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One week ago I posted two of my previous Entrepreneur’s Journey blog articles into EzineArticles for some extra marketing exposure. I’m now up to 20 articles in the system so I’m getting close to the point where I can report back to you how my article marketing campaign is going but I thought I would pose this quick question to you today.
I posted these articles at almost exactly the same time and as I type this article, based on my statistic reports one article has been viewed twice as many times as the other. Here are the stats:
5 Tips To Keep Visitors Glued To Your Website | Viewed 110 times
Use Smart Website File-Names For High Search Engine Rankings | Viewed 55 times
Now of course this is far from a comprehensive test however since the articles were published at about the same time it is interesting to see which is performing better so far. They went live on the site at almost the same time and were entered in the same category as well. I’m almost 100% certain that the culprit for the difference is title of the articles. The first title is more appealing so more people clicked through to read the article.
If there was one piece of advice I would give you when it comes to testing your marketing, and not just for article marketing purposes, but also for other important things like search engine optimization and copywriting – is to test your titles. Titles are the key variable for almost all results and the better your titles the better your results will be.
Starting with the phrase “5 tips” may be an advantage since people often are attracted to small lists of easily digestible information morsels. Maybe the second title is too wordy or doesn’t have the right keywords? I could keep testing to find out but it’s not the smartest use of my time since the results are marginal so I don’t exert too much energy in this area, just enough to see how good this method of marketing is.
Maybe you have a suggestion or explanation for the disparity in the results?