed forward and then I decided to just go for it and launch, even though I was far from ready for it. I didn’t have the experience, the expertise but I just decided to start by interviewing the experts and that was I reached out to Pat Flynn and looked for an opportunity and launched finally. And I still didn’t officially drop out of law school at this time, by the way.
YARO: OK. I can see… So, the mentoring was kind of like two-fold. Trying to figure out exactly how Internet marketing works in general but also trying to figure out where you will fit in terms of what niche you will go into. Right? The classic challenge, what topic do I start a business about? So, you were trying to work on with that with your mentor and find your place, is that right?
NAVID: Yes. Exactly. I mean I probably changed my mind every single week. Should I go into personal development? Should I go into online business? It seems very profitable, blogging… but I was not very comfortable with what I was going to do. Obviously, I am not a native English speaker so that was also a little barrier for me in the beginning. I’ve never written anything and published online before and how I can get into this whole you know, blogging space, online business space. But finally it came together and that was this adversity I faced and I managed to turn out into something better and later, success… I think that was a pivotal moment for sure when my brother passed away, it just enabled me to work even harder on things. You know, I have my part time job at a bank, you know, then I come home during the night and in the evening, I just continue working, sometimes for a 15-hour day was not irregular for me.
YARO: I’m glad you said you worked into a part-time job. I was beginning to wonder how you’re making money. Were you living with your parents still then?
NAVID: No. I actually lived by myself since I moved to Stockholm pretty much. I stayed in an apartment in Stockholm, it was actually my dad’s apartment, but I lived there by myself and also had some tours where I moved to a student place. You know, I just want experience a little bit and so on. But I’m overall, by myself and I pay the rent and all that stuff.
YARO: And your parents thought you were still going to law school subjects when you’re actually playing around the Internet at night and working at a bank during the day? Was that kind of…?
NAVID: My mom, they knew I had a job at the bank, they were proud of that because they thought this is good experience because you know, I was making money, something great on the CV and all these stuff so they thought it was good but I… mostly, it was my dad because he had very high expectations on me. I have of myself too but I was not very passionate about this whole law school thing and doing what everybody else tell me to do. I got into this so basically he was not very happy about that but my mom would always support me if I managed to support, take care of myself basically. And now, she can see that and even my dad can see that but he still doesn’t really know what I do.
YARO: OK. Thinking back, you said your brother passed away, was it March, no, April 2013. I’m actually thinking my mother passed away in March 2013. I think we’re very close in timing there. Interesting. When that happened, because it was really sudden, my mother was in the hospital for 2 years so there was a lot of I guess, time to prepare for something like that. When your brother passed away, was it unexpected?
NAVID: Very, very unexpected. I just came back to a really good trip to the U.S. hanging out with some of my friends in Florida. And then I came back, maybe, a week or 2 later, I get this phone call from my mom that suddenly my brother, my younger brother is not with us anymore. He just passed away at 22 years old. I was like, WOW. I just kept walking around my apartment. I’ve been talking so long as I said about starting something. I just realized, life is super precious. Now is the time to take action and it actually got me to work even harder. Some people, they would probably take time off after something like this. Obviously, I went home to see my parents and all these stuff but then after that, I kept just working harder. I worked more hours also in my part-time job to get more money and then I finally started something, just started.
YARO: Going forward then, you finally found, at least, like you said, you decided to do a launch. It’s funny when you say that most people when they do a launch, they already have been in business for a while. They, you know, built their list. They’ve come to a marketplace. By the sound of things, you didn’t really have anything yet. You were going to go straight out there when you launch your business at the same time. So, what was the plan there, Navid?
NAVID: Yeah, that was a good question also, Yaro. Actually, I followed Sean Ogle of Location 180. I really was inspired by that because he was like in a similar position to me. He had a job, maybe he’s probably making a lot more money than me in his job. Anyway, he just started blogging about his entrepreneurial journey and his blog managed to take off, slow growth, but he took off. And people really resonated with that because they could see themselves in his shoes.
I probably have something to share. I’m not like everyone else. I’m from Sweden. There’s not many people doing this from other countries. I’ve seen Australia, the U.K., United States, Canada and all this but I haven’t seen so many people doing it from Sweden. So I thought maybe some people could get inspired by my story and I just started sharing my experiences in terms of… I started interviewing people just for my website. I learned Pat Flynn was looking for someone to interview for his book, “Let Go.” I just reached out to him and I published it to my blog. That was the first thing I ever did online.
YARO: Which was…? Like an entrepreneurial journey blog-based?
NAVID: Yeah. Pretty much. I mean… like, yeah. I didn’t have a plan. I knew if I keep putting out great, great content, it would have a chance that it would take off but I had my doubts. I didn’t know what would happen. But I still have this… I’m going to keep moving forward no matter what. This is going to work. Somehow, I’m going to find my way to get there you know. That’s probably why I did not give up even though I was not getting a lot of traffic, attraction and all that stuff. I build relationships, authentic, powerful relationships with people by just adding value to their lives and I think that’s something extremely well from the very beginning that’s why I’m here today.
YARO: You know, I’ve often been asked by a lot of my blogging students like, “Can I just start a journey blog and chronicle the process that I go through?” Often with the process to make money. Like, “Can I chronicle my entrepreneurial journey?” Because my blog is called Entrepreneur’s Journey then that’s how my blog started too. They often think that’s a pathway. And they see a lot of people having done the same thing and succeed.
But I often say to them what I always say to them, you need to either have one of two things: some sort of track record already achieved which is what I had with my blog when I started. I already spent 7 years running two other businesses while I was writing about that subject matter. Or, you have to be a very good experimenter, doing lots of things in order to have content to tell your journey on this blog.
So, I’m assuming you’re more of the latter, you were sort of talking about what you were doing on this new blog. What actually were you doing? Because you must, like, to come up with content, you must have been doing experiments trying to, I don’t know. Affiliate marketing. eBay. Most people have something they’re playing with and they’re writing about that on the blog.
NAVID: My philosophy in the beginning, I’ve been following some people, I’ve joined some online communities, all that to meet people on a similar level to me, and so I can make friends. I didn’t have any people close to me in Sweden but in terms of my blog, I was just… I didn’t have this too much experimenting. I know someone right know who’s doing this extremely well, Bryan Harris of Videofruit. That’s kind of how he started with a lot of experiments on his blog and he got a great following. I didn’t have any of this kind of experiments where I run tests or stuff like that.
I just started with interviewing people. It can work for some people but it’s not the way I recommend my students on my program or anything like that to do it. Because it’s like… It can be a hit and miss. I was a little bit lucky I put in the work so people can’t take that from me but it’s also a little bit luck involved in getting something like this really take off. It’s like starting a podcast by just interviewing entrepreneurs, 7 days a week like John Lee Dumas. It’s probably not the best business model today to do that again unless so you have really great hook or doing that on a different niche so I probably wouldn’t. I would start with myself like with the… If I would do it again, I would start probably with the summit or something like that but I wouldn’t just document my journey in this way I did because it would take a very long time to do that.
YARO: OK. So, you registered NavidMoazzez.com. You started a blog and you decided to start interviewing entrepreneurs about their businesses I assume which is good for your learning but also it’s a common thing people start their podcasts about. What was the breakthrough? What actually took off?
NAVID: Yeah. I mean, did a few interviews, then I did a blog challenge. Actually, I took Natalie Sisson’s blog challenge I believe in October 2013 because before that, I basically just published a lot. I’ve interviewed some people for my website and I used to transcribe that. And then I published some kind of blogpost. It’s good for my writing abilities and getting more comfortable writing for the Web. And then I took this blog challenge. I started writing even more. I wrote like 48,000 words in 20 days, or something like that. Just publish a ton of content. People started to follow me more and they got more interested in what I was doing. And…
YARO: How did they find you, Navid? Like, it’s funny when people say, “People got interested in what I was doing…” How?
NAVID: OK. That’s good. OK. I’ve always been interested in starting a podcast. So… I’ve seen John Lee Dumas, I’ve seen your podcast, what you’re doing. So I thought, OK podcasts seem to be a great thing so I decided on the idea so I did like one of these so-called round-up posts for my website. That was kind of the first post that went a little bit viral for me, hundred-plus comments and hundreds of shares. I listed basically… it was very simple. I listed my favorite podcasts in this blogpost and then reached out to them and then many of them also promoted it on social media and so on. So I got a little bit of some people there.
But honestly, you talk about building your email list. I didn’t do any of these things well. So I didn’t have much following maybe at the end of 2013, I have like hundred or 200 people on my list but not more than that because I was not focusing on this really, seriously, first to 6, 7 months. When I decided to up my game a little bit, I did a redesign to completely revamp my site to look more professional. In the beginning, I just had a WordPress theme and that’s a great way to get started but I wanted it to look like, I’ve been in the game for a little bit longer so i did my design and I got very interested in personal branding, kind of this thing, I was very interested in it but I didn’t really, I probably wasn’t expert on the topic. I just positioned myself, wrote some content, reached out to some people. Actually, I got some clients after my redesign and it kind of work out great. A few thousand dollars came in there in the beginning of 2014.
YARO: Clients to do their website designs?
NAVID: Yeah. Some of the website designs, I just refer them to my designer. I got like a little commision for that. Honestly, I didn’t have a lot of money. I just actually jumped out of law school there so I got the guts to do that at the end of 2013. I just kept working my part-time job and got some clients. It was not much. I probably charge… I charge like, hundred of dollars per hour, something like that in the beginning. I just help people with WordPress set up and you know, help them with a little bit here and there for free and just providing value to people.
In January I got my first a little bit of coaching experience. Some people hired me to coach them out. But it was not super specific. This broad thing of helping them with brand and all this. I’ve done pretty well but I was not successful by any means. I was not making a full-time income but people still looked up to me a little bit and I was a few steps ahead of them so I could help them, I could provide value.
YARO: It’s interesting hearing you talked about this. The interview, two interviews before you was Jessica Nezarali. She similarly had this experience where she basically just did a good job with her own blog which is what you did. You did a redesign. You made it more professional and then as people start to discover you because of that good first impression, the same thing with Jessica because you made this great impression, people said, “Well, I want to make a good impression the same way Navid does or Jessica does so I wonder if they can help me build my website.” And it’s not like you’re expected to become a Web designer or something like that but… it’s just, at your stage, you’d say, “I’ll do it” because a) it’s some cash flow and b), it’s learning about what customers want, it leads to more opportunities so you’re not going to say no at that stage. So can you take through then how all that type of experience eventually turned into I think when you said you did your first proper launch, that was with your branding summit. Right? Was that your first big launch?
NAVID: That’s actually interesting because I was part of some communities. First, John Lee Dumas’ had a community and I was also part of, like initially Lewis Howes’s, they kind of pushed us in there to put something out there and that was maybe good. It can be good and bad because I didn’t have a big audience and I was like going to go out and create this… you know, run it like a webinar and have a live so-called bootcamp-style and training over maybe few days or couple of weeks.
So, I did that. I ran a webinar in January 2014 and after I did the redesign and invested a little bit in my business even though I didn’t have a big income. I still decided that would be worth it long term and it turned out to be so and I got this webinar and got like one and a couple of sales for this and some sales came in and I ran a little training for them. It was just very intimate.
YARO: What was the webinar about?
NAVID: Something like, how to build authority and personal brand online. Something like this. But I didn’t have much credibility yet and there’s not like of ton of people there and something probably felt like why they should listen to me. I still have some hard fans and very small audience at that time but they signed up for the webinar. I got like maybe, 60, 70 people on there. Because I have a very tight community and they followed me from social media, some were even my friends and they joined on the webinar. I got a few sales there. It was pretty cool. It was not like anything massive but I think I sold it for $197 or something like and that was my first sale.
But I didn’t continue it because I wanted to focus on first growing my audience first before I did more things like this because I didn’t have money to invest in Facebook ads to grow my audience and stuff like that so it was more important for me to at first, launch my podcast and that was… it came after my experience to launch something even before I was ready.
YARO: It does sound to me. I remember thinking the first time I was in touch with you, Navid. And I have this experience a lot with new people. They often have what I call a fuzzy topic for their business. It’s fussy because they don’t have any specific target market like, I’m a branding expert, I’m social media expert, or I’m a positioning expert and it might be a situation where they’re moving towards something more specific but just because of the stage of their business, they haven’t had enough experience with customers yet to really narrow in on what they’re good at and what they want to focus on and have a clearer message when they talk about themselves.
And you’re a great example of someone who I’ve seen go from no subject to a fuzzy “I’m a branding kind of Web design guy” to virtual summits now and you’re getting even more refined with you know, “I’m a virtual summit expert” of which I can’t think of anyone else out there which is great because you’ve gone after a fairly new market and you could potentially own it.
So, let’s keep going forward. So, you got your blog. You got your Lifestyle Architect’s podcast. You’re in Lewis Howes’s membership site. You’re in John Lee Dumas’ and you’re getting a lot of coaching. You’re paying for it. You’re really investing in yourself. They’re telling you to create products and do webinars and do launches. You’re playing with that. You’re not getting a huge financial breakthrough and you’re starting to sell some of your own products and there’s a lot of steps and we’re kind of going to the top here. Like, I haven’t even asked you, did you hire any people? Because you’re setting up webinars, you’re setting up pretty websites, you’re selling a product which I assume have to have some shopping cart, delivery mechanisms. So at this stage, what did you and your team look like? How was all these coming together?
NAVID: In the very beginning, I had nothing. It was just myself and WordPress and StudioPress themes. I used that. Then, I hired my designer. It was like the first… I have used contractors. You know, from Elance, then maybe Fiverr or stuff like that. I’ve used that before, and also my good friend ????. He’s the founder of the WP summit. He always helps me out. I met him in Internet Business Mastery actually. He helps me out with WordPress issues and stuff like that because we started at the same time. But my team has just this designer base. That’s the only person I was paying for pretty much. Every time I had something to create, he came per task basis pretty much. I hired him.
And then I set up a shopping cart with just PayPal. I used the LeadPages for embedding the Google Hangouts. That’s what I use for my webinars. I use Google Hangouts, just embedded that on a LeadPage. Very simple and everything was on that pretty much for selling the product. And then I ran my program. I believe I just had a few students. I think I combined it with Google Hangouts or even Skype calls or something like that, and I had some training for them, stuff like that. But it was nothing major. So it was not anything special to run everything, not anything fancy. I don’t have a membership like Wishlist, which I use now for my membership sites. It was nothing like that.
YARO: Right. Aweber or Mailchimp?
NAVID: Oh yeah, right. Autoresponder, I use the Aweber at the time, now my Infusionsoft. I just upgraded a few months ago.
YARO: OK. So let’s go forward. When is the next, big breakthrough?
NAVID: Yeah, the next big thing I did was when I launched my podcast, The Lifestyle Architects, in April 2014, and I was like, “This is going to be it. This is going to take my business to the next level. I’ve been seeing so many other people doing it.” It was really, really good for my relationship building. It took that to the next level. I got free mentorship speaking to some amazing people. You’ve been on there speaking about information products. I had Chris Brogan. I even interviewed one of my heroes, Robert Greene. It was just amazing with the terms of people I could get on there. People loved it.
I also did something very interesting to build more deeper relationship not only with my audience but also with the people I was interviewing. I created this kind of epic guides based on the interviews. They took me a ton of time, like 20, 30 hours. I used those so-called content upgrades, and people could get them when they signed up there. But I also published them just on my blog post, but they could get the PDF when they just click this content upgrade. I built my list living more with that actually from my podcast.
YARO: How did you write them? Did you just listen back to your interview and write out all the best information?
NAVID: Yeah. Sometimes I did actually, and sometimes I had a transcriber who first transcribed it and then I did it all myself. I didn’t have the money to invest in someone to copywrite or to write up something like this for me. So I did all that myself. Sometimes, as I said, transcription can help because they can just go back and go the most important part. The most important thing here for writing really great guides is not like just posting the transcription, it’s not going to work.
You need to go in there and write the case study or the summary of their work or something like that. That’s what I did, for example, for Cal Newport, the author of “So Good They Can’t Ignore You.” He got back to me when I sent him that. He was like, “This is one of the best summaries on my work I’ve ever seen.” So you can just imagine, if I reach out to him in the future, if I want to interview him for another summit or something like that, he would be more open to it because he’s seen the quality on my work already.
So a lot of influencers, I think, they started to see that I was someone to count on. That was the big benefit of doing my podcast, but it didn’t generate a lot of cash flow in my business. I was still like in my job, working part time, trying to make it happen. Got a few more coaching clients here and there, but it was not like a stable income. Some month, maybe a thousand dollars, some month, maybe a little bit more, but it was not a stable business at that point.
YARO: Well let’s keep going forward. I do want to ask you more about interviews, but I think it’ll connect well with your summit. So when did the summit start?
NAVID: It started in November 2014. Throughout the month, I actually had 88 speakers on there, which went just overboard. But the initial idea came in June 2014. That was when I got this a-ha moment. Aha! I see some people in the health niche. They are doing the summits, and in some cases, they are like six to seven figures. They are growing their list and they’re not creating the content themselves. They’re interviewing people.
You still solid interview skills to be able to pull out the best information. So you get actionable content from them, but you don’t have to sit there, record a full program. You can just interview people, and I was very passionate about this because it was very similar model to what I was already doing, but rather than a podcast or a blog; blog can make money, but if you’re just blogging without a purpose or doing podcast, you’re not going to get there.
But a summit is a business model. That’s what I loved about it, and that’s why I decided to pursue this, even though I had no idea how to put one together. I just invested time into learning.
YARO: What is a virtual summit, Navid?
NAVID: Right. Yeah, let’s get to that. Essentially, a virtual summit is just like an online conference. There’s many names for it – online event, online conference, telesummit. You interview, like I’ve seen anywhere from 10 experts to I had 88, but I don’t recommend it, but 10 to 50 experts in your niche. And then you feature them on this summit. The summit can be live or pre-recorded. I’ve done pre-recorded ones. Marisa Murgatroyd, she does her Superhero Summits; there are live. Maybe if you have a team, that could be a great option.
I have done only three summits, like list building summits. On the front end, I want people, when they go this landing page, let’s thebrandingsummit.com or theselfpublishingsuccesssummit.com, my most recent one I helped out with. The goal there, they register for the free part of the summit, but on the next page, that’s kind of the funnel, they go to the thank you page, and then they can also purchase a summit all-access pass, which consists of the recordings obviously in the membership site, but it also gets them exclusive bonuses and an irresistible offer, and that gets people to take action and purchase it as well. Right from signing up, they can do that. Some people who are on the edge, they can watch the summit for free for 24 to 48 hours when it starts and then purchase it if they wish.
YARO: So if you do 50 interviews with people and then you’re going to release this as a virtual summit, logistically, how does 50 interviews, it’s not going to get released in 2 days. This has to be like over possibly 2 weeks. Is that how it works? You release two or three interviews a day or broadcast them two or three a day. It’s obviously all one theme. So if I see your sign up form for a virtual summit, I sign up, I’m going to get an email telling me that this person’s coming up next, and this person’s coming up next. That’s how it works, right?
NAVID: That’s how we deliver it. I would say like, from 7 days to like 15 to 16 days is a good length. But the main thing here is like you need to plan the summit. So you avoid overwhelm or all this. What we did really well for my most last one with the Self Publishing Success Summit, we had it in three phases. So it was like an online course pretty much. They can go through this process and they can get some really great results if they just pull off through.
For example, the first phase was writing. The second phase was marketing publishing, and then the third phase was monetizing. So as you see, it’s a little bit like modules for an online course. I didn’t really do that for the Branding Summit even though I still thought out how I wanted it to be because I had so many interviews. That’s very, very hard and stressful for me to do all this by myself, but I improved all this in my process over time and that’s how we came up with this. It was 11 days, the Self Publishing Success Summit, and we had really like 47 interviews and then like a closing keynote or something like that and it worked great.
YARO: Let’s go back to the Branding Summit because that’s your first sort of big success here. So you had this a-ha moment. You said, I know. I’ve been watching all this health experts do their summits and making a lot of money. I’m going to do my own summit. I already know how to interview people so I’m going to schedule, as you said, 88 interview. So you pre-record them all and then you run a branding summit.
Just to clarify because I know a lot of the listeners will be going, “Wait a sec. How does this work to a) grow my business, b) make money?” When you do this sort of summit, the idea is that the people you interview, some of them will actually promote the summit as well, sending people to your email opt in to get the summit, plus you have like you said before, an option to upgrade to some sort of a better access to the summit or some sort of extra training or something like that. So that’s what you can sell as an upsell, as an offer during the summit and after their summit. So that’s how you make the money from it, right? So is that kind of a summary of how the Branding Summit first worked?
NAVID: Yeah. It’s a great summary. As you said, the main thing we have seen not only for my first summit but for my students and then for the last one, which turned into a massive summit, we can get into this later, but I think the speakers, they promote it and if you have a network of other people, they can share it out. That’s how you can grow your email list and buy thousands of people or even tens of thousands of people if you’re doing a big summit.
It’s really about the relationships. If you have great relationships, they will promote a free event because it’s a lot of value to share to their audience. It’s not paid. They can watch everything for free. But as you said, the upsell of this is that they go to this thank you page and instantly after signing up, they get on this page, “Thank you for registering for the summit,” whitelist your email. And then they have this offer already there.
A lot of people make the mistakes. I’ve seen a lot of summits lately, they don’t have an offer on the next page. You can make a ton of sales if you do it this right away, as a natural progression. Some people, they want to get access to it instantly and they can do so about purchasing and all the interviews are already in a membership site if you are doing a pre-recorded. If you are doing live, it’s a little bit different. You give them access after each recording obviously.
YARO: I really feel your strength from all this has been the relationship building because I don’t think you could get Robert Greene on your podcast or then get all these people, 88 experts to appear on a summit without really doing well with relationships. Can you give us a snapshot before the Branding Summit? You said you were making a thousand dollars a month here and there from some coaching, from selling some things. I don’t know how big your email list was at that point before the summit. Do you remember?
NAVID: Yeah. It was about a thousand people. So I’ve been growing steadily, very, very slow growth obviously, but yeah.
YARO: Then you go, “OK. We’re going to roll into this summit.” I know it took you several months to do 88 interviews and get the summit pages set up and get your offers set up, then you roll into this summit over, how many weeks did that one go? 10 days was it?
NAVID: No that one was 30 days.
YARO: 30 days. Wow.
NAVID: An email every day to my list, or sometimes more emails, but it was a crazy madness in November and December 2014. After that, I really needed like a vacation.
YARO: I bet you did. What was the end result? How many more people did you have on your list after that?
NAVID: After the summit, the results – I got about 3,000 people added from this summit and then 200 sales, so about $20,000 in profit, and that was amazing. Even when I got my first sale, I was so nervous. In October, I was speaking to my designer I was like, “Man, I don’t want to get up today. I think this is going to fail flat for me or something like this. I’ve been treating all this people. What if I fail?” That came into my mind and I was like sh**. But I couldn’t let the speakers down because I’ve been telling them for months, “I’m going to put this amazing event together.” And also my audience.
So even though I had the doubts in my head and it was taking me a little bit longer to get up some mornings to do the work, I still did it. And then I remember sending this first email, only to my own list, sending this out, introducing the summit to them and that it was live for them to start signing up, I got like after a minute or something, I got my first sale, and then my second and the third. I was like, “Wow. This is pretty cool.” This is my first experience of this. And then I was at the gym getting a sale. I was at the supermarket getting a sale. In the morning, I got a sale. So it was like this ripple effect and I was just amazed.
YARO: What did you sell? What was the product?
NAVID: It was the Branding Summit all-access pass. So it was the recordings of the summit. It was Q&A calls, live Q&A calls. It was some other bonuses like live event I had bundled in there, Marisa Murgatroyd provided like her live message to Money Live event for people who were part of the summit. So I got some great bonuses bundled up there, but I think people just saw the value of getting 88 interviews. You know me; I do very in-depth style interviews. So it was not just getting a little snapshot of some actionable advice. It was really, really in-depth stuff they got there on the interviews.
YARO: What was the price of that product?
NAVID: It was $97 initially. And then as I went on during the summit, we can get into that, I raised the price $147. I’ve been following launches, I’ve been seeing other people did their summits. I saw, “OK. I’ve got to raise the price to create some urgency there.” That’s what I did. That generated a lot of sales, I think it was mid-summit, like around after 2 weeks or something, but I raised it to $147, and that generated quite a lot of sales in overnight. So that was great.
YARO: So you had about 200 sales of between $99 to $147.
NAVID: Some after $147, I raised it after the summit to $187, but I haven’t done a ton of promotion afterwards. I’m getting sale here and there. If I did, if I set up a funnel for it, like in terms of maybe having a few interviews for free in the front end and then having the summit all-access pass as a thank you, pretty much similar to the summit itself, but I’m creating this funnel, then I would get more sales especially if I’m driving traffic with Facebook ads or sending people there.
YARO: All right. So 20 grand, first big success story. That sounds pretty exciting. What were you thinking next? How do you cement this and keep moving?
NAVID: You know, what’s interesting that happened during the summit, I didn’t have a lot of money or anything like that right away. Like when I started getting this sales, I was like, “Oh wow, I made already 10 grand.” It was like mid-summit or something like that, and I was like, “I can quit my job.” I just got this idea. Now it’s time to quit my job, from the job that’s draining me, and I turned in my notification to my boss and I said, “No, unfortunately I’m not going to come to work anymore.” And she was like, seemed very relaxed about it.
So 2 weeks later, one day actually after my brother’s birthday, my brother passed away, I quit November 28, it was my last day at my job, and I decided I’ll set it at the same time pretty much. Why do I need to live in Sweden? So I already had a trip booked to Thailand with my mom and brother. I was going to move there because I had some friends already living in Thailand, so I was like, “OK, I can move here. It’s pretty cheap.” But I didn’t really enjoy everything about Thailand so I went back to Stockholm.
It was a snowstorm in early January when we kind of came back from this Thailand vacation, and I was like, “No, I’m not going to stay here. So right away, I booked a trip to Cabo, San Lucas in Mexico, and I’ve been in Mexico for the first 3 months and I started travelling more. That was kind of how I left Sweden officially. It has just been a great journey ever since I’ve been abroad and I’m not looking back.
YARO: I love how ballsy that is. Oh I made 10 grand. That’s it. I’m quitting my job, leaving the country.
NAVID: Yeah. Well it’s not exactly like that. For your listeners, some people, they have a lot of savings and then they quit, like $100,000. I didn’t have that. When I started travelling, after paying my first accommodation and all these stuff, I probably had about $10,000. But I did something great and leveraged the momentum my summit gave me. In January, I didn’t really did that much work. I needed the vacation as I said after this massive summit. But I did a few things.
I had a list of about 3,500 people and I did a promotion for Ramit Sethi, and I’ve been building a relationship with some of his affiliate manager and interviewing his students in the past. I did like a few promotions for him already in 2014, made a few thousand dollars here and there from his stuff, so I was already starting like building a relationship. My audience, they knew a little bit about him. But then I promoted him in January, and I was like, “Yeah, maybe I’ll get like a few sales.” But I got 34 sales and I get $800 to $1,400 per sale. Overall, like with my Virtual Summit Mastery sales, I launched a pilot program during my summit because my audience started asking me about it. All in all in January, I generated $40,000. That just blew my mind. I’ve never been close to that. That’s like more than I probably ever made in a year. So that was amazing.
YARO: OK. So you went from small list and odd money here and there, doing a summit and making 20 grand from that and 4x your list and then you sort of say, “I need a break. I did 88 interviews a month of hard work. Time to have a break.” You start doing some affiliate marketing, which sounds like you’ve done before already.
NAVID: A little bit here and there, but it was not like a main launch. I was very strategic with this launch. I actually promoted a few offers in January to my list but, that’s also a great way to build a relationship with some people, influencers. I helped them out with their products. Marisa Murgatroyd, I helped Danny Iny out a little bit with his launch. But I’ve already seen that Ramit Sethi’s stuff, they really resonate with my audience. I’ve also invested $2,000 myself in his program. I used that kind of to validate the idea for the Branding Summit, all these stuff. So it was not just out of thin air, I threw it out there to my audience, “Purchase this program.” I actually had some results.
I also had interviews with his students and featured them on my blog, my podcast. I had a small list but it’s not about the size of your email list really but rather the engagement and level of trust you build with your audience over time. That just shows because I won his kind of affiliate competition and got them all sales, ahead of John Lee Dumas, Laura Roeder, his own brother even, Maneesh Sethi, John Quirk. There was many people who promoted his launch but I got most sales. So that was pretty cool to me to see that a small list can also work.
YARO: I remember seeing quite a number of your emails and you’ve always had this combination of the beautiful painted picture you put out there of living in Mexico and travelling around and quitting your job. The story of your own journey with the lifestyle, these products and these courses can help you to get. So I’ve seen you put these promotions out. I have to say I’m very impressed at your conversion rate for such a small list. That’s what I think really made go, “Wow.” Your engagement, your connection with this small group must be strong and you’ve got a list of buyers, which is also very powerful, not just freebie secrets. I think that’s a testament to the power of the summit. You must have attracted a lot of motivated people on to your community.
So we’re kind of getting close to the hour mark here, about 10 minutes to go Navid. I’d like to kind of push forward a bit to kind of where you are today. I think I’ve started watching you closely around this time. I remember when you were doing Ramit Sethi’s promotion and you were travelling around, I think later that, that was last year, wasn’t it? We connected this year so it wasn’t too long ago. I know you kept doing more affiliate marketing and you also started to really get involved and basically changed your brand from being a branding expert to being a virtual summit expert. Is that what happened?
NAVID: Yeah that’s right. And also before that, it was like giving me even more credibility. That was also a part of a relationship building I’ve done. Like my friend, Primo Bozic, he was featured on Business Insider earlier also of this year 2015. He introduced me to the editor there, and I was like, “Wow. This is pretty cool.” That wouldn’t have happened if I didn’t have something newsworthy to share or something great to share already. I was featured on Business Insider right after this promotion for Ramit, and all these was kind of leveraging the momentum. And that articles went rival. Right now, I think it has 160,000 views or something like that, and it spread all over the world pretty much, in Serbia, Croatia, and I got 2,000 email subscribers from this alone in a few days, and a few thousand dollars in business, which was great.
And then I was featured again later on, and that article too has like the same amount of views. So two articles, 300,000 views. So that’s pretty cool. And then I already started like to have a pilot program at that time, not being like the personal branding expert guy. I mean a virtual summit can help you build your business and brand rapidly, so it’s still aligned with that but it’s so much more niche.
During my summit, people started asking me, “How did you do this branding summit? I want to do the same.” I actually had some friends, they were telling me, “Navid, you should start teaching this because your audience, they’re obviously interested.” I threw it out there a little bit doing some live hangouts I had during my summit and some people bought into this. I offered just a little bonus for my summit initially and then kept raising the price over and over and people bought. I was like, “Wow, this is cool.” You just launch a product without creating it pretty much. That’s how I did it.
YARO: Can we maybe just dive in a little bit to what you actually teach now in Summit. So if there’s a person listening to this and thinking, I’m really inspired by Navid’s success with summits and what that has spilled into. I’m going to do a summit for my market, whatever it is. I might be in skin care, I might be in losing weight, I might be in anger management. I’m going to do a summit around the specialty that I focus on. What do you tell someone new to do and to sort of think about to do a summit?
NAVID: Yeah. The first, first thing, and it’s kind of my absolute tip, would be to really narrow down your niche. That’s where you talk a lot about even when you’re starting a blog, whatever you’re doing, it’s important, so you can really target the needs and the size of your audience super specific. For example, instead of creating like a more broad and general online business summit or online marketing summit, I would really go more niche and create like a video marketing summit or list building or something specific within that market.
YARO: What about your clients? What are they doing?
NAVID: One did an app summit called the ????? Summit, John did the WP Summit focusing on WordPress. My last partner, I partnered up with Chandler Bolt and we did the Self-Publishing Success Summit, that turned into something massive, like 25,000 opt ins and $300,000 in revenue all in all. So that was just fantastic. Other people, Traffic Generation All-Stars by Anthony Tran. They’re doing some different summits.
And also, even if you’re not in the online marketing space, the most successful summits I’ve seen there like in health space or other fields. I’ve seen scrapbooking summits, I’ve seen cinematography summits. So it works pretty much ub any market but I would recommend to niche down until it hurts because that will set up your summit for success and you can resonate more with your target audience and also the speakers you are having on there, it’s easier for them to promote. You will see your conversion rates go up as well.
YARO: Speaking of the speakers, so let’s say I’ve decided I’m going to do the ultimate Clear My Acne summit, I’ve got some experience at it, I’m not known as a super expert at it, I’m kind of like you were before you did your summit, I’ve got some experience but I’m not super famous, how do I convince speakers to come on my summit?
NAVID: Yeah. that’s a question I get a lot. Just to get them onboard is usually easier than you may think. I actually interviewed some people for my program, I’m happy to share a little bit, but some people say, “Why did they say yes?” because obviously I could just speak for myself but interviewing these people gave me some insights and they say that having like a great outreach for example in your email, you’ve already had a connection before. For example you reached out to them on social media, so they know all about it. It’s not a cold approach. That can help. Or you get introduction by a friend to them, to the speaker, that can also help. Or also having great design. That can also help you stand out a lot.
If you want a speaker to say yes right away, “I want to be part of this summit,” have a great design and make the outreach professional in terms of how you’re connecting with them. So it’s not like you’re providing them a contract to sign in the first email. Be very straightforward. It should be a very simple in the first one. Maybe in the first line, you share something about that maybe you enjoyed following them and maybe some of the results you got, and then listing some influences, how to commit to being on you summit and then, would you be up for being a part of this summit I’m doing.
Then you can get on a call with them, maybe a pre-chat or something like that for 10 or 15 minutes if they’re up for it so that you can tell them more about your vision so they know what they’re in for, what the promotional period would look like. It just helps with the overall experience and making it super easy for them also to share the summit with their audience.
YARO: I have to think about, you even viewed me twice, once for your podcast and once for your summit, and I know the first time whenever I get someone approaching me for a podcast interview, you do look at their website and go how serious are they, what stage are they at, have they interviewed lots of other people already, are they professional basically? And you were clearly that.
I think it was clever too because you did something for me in the sense that you interviewed me, giving me exposure. So when it came to actually ask me to participate in your summit, a) I would of course say yes and b) I’m actually really interested in even over delivering for your audience. I have to say this, I think I’ve said it twice already, for me your core strength and what you maybe want to teach it at some stage, Navid, is actually relationships because I don’t know how you do it.
You’ve name dropped a lot of people already in this interview. My friend with this summit and my friend helped me get this feature on Business Insider and my other friend helped me do design work from WordPress. There’s a lot of connections going on in your life over the last two years and you were a nobody in the space beforehand. So you’re very good at opening doors and creating a relationship where we remember you. Maybe it’s the long hair and the name, it might tap back into the same thing we both have used. Weird name, long hair, it’s a good tactic.
NAVID: Right. And we talked about this I believe on the first interview. I remember that. And that was the initial connection we had for my podcast. Also something I forgot to mention, I’ve heard this somewhere, but I like to be the champion on making introductions to people. I think that’s one of the best ways to build authentic powerful relationships with people. If you have the opportunity to add value, review their book or something like that, but another way, just have some kind of connection. I was featured on Business Insider. I’ve been left and right. If my friends have something great to share, I always introduce them to this editor.
YARO: You introduced me.
NAVID: Yeah, I introduced you and Natalie Sisson and some other people and they’re obviously thankful for that. That’s also how you build more, deeper relationships and deliver value to your friends and other people.
YARO: I think the key is delivering value for another person first. I mean you got me an article in Business Insider, which had almost 50,000 views. Not quite up there with yours but it’s still pretty darn good. I really appreciate that connection and of course I’m going to say yes to featuring you on my podcast, (a) to share your story, or (b) because of the help you provided for me. So I think that’s key. Like I said, there is some secret sauce you’ve got going from the beginning I think with your relationship building, Navid. So maybe it’s because you focused on branding and professionalism but also focused on helping other people really work well for you.
Can you put us into perspective of where you are today? What are you working on now, where you’re living, and how do you make your money at the moment?
NAVID: Sure. At the time of this recording, I just had a few, very busy weeks. And that’s actually the first time of the year I really zoned it and got a lot of work done. It’s been a little bit of a struggle of really getting all the pieces together, like moving abroad now, leaving Cancun. A few months ago, I was in San Diego, Hong Kong, I met up with you and Natalie Sisson in San Diego. We had the same house there for a little bit. So it was pretty cool.
But now, my big focus is that I just wrapped up a big summit I did with Chandler. The Self-Publishing Success Summit. It was really great and a great case study for my business obviously that we were so successful with it. Now, I’m focusing my efforts on launching my program, Virtual Summit Mastery. I already had about 60 or 70 students, my pilot and a few of those are already put out, successful summits so it’s great for my business that I’m getting case studies and you know, you live really for the level of success you can get other people.
It’s one thing that I have success myself doing a summit, but now that I have helped other people, I just also got featured on Huffington Post and it said really good things about me. So that really helps obviously to grow my business and most of my money is coming from a few income streams like a fully marketing obviously.
I’m very selective with who I promote, like Ramit Sethi, promoting Natalie Sisson. Some people I connect with that they’re sharing good stuff, I like to promote their stuff and I become the number one affiliate for Ramit, Celine and Natalie actually. So it kind of works with my audience. I see what’s working and I continue to promote that so that’s one income stream.
I do some coaching or partner up summits. That brings in quite good money as well. And then obviously now, with my laund of Virtual Summit Mastery, that’s kind of why I’m going into the creating my own online course. I don’t want to be dependent on other people, like for affiliate launches. So I want to have my own flagship programs where I can send people to, and it’s a good complement to the other things I promote. I think it’s going to be really good for my business over all.
YARO: And are you going to live in Mexico for the short term future?
NAVID: I think for the next couple of months at least because I am really good at focusing now and I think if I move to another place, I could do that. I am speaking about maybe moving to Colombia, or even in the future, going back the U.S. or Europe. But right now is great for really focusing. I have my swimming pool outside. I can just go swim the lapse. I have a gym, I have a great view of the ocean. So it’s pretty good for my productivity. I like to be here now. It’s close to the US. I can take a trip if I need to go to New York. I was just there not long ago meeting up with Ramit Sethi, Primo Bozic and some other people for an event there and it’s great. So I’m very close to where I want to go without like being in the center and having all the distractions like in a big city like New York for now. So it works out great.
YARO: OK. So for people listening in, if they want to do their own summit, what’s the website address? It’s good timing since we’re about to start teaching and launching that?
NAVID: I mean pretty much I have a free cheat sheet that I’m happy to offer to your audience. It’s “7 Steps to Create, Promote and Profit from Your Virtual Summit to Skyrocket Your Business and Brand Online.” You can find that over at virtualsummitmastery.com/cheatsheet. So that’s the 7-step cheat sheet I have and that walks you through pretty much the process. And Chandler Bolt, actually before he hired me to do the summit, he actually sat down and wrote out an outline for his summit based on this cheat sheet. So obviously, it really works as a proven system. I have been running it through my students multiple times. So it’s some great value there.
YARO: And of course, Navid Moazzez, do a Google search for that if you can figure out how to spell it. Or just go to navidmoazzez.com as well.
NAVID: Navid.me is the simple address.
YARO: Navid.me. OK. Excellent. I’ll put the links obviously.
I’ll put the links obviously with the show notes so people can find all that. All right Navid, thank you for breaking down your journey. It’s good to see the start to present, although I feel like you’re only kind of halfway, like you still got a lot more to do. So I’ll be watching everything you do.
NAVID: Thanks man. I’m so happy being on this show.
YARO: Yeah, thanks a lot for coming on and good luck. I do look forward to seeing how far you take summits and start seeing a lot more of your students get out there with some summits too. I have this sneaking suspicion, I’m going to get emails in the future from Navid’s students saying, “Would you like to be on my summit?” So we’re going to blame you for all of those.
NAVID: Right. Yeah. I think you were on one summit recently.
YARO: I was already.
NAVID: Yeah, I think so. You cannot blame them. I’m trying to teach them to do great interviews too. It’s not only doing about the summits, like do great interviews and make the speakers look good.
YARO: Oh yeah. I mean we could do a probably whole interview on how to do great interviews because you’ve done probably a lot.
NAVID: And you’ve done a great one on this one. I felt comfortable sharing my journey and you walked me through the process pretty effortlessly.
YARO: Practice. You know that. All right Navid, thank you for being on the show. Thank you for all the listeners for staying with us to the end as well. If you want to get going with virtual summits, Navid is the guy to check out. Thanks for listening guys! I’ll talk to you very soon. Thank Navid.
Whew! Well that was a big interview but I think it was a very entertaining one. I hope you enjoyed hearing Navid’s story. If you like to get notified when I release the next EJ podcast interview, go to interviewsclub.com and subscribe to my email newsletter for this podcast. You’ll also start getting a series of emails where I send you some of the very best podcast interviews from my archives, so you’ve always got something to listen to on your smartphone or wherever you listen to podcasts.
Again, that’s interviewsclub.com. That’s it for me. My name is Yaro Starak. You can find me by Googling my name, Yaro. And I look forward to speaking to you again on a future podcast. Bye.
About Yaro Starak
Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and Google+.