OptimizePress Review – The Easy Way To Make Squeeze Pages, Sales Pages & Membership Sites

Two months ago, I decided to launch a training program called the 7 Day Bootcamp. In that program, I teach people how to start an internet business in 7 days. I spent a ton of time putting together the videos, resources, task sheets and I really focused on the quality of the content. Then I launched the site.

Initially, I just wanted to get it out there, and I didn’t care too much about how it looked. However, once the content was solid, I decided to look for ways to bring the design up to par with the content. I wanted people to be impressed with the look and feel of my website. I wanted people to be so impressed with both the content and layout of the squeeze page so it converted them into subscribers.

I also knew that I eventually wanted to turn it into a membership site, where people could sign up for free, but then would receive upgrade options to purchase a premium membership, and other backend products later on.

Coincidently, while I was looking into options, I received an email from a marketer I know and trust about OptimizePress. According to him, OptimizePress was exactly what I was looking for. It came at the right time, so I decided to give it a look and I must say – I was extremely impressed with what I saw.

Why Do You Need Squeeze Pages, Sales Pages, Etc?

Before I go into the review of OptimizePress, I think it’s necessary to answer that question.

When it comes to the internet, distractions are everywhere. However, internet marketers have quickly come to realize that if you want visitors to your website to take a specific type of action like submitting their email address or purchasing a product, it is necessary for you to minimize distractions as much as possible.

Sales Pages and Squeeze pages (short for namesqueeze pages – designed to “squeeze” the name and email address of a visitor so they join your email list) are set up so you can give your website visitors direct instruction as to what you are trying to get them to do. It gives them all of the information they need to make ONE decision. It does that by building a strong case for how taking that specific type of action will help them solve a problem they are facing.

What is OptimizePress

OptimizePress is a WordPress theme that gives you the ability to easily generate an unlimited amount of Squeeze Pages, Sales Pages, Launch pages, One Time Offer Pages and Membership sites without having to worry about the design. Using the power of wordpress, you can design these pages in a seamless way.

When you install the OptimizePress theme, your wordpress dashboard gets a bunch of features that easily allow you to:

  • Generate headlines
  • Generate attractive opt-in boxes
  • Generate “Add to cart” buttons
  • Add Delayed Call to action buttons that show up after a specified amount of time.
  • Add videos to your pages
  • Add testimonials
  • A bunch more . . .

In other words, even if you don’t know how to do the things mentioned above, you can do it using optimizepress. I’m really loving the features, and how easy it makes it to do those things in a very attractive way.

Integration With Social Media

Another great feature that OptimizePress has is that it allows you to integrate very easily with social media. By checking a box you can allow your members, or website visitors, to share pages of your website with their friends on Facebook or followers on twitter, using some attractive social media icons.

You can also allow Facebook comments on your pages by checking a button, so that whenever someone leaves a comment on your site, it’s automatically shared on Facebook. As you know, this can have a very viral affect.

Because I’m using mine as a membership site, I’ve chosen not to use this feature because the content is to be behind closed doors, but this can be a very useful feature depending on what you are trying to accomplish.

Membership Site Setup

If you are looking to create a membership site, OptimizePress has a bunch of options for setting up the layout and design of your membership site. At the bottom of the section of your WordPress dashboard where you add pages, there is a section for you to customize the look and feel of your membership site.

Here’s a screenshot of some of the options:

It also does a great job at setting up the navigation and sidebar menus for your membership site. Depending on the membership site script you use, you can place links in the sidebar that will show up only when you want it to. For example, if it’s a weekly course, each week’s lesson will appear in the sidebar in the specific week when they need to be available.

Launch Funnel Setup

When looking at a lot of the big launches recently, I’ve noticed that many of them set up a launch funnel where they release a series of videos over a few days and then open the doors after that launch sequence. This is a great setup because it allows you to deliver value before launching your product. This entices people and keeps them on their toes waiting for the actual launch of the product. It’s a very impressive feature that has proven to be VERY effective in many recent launches.

OptimizePress allows you to easily setup a Launch Sequence like that, where you can include up to 8 Videos in your sequence. You can see a screenshot below of how easy it is to add this feature to your site. It’s as easy as selecting the pages you want to show as a part of the sequence.

Easy To Customize

One of the great features about OptimizePress is that it’s very easy to customize. It comes with a bunch of graphics already built in and you get an additional graphics pack that fits right into the design of OptimizePress. It comes with a number of header, call to action, guarantee, and other graphics that help enhance the look of your site.

You can also specify the colors you want for the backgrounds, headers, navigation bar, text and footer.

All of these options are available with a few clicks of your mouse. OptimizePress uses a shortcode system that is very simple to use. By clicking on the shortcode option when adding a page, you are given a drop down menu with options like callout boxes, testimonial boxes, download links, and a bunch of other option that makes it easy to add all of these elements to your site and make it look even better.

Extensive Template system

When adding pages to your site, you have a bunch of templates to choose from. These templates are for different layouts of the different kinds of pages. For example, there currently are 12 membership templates, 24 sales page templates, 10 squeeze page templates and others to choose from, depending on whether you want to use video, where you want the videos, whether you want a sidebar, and a number of other features.

Newly Added Blog Template

One of the things I love about Optimize Press is how responsive the creator (James Dyson) is and how quick he is to make improvements to an already amazing theme.

Between the time I started writing this post and the time it went live, he added a new Blog Template System to allow you to use OptimizePress even as a regular blog. This is great if you have a blog attached to your site, or if you are using a blog to drive traffic to your squeeze page, sales page, launch page or membership site, while keeping a similar look and feel between your blog and all other aspects of your site.

Here’s a preview of how that template looks:


The Best Part

There are many options when it comes to generating sales pages, squeeze pages, membership sites, etc. You can hire a designer to do it and end up spending a few hundred or thousands of dollars. You can get some of the great software that’s out there that do the things that OptimizePress does and end up paying a significant amount of monthly fees. OptimizePress does a lot of what is needed and the price is reasonable – just a one-time fee of $97.

Once you purchase OptimizePress, you can use it on as many sites as you like, without ever having to pay again. That’s the part I like about it the most. I’m going to use this on all my sites where I sell info products and it won’t cost me a recurring monthly fee to do so.

What I Don’t Like About OptimizePress

OptimizePress isn’t perfect. There are some things it just can’t do. The biggest thing for me is that although OptimizePress is great at setting up the layout and design of my membership site, it is not actually a membership site script. In other words, it doesn’t handle registrations, protect content for the different types of membership, and deliver the content for you.

For those features to work, you need to install a separate membership site script like Wishlist Member or Digital Access Pass. I’ve chosen Digital Access Pass to handle my membership site and it works great. It integrates very well with OptimizePress and I’m happy with what I’ve seen so far.

OptimizePress also doesn’t have a built in feature for doing split tests. That would be a neat addition, and something I’m hoping to see in the future.

Who Should Use OptimizePress?

If you are in need of a great Sales Page, Squeeze Page, Membership site design or any of the things I mentioned in this post, and you absolutely LOVE WordPress, you will absolutely LOVE OptimizePress. There are not a bunch of new things to learn and it uses the power of a software we’ve all become so familiar with – WordPress.

OptimizePress will reduce your cost of setup significantly, and it is optimized to convert. I highly recommend it!


Your Comments

Have you used OptimizePress or similar products? If so what did you think? Let me know below.

About Leslie Samuel

Leslie Samuel is a blogger who believes that the internet can change the world. He runs an Interactive Biology website that Makes Biology Fun and teaches people how to grow their online business in his Learning With Leslie podcast. He also runs a Become A Blogger - A blog dedicated to helping people Change The World with their blogs. Follow Leslie Samuel on Twitter.

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  • Leslie this was a really helpful review. I bought Optimize Press a few weeks back and am looking forward to using it to it’s full potential for an upcoming Passport to Business Freedom program launch where I wish members to access modules.

    I’m also excited about the video funnel too as I had several I wanted to show in a sequence and I’ve also witnessed this as a popular way to launch products and programs.

    I didn’t realise it didn’t handle registrations or that you couldn’t split out parts of your membership site for access so I guess you’ve saved me time by telling me that.

    Thanks again


  • Squeeze pages have been around for some years now and some people still don’t take advantage of them. I heard of optimizerpress sometime ago..but I really never took an closer look until now.

    “Black Seo Guy “Signing Off”

  • It’s funny I was just working with a client who really could have used this; He wanted me to create a squeeze page and the project was terribly low budget so I ended up declining it — I’ll be sending him your way though ­čśë

  • I think a landing page matters in the sale or not what are you selling to the visitors as your product or services, but it matters how you have done the organizing part at their to convince the visitors through compelling words and images to make that all very clear to each and every and that also in under 30 seconds before he/she think to push the back button in their browser window.

    Thanks for putting this all the practical part of your successful launch because every thing to make a landing page I was unaware about.

  • Thanks for the info I will be the next user and customer to optimizepress and 7day bootcamp for my new site.

  • I got Optimizepress and I’m working on my first ever launch and I like it a lot. It makes me feel like I can do big launches like you top bloggers without spending too much.

    The only thing that I don’t like about it is that browsing the web I see a lot of people using it (which is great for the owner of the Software) but not so great for me. By the time I’m done putting together my content and the site together everyone on the planet will have a copy of Optimizepress running on their website.

    I’m not complaining and I’m glad that the Software is so affordable I’m just coming to a realization that I felt like sharing with you and your readers.

  • Me too I got OptimizePress since three weeks, and I must confess that since then my brain is flooded with ideas for membership content. I even started to venture into the code to do some modifications in order to fit the software to other languages like french and spanish.

    Integration With Wishlist is awsome, and with some additional plugins, you can even turn it to a serious alternative to the KAJABi stuff that the gurus are feeding us since months.

    OptimizePress is a must have in the toolbox of every serious internet marketer.

    • hi, i just bought optimizepress but all the sites that i want to make will be in french, do you know if there is a way to have it in french? if so how? thank you

  • You are right. The less the distractions are the more information you would get from users. Users hate long signup forms and some un-necessary fields.

  • Thanks a lot for this useful information as well as upgrade my knowledge. I will apply it in future.

  • OptimizePress looks good for a launch of your own product. What I would like to know is whether or not it’s the right thing to use as an affiliate for someone else’s program or product.

    Also, is there anything out there about a good site setup and structure for affiliate sites promoting one specific product or niche?

  • I recently found a new wordpress membership plugin that works perfect with OptimizePress. I am a VA and I finished installing 7 membership sites last week running on optimizepress and sitemanpro and my clients are really happy. Bought it on warrior forums for 40 bucks for unlimited site license.

  • Hi I already try Optimizepress and I’m very happy with the result. thank you very much for your review!!

  • I actually have been interested in OptimizePress then I found your review here Leslie. This looks like a fantastic program for designing squeeze pages right. I also like the idea that this is not a subscription and it is not a one site license.

    – Robert

  • Excellent review, Leslie.

    That is a lot of useful info (good and bad).
    This sounds like something I’ve been looking for, I’ll definitely check out OptimizePress. Thanks.

    ~ Rory

  • good review leslie. Optimize Press is used by big time Internet marketers just because its so easy to use. I plan on doing a membership site and will need optimize press for sure!

  • OptimizePress is great theme for creating squeeze, sales and launch pages, but you have to install it on a separate WP install because you can’t have two themes working on your blog at the same time, it would be nice dough if they would add an ability to add it to existing theme something like a plugin instead of a theme.

  • Oh what a relief….I am in the midst of launch planning and this seems like the ideal solution. Strange that many designers dont know of this theme. I’m glad that I do some research, seems like the solutions to my frustration.

  • Hi Leslie,
    You certainly demystified just what OptimizePress can do for our websites. I am looking forward to running the beast and exploring many of the features that will help me with my internet marketing and webinars to do with optimizing health and WELLNESS and especially helping people quit smoking. I have been researching many other sites and YouTube videos about OP, but your comments really clarified many points. So thanks for that Leslie .. much appreciated.

  • Very impressive information! I am glad I read your post Leslie and it is much appreciated.

  • Very comprehensive review – thanks Leslie. What would you recommend if just wanting to set up a squeeze page within an existing theme? I don’t want to change my whole theme but want to add a squeeze page to capture emails in exchange for an opt in. Thanks.

    • Hi Damien,
      I noticed your question-I do not think optimize press would work for you in the context you describe-I can reccommend “Affilotheme”, you can buy this from Affilorama, it has Squeeze page options you can set up within a blog/website-I(‘d say you could replicate the look of your current site with Affilotheme, take a look!

  • Leslie thanks for that most excellent and thorough review. I will be implementing these strategies into my business going forward. I’m following your work now. Thank you. cawsp

  • Wendy


    I already have Optimize Press but am interested in getting the new blog template, but can’t seem to find it on the site. I’d be grateful if you could let me know where this is to download.


  • Thanks for this review. I am a beginner to internet business, so I think I am going to go with OP.

    Thanks again

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