By Yaro Starak
Subscribe For New Podcasts:
Jay Jay, my special guest for this podcast, also happens to be a close friend. We’ve spent countless hours hanging out in our original home town of Brisbane Australia, talking everything from business, dating, to travel and life in general.
Jay Jay recently broke through a milestone, with 40 million video views on his teaching magic YouTube channel (Free Magic Live).
He has also made over $100,000 online, thanks to advertising revenue from his videos, and selling teaching magic products via ProMagicLive.com.
I said to Jay Jay it was about time he appeared on my podcast to explain how he grew his YouTube channel and turned his magician skills into an online income stream.
Since Jay Jay and I are friends, this podcast was slightly more informal than usual. Besides being an accomplished magician, Jay Jay is also an entertainer and professional MC, which you will hear comes through during the interview.
Jay Jay, with his business partner Gideon Shalwick (yes the same Gideon I was partners with in our Become A Blogger project years ago), focused heavily on YouTube, but made sure they used it as a tool to grow an email list.
That turned out to be a very good strategy, because after an unexpected event, without their email list the business would have been gone overnight.
After two years of solid work growing his YouTube channel, one day Jay Jay woke up to find his account had been deleted without warning.
Unfortunately Jay Jay hired a marketing service that turned out to use a process that violated YouTubes terms of service, which eventually led to their channel disappearing over night.
Thankfully, because Jay Jay and Gideon had built up the email list to 25,000 people, they were able to create a new YouTube channel, upload all the videos from backups, then email their list to let them know about the new channel.
Within a week they were back up and running.
Today Jay Jay is well connected within the YouTube community. He’s even done some work MC’ing events for YouTube in Sydney, which has afforded him a unique insight into how the service works.
During the interview Jay Jay explains exactly what variables matter when it comes to making money from a YouTube channel. Things have changed over the years, so it was interesting to hear his advice on what counts if you want to earn advertising revenue directly from YouTube.
If you’re considering using video as part of your marketing strategy or you are already leveraging the power of YouTube but you’re not getting the results you want, listen in to this interview.
Enjoy the podcast,
Subscribe For New Podcasts:
Yaro Starak: Hello, this is Yaro Starak and welcome to the Entrepreneur’s Journey Podcast. Today’s guest is Jay Jay the Magician.
Hey there, this is Yaro and thank you for listening to this episode of the EJ Podcast. I’ve got an interview with a very good friend of mine named Jay Jay coming up next, one of my closest friends, so this won’t be as formal an interview as you’re used to on the EJ Podcast.
Just a reminder, if you haven’t joined my email list for this podcast, go to www.interviewsclub.com and enter your email address on the page you find there to subscribe for my latest podcasts. I always send out an email every time I have a new podcast. I’m also setting up a series of my very best podcasts to go to that sequence. To get everything regarding EJ Podcast, go to interviewsclub.com. Now, here’s the interview with Jay Jay.
Today we have the pleasure of having a good friend of mine on the show, someone I’ve known for oh, it’s probably coming up on maybe even the decade now, I don’t know if it’s that long but a person I’ve spent a lot of time with. I’ve seen him grow his online business. He does incredibly well on YouTube. He just recently surpassed forty million views, so that’s like his own television show. He’s also made well over six figures from his business on YouTube as well as selling his own information products. He’s actually in the entertainment-magic niche, so he teaches people magic and he also is an entertainer himself. He’s an emcee, he travels the world, he has an online business, he also has an offline business. We’re going to hear everything about all he does. Jay Jay, welcome. Thank you for joining me.
Jay Jay: Thank you for having me, and can I just say, that was a terrible introduction.
Yaro Starak: Do you like that?
Jay Jay: That was very kind of you. You kept to the script very well. No, that was very nice. Look yes, we have known each other for a while and it’s great to be here and it’s great to chat with you as an entrepreneur all around the world. You’re in Canada right now and I’m in Ho Chi Minh City, Vietnam, so welcome, welcome to the internet, baby.
Yaro Starak: Well actually, it’s the perfect segue to my first question because then Jay Jay, if people check out your work, they’re going to see a bit of Asian but you’re not Vietnamese, you’re originally born in Sri Lanka? Is that right? Because we met in Australia so there’s a bit of mix of Asian Australian happening, am I right?
Jay Jay: Look, I’m a half cast. I’m half Australian, half sexy. Sorry, it doesn’t work for you. It only works for me. No, I was born in Australia and my dad’s the darker one in the family. I call him the black guy. I don’t believe in the word racism so he’s the black guy, Mum’s the white guy, so I’m …
Yaro Starak: White girl, you mean. White woman.
Jay Jay: White girl, sorry. White guy. White girl, so yeah, Mum’s from Australia, Dad’s from Sri Lanka and then I was born in Australia, so that’s it.
Yaro Starak: Born and raised in Brisbane?
Jay Jay: Yes, I was in a good old, rural Brisbane hotel.
Yaro Starak: Now, I know you didn’t go to university. Now there’s a reason why, so can you, and this is important because I feel you’re one person whose career was somewhat defined from a very early age, which is why you didn’t go to university. Is that correct in saying that you basically one day discovered you love magic as I don’t know how old, was it eight? Ten? Something like that, and did you know from that point forward this is what I’m going to do, in some shape or form for the rest of my life?
Jay Jay: Yeah, you make a good point. I don’t think it was the magic, per se. I always loved magic, the idea of doing magic tricks in [inaudible 00:03:51] people but I always loved entertaining people to go to sort of a deeper level. When I think … I should have graduated in 2005 but in my school we had a arts program, so instead of grade eleven and twelve in Australia, it was eleven, twelve and thirteen, so I did another year of school and it was basically the same. It would be 8:00 or 8:30 to 3:30. A lot longer but what they would do is instead of doing drama over two years, they would do it over four years in a three year period, if that makes sense.
Yaro Starak: Right.
Jay Jay: It’s sort of like doing, instead of having let’s say twelve subjects on drama, you might have twenty-four subjects on drama because you have another year and it’s a lot more specialized. Obviously, you get to know the teachers better. They know your personality type. To segue back to your question, after I did that extra year that really, and it was only a small group. It was like eight to ten people and there was only like two guys and one of them was gay, typical entertainment business, right?
Then after I finished, I was like, college or uni isn’t for me. What do I need to go study for, if I know exactly, if I want to go straight to being a magician, which what I did when I first started.
Yaro Starak: How old were you when you picked up magic?
Jay Jay: I was probably about five-and-a-half …
Yaro Starak: Wow.
Jay Jay: … then I stopped when I was about fifteen.
Yaro Starak: What got you into it at five-and-a-half?
Jay Jay: Magic is a very, a lot of people don’t know this but through … I don’t know the statistics are, but most children, most boys, sorry, are interested in obviously sports and magic and some kind of, they love that kind of puzzle. This magic’s a very attractive thing for a young boy. The difference between me and a young boy is I just kept doing it, compared to they just give it up and it was a three-month interest.
Yaro Starak: Did you see some magician? Did someone give you a deck of cards? What was the initial spark?
Jay Jay: I don’t know.
Yaro Starak: I mean at five, you probably don’t remember.
Jay Jay: I loved playing sport and I loved magic tricks. There was something really intriguing and exciting about magic. I don’t know. It’s not like my uncle was a magician or I lived in Las Vegas. I lived in Brisbane where there’s no really shows every night. We get fed everything off television. It was just, you know I don’t know. It’s a good question. I probably should ask my parents about that. I’ve asked them before and they couldn’t really give me an answer.
Yaro Starak You gave it a bit but you got really back into it in your teen years and you’re saying you were in this sort of special class at school. You knew you wanted to be a magician so why try and get into university. What was the plan then upon graduation? Try and make a full time income from gigs? Is that what you would do?
Jay Jay: When you look back ten years ago because I just had my ten-year school reunion, which quite funny you talk about this. I sort of, regret is not the right word but I sort of wish I had a little bit more knowledge in the business and marketing sense. I just wanted to go and work as a magician and make money from it. The thing is, I was already making money. I started when I was 15 so that’s grade 10. I started making money when I was in grade 11 as a magician. I would leave school, I went to a private school so I had to get a note from my mum, take it to the principal, take it to the person that allows that, say I’m off to go up to Coca-Cola this afternoon and I’d come up with $500 cash in my hand which I thought I was the real cool kid.
Yaro Starak: How did you get those gigs at 15?
Jay Jay: I’ve always been a little bit of a go-getter, I know I’ve always been a go-getter and I just would give out my business cards all the time. I used to go out in the street and work, not like a basker but I would go and practice my art. The street is the best way to practice because if you can stop someone on the street and get them to watch you, there’s no kind of why do they have to watch so if they watch you and really like it, it’s a good way to hone your skills. I’ve had probably like 30 different business cards over my life. I just kept giving business cards. I remember someone saying do you do these kind of gigs and obviously what do you say, I do everything. I remember getting a gig for Coca-Cola when I was in grade 11 and it was sort of like an afternoon, I can’t remember if it was like an afternoon trade exhibition or something like that. It was $500 cash for two hours work and I thought I was the man of the hour.
Yaro Starak: I can understand why you would consider that your post high school career because you’re making $500 from one gig as a 15-year-old, you’re thinking the sky’s the limit, right?
Jay Jay: Yeah, well I just thought it’s a beautiful segue to the next move. If I’m already doing it in school and I’m enjoying it, why would I stop after I finished school? The only difference would be I’d have more time to focus on it.
Yaro Starak: What happened?
Jay Jay: What do you do when you leave school? You end up not getting back into a routine and you end waking up at 2:00 in the afternoon and going to bed very late. Then you start to realize okay, I’m running out of money I need to do something. I remember for me, I would work the restaurant scene a lot. I would call up and I would say I’m Jay Jay, I am a magician, I’d love to come and work in your restaurant. That was my bread and butter money. Bread and butter money in our business is called the money that comes in every week to support you.
The bread and butter money for me was restaurant work. I’d go work in a restaurant Thursday, Friday, and Saturday night. That might only be like one place was working on tips, one place was like 50 bucks and a meal, one place was 150 bucks. That would at least give me a place to find leads as we call it or prospects. I’d just give out my card, that was my strategy. Then I would hopefully get private parties and I would go to networking events. I was really hustling quite a lot back then.
Yaro Starak: How did you go, so 18, 19, 20 and onwards.
Jay Jay: It was tough, Yaro. It was a tough gig like any show business. I didn’t have any marketing or business advice but I would use my go-getter attitude of just … I would tell everyone about what I would do. Anyone at a coffee shop, I would always be doing something, I’d always have something on me to perform for someone, and I would say that to get me a little bit of work but I didn’t understand about marketing.
As an entertainer you forget and as you know this perfectly Yaro, what’s the solution to, what problem am I solving to my customer? I thought it was all about me so all my marketing material, everything was about me, me, me. I realized until I was about 23 that it doesn’t work like that. When I wanted to transition into the higher paying shows between $2,000-5,000 a show rather than $300-700 a show, I had to change that. That was a long, long journey and it was a lot of struggles, you feel very lonely, you have months where you don’t have money. I believe that I sort of met you around that time when I was starting off my YouTube channel as well. That’s sort of the segue to where it is today.
Yaro Starak: I think if I remember, you might have been 25 when we met. But one question you brought up there, you said you realized it wasn’t about you. Did you change your marketing to somehow make it about the customer and how did you do that for magic and entertainment?
Jay Jay: I can thank your old business partner and good friend, Gideon Shalwick for that because …
Yaro Starak: How did you meet him? Let’s talk about Gideon because that’s how we met.
Jay Jay: Yes, Gideon and I met … Gideon, I’m not sure if he’s going to listen to this but if he listens to this, he’s not going to like this. Gideon has always been an interested aspiring thespian, aka actor, aka wants to be the TV superstar guy. I’ve always been interested in acting and I was doing performing arts in music and dance when I was 5 between 5-15 anyway. I went to a casting audition down the gold coast and my agent, as we’d call it, he said there’s another guy coming from Brisbane. Would you mind taking him? I’m like, okay. Gideon came with me, obviously in that hour in the car you get to know each other. He liked what I did we had lunch after. Then two weeks later we came up with freemagiclive.com. We moved pretty quick. I remember we went to Starbucks on the corner in the city in Brisbane City and we caught up. It was like, have you thought about making YouTube videos to promote yourself. I went, it’s only new because it was 2009, Yaro. This was when YouTube was still in its early stages.
Obviously, it opened in 2005-2006 but by sort of 2007-2008 people have been hearing about it and in 2009 it was still new. I was like, yeah I’ve heard about it. There’s not that much content online about magic, okay let’s do it. That’s how I met Gideon and obviously to your question about the marketing, understanding and making online products and create call to actions and internet marketing business, I started to understand about what problem am I solving for the customer. What are their needs? Why are they going to book me/ It’s not about I can do the greatest trick, it’s like I’m going to give you the best event you can have or everyone is going to leave feeling like they’ve had the best night ever or I promise to give you the best wow factor for your guests. When I transitioned into the corporate world which is high end shows, shows for Starbucks, Virgin, Coca-Cola, their big awards dinner nights or big conferences, that’s when I started to change my marketing material.
Yaro Starak: Can you give one tip for maybe someone who is listening who is thinking, I want to get that kind of gig, the high paying one. What would you recommend they do in their marketing to appeal to that crowd?
Jay Jay: Absolutely. The tip I would give is you need to make sure you look like a million dollars even if you don’t have a million dollars. It’s perception based, it’s all perception based. You can go with the whole fake it till you make it concept but I would get your marketing material looking like you look like a $5,000 or $100,000 act. That was one big thing someone told me. There are easier ways to that these days because credibility is important. Having Starbucks, Virgin, Coca-Cola on your website for logos you’ve worked with, when people see that it automatically gives them credibility that, oh wow he must be good because he’s worked with these people. Obviously, my act is a visual media so I need a really slick show reel. These are the things I learned over 5-6 years. Your marketing material needs to look expensive. If you look expensive, when the right people are looking at your site, they’ll just assume you’re expensive. Does that make sense?
Yaro Starak: Yeah, I really like the social proof of the big brands. Once you get your one really important gig, like that first Coca-Cola gig as a 15-year-old then being able to put that brand on your website, that’s really powerful. Take us back to the start of freemagiclive.com, your website but really your YouTube channel. That’s what really kicked off your online presence, right? That was the first big step you made in … I’m sure you had a website before that for your potential clients but really that was just like a brochure site, right? When you did YouTube, it’s the first time you really started to put yourself out there online, is that right?
Jay Jay: Absolutely.
Yaro Starak: What was the plan? You guys said, let’s get a YouTube channel up and?
Jay Jay: One second, Yaro.
Yaro Starak: I believe Jay Jay is now speaking to a deliveryman. He did pre-warn me that there would be a delivery guy he’d have to pay some money to and then he’d come back and join us. I don’t believe in post production editing of the EJ Podcast. I’m just going to talk to fill the space.
Jay Jay: I don’t have 20 assistants to be like Jennifer, you do this.
Yaro Starak: I could edit this afterwards but I like legitimate, real, honest, we’re friends too. Answer my question, Jay Jay. Let’s jump back into this.
Jay Jay: Yes and thank you for that great segue. To the question that you asked …
Yaro Starak: What was the plan with your YouTube channel? Mega riches?
Jay Jay: Yeah, good question. The plan for the YouTube channel was when I met up with Gideon he said, hey let’s start putting videos online and let’s see what happens. If it goes well, let’s think of making products or a membership side or some things that you can sell online so you generate more income. Obviously, this is all new to me.
Yaro Starak: What were your web skills before this?
Jay Jay: Very poor, it wasn’t nothing to tell anyone about. The thing is so that we’re clear and everyone is clear online. Gideon didn’t say, you need to do it all. He actually wanted to partner up with me. He loved the niche concept, he loved magic which helped, he liked me which was also the major important of when you work with someone, you’ve got to like the person you’re working with. He thought this would be a great well for him to build a case study from the things he learned, market facts. Not money making, that’s not, what’s the word like life … What is Tony Robbins again?
Yaro Starak: Personal development.
Jay Jay: Personal development, sorry and things like that. That’s how it started. I’m pretty confident that within 2-3 days we had a website set up called freemagiclive.com, it was a web press blog. We started a YouTube channel and then we created our first video right in the middle of the city at a coffee shop with everyone behind me and I did like a coin trick and then I taught the tick after. Gideon at the time did a lot of the backend kind of uploading, tagging, all that kind of stuff. We got traction. I don’t know the trajectory, is that the right word?
Yaro Starak: Mm-hmm (affirmative).
Jay Jay: For how quick it grew in the space of a month. But I know in a year, I’m sorry within six months we started to see great traction. I’m sorry, under six months. It was like two or three months we saw traction. Gideon was like, wow this is working better than I thought. By then six months, a year it really took off. He was like, obviously we’ve got something here.
Yaro Starak: During that first year, were you publishing a video a day, a video a week, a video a month? When you say traction, are we talking 100 viewers, 1,000 viewers? How good was it?
Jay Jay: At that time, we were looking at more subscribers than view time. Subscribers was the big cool thing back then. I remember when we hit our first hundred and then I remember when we hit our first thousand. Every time you hit a number, you’re like wouldn’t 10,000 be cool and then obviously wouldn’t 100,000 be cool. From 10 to 100,000 took a little bit more time but for us after we got sort of 10,000 and 11, 12,000 kind of things …
Yaro Starak: How many videos did it take to get there?
Jay Jay: We started off doing one video a week and then we bumped it up to two and then I sort of managed it a little bit. Because of YouTube at that time there was no formula, no one had done this before. Everything was a learning curve for us. We didn’t whether to do five a year as any hit, one video a month. We just knew a video a week is pretty consistent and if it’s the kind of consistent video look and feel and it’s me, it can only grow. It can’t be bad. That’s sort of what we did to grow forward.
Yaro Starak: Did you make any money at that point from it?
Jay Jay: It wasn’t much. Ad sense was, once again, back then YouTube didn’t even know what was going with that. It wasn’t a huge amount, it was more though what we created. I think after four to six months we talked about creating this membership site course called Straight Magic Mastery. It was for people who wanted to become a master magician in six months. It was a module of every month they would get a course or they would videos. The first month was mindset, the second month was the basics, the third month was image and style, the fourth month was marketing, and the fifth month was promotion. It was a course on how to be a master magician. We created that over six months. I think we launched that the following year I think in February.
Yaro Starak: How did it go?
Jay Jay: Not as well as we thought and not as well as Gideon thought. I think because Gideon was … It’s hard in this industry, sometimes expectations and I think we all understand that as entrepreneurs. You need to be really careful of your expectations. It’s hard sometimes to put a lot of work into something in an industry and we’re getting good traction and people are really liking it. I think we were thinking it would do really well. I don’t know number wise, I don’t know the number of customers but money wise, I think we only did between 5-7 grand so it wasn’t a lot of money. It is something on a launch that we credit but I think …
Yaro Starak: It’s a result.
Jay Jay: It’s a result. It’s part of our experiences. He was expecting more like a 20-40 grand launch.
Yaro Starak: To be fair, Gideon has just recently worked with me. We just finished doing Become a Blogger. Obviously, that would have set expectations but it’s also a brand new market, very different market so it was hard to know what to expect. We’re sort of skipping a few things. I want to ask you a bit about technology. Maybe the answer is quite simple. It sounds to me like all you really did is was just upload videos and people showed up. Is that accurate?
Jay Jay: That’s a great question and I want to actually jump ahead to three months ago.
Yaro Starak: Okay, we’ll skip the rest of the story.
Jay Jay: Come on Yaro, your interview skills suck, I’m going to control this interview.
Yaro Starak: Okay.
Jay Jay: There’s a reason why I’m doing that. I hosted this YouTube event obviously because I know the YouTube game very well and obviously the YouTube head office know me quite well because I did their biggest YouTube event in Sydney in 2014. I hosted a YouTube event where they’re bringing YouTubers to talk talk about how to make it as a YouTuber. The advice that was given two months ago is the exact thing I was doing in 2009/2010 so six years ago. To bring it back to that point Yaro, it was consistency, it was not reliability so communication or people can get in touch with you, and there’s one more and I forgot it.
But one video a week and people could always talk and interact with me and that was basically it. There was no other secret. We just put one video a week up, it was consistent, they could talk to me and that was really the secret, there was no other catch. There was no SEO tricks. There was no back end website link building. There was no amazing website. It was me as the personality. It wasn’t edited overly amazing. It was the content, it was something different, and it was helpful to them.
Yaro Starak: Okay, so let’s go forward then. Your first launch, not so good, 5, 6, 7,000 dollars. After that, do you guys think, maybe this is not for us or we need to do something different. What was the plan?
Jay Jay: I think we both, Gideon and I both realized that we didn’t do enough research on our market and we assumed because hey, if you’re giving away free stuff of course there would be magicians that would want to learn this professionally. That’s not true. Because our concept was very free, it was a free magic live, it was free magic tricks for people who want to learn magic from whether they’re 5, whether they’re 50 of all different ages. Our exact market was more level, people who wanted to be a magician.
After we launched it and as you said we weren’t overly happy with it, we re-looked at things. We re-looked okay, that’s not working overly great. Maybe they just want one of products. We spoke to them on a survey. We did a lot of surveys and getting their opinions on certain things and then we created a product where I would spit cards out of mouth. That did quite well over a good year-and-a-half. It was seven bucks, it was a simple landing page. It was to the point, the video was the selling idea. It wasn’t too much internet marketing kind copy on there and it was done by Paypal. That would just be on a funnel. They’d go onto the website, put their name and email in and we made money off that for a while as well whilst looking at different options of where to go.
Yaro Starak: Can you break down what the business looked like at this point from a technical standpoint? Because I know your background wasn’t internet marketing, Gideon’s clearly was. You had a YouTube channel, you had a website, you had an email list, you had a membership site, you had like you said a landing page. How were you doing all that? What were the tools you were using? Word Press Blog you said, that was part one.
Jay Jay: Yeah, so Word Press, we had Awebber as our internet email marketing service, we used …
Yaro Starak: Paypal for payments.
Jay Jay: Sorry, Paypal for payments. I’m just trying to think if we used for membership site, I’m just wondering if … You know, I can’t remember. That’s bad, actually isn’t it?
Yaro Starak: What do you use today?
Jay Jay: Today has changed a lot. Now for our membership site, we just use Leap Pages as our …
Yaro Starak: Landing pages. You use click funnels, don’t you? If I remember right for your …
Jay Jay: You know my business, why don’t you tell me?
Yaro Starak: I believe you use click funnels, Leap Pages, YouTube, AWeber still for your email list. Is that right?
Jay Jay: You know what? It was Word Press we used for our membership site. It was that special Word Press One.
Yaro Starak: Maybe Wishlist, Wishlist Member?
Jay Jay: Yeah, Wishlist. There you go. Ding, ding, ding.
Yaro Starak: Your little seven-dollar product does a little bit better.
Jay Jay: Yeah.
Yaro Starak: Things are going good with your channel or what was happening? I know you and Gideon eventually parted ways too. What happened?
Jay Jay: The seven-dollar product was going well. We created another product to sort of give that an up sell as well to add to that. That did okay, it didn’t consistently do as well as the seven-dollar product. Then it got to a point in 2011 and this is quite an alarming kind of you know stop point …
Yaro Starak: Experience.
Jay Jay: Heart stopping experience in my career and not only my career at YouTube especially. I was in Las Vegas. I finished watching Chris Angel. I came home to the, I think I was staying at Planet Hollywood and I got to the room. There was a message by Gideon on Facebook saying, check YouTube or check your YouTube channel. I was like, all right. I checked the YouTube channel and it said your YouTube account has been suspended for spam and there’s a word for it but like you’re not following guidelines.
Yaro Starak: Violating our terms of service.
Jay Jay: Yeah, violating our terms of service and please contact YouTube for any more information. What do you do when things like this happen? What would you do? What would be the first thing you would do, Yaro? Let’s say your website went down and that’s what it said?
Yaro Starak: I don’t have anything quite as equivalent because you lost two years and a whole lot of videos, basically everything. If my website went down, I own the domain name, I own my Word Press platform.
Jay Jay: What would be your first thing you would do?
Yaro Starak: You’d email YouTube but I know how well that would do. I lost my Instagram account once and it’s gone for good, I couldn’t get it back. I tried emailing Instagram, no reply. I’m guessing that’s what happened to you with YouTube, email them, no reply?
Jay Jay: Before I even did that, I shut down the computer, restarted, and tried it again.
Yaro Starak: You thought something was wrong with your computer.
Jay Jay: You just do the whole, typical like when you’re 5 years old. It doesn’t work, just turn it off and try again.
Yaro Starak: It’s the old customer support, have you restarted your computer?
Jay Jay: I just restarted the computer. I opened it up in Safari, I was just in Firefox at the time. I was like, okay maybe Safari. I restarted the computer. I actually had a shower as well. I was thinking, oh yeah it’s okay, I’ll go and have a shower and turn it back on.
Yaro Starak: But you got that email from YouTube saying, right? You had that message.
Jay Jay: No, it was just when you logged into your YouTube channel, it would pop up, it would change the screen. I went, I’ll just have a shower. After my shower I came back and then it was still the same? Then that’s why. I think at that time it was late in Australia so I couldn’t speak to Gideon. That was an interesting time. Then I obviously looked at my blog because we had the blog and all the videos were embedded on the blog. None of those videos were working. I was like, oh great what’s going on? Anyway, the reason why for all the people on their edge of their seat home who have got tissues and are what’s going to happen next, Jay?
Basically what happened is about eight months ago we met a guy who works with YouTubers to get them more watch time, to get them more people to the channel. Basically, what it was was Fake Box. Fake Box for people listening at home are like fake little things in the computer that, they’re not humans but would go to your websites or blogs and just act as humans or act as people and it would be classed as a bot and it would track as hey that’s one person watching. I don’t know too much exactly how it all works but we hired him to help us with getting more traction to our channel. He said it’s all legal, all this. I always knew that I wasn’t 100% sure but because it was happening for eight months and we didn’t have a spike of traffic and we didn’t super spike of Ad Sense.
At that time, when Ad Sense … You were getting paid by people watching your video, sort of one view rather than engagement time, watch time. Back then, Ad Sense was a lot higher. We making $2,500-3,000 a month just back then. When we worked with this guy, it was making $4,500-5,000. While it was double it wasn’t like $25,000 a month so it ring alarm bells to me. It was happening for eight months and that channel was quite good with YouTube. You would think that if there was a problem, they’d be like hey just so you know, this has been flagged there’s been a lot of unusual activity. I was very careful over those couple of months. Then I was like, no it seems fine, I’m just going to leave it. Me being naive and thinking it’s all very dream life.
Then we realized after I got a little bit more information over that next week … We sent an email to YouTube and there was a guy that we hired who had access to, he lost his YouTube channel before and he made like a PR, what do you call when people send out press release. We paid him to write it all, get a service to do it or something like that, I can’t remember exactly. I think we wrote it and then there was a service that he could get it out to … No, sorry. It was a PR service to get it out to 150 media outlets.
Yaro Starak: To try and get YouTube attention, right?
Jay Jay: Yeah, YouTube attention. Hang on a second, we might have stuffed up here. We did that. It got response back. We didn’t get the channel back. Basically, what it was is he’d be sending fake people to our channel to get views to get more money so it was stealing. That’s really at the end of it. We lost the channel. I had all the videos backed up on my hard drive.
Yaro Starak: Thank God.
Jay Jay: That took a bit of a hard hit because at that time I believe we had about 18,000 subscribers. I think we were on 80, no it couldn’t be that not 80 million obviously. I think it was 17 million views. No sorry, it was high subscriber. It was like 60,000 or something with 17 million views, that’s right 17.5 million views. Obviously, Gideon has been using this as a case study. If you’re using this is a case study to sell and get clients into your business and people go on there and this has been reported as spam and unusual terms, you know violations and stuff. It doesn’t give you a good image. That was a little bit like any business partnership, Yaro. That was a little bit …
Yaro Starak: Upsetting.
Jay Jay: It was upsetting and also it’s going to create tension as it would be for anyone, you can understand. That took a little bit of an okay, this has taken a bit of a hit. I waited six months. We still had our email list and we still had our blog. We didn’t have any YouTube obviously videos.
Yaro Starak: Your list must have stopped growing too, right? Because that list was grown from YouTube.
Jay Jay: Yeah, it was about 25,000 people on that list. I don’t remember exactly click through rates or anything like that but it was working quite well. We also made a post on our blog saying can everyone send email, can everyone go to this blog post. I made a video, hey guys we’ve lost our channel. We need your attention. I think we got over 1,200 comments to get people going, oh my gosh I love Free Magic Live, I love Jay Jay so we used that as another push to YouTube. That didn’t work either. When these things happens to me, I don’t how you take …
Yaro Starak: You must of have been bummed out, really bummed out.
Jay Jay: Yeah, you’re bummed out and I was annoyed and I was angry and I was frustrated. All those emotions come up. I don’t how you, when things like this happen to you Yaro or anyone out there that’s listening to this, when massive things shake your world and I’m not talking from a death in the family or something like that but something with your business where it’s like, everything just stops. All your hard work just disappears. For me, I go maybe it’s time, maybe that was meant to be. Instead of getting angry about it and sitting there, maybe it’s meant to be, maybe I’m supposed to do something else, I had a good run.
Then I thought, you know what? It’s not right. I’ve still got all this content, we’ve got our list. I should just restart. I should just do this again and I should just re-upload all the videos I have and pay someone to upload all the tags. Because we had all the titles and the tags on our blog. Everything was there, ready to go, it was just the videos needed to be reinserted and re-uploaded. Then I think it was about six months and then I just did that. I got the hard drives. One of the hard drives broke so I only could upload about 100 videos. We did a jolt of new videos on the channel. It sort of gave it energy to life on the channel again.
We created a channel called Free Magic Live Views or I did. I got it all uploaded, tagged, put all the titles in, got all the thumbnails done. Because we had all those saved too. You can always, tip for people out there, have everything backed up and also a tip, have everything backed up on the cloud. Don’t use hard drives anymore. That’s just my tip.
Then we got a shot of traffic, a spike of traffic again because we got all that email list people to subscribe to the channel. In the space of like three days, we got back to 10,000 subs. I think it was 10,000, it was huge. It’s funny how it all worked. It’s sort of like life giving you another chance again. YouTube emailed me and said, hello we’re blah, blah, blah from YouTube. We notice that you’re on our prime channel, like a new channel. They didn’t know about my previous experience. We ended up getting a lot more help from YouTube because they thought, who is this guy who brings out a 100 videos, he’s already got 10,000 subs in the space of a week. This guy must be worth following. That was the transition back and we relaunched that in 2011.
Yaro Starak: Thank God for you email list. That’s really what you’re saying here, right and backups.
Jay Jay: Thank God for the email list and thank God for the videos as well for having the backup so yeah, you’re right.
Yaro Starak: Okay, a new channel is growing. Sounds like you would have got over the emotions and then suddenly YouTube is paying attention to you because you’re an up and coming rapidly growing channel despite the criminal background of your previous channel, which they weren’t aware of.
Jay Jay: That’s pretty good [inaudible 00:39:20] right there.
Yaro Starak: I know you’re not a criminal Jay. What was the plan now? Did you and Gideon talk about all right let’s do it again and do something different or wait and see what happens if this new channel takes off, where were you at? This was only 2-3 years ago now I think, right?
Jay Jay: At that time when that sort of happened, as I said it took a hiatus. I believe Gideon said, hey these things happen, it happened. It’s a mistake that we both made. I might focus on my own thing and I’ll let you sort of run it. It was sort of just given to me. It was like, hey look you run and see what you can do, whatever happens, happens. I went, you know what, I really want to build this up, not only for me but I also want to show Gideon that a I made a mistake and you know, I’m not saying it was all my fault of having this guy on board but you know, I’m definitely going to take more of the blame because I sort of insisted a little bit more. He sort of said, are you sure? I was like, it should be fine. He sort of like let me make the decision. End of the day, sorry I said okay. I’m going to do whatever it takes to build this up. For the next eight months, I did everything. I did everything from email marketing, we were using Fusion HQ at the time as our landing page and internet marketing system. I created five new products. I did the sales page, I did the copy. That’s when I really learned a lot of internet marketing. I understood everything from how to write headline copy to down sells, up sells, payment processing. It was crazy. As you know Yaro, you can spend 12-15 hours a day understanding it.
I also learned not only internet marketing but also about myself and my business and things like that. I built that up. After eight months I built that up to a point, I don’t know numbers wise but obviously we had traction again, I was making videos, we were making money, and it was going again. For me, I really wanted to build it up and obviously having that email list and the videos backed up gave us the push again so I can start promoting and selling again. That’s where it got up to and then obviously I know other magicians in the game and there was another guy named Xavier who did what I’ve done and made his own product. He did very, very well. I said, look man why don’t we work together? You know internet marketing better than I do because you enjoy it more, why don’t we come as a 50/50 partnership and you can start … No, sorry. Before I said to do that, I said why don’t you see if you can tweak the pages that I’ve done and whatever you make over what I’m making a month, we’ll go 50/50. He was like, deal. That’s how that happened for the next 3-6 months. Then we ended up working together as a business partnership and that’s sort of where it is today. That was about 2013.
Yaro Starak: Give us a summary of where is it today. You’ve got the channel and you just passed a milestone of 40 million on this new one and that’s Free Magic Videos?
Jay Jay: Free Magic Live Videos.
Yaro Starak: Free Magic Live Videos on YouTube. How many videos do you have on there now?
Jay Jay: Five hundred.
Yaro Starak: Really, 500? That’s incredible.
Jay Jay: Publicly, I think it’s like 422 or something like that but there are a lot of hidden videos because like fund videos you do with YouTube that are unlisted but there’s about 500 videos on there.
Yaro Starak: Even with the public ones of 400 or so, that’s a lot of videos. That’s more than one a week over the past … Well I guess if you’ve been doing one a week for five years, that’s 450.
Jay Jay: That’s the thing as well. I think overall people have heard the story of how you lose it and grow it again. I think what really is the secret here, not that I want to get into this whole like what’s the secret of how I built it, I think consistency of content is really important. Yaro, you can definitely say that you’re a very firm believer of this and you’ve made a lot of success from this and I applaud you for it. You’ve wrote a blog every week or twice a week for how many years, how many years was it?
Yaro Starak: I don’t know. It certainly was daily for the first six months and then it was, yeah it was a long time, a number of years.
Jay Jay: If I said to someone, I want you to create something and put it on a place where it can be distributed over the world, do it every week, and the consistency is good and you’re constantly giving new and exciting things, it would be impossible, not impossible but it would be very hard for me to say why didn’t it work. This is the secret, I think people forget. It’s like yes, I’ve got 40 million views but I’ve done a video a week. It’s like having my own TV show, Yaro. I’ve created a piece of content, visual meaning content every week for five years. That’s where the 40 million views come from really.
Yaro Starak: Which leads me to the next question. How exactly do you produce your videos today, Jay Jay? What does the system look like?
Jay Jay: Great question and to tie up the other question. Where it’s at the moment is I don’t love it anymore. I want to move on. I want to create a new online business or online personality or video series for more means of personality. I’ve leveraged it now to a point where it’s working for me. Xavier is 50/50 partnership on the back end. Anything that goes from YouTube, wherever we [inaudible 00:45:23] is 50/50. We now have a membership site. We redid Straight Magic Mastery, we call it Pro Magic Life. It was just a better upgraded version of Straight Magic Mastery. We have three really cool products that make us money as well. We have obviously the funnel system. Our email list is growing but we don’t too much work on that at the moment. That’s all done, which fine and that’s managed.
Now I don’t want to be the presenter anymore so I leveraged myself out. I had to transition that … It’s a good thing it’s not Jay Jay Magic, it’s Free Magic Live. But it’s hard when you’re YouTube it’s very personal. The transition is still going but people are understanding that I’m sort of lessening off. I have another magician working on the channel now who makes content for me every week. Then, I haven’t told you this Yaro yet but I’ve just hired a GM or general manager or someone to be doing all the things that I was doing. Because he would give me the content and I’d upload, I’d tag, I’d bounce into the thumbnail. I’m like, I don’t want to do this anymore. This is not great for my time. I’ve hired another magician who understands our industry to this job. That’s just been in the last week because I’m trying to get out. I don’t want to do this for ten years but I understand the power of having this business.
Yaro Starak: Right and for someone listening to this whose thinking, I want to get some results from YouTube and I’d really love to know how you translated A, the videos to the newsletter so how you actually get someone to come from a YouTube video to join an email list. But still could you answer the how you make a video question. Even when it was about you the last six months a year, whatever it was is it get your Canon 60D out, have someone walk around with you, you perform, then you’d come home and power up I don’t know, Final Cut Pro and you’d edit it yourself and then you’d upload the YouTube video. Is that sort of how it all worked?
Jay Jay: Yeah. Exactly what you said is what most people think and it seems very overwhelming. I can tell people right now because when I have spoke at conferences and talked about this YouTube story, one of the biggest questions people go, it’s too much work I don’t own a production studio. Typical people already thinking it has to be harder than what it is. Videos these days, even back five years ago it was simple. We used a, it wasn’t a Canon I think it was a JVC, it wasn’t a HQ quality but it was the highest quality you could get at that time. We just got that, we got an audio recorder from JV Hifi, which for people at home it’s like a hifi store. We plugged that into the camera. It wasn’t wireless so we had to put the cable underneath the seat and underneath the table. Then we would go home. We didn’t use Final Cut Pro, we used Screen Flow. If you don’t what ScreenFlow is, it’s a software that you can film you computer. You know what it is, Yaro.
Yaro Starak: Desktop recording software for Mac.
Jay Jay: These days people, I used to use all the free ones online from Windows Movie Maker when I had a PC to what’s the one before Final Cut Pro on the Mac?
Yaro Starak: Yeah, the one you get with it. I keep thinking Garage brand but it’s for music. Mac’s video, built in video tool. We should know this. I’m looking for it on my computer right now, I should have it.
Jay Jay: Whatever it is, don’t get caught up in the whole process because that’s what stops a lot of people. Really, two things that stop a lot of people making videos, number one … Actually the most important one, the one that puts people off is, I’m not good on video. That’s everyone’s first initial thought, I’m not good on video because they have a perception of what something should be on video.
Yaro Starak: IMovie.
Jay Jay: IMovie, there you go. Here’s the thing with video guys. YouTube is your channel. People when the watch it, they don’t want a news reporter. They don’t want a super, super slick presenter. Excuse me. If you’re obviously a lot more slicker than someone else, great but just start making the videos. You can use your iPhone and go to JV Hifi and get a recorder you can plug in a lapel. Stick that to your shirt, get a recorder app from the app store for $2.99. Then you’ve got a system. Sorry, you need another iPhone obviously because you plug into the iPhone. You need someone to record you from another iPhone. You copy that footage, use the free software. Go to the beginners help desk on the program, learn how to cut it. Within a week, you’ll be making videos. I did that way and then I did it myself and then I hired people. These days I have a bit more money to play with so I can afford to hire the right people so I don’t have to do anything. Back then, it’s not … It’s the concept.
Yaro Starak: How did you, to answer the second part of the question, how do you get someone from a YouTube video to join your email list?
Jay Jay: That’s a great question. An incentive of … This is exactly the script we would use. At the end of the video goes, hi guys. Hope you enjoyed that video. If you want to see three more magic tricks, sign up to our email list and I’ll give you those for free straight away. Just sign up at freemagiclive.com. That was it.
Yaro Starak: It sounds like you said that a lot.
Jay Jay: Yeah, I said that for three years. Obviously, I’d change it. I’d say, hey guys Halloween is coming up. I’ve got three cool Halloween magic tricks for you. Totally free but it’s not going on YouTube. You only can get that at our website and it’s free. That was a very strong thing for us at that time. That still works, you know it still works. It’s old school. What you call that in internet marketing, Yaro?
Yaro Starak: Call to action.
Jay Jay: Call to action, giving something away for free.
Yaro Starak: A lead magnet.
Jay Jay: A lead magnet, yeah.
Yaro Starak: Obviously, you’ve progressed to the point now where you’re trying to get the business to run itself. Let’s just talk about the business briefly because I know a lot of people are interested in this. Given 40 million views, we all hear about Ryan Higgins making 10 million a year from YouTube. You’ve got a fairly substantial channel. Realistically, how much do you make from YouTube and how important is that you have your own business as a side product whether it’s selling products, you also do emceeing. Maybe you can just give us an overall picture, how do you make money today including your offline work because that sort of comes from your online work in a lot of ways too, right?
Jay Jay: The question that everyone wants to know, all right big boy, how do you make money?
Yaro Starak: Tell us the answer.
Jay Jay: You know that I like segueing, Yaro because that’s what I do as an entertainer but I can’t stand when people do these interviews and they don’t share this information. It’s only a number. Money is important. This is what drives a lot of people. People are so scared of sharing this stuff, I don’t why. I think it’s weird.
Yaro Starak: Tell us already.
Jay Jay: Let’s take a break, no. What people make on Ad Sense or from ads is not what, what people think others make is never the same. To give you context and I don’t even know and not a lot of people know because YouTube keeps changing the algorithm. It used to be you’d get paid per view then per click.
Yaro Starak: Click on an ad you mean, right?
Jay Jay: Yeah, click on an ad and also click on your video as well. Supposedly what it is, it’s very small, it’s 1%. If you make a million views a video, you get $1,000. It’s not much, it’s nothing. It’s actually quite appalling if you think about. If you get a million views for someone and you’re only getting 1% of that. It’s not even like 5%, it’s 1%. Now it’s changed. In the last six months where a lot of people are making money with and I make a lot more and I’ll say how much I make in a second, it’s watch time but engagement watch time, that’s the secret now and this is today. It is engagement time of how long and how many videos the consume in a sitting or in one time. Does that make sense?
Yaro Starak: It’s one session, how many videos, and how long they watch.
Jay Jay: Exactly. For example, this is why prank videos online or click bait videos, you know what I mean by click bait videos, right? Videos that just get quick videos. They don’t get that much because people are only watching for 20 seconds of like the girl falls down the stairs when she found out this happened. Of course, most prank videos aren’t really built on big stories so you’re skipping straight to the part where she falls down the stairs. You see it quickly in the thumbnail window and you quickly go back five seconds because you know it’s coming. You watch only for 15 seconds. If ten million people watch that, it’s going to be a little bit of money but where the money is in and that’s why it’s done so well for me, is engagement time for the whole video. For me, because I did a performance of the magic trick on the street, then they have to wait till wait like … Normally a video is between 5-8 minutes. They have to wait until about 6 1/2 minutes to now the secret. There’s always a here’s how it’s done and here’s the move. It’s never in the same spot because I blabber and the way I explain is always different in each video because every trick is different.
I notice in my analytics, I see a massive, massive drop after I reveal the secret but because it’s so far into the video, people are watching a lot of the video so my engagement time is between 55-70%. That’s very, very high for a YouTube video. The more higher it is, the more money you get, and the more videos they watch. To the people out there and this is something I just thought of Yaro, is if you’ve got a channel currently that you’re doing content on YouTube and you have a bit more time to make content and you’ve got a little of a, I wouldn’t say a personality but you can talk a little bit, vlogging is really, really popular at the moment.
Vlogging for people who don’t know, is making videos of, it’s like video log, instead of blogging that’s writing it’s making videos. A lot of people are transitioning into vlogging who already have established businesses because vlogging is like a reality TV show. People watch from zero right to the end of the video because are bored, they want something to watch. These vloggers are making a lot of money because they’re watching from zero to 15 minutes but they’re watching the days beforehand to understand what these people are talking about.
Yaro Starak: These people are just rambling on about things, right?
Jay Jay: They are but the thing is, people watch this stuff. I know obviously a lot of YouTubers because of the events I’ve done and obviously the small success that I had. I get to meet these guys and talk to them about it. They get shocked … It’s not like, sorry to bring this up, it’s not like Keeping Up With The Kardashians. It’s not like it’s well produced with scripts and they have this point and they need to have this and this and this. It’s them. They can just be like hey guys, I’m going to the shops today. It’s been a tough day, he didn’t call me back last night. It’s pretty boring content but because they’ve got a fan base, people are addicted and they’ll watch over and over and when you come to that channel if you don’t know what they’re talking about, you’re going to go back and watch four others.
Think about this, one person is watching one video to learn how to iron a shirt and that’s a three-minute video. Okay, cool. I’ve learned it, I’ve watched it a few times, what I have to iron, great. You come into a vlog, you don’t understand that you’ve got watch another four maybe three to four videos and watch 15 minutes in completion so that’s an hour of your time in content plus the new 15-minute video, the whole way for you to understand what they’re talking about if you like their content. You’ve got a fan now who has watched an hour and 15 minutes, if my maths are right, of your content in one sitting. Of course that’s where the money is, it just, it’s like I’m showing you the holy grail because it’s like of course.
Yaro Starak: You have a problem with telling us how you make your money and how much you make, Jay Jay. You’re really filled in anticipation here.
Jay Jay: I’m sorry, I haven’t gotten to that yet.
Yaro Starak: You had a bit of a segue here, another segue.
Jay Jay: I had it get it off my chest because it’s important. I have a million unit views a month. I have between 900,000 and 1.1 million. I make about, well the dollar is pretty bad in Australia so I make $1,500 US, $1,500-1,700 US a month. That would be about 1.4%.
Yaro Starak: How many subscribers do you have on your channel now?
Jay Jay: 330,000 but you know what, these days …
Yaro Starak: Are you eating, Jay Jay?
Jay Jay: I am. These days subscribers aren’t the most important thing anymore. It’s like an email list, Yaro.
Yaro Starak: I was going to ask, how big is your email list today?
Jay Jay: It’s not [inaudible 00:59:44]. I think it’s about 30,000.
Yaro Starak: Okay.
Jay Jay: But email list and YouTube subscriber, it’s about the engaged people watching your content. Some guys I know have millions of subs but they only get 80,000 views a video. I’m like, where is everyone? Explain that to me like how?
Yaro Starak: Okay, 1,500-ish USD from pure video views and that’s Google’s well it’s YouTube’s advertising system which is kind of powered by Google. Where else do you make a living today, Jay Jay?
Jay Jay: I make a living doing my shows, doing events around Asia and Australia and that’s sort of a quick ROI, get in and get out. Obviously we have our online business with the products as well. That’s making between 1,500 to 3,000 a month depending on the months and what we’re promoting. That’s really it at the moment. It’s really only my shows and the online business. As I said to you before the call, while it’s not making seven figures a month, think about this, think about that extra 2-3 grand. It all helps. Trust me, you’d be surprised when that can come in handy at the end of the month. You’re like, that’s right, that’s coming in that’s good or … Two grand you can live in a lot of places for two grand.
Yaro Starak: It’s purely passive now, I’m assuming because that’s coming from a lot of your old videos, right?
Jay Jay: Yeah, it is but it isn’t. I’ve been scared to stop making content because I’m not sure what would happen if I stopped. The thing with YouTube is you can always check the analytics and 80% of my income is coming that ten other videos, so like the 80/20 principle.
Yaro Starak: All right, Jay Jay. We should probably start wrapping it up. We’re at the hour mark here so that’s pretty long already for the interview. Thank you for breaking it down.
Jay Jay: Sorry if I blathered.
Yaro Starak: We go the most important things, how you make your living, how much you make, how YouTube can be used to build your brand, grow an audience. It sound really all about consistency. That’s one measure I’m getting over and over here is consistency. Obviously, the email list really helped you with that issue of getting your channel deleted. You make your living directly from YouTube, indirectly by driving traffic from YouTube to your products, to your list, as well as getting your gigs, which I’m assuming is a lot driven by the fact if anyone ever Googles you, you’ve got so much content. It’s one of the best show reels you could ever have is your YouTube channel, it’s fantastic. It’s a great little business. I know you travel all around the world. You’re constantly somewhere in Asia on a gig lately. You seem to be doing something like that every second week almost whether in India or Vietnam or Japan or back to Australia and so on. It’s a good lifestyle, right?
Jay Jay: Definitely. Once again, thank you for having me. I think the thing I want to share though for people out there … Let me ask you quickly Yaro, the people that are sort of listening to this, is it more so people that have started a business or is it people that … Who is listening?
Yaro Starak: There will be a lot of people who want to learn from you in particular, Jay Jay how can they turn YouTube into a traffic/money source and they don’t have, they’ll have very small channels, just getting started. They probably don’t want to write for example. They’re not writers, they’re not bloggers like I am. I barely do any YouTube. They want to be out there in front of the camera and see that as a traffic channel so they’re curious, especially today when it’s so crowded. Can you really launch a new channel today and make it work? That’s a big question.
Jay Jay: That was exactly what I was going to answer. People keep forgetting in this industry that yes, while it is very noisy, yes I’m in a business, show business which is extremely noisy, most people aren’t going to be doing something … I’m making assumptions but unless you’re in sort of the personal development niche and trying to be successful, that’s your niche, that’s going to be a very noisy niche. Even in other niches, if you’re selling anything different, I’m just looking at a cup right in front of me. If you’re selling cool cups, trust me if you do 5-10 minutes of research on YouTube, no one would be doing videos in your market. As much as we watch videos, some people don’t implement it enough. All you have to do is just have a little bit of point of difference and all you need for that point of difference is your personality. I’m not saying you need to be a personality like me, you just need to get on camera and just start talking to people.
Don’t try and think, I’ve got to make this kind of video for this. Just start making videos and see who watch. When I first started doing YouTube videos, I didn’t go I’m going to position my marketing material just for that kid. I just made the videos and people started liking it and subscribing. I didn’t have a business plan or a six-month strategy of what I’m going to say script to script. People are very welcoming if you say to them, if you speak to them like I’m talking to you now, Yaro and how I would talk to whoever is listening. It’s very natural. I don’t mind that I don’t say something that sounds right or it’s not perfect. It’s just got to be honest like, hey guys my name is Mary, I’m doing pottery. This is the first video I’ve made and I’m excited to see what’s going to happen guys. Please be nice to me. People like that stuff. People like a little bit of realism. Just start doing it and you’ll get some traction and then just build on that traction.
Yaro Starak: Awesome. If we want to see the work you’ve done, go to … Well, I guess Google Free Magic Live, that’s the best way to find both your website and your YouTube channel. I did that just quickly to see and of course you’ve got both sites as one and two in the rankings so that’s great to see. Jay Jay, thank you. Anything else to throw in before I wrap it up?
Jay Jay: No, thanks for having me man and thanks for everyone listening and just go do it.
Yaro Starak: Awesome. Thanks for sharing the story Jay Jay. Good luck with the future of Free Magic Live and everything else you’re up to and everyone listening in, thank you for joining us today. If you do want to get the transcript and the show notes to go along with this podcast, they will be available.
Jay Jay: You can get a transcript over my blabbering. You’ve got to transcript to this to the tee. If I see one mistake, I’m going to be like, I said something else there, don’t you edit that. You better edit my chewing, Yaro.
Yaro Starak: It is outsourced, Jay Jay but there will be a transcript of everything you say, I promise you. As well as the show notes and obviously if you want to download a copy of this MP3 if you’re on iTunes or something like that you can grab it from my blog, entrepreneurs-journey.com or Google my name, Yaro Y-A-R-O and then click the podcast button and you’ll find Jay Jay’s interview there. Thanks for listening everyone and I’ll talk to you very, very soon.
That was a long interview. Jay Jay had a lot to share and he shares in his very unique style. I hope you enjoyed it as much as I enjoyed making it for you. Again, a reminder to subscribe for the EJ podcast updates by email go to interviewsclub.com and you can sign up there to make sure you get an email sent to you every time I release a new podcast like this one with Jay Jay and you also get a series of my very best podcasts from the archives. My name is Yaro Starak. Thanks again for listening to the EJ podcast and I’ll talk to you o an episode very, very soon.
About Yaro Starak
Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and Google+.