About eight months ago I decided to take blogging seriously and devote time to writing out in digital form what was in my head and soul regarding business and entrepreneurship, so others could learn from my experience and studies. At that point I had no clear pathway and I was purely following my enthusiasm. I chose blogging over a few other business opportunities because it felt right, I wanted to do it more than the other projects and all the omens were telling me to take this path.
It’s not always easy to follow a path with no clear destination. It requires some faith, reasonable financial stability and the courage to fail until you succeed. I don’t believe in failure, I believe in experience.
At first I considered the professional blogger path and certainly Darren Rowse and problogger.net were partly to blame. The figures he was putting up were insane so it was easy to get lost in the potential. After further investigation of exactly how Darren was earning, including some conversations with the man himself, I decided against blogging purely for income and attempting to replicate what he was doing. I wasn’t prepared to build blogs around niche topics I wasn’t interested in and that was the only way I could see myself making significant money as a professional blogger.
Entrepreneurship has always fit best with me. I prefer having multiple projects on the go because I enjoy variety and the business of doing business. As long as my projects are driven by my enthusiasm and they work towards my income goals they have a good chance of still being in focus a few months down the track regardless of specific results, intended or otherwise.
I have a clear understanding of what form of income I want to establish – passive, from multiple streams independent of my labor. Professional blogging often relies on the efforts of the blogger, so as a short term strategy while I have enthusiasm to write content it’s fine, as a long term strategy it is not necessarily so sound (unless of course you get a nice fat check when you sell your blogs in a carefully executed exit strategy).
So why blog?
Having earned some rewards I know I’m following the right path by blogging. The networking and exposure for me as a brand has been fantastic. I’ve started to earn passive income from sources that are unlikely to disappear completely and will increase over time as long as stay to this path. I’ve gained experience in an area that is reasonably cutting edge – blog marketing. Blogging in general is new and particularly beneficial to business so just being a part of the wave is exciting.
Waking up each day to a task list that largely consists of “produce great content” is an enjoyable and relaxing state of existence. There is nothing more satisfying than publishing your own creativity and helping others at the same time. I wish you could all feel the same satisfaction and freedom that I do and that is partly why I blog – to bring others the same joys that I experience each day from learning and creating.
As I continued to blog I discovered something about myself – I love to write. Starting off 2005 if you asked me what I loved doing I would have said “business” but now if you asked I’m more likely to say “writing” or even “producing content” (can’t forget podcasting!). I still love the business of it all but my entrepreneur senses are highly tuned to the blogging frequency for the moment.
Of course I still don’t know exactly where I am going or where blogging will take me. I have a general direction but the particulars are still falling into place. The story may be quite different this time next year but I’m in no hurry to find out. I’m excited about the journey, not the destination.
I’ve already asked what my readers plan for 2006 in terms of entrepreneurship, but what about blogging? Why are you blogging in 2006? Do you have a good reason, a specific goal or a more fuzzy picture of where you want to be in 12 months time with your blog(s)?