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Duncan Riley emailed me and made a post about two new eBooks by Scott Boulch, one titled The Death of AdSense and the other Life After AdSense both available by handing over the usual name and email opt-in. Duncan doesn’t hand out praise easily, especially when it comes to Internet marketing products, so I was intrigued.
I spent one day on-and-off reading the two ebooks and I must say I was impressed. The first book about why AdSense is not so good anymore was okay. It is basically attempting to prove a point about AdSense but since I already share much of the opinion (although I wouldn’t use as absolute language to state it – but you need absolute language to create controversy and The Death of AdSense certainly succeeded in that regard, which I’m sure Scott Boulch is happy about), it was largely a quick read with some head nodding now and then.
If you are not a regular AdWords user you may learn something that partially explains why AdSense payouts are dropping. Recently AdWords advertisers were given the ability to have different bids for content and for search, meaning that for most advertisers what they pay for content placement dropped a lot (it did for me!). If you want more explanation of how this works, read The Death of AdSense.
I prefer to think of any lost AdSense revenues being a result of Google attempting to ensure they continue to deliver value to their AdWords customers, which are way more important than there AdSense customers, in my opinion. This change to AdWords simply meant that AdWords users pay for quality clicks, and not junk clicks from mass produced spam sites. Anyway, I digress, this is not the point of this post and I’m sure Scott’s eBook will entertain the AdSense debate enough without me dipping back into it. It’s the second book that I really want to discuss, so…
The second book, Life After AdSense, I was very impressed with. It covers Scott’s technique which he calls “Click Flipping”, which in a nutshell is using AdWords to send traffic to a landing page which is an opt-in form to a cost-per-action pay-off – in other words, you get paid for lead generation. This is not the first time I have heard lead generation pop-up this year, another well known Internet marketer did a product launch earlier in the year for an elite group course on setting up a lead generation business. Scott really impressed me because he outlined what he does in clear detail and charged nothing for it, so if you want the full spiel download the ebook.
The second ebook is certainly something he could have charged money for although I think he is smart giving it away free because it will reach more people and create more buzz and position him as an expert in this area. My initial reaction was to assume the two books were lead-ins to a product launch of some sorts, which I still think they are, except Scott hasn’t decided what he is going to launch (perhaps) and I believe he is using feedback from these two ebooks to base his decision on how to move forward. Sort of a protracted launch formula, which I like, it’s a good strategy to build some buzz and then refine your product so it closely matches what people want.
After reading Life After AdSense I must admit I would love to sit down with Scott and watch as he puts his system into place, some 1-on-1 time with this guy would be great. The only thing I felt I was lacking after reading the book was a practical example. A video that shows how he sets up everything including the landing pages, the AdWords campaigns and how he selects the CPA programs he promotes, would be a great start and no doubt given enough time he will provide something like this.
I’m not sure if I was just very “sold” on the whole click flipping idea, but overall it did seem quite easy, although I probably shouldn’t comment until I try it. Scott’s formula for making money makes a lot of sense and I’m eager to learn more about cost-per-lead and cost-per-action monetization. Scott presents a nice and simple breakdown of the Internet business “food chain”, which I really appreciated and was nodding my head in agreement the whole time (I’m a whale!). It clearly explained where everything fits in and I agree, his position is enviable. My criteria for an Internet business pretty much lines up with his, however he has executed it and I’m still working towards it.
Click flipping has some significant potential. I don’t like that it relies on AdWords for traffic, but that’s certainly a selling point too and of course strictly speaking you don’t have to use AdWords with CPA monetization, you can use any traffic generation strategy, just as Scott mentions. AdWords is instantaneous and reasonably stable and affordable (for the moment), and as long as you do your time optimizing your keywords and your landing page elements, success is almost guaranteed – again I want to try it myself before saying anything more about how effective it might be since I have no proof or experience.
What is great about click flipping, and what worries me, is that there is no barrier to entry. Based on what Scott describes the only potential barrier is knowledge – how to optimize AdWords and landing pages. Every single other business idea I have been excited about (distracted more likely!) includes some component that slows you down – whether it’s getting an eBook written, or developing content or attracting search traffic or researching a niche, or hiring people, or getting software developed etc etc – all amount to barriers. It’s because of these barriers that I have not run off and started every single business idea that’s come way, and I’m thankful for it otherwise I’d be no where (you gotta focus remember!). With click flipping you just need AdWords, an account with a CPA provider and a landing page. Only the landing page development presents any real time delay and it’s not a big thing – landing pages can be popped out pretty quickly once you have your basic template done.
Most business models promoted by Internet marketing gurus will only work for a handful of people who execute well. The knowledge as we all know, is not enough, and putting things into practice is what counts. Click Flipping seems almost too easy to action, which will see a lot of people give it a go and I suspect Scott feels that there are enough niches out there to satisfy all the people who decide to follow him into this business area. I hope that’s the case, it would be a great thing if nearly everyone who tries Click Flipping starts earning six figures – that would really be a success story and in that case, yes, I think Click Flipping would be the next Internet business craze. The signs are good but I’ll withhold judgement until I start earning six figures from it.
In my case this business idea goes on the backburner but sits atop as one of the most compelling future business models I’d like to try out post-BetterEdit and maybe even post blogging (or in tandem with). It will be interesting to see how other people go with it so please let me know if you give it a go or already make money from it. For the time being I’ll sit back and absorb everything Scott throws at us, which I hope is on par in terms of quality, based on what he has released so far. Thanks Scott!
Eager to flip some clicks