By Yaro Starak
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I’d like to introduce you to two sisters who very much embody the emotion their company brand presents – #GetMerry!
The Merrymaker sisters – Emma and Carla Papas – are originally from Canberra, but today live on the Gold Coast in Australia. They run a healthy food and lifestyle business that began when the girls made the decision to eat healthier by cutting sugar out of their diet.
Today the girls make multiple six figures a year selling various digital products like recipe books, meal plans, a membership club, and through advertising partnerships with brands, who they promote to their 250,000+ strong following.
In the interview you will hear how the Merrymaker sisters first started their business, including why they chose that unique name.
I was quite surprised to learn that the girls quit their government jobs, even though their business was not making money yet — and they were not at all worried about how they were going to pay their bills in the future. On top of this, they had just purchased a property, adding home loan payments to their list of expenses.
Despite how risky that decision seems, the girls never wavered in their self-belief. That positive attitude drove them forward, as they grew their Instagram following, learned about internet marketing, started a blog, and then began to make money.
Several times during the interview I had to stop the sisters as they recounted events in their business and ask them to explain how they did what they did. In particular, I wanted to know how they grew their audience during the early days with Instagram, and later on how they grew their blog audience and email list.
I was impressed to learn that their first ebook release resulted in 300+ sales, followed by subsequent success selling more ebooks, then eventually a membership site that was redesigned into a recipes club.
The sisters explain what technology they use to sell their products, what went into the launch of their ebooks and why the decided to switch initially to a membership site model, then simplify things to a recipes club.
If you’re interested in selling digital products, in particular in the health niche, you’re going to love this interview. The Merrymaker sisters were very forthcoming with their responses to my questions, including breaking down how several of their marketing campaigns worked, how they sell products and how they put together five-figure advertising deals with brands.
Enjoy the interview.
Yaro: Hello this is Yaro and welcome to the Entrepreneurs-Journey podcast. Today’s guests are the Merrymaker Sisters. Hi, thanks for downloading today’s episode. In a moment you’re going to hear from the Merrymaker Sisters, two girls from Australia who built their own online empire around the health niche. You’re going to hear them explain how they got their start with an Instagram channel then grew a blog as well as start to sell recipe eBooks and a recipes club and also how the package up sponsorship deals for big brands who want to reach their growing audience.
Before I hit play on that interview I’d like to invite you to sign up for email updates so you don’t miss out on my latest interviews as well as my solo session podcast episodes. To do that go to interviewsclub.com which will direct you to a blog post on my blog where you can enter your email address to sign up. Just confirm your subscription and you’ll get all my latest episodes both the interviews and solo sessions as soon as they’re released as well as a series of my very best interviews from the EJ Podcast archives. That’s interviewsclub.com. Now here’s the interview with the Merrymaker Sisters.
For the first time ever I’m interviewing two people at the same time because they’re kind of a complete package and you couldn’t really have one without the other at least that’s what I believe so we’re going to find out. They’re the Merrymaker Sisters otherwise known as Emma and Carla Papas I believe from down in Melbourne Australia, is that right Emma and Carla?
Carla: Well actually we’re on the Gold Coast now.
Carla: We were down south but now we’re on the Gold Coast.
Emma: Yes, we moved up in February, wasn’t it? So we’re loving the sunshine.
Yaro: I think because of your connection with Dan Norris I was assuming Melbourne because he’s … No, is he originally Gold Coast or?
Carla: He’s in Gold Coast.
Yaro: Oh my god. Okay, you know who we’re going to blame, we’re going to blame Nathan Chan and we’re going to blame Darren Rowse and we’re going to blame Ed Dale as well because they’re all in Melbourne.
Yaro: I’m originally from Brisbane so I should know you guys are from Queensland so awesome. So they’re from Queensland and they currently run the merrymakersisters.com blog which has turned into a multiple six figure income all around healthy eating recipes, cooking and so forth. We’re going to find out how they built this blog, how they took off in terms of growing their audience, how they do everything with branding, they have great photography on their site and of course how they make money from it. As I said this is the first time I’m interviewing two people at once which is going to be fun but since they’re sisters there’s going to be a lot of overlap I believe in your entrepreneurs’ journey history. So what I’d love to know to start with growing up in Australia was there any entrepreneurial stories that you had from even your teenage years or your preteen years before you did what you do today?
Emma: Yeah definitely. Well we actually both grew up in Canberra and for some reason like really, really young, I mean I was probably like seven and you might have been like five Carla.
Emma: That’s when we first started our business. We were making birthday cards and friendship bracelets and we set up our shop on the front of the driveway and we put signs up everywhere and we were selling all our little things that we made and that’s when we first started our business. Actually the only people who bought the stuff was our neighbor and our mum but it was a lot of fun, wasn’t it?
Carla: It was so much fun and from there like when we were 10 and 13 we started our own jewelry brand where we made glass bead jewelry and we sold it to our friends and things like that.
Emma: We went, you know like those trash and treasure things, we went to trash and treasure with dad and we sold our jewelry.
Emma: We even made little backing cards and put the earrings in the card, put them in cellophane. It was very particular how we did it and what it looked like. But we have just always wanted to create things and make things and sell them and we just have so much fun doing it. I think that’s always been with us.
Yaro: The jewelry business was that your streak for financial success, did you make big money from that or?
Emma: I’m going to say no, we spent more money on the beads but either way it was so much fun and it kept us busy and it was like a hobby for so long. I guess then we kind of like, we were really close when we were young and then I went to like college, started going out more and kind of got distracted with that whole lifestyle of friends, socializing, having fun. Then it wasn’t until like early 20s that we came together again. We were working in government, these horrible jobs that we absolutely hated and we just kind of were at this stage of like what the hell are we doing? Isn’t life meant to be a little bit more better than this, isn’t it meant to be more magical? That was when we kind of just went on this journey I guess.
Yaro: Was the internet a big part of your lives at that point?
Emma: Like yes and no but the only reason it was a big part of our life was because we were just googling stuff like literally what is the weather or when is this movie on and we were on Facebook talking to our friends.
Emma: That’s what we were doing, that’s all I thought the internet was for. We both had no idea …
Carla: No idea what people were doing online.
Emma: Yeah, so I was like 24 or something and that’s when I found out I had a gluten intolerance. I was feeling sucky, not only in a job that I hated but I was just feeling sucky healthwise. I went on this Google wormhole looking up diets gluten free and the real food paleo way of living came to me. It was like a friend told me about it at work, I got an email about it and also someone at the gym told me about it as well so I was like okay universal sign, let’s look into this. Started eating that way and was like holy moly this is epic, I feel so much better and Carla started eating that way too and we just started sharing it all on our Instagram account.
This was kind of when Instagram first came popular in Australia. We were just putting everything on Instagram and all of a sudden we had like a thousand followers without even trying, just being us and we were like this is kind of fun, I’m kind of enjoying this let’s find out what we can do with it and we pretty much googled how to start a blog. Actually no, I think we first googled what is a blog. Because I had bloody idea and I was like 24 I think. You probably should know what a blog is when I’m 24, I’m meant to be young and like Gen Y but anyway then we were like holy moly, blogging, what is this thing?
Carla: Yeah, well Emma became an obsessive pro-blogger. Like you would send me articles at a government desk like Carla look at this, look at SEO and at this stage we’re calling SEO, CEO. Emma couldn’t get the word right it was SEO and so we’re learning all this stuff and we started the blog in February 2013 from googling how to start a blog and we just fell in love with blogging and content creation.
Emma: Yeah and then that year we went to ProBlogger and the first blogger I met was Trey Ratcliff the photographer blogger who is like seven figure business. I had a chat with him and had no idea who he was, he was the keynote speaker. He was just telling me about blogging and business and I was like holy moly, people make money from this stuff? Ever since then it was like okay we’re going to do this and we told Darren at the party we were like we’re going to be fulltime bloggers, you just wait and see. I was pretty tipsy at this stage I think. He thought we were bloody bonkers.
Carla: He still does.
Emma: Yeah, he definitely still does but yeah that was kind of how we I guess fell into it.
Carla: Fell into it.
Yaro: Okay, how do you do that? How do you manage to say the same thing at the same time? Is that a sister’s thing? What is with that?
Emma: Definitely a sister thing and …
Carla: We can read each other’s mind.
Emma: Probably have spent too much time together.
Yaro: Certainly. Okay, so just want to timestamp this. Instagram in Australia become popular I’m thinking 2014, would that be accurate when you took?
Emma: We started out in 2012.
Yaro: 2012, okay.
Emma: We were a little earlier.
Carla: We must have been ahead of the game.
Yaro: Okay, you’re 24 years old, one of you are and you’re doing Instagram, I’m assuming you’re taking photographs of the new diet that you’re on and people are finding you, you’re probably using the right tags I’m assuming and then you’re building up this following. That opened you up to a world which it sounds like you’d never even thought of before. So before that you were just typical young women like you said Facebook, using internet for research but you never thought business or online business and I’m surprised to say you didn’t even know what a blog was which is kind of scary considering you know what Instagram was but you didn’t know what a blog was but …
Yaro: Okay, so then you find out a lot about it from going to the ProBlogger conference in Australia. In fact which one did you go to? Is it 2013 did you say?
Yaro: I think that might have been the one I was at, I can’t remember, I’ve been to one of them, I was speaking at one of them.
Yaro: Anyway, then you learned what a blog is and I’m assuming your decision making is well let’s do what we did on Instagram on blog posts and see what happened or did you have more of a strategy now that you wanted to implement?
Emma: Well on Instagram we were sharing like photos of recipes and the reason we even kind of thought about what can we do with this photo that we’ve shared on Instagram was because we were getting questions like how did you make that, what’s the recipe? How come you’re not using gluten and how come you’re not using sugar? We’re like oh my gosh all these people have all these questions and we just have to keep replying the same thing over and over again. Wouldn’t it be cool if we could put it all on one spot where we could send people to?
That was kind of the idea about the blog is that we would share our photo to Instagram and then be like well the recipe is on our blog, go and check it out. That’s kind of how it went from Instagram to blog and the kind of content we were sharing on the blog in the beginning was mainly recipes and then we kind of developed it even further and going down mindset changes and things like that. Pretty much our journey of learning health, happiness, magical living and then it just kind of expanded from sharing recipes.
Yaro: Okay so let’s breakdown a little bit of the set up here because you don’t sound like you come from a technical background. When you come across for example WordPress software, buying a domain name, buying hosting, did you do all of that yourself or did you hire someone or how did you do it?
Emma: Yeah. So right at the start we were on Blogspot, we’re we? Our friend was like I know how to set that up. She kind of like helped us, took us through it then probably a month later we were like this is crap, what is this? We need to get on WordPress. Everyone was like girls you need to get on WordPress.
Carla: Well we were looking at everyone else’s blog and we were like that’s so pretty, we want that menu, we want that slider or that banner, how do we do that? We couldn’t do that.
Emma: On Blogspot. Pretty much that was when we got, someone gave us a contact and he just transferred all our stuff over to WordPress. We just googled how to do the hosting thing, didn’t we?
Carla: Yeah and the domain name.
Emma: The domain name and we were like we might as well get an ABN while we’re here because we’re going to be fulltime soon, right? We kind of just taught ourselves by googling everything and that’s pretty much like what we still do a lot today. I mean Carla is one of those freaks of nature, I call her sometimes, she’s like one of those people who can watch a YouTube tutorial, read an article, look at their help section and it’s like step one, step two, step three and she just does like boom. Whereas I’m like this is too overwhelming, I can’t do it, I’m like real big picture but she’s like real attention to detail. Without those skills I don’t think we would have been able to get where we were because she just learned everything. I mean you’re like a WordPress wiz now.
Carla: I wouldn’t say that.
Emma: Well you are. It’s like … We talk to other bloggers and they’re like oh my gosh the technical stuff just drives me mad, I cannot do anything. Whereas something might break on our site and Carla will usually be able to figure it out.
Carla: Yeah I just really like doing that. It’s kind of problem solving, so if there’s a problem I’m just like well I’m going to fix it. Someone else has already probably solved this problem and they’ve probably posted it on the internet, I can find it and I’ll just follow what they did.
Emma: Yeah. Like right now our site is so slow because of OptimizePress and Carla has been like looking at all the help stuff and all the questions and she said:
Carla: I’m going to fix it.
Yaro: It sounds like you have a good combination there, of a person who enjoys the technology and a person who doesn’t. I’m not even sure whether it’s Emma or Carla, it’s Carla who likes the technology?
Yaro: So Carla likes the technology, Emma you must enjoy another part of the process a lot more than Carla does, is that right?
Emma: Yeah. Well I love just creating content and I love putting it out there on social, getting reactions, replying like that real community engagement, that’s what I love. I mean there’s nothing better when you’re like … Especially when you’re writing a post from the heart, something that’s just so meaningful to you and you put it out there and you just get a bunch of replies, comments, emails. I’m just like what, this is crazy, I’m connected with all these people all over the world. I mean it’s cool with our recipes and stuff too to know that that’s been shared nearly 50,000 times like what, that’s crazy.
Emma: Then seeing people remake them and then share them on their accounts. That’s the best thing, it’s like well thank you for promoting our recipe for us, we don’t even have to do it. That’s really how we’ve built our … People always say your community is so positive and they’re so engaged and that’s a hundred percent we can look back at what we’ve done and it is the fact that we respond to every comment we see, if someone has created a recipe we jump on that and we’re like oh my gosh, this is amazing, we’re going to reshare it. We’re just all about nurturing them because we just love them.
Yaro: Okay well you got to tell us the early days of building this community after the blog gets going. You’ve got Instagram following, you start this blog, you start answering the questions that were coming from Instagram or comments as blog posts, it sounds like what you did. Was it just magic people started finding the blog or you obviously would have told your Instagram followers you had a blog but that wouldn’t have been suddenly 50,000 people finding it.
Yaro: What was the early days of your traffic? Did you have a strategy to grow it?
Carla: We didn’t have a strategy but we did a few things and I know that I can be like that really helped. In the beginning when we first published our first blog post ever I told Emma that we had to message every single one of our Facebook friends and tell them that we have started the blog and please go check it out and subscribe because we had figured that part out that you should collect email addresses.
Yaro: How many Facebook friends did you have?
Carla: I think I probably had about 300, not very many at that stage but I was like no we’re telling everyone. Now I’ve got thousands, it’s just like I say yes to everybody but I just … The first people that can go and read our blog are our friends and they will support us. So we did that and we started a Facebook page.
Emma: Yeah and I guess like Instagram we early on, this was a good strategy, liking other people’s photos.
Carla: We would like sit in front of the TV like we’re both living at home with mum and dad and my mum and dad were watching TV and we’d just be on Instagram going like crazy on hash tags.
Emma: Yeah we’d find certain hash tags like #glutenfree and we’d go on that and we’d just like sit on that hash tag for like an hour we’d get like a hundred new followers.
Carla: It was so cool.
Emma: Now that wouldn’t work at all but back then it was a really good technic. Also we would be getting in touch with brands. We wanted to, we were like okay we’re awesome, we know about brand stuff because Carla studied PR, I was studying advertising. We had this knowledge in communication and brand work and we were like that’s what we can do, that’s how we can start collaborating and they can share our stuff. We’d make a recipe with their product, they’d share it to their audience, the audience just slowly growed and also Carla had media training too. We kind of like were like we can get in the media, we were getting barely any hits.
Carla: In the first four months we were on the front page of magazine which was like a, it was a local Canberra magazine but I had pitched us as these awesome health and happiness bloggers and I was like you have to tell our story because I was so proud and we got in there. Just like ever since the beginning we’ve just believed in our message so much that we’ve never been, looking back we’re like wow we didn’t really have that many numbers but we were never afraid of what anyone else thought. We were just like we’re so passionate, we just want to share this and get as much attention as we can so we can reach more people, help more people.
Emma: It might have been we were just naïve and we didn’t know what everyone else was doing and how big this world of online stuff was but it bloody worked really well for us.
Carla: Yeah we always think like that naivety was totally a strength for us back then.
Yaro: Yeah I can see how just going out there and just trying a new thing because you don’t know what works, what doesn’t work. Can you tell me a little bit more, I know we’ve talked about this off air but the name Merrymaker Sisters it’s good and I can see how that’s probably helped you with getting a lot of press coverage too when you say we’re the Merrymaker Sisters, we’re all about health and happiness and then they want to learn more. You’re not called Merrymakers but your family name and so where did that come from?
Emma: Wouldn’t that be so cool?
Carla: I know.
Emma: Sometimes I’m like maybe we should change our name but no. When we first started living this gluten free, sugar free lifestyle we felt amazing not only like within our bodies but our minds and we just like found so much more happiness and joy for living and we’re like what has this lifestyle brought us? Joy, that’s what it’s brought us and so we literally put in Google pseudonyms for joy and merrymaker popped up. I’d never heard that word …
Emma: In my whole life, I was like what the hell, like merrymaker is a word? Then I was looking it up and I said oh my gosh it means to bring joy to. That is exactly what we are all about, what this lifestyle is all about. We’re sisters, kind of makes sense, let’s be the Merrymaker Sisters. Now that brand, and it’s just the funnest brand to play on every single word you can think of. We’re always saying let’s just send the merry vibes or let’s get our merry on and everybody just jumps on board because they love it too.
Yaro: Nice so let me clarify one thing here. You weren’t making a lot of money from this yet so were you still working full time jobs at this point when your blog is starting to grow, the Instagram is starting to grow?
Emma: Yeah. We were in government jobs as I mentioned before so working for some horrible department in Canberra, literally hated it, I hated it so much. Thankfully we were in jobs we hated because it was just extra motivation to work out butts off and get ourselves out of them. We quit our jobs in 2014 in July I think.
Emma: I mean we still weren’t making any money. I kind of just did these figures and sums, I was like okay if we were to get this amount of brand work, if we were to sell this many eBooks.
Carla: This many eBooks.
Emma: Do this and this and this then we would have enough money. It was kind of like, we went to our managers and we were like can we get a year without pay just to be safe, take leave but we can come back just in case.
Carla: Just in case.
Emma: They were like no, no, we can’t do that for you. We were like oh shit, do you know what we went back to our desk, we were sitting right next to each other, it’s ridiculous. We got back to our desks and we were like let’s just quit, who cares? We wrote the resignation email and we were like one, two, three send.
Carla: Send. We were like okay let’s go lunch.
Emma: Yeah, so we quit that day and it was just like the scariest best decision we had ever made because quitting those jobs meant that … it like forced us to find a way to make this Merrymaker thing work, to try new things, to just have no fear, put ourselves out there and just go for it and it totally worked for us.
Yaro: You have to explain though how you planned that because I can imagine people listening to this I just can’t quit my job when I have zero other income coming in, to at least go I need a buffer. Now you two sounds like you were living with your parents so there’s a little bit of support there.
Carla: We bought a house.
Emma: We bought a house.
Yaro: Oh gosh, okay so you just bought a house and then you decided to quit your jobs to focus on a business that makes no money yet. How do you rationalize, how does that work?
Emma: There is no …
Carla: There is none.
Emma: Honestly there’s nothing rational about it. I would not recommend anyone to do this but for some reason we just had this deep knowing, at this stage we’re also, we’re reading a lot about Joseph Campbell and the whole following your bliss philosophy. We were deep into that at this stage.
Emma: We were like what, this is our bliss, this is our thing, it’s going to work.
Carla: We were reading all about intuition, this was the first stage we’d ever heard about that, about signs, about all this kind of universe stuff that we truly believed in and we still do like the magic exists, it does.
Emma: It does.
Carla: We were just like holy moly we’re just going to do this but I guess the plan, the kind of plan was we had quit our jobs and the reason we quit them in July was because we had ProBlogger and then we were going to Whitsunday straight after ProBlogger and then straight after the Whitsunday we were going to New York for three weeks. It was longer than that four weeks.
Carla: It was like this six week period where we going away to focus on Merrymakers, to follow our bliss. We were like how the hell are we going to be able to come back, to blind desk jobs we absolutely hate after six weeks of amazingness? We just can’t do that, we’re not going to be able to. That was the reason why we quit. We had saved a little bit of money probably about 10,000 dollars between us and then December that year we sold my car because we were like we need money to put into our business, we’ve got to do something. That kept us going for six months and then by that stage we actually then went to Tropical Think Tank in …
Emma: The Philippines.
Carla: The Philippines and that was the game changer.
Emma: Yeah, that was when it all happened.
Yaro: Okay, wait. I know Chris Ducker’s Tropical Think Tank event costs like 5,000 dollars a head.
Carla: I know.
Yaro: You would have been spending all of your 10,000 savings just on tickets to that event.
Carla: No this was before. Okay, so we met Chris at that ProBlogger.
Emma: Yeah. The second ProBlogger we went to we met Chris there and we just connected with him, we were like holy moly this guy is awesome, we get him, we need to learn from him. We went and gave him a hug, he was like what the hell, you girls are crazy and then Chris Ducker being typical amazing salesman he goes you got to come to Tropical Think Tank and we’re like oh my gosh we need to go there.
Emma: So we literally, we bought our tickets because he of course gave us a special deal if we bought it that day.
Carla: It was like buy one half price, how could you resist?
Carla: So that 10,000 dollars didn’t include our tropical think tank tickets because we’d already purchased those.
Emma: Oh my gosh I’m so thankful we went, oh my gosh.
Carla: Because that was when we learned about sales calls about …
Emma: Email automation.
Carla: Yeah, we had no idea about this. I don’t think, I always say this, I do not think my mind will ever be blown so much as what it was at that first Tropical Think Tank because I was sitting there in the audience just being gobsmacked that these people, you can do this online and that they were showing us exactly how to do it. I was so excited.
Emma: Yeah, I mean it was epic and that was where I met Dan as well so that was nice too to meet Dan.
Yaro: Yes, Dan was the speaker that year, wasn’t he?
Yaro: Yeah, nice, okay and I was speaking at the Chris Ducker ProBlogger event when he was keynoting that one so now you can connect the dots, yeah. Okay, I can see this come together now, you weren’t completely living off zero when you decide to quit your jobs, a bit of savings, you were willing to sell your car so that’s giving you a bit more funds to live off. I’m assuming most of the money is going to paying the mortgage off right, to keep your house going and food and electricity and so on because you can start a WordPress blog based business without spending a whole lot of money especially if Carla is doing all the tech work so that worked well.
Yaro: Can we then take us forward. You’ve come back from Tropical Think Tank, this is … well maybe you can put it into chronological order here. You said you had six months where you were kind of using the money from the car to survive so where was the business at that point? I guess basically tell me when did the business start paying you some money and how close were you to going we need to get a job or we’re screwed at that point?
Emma: We would never thought that.
Carla: We’ve never ever thought that.
Emma: But there was probably points where maybe we should have been thinking that but we just never did.
Yaro: You were just merry.
Emma: We just believed it’s going to happen. The first ever product we created was a recipe eBook and when we put that out there it went really well. This was early on, that would have been before that second ProBlogger and before Tropical Think Tank.
Emma: Then when we went to Tropical Think Tank and actually I’ve missed five other eBooks within that. So the eBook …
Yaro: Okay, let’s go back in time then, forget about Tropical Think Tank, let’s start with your first ever attempt to make money.
Emma: Okay, all right. Our first ever eBook was like it had, how many recipes? Like 60 recipes. We were just like people want exclusivity, if they’re coming to the blog for the recipe like what else can we give them that is high value? Okay, recipes that aren’t published on the blog. So we did that, we created our first eBook. We put it out to our email list which probably would have been about 5,000 then and we sold 300 books in the first day and we were gobsmacked, we’re like oh my gosh this is crazy, people want our eBook. That got us really excited.
We’re big believers in like if something works do it again and that is why we created five more eBooks after that, much smaller ones but they were really successful as well. We bundled them together, we could then content market something because before we were just blogging and not selling anything but we didn’t really do that with those books because that’s what we learned at Tropical Think Tank. What we had done is really we’d created these eBooks, put them on our Shopify site and then we’d forget to promote them. That was what …
Carla: Except when we launched them.
Emma: Yeah, so we’d do a big launch, just one email, boom, okay there you go, now everyone can just find it. Of course we all know that doesn’t work, you need to bring it fresh of mind for everyone. Then fast forward, we’ve done the eBooks, we’re making a little bit of money with brand work as well. We were collaborating with people like, at that stage I think like Fitness First.
Emma: Reebok so for like return in like social media shares of their products we were getting money.
Yaro: How many followers did you have at that point to get the attention of those sort of companies?
Carla: Yeah, it would have been like 50,000 Instagram followers and around 60 …
Emma: No, it wasn’t 50, this is before Tropical Think Tank.
Carla: We had 50,000, didn’t we.
Emma: No we didn’t, we had 40 at Tropical Think Tank. Sorry.
Carla: About 30, about 30 to 40 …
Yaro: It’s good there’s two of you, there’s like a fact checker here so it’s all good.
Carla: It’s good having two of us.
Emma: I clearly can remember having 40,000 at Tropical Think Tank.
Carla: Okay, yeah.
Emma: Because I had a conversation about it and then that initial 40,000 was like fast to get to and then ever since it’s kind of like slowed down because Instagram has changed. Yeah so that’s what we’ve done. Then we went to Tropical Think Tank and we learned all this stuff, learned that we were actually content marketers not bloggers because we kind of were like we’re bloggers, dah, dah, dah then Dan Norris was like this is content marketing. I’m like okay so we just need to create a better business because we have the epic marketing we just aren’t marketing anything that good. It was like let’s create a product, a better product.
Carla: Yeah and at this stage before Tropical Think Tank we had decided we’re going to self-publish our first hard copy book because we were like well people love eBooks they obviously want a hard copy book so we should just self-publish it because we haven’t had any publishing offers yet. We were like we can do it, we can use Google and find out how to do that. We were in the process of creating that book and then when we got back from Tropical Think Tank we launched that book and it was really great, I think we did a big launch of like 600 books within the first week and then they’ve continued to sell and now we’re just about to publish our second hard copy book.
Then in that same year we went to ProBlogger again. We heard Jadah Sellner talk about challenges and we were like oh my gosh, hosting a challenge is a great idea. When we got back from that ProBlogger we were like well let’s do a challenge but the only difference is let’s do a paid for challenge. Let’s host a four week challenge where people come together, we follow the same meal plan, we have a big supportive group where everyone’s in there cheering each other on and that was probably the game changer product that we sold because it just got so much traction. We had 250 people through our first one and then 350 people through our second one and that was kind of the start of Merrymaker Club.
Carla: Because we held these two 4 week challenges.
Yaro: I got to slow you down before you get to the Merrymaker Club because it’s a lot happening here. One thing I want to know besides sitting in front of the TV and liking every photo under the gluten free hash tag on Instagram as well as sending a private message to 300 friends you have on Facebook that you have a blog, there’s a big difference between doing that and then getting to 50,000 followers on Instagram, having 5,000 people on email list then, obviously more since then, selling 300 copies of your first book, 600 copies of another book, there’s a lot of numbers here that’s rapidly expanding. So where was all this growth coming from in terms of just simply finding an audience.
Emma: Yeah. I think there’s … I mean obviously there’s lots of things that helped growth and one of them was that timing. We just landed in this, discovered this way of living, created our site in a very perfect timing where everyone was kind of like going down these paleo, real food, sugar free living and we just started at the exact right time so we did get traction. I think getting on other people’s sites as well. I mean I Quit Sugar is massive, like we got on their site and other guest blogging. Of course that led to more growth.
Carla: Yeah but I think probably number one is that we were consistent with our content.
Carla: In the beginning we were sharing five posts a week. We were like you know what we read that the more you post the better which you know what, isn’t the case but I don’t know where we read that but we were just like we want to post tapes so we did. We’ve been in people’s inboxes and people’s faces every single week with new content, always some new stuff. I think that is probably why our growth was steady.
Carla: Then at that first Tropical Think Tank we learned about opt ins so we were like well what other value can we give people for free to get them on our subscriber list, that’s how we grew our email list, we gave away free eBooks, free email plans, free e-courses and things like that. We’re always kind of just looking at like well where can we provide value for free and show our audience the good stuff we can produce and then give them the paid for product. I know Nathan always talks about give away something so good for free that they’re like holy moly imagine what their paid for product is going to be like. We loved that so much and we totally believe in it and that’s what we try and do.
Yaro: We haven’t mentioned and this might be going way, way back in time but you told me before there was one single recipe that went viral.
Yaro: When was that in the story?
Emma: Yeah I can’t even remember when we posted that but it was salted caramel slice. I don’t know why, it must have been just this trend at that moment and it just went gangbusters. It just got shared so many times of Facebook we were like what the hell?
Carla: We couldn’t believe it.
Emma: Then everyone was remaking it. Every day it was like people tagging us on Instagram, just made this, saw the caramel slice, it’s amazing. We were pretty much resharing other people’s recipes that they’ve made from our site for like a month. It was just salted caramel all month.
Carla: I remember one day we shared like ten photos of the salted caramel slice to Instagram just because so many people had made on this one weekend and I said let’s keep sharing and see what happens.
Carla: We did that and it just grew and grew and grew. Yeah, when we checked the stats last it had been shared 40,000 times, that page has been viewed over 200,000 times and we’re actually using it in a Facebook ad at the moment to get people to our site and it’s converting at like one send click through rate. The ad itself has been shared 300 times.
Yaro: Fantastic, yeah it’s such a great subject.
Carla: It’s ridiculous.
Yaro: It’s amazing.
Yaro: I love the fact too that you create content that then other people use in their life to create not only the actual food but they then go and create photos of the food as we all do today, we Instagram our meals and they’re sharing your recipe, you can then use their version of it to then tell other people. It’s like this virtuous cycle of content constantly being recreated just off this one subject which you probably have happening almost every single recipe you create, right? There’s someone else out there making that food, taking a photograph of it and then you can reshare it and that cycle continues so it’s very powerful.
One thing I also want to know you keep mentioning these exposure points you’re getting like on I Quit Sugar which for the non-Australian listeners it’s a really huge … What’s her name? It’s Sarah …
Carla: Sarah Wilson.
Yaro: Wilson, yeah Sarah Wilson, huge author, huge movement. I know she’s Australian so it’s definitely well-known there. Now you said you got exposure on her site, you mentioned also the connections to these big brands so there’s clearly a lot of opportunity coming your way whether it’s get a sponsored post or you getting to guest post on someone else’s really popular site which brings you a lot of attention. The first question around that, how is that happening? Are you actually going to people and asking for these things or are they coming to you?
Carla: Yeah. With my media training I’ve always been really big on pitching ourselves and then coming up with unique angles and great value that we can share. With the I Quit Sugar we went to them because they have a series where they do other people’s features and we were like hey we’d really love to be featured in this, we could share this recipe and then they actually went on to our site and I think they looked at the really popular recipes or the ones that looked extra delicious and picked a few out that they could then reshare on their site, the sweet potato chips being one of them and how to make them super crunchy.
Emma: Yeah and then I guess like news.com as well, that was … We had so many new hits from that article.
Carla: That was from a source bottle which is a media called out, like a sign up thing, you sign up to get your media call outs and it was like someone just asking I want to know about healthy … No, I want to know about food outlets in Canberra and I responded and I said hey I’ll do healthy food outlets in Canberra and they loved that approach. I wrote that, we wrote that article and that got us I think 5,000 new visits from that …
Emma: That day, yeah.
Carla: From that day from news.com.
Emma: Then another one, a really big one was our story on …
Carla: Mark’s Daily Apple.
Emma: Mark’s Daily Apple. He’s a massive blogger, American primal blogger and we got so many hits from that site, like over 5,000 in one day and that was just our story. You know how we got on that was that we actually went to his conference and connected with him and that happens a lot with us. We just meet people in real life and then they might introduce us to someone who wants to put a story about us somewhere or interview us.
Carla: Like this podcast.
Emma: That stuff just happens to us all the time and I think like in this whole online world like the power of meeting people in person and creating that connection it’s overlooked a lot but it’s so powerful.
Yaro: Yeah, it seems like you guys have really taken a hold of that idea going to ProBlogger so many times, going to Tropical Think Tank.
Yaro: The second question from all these contacts and exposure points with the sponsored arrangement you have how did you even decide what to charge and how to structure an agreement like that?
Carla: Yeah, such a good question and like we still, we don’t know. What’s the base, what do bloggers charge, what does a sponsored post costs? I don’t know. It’s like trial and error. Again with the PR background I knew how to write a sponsorship proposal and it’s basically, it’s an introduction, it’s what you’re all about, it’s what are you looking for for that brand to invest and what is the return on investment. It’s about breaking it down what we’re going to offer whether it’s one blog post, two blog posts, three Instagram posts, five Facebook posts, writing down the exact potential reach and then putting a value toward that.
Then what we love to do is package it all together in a nice bundle and so if they’re purchasing two blog posts or three or more Instagram they get for cheaper. With the prices we kind of played around. In the beginning we were charger not very much at all. It was a hundred bucks was our first one, that was when we had 400 unique visits, we got a hundred dollars for our first post which is actually pretty good.
Yaro: That’s not bad.
Carla: Then we just increased as our unique visitors go up. At the moment we have 84,000 unique visits and like we have packages that start at like two and a half thousand but they can go all the way up to 10,000, 15,000 depending how long the brand wants to collaborate with. Where we’ve seen things work even better is when we can create long term partnerships with amazing brands that we truly believe in, that we’ve already been using in our lives …
Carla: That is where the magic happens when we both can see value in the relationship and I think that’s the most important thing like the brand sees value in you. Because working with brands isn’t that fun when the brand is like well show me or where is my sales from this link and blah, blah, blah. We don’t like doing that, we love to explain that it’s all part of the sales process that they might see this blog post and they might see this Instagram post and they might see an ad that they put in a magazine and then they make a sale. I think it is about education as well for the brands.
Yaro: Just to clarify 84,000 unique visitors per month is that what you said?
Yaro: Two and a half thousand dollars per like a package or for blog post were you saying?
Carla: It definitely changes. I mean we’ve charged more than that before and we’ve charged less. It’s all to do with what’s the type of content, is this work going to take us longer or is this a really easy piece of content to create? I mean the base two and a half but it could go up to five for a blog post really. I would say a lot of other people charge more than that as well. I mean we’ve actually also worked with people who manage us as well and that’s like a whole different ball game because they charge a lot more because they take commission and they are working with particular brands that might have more money and there’s a lot more involved with reporting and what their expectations are. It’s good to really work out what you want to deliver and then create the cost for that. We’ve just found it’s such a better way to work just with ourselves and not with a manager because I mean who knows us more than us?
Yaro: Okay great, that’s obviously an area that you have to balance as well because you can’t just post sponsored posts from companies, right?
Yaro: I’d love to get back to your story here in terms of the chronology. We’ve talked a lot about some income streams you started to generate here from six of your books by the sounds of things and you did those challenges that you were charging money for plus you’re doing these sponsored campaigns with these companies. At what point if you can make a time stamp from starting the blog until was it a year later, two years later that these income streams start to be your fulltime income or when did that happen?
Carla: I’m thinking date.
Emma: I think it’s after the second challenge, that was … So January 20 this year.
Carla: This year. What’s the year?
Yaro: Okay, awesome.
Emma: That’s probably when like everything was kind of like oh my gosh.
Carla: Covering our old full time.
Emma: It was like oh my gosh like we’re actually doing this now, this is actually happening and flowing and that was when we moved on to the membership model and the challenges were actually so successful and looking back it’s like why didn’t we just keep doing that but we’ve …
Yaro: Can you just breakdown how the challenges work exactly? Sorry to interrupt, how do the challenges work because I don’t quit, I mean I know how a challenge would work when you’re not charging one, you kind of organize people to do a bunch of stuff together and I’ll share your photos. There was someone I interviewed recently that had a scrapbooking blog and they had a scrapbooking challenge where everyone showed their artwork but how do you charge money for it?
Emma: That’s fun.
Emma: What we did it was like this four week challenge we we’re going to give them a two week meal plan. We were going to create two weeks of recipes, shopping lists and it was all designed to get healthy or kick start your healthy lifestyle and we were in a private Facebook group as well. It was like they had access to us every day for four weeks, for motivation and we also got experts involved as well where we would interview these amazing chiropractors or like … I can’t even remember who else we’ve interviewed.
Carla: Nutritionists, naturopaths, people who were experts in hormonal health and things like that, PTs. We had one expert webinar every week of those four weeks and people were able to ask questions, personal questions, get feedback, things like that. Then I guess like the main thing that I think people really took away was A, they felt amazing from following our quick, easy, so simple recipes because that is all we’re all about. We’re like healthy can be easy, it doesn’t need to be difficult at all and that’s why people love the recipes but it was the community and doing it all together because I think living a healthy lifestyle can be so, you can be alone sometimes and it’s hard but when you come together and everyone is doing the same thing you get so excited. People made best friends in that group and I think that’s why they loved it so much.
It was like epic inspiration just four weeks of well we’re health coaches so we’re pretty much coaching the masses for those four weeks, answering every single question that we could in the Facebook, like that was posted in the Facebook group.
Emma: I guess the best thing about that product is that there was very little cost for us. I mean just to create a meal plan and put it in a PDF, that was all we really had to pay for then plus like our time and of course early stages of business sometimes I know you’re meant to count the time but sometimes you just don’t because it’s so fun as well, right? It was such a cheap product to create, so much fun and we sold a bunch of them.
Carla: Super profitable.
Carla: Our first launch was like 30k I think and then the next one was close to 40k I think.
Yaro: Well so how much did you charge for it?
Emma: I can’t really remember.
Carla: The first time it was a 59 dollar early bird and then it went up to 79 and then the second time we put it up to 69 and then 89.
Yaro: Wow and just, this is probably a question for Carla but the technology of this are we talking just a Facebook group or is it more formal than that?
Emma: It’s just Facebook.
Carla: It was just a Facebook group. You know what the first time we ran the challenge we didn’t even have email automation or like tags for when people could purchase a product so we were literally, when a sale would come through we would copy and paste their email into an Excel spreadsheet and had to upload them to MailChimp. That was just, it was horrible but it worked. It was like the minimum thing that we could do.
Emma: MVP, yeah.
Carla: MVP as Dan Norris would say that we could do at that stage. The second time around we had changed to Drip which is a more automated tag based system. It was amazing and so much better and yeah we just learned so much from that first one and made the second one a lot more automated. It was fun for us and it was such a simple product for us to put together, people got so much value from.
Yaro: You just, did you have like a robust launch process for this with a big sales page or a big long sales video, lots of emails, what did the process look like? I’m actually curious what it looked like then versus also today since you’ve probably grown since then, right?
Carla: Yeah. The first challenge that we did it was just an email launch and a landing page. We didn’t even know … That was the first landing page I think we built or the second one because we had an opt in page but that was the first sales landing page we’d ever built. No video that first one.
Emma: I can’t remember.
Carla: I think there was a video on the second one but it was pretty much really simple, not super long and then I think we probably sent about six emails in that first launch?
Emma: Yeah, I think that was probably our first hardcore email launch wasn’t it?
Emma: I remember thinking oh my gosh I feel bad about sending all these emails but they work and it’s like well if people are going to sign up and get our free content they can hear about our paid for product too.
Emma: It’s an awesome product. Yeah that was a really interesting process I think the whole like learning about copy and emails and we’ve learned so much from that. I think we had two really good launches with the challenges then, we kind of went down this path of learning about copy and we’re like we’ve never learned about copy let’s actually make an effort and learn and we did that for our club and we actually think that had a negative sort of spin on the whole launch process because we weren’t us. Since then it’s just been like all we focus on with our copy is just like putting more merry into it, more us, just being really natural and authentic and we’ve seen it’s just turned around, much more positive.
Carla: It was so interesting because we were trying … You know when you hear they say to use this word instead of that word and we should do this content at the top and this testimonial and a whole email testimonial and it just did not work for us at all but yeah as Emma said we’ve just turned it right around and it’s so much more fun now and it just, it feels better. I think when you’re being yourself 100% that’s when it feels the best and we’re big believers in that.
Emma: Yeah and people can see that.
Carla: They can tell.
Emma: It’s like when you meet someone who’s online you have this perception of them. I know it’s a really hard thing because people’s personalities online can be different to real life because they might be shy or like be nervous but I mean when you meet someone who’s just so opposite of what they are online it’s kind of like heartbreaking. It’s like oh my gosh this is bad, you are so different online, this is not good. We just are really, really passionate in being ourselves online and then the best thing is when we meet people and they’re like oh my god you are actually just like you are when you talk on Instagram or when you talk on Facebook, it’s like yes, we did it.
Yaro: All right so take us through the club launch because that was your next success and I’m assuming that’s the biggest sort of source of revenue for you guys today?
Carla: Yeah so basically from the challenge it was so high energy those two 4 week periods that we were like wow we just need to create something that is more sustainable that people can join at any time. There’s not like a certain date that they have to join by. We kind of just took everything that was in that challenge and turned it into a membership model. That was the beginning idea of the Merrymaker Club.
It was a monthly meal plan, not a whole month but a one week meal plan every month with exclusive recipes as well as a webinar with an expert. We also added a monthly module, we added monthly Q&As with us, we added so much, we just kept adding and adding and adding and it was really great but three months in we hated it. We hated what we had created and we were like oh my gosh, what have we done, we’ve created a business that we don’t even enjoy anymore. We can’t do this, we don’t want to do this.
We looked everything everybody was using in the club because it was a login area that I had created, I was looking at how many people have logged in, how many people have clicked on this page, okay no one’s clicking on that, why did we even make that? Then we kind of stripped it right back. We talked to our people and told them you guys aren’t using this, it’s like what is the highest value thing that you’re loving and it was the meal plans. They were pretty much staying for the meal plans and the Facebook group.
Well okay, well let’s just totally change the pricing model. At the start it was a yearly membership for 199 and … No, wait it was more than that, it was 299. Changed it completely to a 30 dollar quarterly membership so it’s super cheap and it just makes so much more sense because we’re actually selling the meal plans separately for 14 dollars but if you join the club you’re getting it for 10 dollars and you’re getting the supportive community as well.
It has just turned into the perfect end product for our core opt in. Our core opt in now is a free seven day meal plan. They go through our kind of funnel where they learn more about us, we give them another free eBook, we give them all this kind of value and then at the end it’s like then we can educate them about the club. Our audience, we’d heard so much about memberships, membership, membership, membership. Membership is the way to go, blah, blah, blah but our audience they hadn’t heard about membership so they were confused, they’re like what’s a members? I don’t even know. That was kind of when we realized we actually need to educate them. Now we have an online session where we talk about the club and what exactly it is and things like that.
Carla: Because you can’t just tell someone join this membership.
Emma: Yeah and this has been such a learning process for us and I mean if we could go back we almost wouldn’t even go down the membership like, it’s just like why did we do this? I think actually all backwards it’s going to be perfect because now that we’re doing more challenges it’s like okay do the big launch, do the challenge, get all the new people then we’ll sell the club afterwards. It’s like a four week period is like this massive high or maybe we’ll do two week period and it’s just like this crazy energy and then people are like they have nothing and it’s like they want a little bit something extra so that’s when we sell them the membership after that. The last couple of months has just been a big learning process for us and we’re supper pumped because we’re finally happy with the funnel and it’s working and yeah we’re just pumped to see what the next couple of months will be.
Carla: Such a funny thing to talk about …
Emma: Oh my god, I know.
Carla: This has never happened before in an interview. No one goes way back and then we talk about everything.
Emma: Yeah, it’s funny. Sometimes you forget that we’re just making this up as we go really, we are. It’s like just because something works for someone else doesn’t mean it’s going to work for you and your audience and I mean we just got to enjoy this ride. There’s highs and lows and but it’s definitely worth it.
Yaro: All right, two more questions before you we wrap up because we’re almost at an hour here, this is fantastic.
Carla: Oh my god.
Emma: Fun, cool.
Yaro: It is fun to go back in time that’s for sure. What does everything look like today with your business? I know we’re still catching you kind of an early days by the sounds of things but you’re certainly, you’re making multiple six figures and you’re really happy with the direction with the club and you sell recipe books individually. Can you tell me from a technical standpoint you use Drip still to deliver all the emails and set up the automation with your email funnels and so on, is that right?
Carla: Yeah, Drip, love it.
Yaro: To take payments what do you guys do?
Carla: At the moment we use SamCart but we’ve also just purchased ThriveCart because they had a really good lifetime offer so we bought it.
Emma: We always do that, I don’t know if that’s a good thing.
Carla: We also, because we have so many little products, little downloadables we also have a Shopify shop if people want to see our entire range of products they can easily do that. This is something that we’re kind of working on because we’re not sure if that’s right if we want to keep doing like the two different payment systems but we are at the moment and it’s working for us.
Yaro: Is that Stripe powered or PayPal powered or where does that …
Carla: Yeah, both Stripe and PayPal.
Yaro: Okay, Stripe, PayPal, SamCart, maybe ThriveCart and Shopify, great.
Yaro: Drip for email and SamCart does the checkout part of this. All we’ve got left is really your current membership setup with the club, what are you using for that? It was OptimizePress you said is your current blog, is that also powering the membership site?
Carla: Yeah, the funny thing with the membership is that we did create a membership login area which was using OptimizeMember but then with all the changes we were like well we don’t actually need this login area anymore, nobody’s actually logging in so maybe we should just send out the updates via email and host our PDF products on Amazon server so that’s what we’re doing. It’s so simple like we just do the seven day meal plan every month, we send an email out via Drip and it’s like guys the new meal plan is available, check it out, download, save it. That’s how and when we’re managing that. Our people they just need it quick and simple, one link, give me the download, that’s what I want.
Yaro: What if they want the past archives, how do they get that?
Carla: If you’re a Make club member and you join up today you only get … It’s like a magazine.
Yaro: You start from the beginning.
Carla: Yeah you start from where are at now. We have lifetime members, yeah we have lifetime members who have purchased from the beginning so obviously they have the entire library but there are members who sign up now also get discounts to all previous ones and they get it for the same price as per month so they get it for like 10 dollars each.
Yaro: Okay, I get it so you can buy past editions individually, you can sign up to start your subscription, exactly like a magazine basically how it works.
Yaro: Okay, interesting. I love that, that’s so elegant. My first ever member or course membership area, whatever, was similar. It was just sending out automated emails, taking money through PayPal and away you go. I had a blog but it was WordPress with a password on it, there was no membership software or anything, so that’s fantastic. Okay, I think that’s it. Am I missing anything in terms of the technology? I’m seeing looking at your blog you’re podcasters now, you’ve got … there’s a lot going on but I’m thinking in terms of technology it’s pretty much WordPress. Any secrets that I need to know about? I’m sure there’s a bit toolset you’ve got behind the scenes things like Slack and Evernote and so on but it sounds like we’ve covered the mains for running the money side of things.
Last question in the last few minutes here for a person or maybe even a couple of sisters or brothers who want to follow in your footsteps and they’re listening in, now they probably heard you say Instagram was a big part of your start but you’ve also said it’s not the same. Instagram today is not Instagram when you started. Blogging is probably very similar to where you started, it hasn’t changed that much, you can probably do what you did and potentially get the same results. If someone is listening into this maybe not necessarily they’re in the health and cooking and recipes area but whatever it is, they might be helping people deal with back pain or maybe they help them deal with migraines or anything, everything, trading on the stock market and they love your kind of energy and they feel they also have a similar energy, how would you guide them? Let’s say your Chris Ducker now and talking to you, how would you … You’re in that position now as leaders how would you guide someone new to get the kind of results you had?
Carla: I a hundred percent think it’s all about content and thinking about the value you can add to somebody’s life and creating amazing content around that. That’s what we’re actually doing at the moment with MerryBiz Hustle, that’s the goal, is like to help people build their content strategies, their online social media presence to include more of their personality and also just create an epic content strategy that is going to get people interested in their business. Make the content relate to what it is that you’re selling.
Emma: I think just like always putting yourself, your personality into that content like how can you do that more, give more of you. It doesn’t have to be that nitty gritty personal stuff that no one really wants but just like … An example might be like Carla loves Disney so she talks about Disney on Snapchat a lot. That just relates to people and now the Disney lover will be like those Merrymakers love Disney and then it’ll be friend of mine, I’m going to buy an eBook now.
Emma: It’s just like these tiny little things that might seem like they don’t do anything or matter but they actually do matter and I think people forget about it because you get so lost in the world of email automation and copy and converting and like sales and dah, dah, dah, dah and it’s like actually let’s just remember that we’re all humans and interesting and we can attract other people that are similar to us or maybe opposite as well.
Yaro: Do you feel like getting on top of the latest tool like maybe Snapchat as we’re recording this would be considered the current tool, it’s the Instagram of now, do you think that’s really important to ride a wave of some new platform?
Carla: I think that when a new platform comes out it’s important to be self-aware if that platform is right for you. Snapchat is very interesting and you can follow some people and you’re like I feel a bit awkward watching you, I don’t even get this. Then you watch some other people and they’re so natural you think that they’re just so funny and you really enjoy their content. I think it’s about doing more of what you enjoy. You don’t need to jump on every single new platform. Like Periscope for example that was a new platform and people jumped on it and we jumped on it and then we hated it so we stopped. I think it’s just about doing what you love and sharing your message in that way.
Carla: Also I think what platform has the least friction for you. Anything that has extra friction just won’t work, it’s hard and we won’t do it and it’s like if you don’t do it it’s going to be crap, right? Whatever comes easier, what do you like being on? Does Snapchat flow? Go on Snapchat. Is Instagram you like the curated photos more, is that easier, then do that. I think just pay attention to that and don’t just get on board just because everyone else is because as I said before it doesn’t mean it’s going to work for you.
Yaro: Good advice, I love the content marketing and I love the advice of focusing on what resonates, what you’re getting traction with, where you’re enjoying the process and go there and stay there and get good at it.
Yaro: Carla, Emma thank you for sharing your whole story up to the point. I feel like we’re probably only halfway through the story but it’s a great time to catch up and see where you’re at. First of all where can we find you, what websites do you want to send out besides the obvious one which is the merrymakersisters.com?
Carla: Pretty much everything is available over at the merrymakersisters.com but we also have our podcast which is on iTunes and it’s #MerryBiz Podcast and that’s super fun too.
Yaro: Awesome, the merrymakersisters.com. Any other final words you want to throw at the listeners before I end the show?
Carla: Well we just wanted thank you so much to you Yaro for having us on the show, we’re super grateful for your time and the opportunity to share our story.
Emma: Yeah and to everyone else have fun creating epic content.
Yaro: Awesome, well thank you both, I love epic content too. This has been an epic podcast. Go check out the Merrymaker Sisters website to see what they’re doing to kind of make what we’ve been talking about tangible, to see how they sell what they sell today and how they create all this content, deliver it. Follow them on Instagram, probably Snapchat as well and good luck girls. Hopefully this will become a million dollar business very soon. No doubt you’re going to have a lot of fun no matter what you do so thanks for joining me.
Carla: Thank you.
Yaro: You’ve been listening to the Entrepreneurs-Journey Podcast. If you want to grab the show notes or any of the details that go with this episode or any of the other episodes head to entrepreneurs-journey.com or just Google my name Yaro, Y-A-R-O, and you’ll find all the episodes under the podcast tab at the blog there.
Just a reminder too to go to www.interviewsclub.com to sign up for notifications of when new EJ Podcasts are released, it’s 100% free. Just go to interviewsclub.com, enter your email address and then you’ll be signed up to my updates list for the Entrepreneurs-Journey Podcast. Thanks again for listening, my name is Yaro and I’ll talk to you on the next episode.
About Yaro Starak
Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and Google+.