If you read Rich Schefren’s latest free e-book – The Final Chapter (aff) – you will have come across a link he provided to a great tool called Search Status for the Firefox browser.
You can download Search Status here
It’s a neat little Firefox extension that provides you with some handy shortcuts for things like PageRank, AlexaRank, backlinks, keyword density, link reports, whois and a bunch of other search engine marketing related tools.
Rich mentions this tool in his section of the Final Chapter as a resource for conducting competitive intelligence. You can use it to find which sites are linking to competitor sites so you can find out their likely JV partners, affiliates and traffic sources, which is valuable information. Rich had discussed some great points in the e-book about performing research on your competitors and I have to admit he takes it to a new level, I never thought to do some of things he suggests.
Personally I very often use backlink checks and the various tools provided by Search Status when I am evaluating a site I am thinking of buying or monitoring my own sites. Having all the tools available from my browser window makes these jobs just that little bit more efficient.
If you are obsessed with backlinks, PageRank, AlexaRank, and all the other search engine metrics, this tool is a must. Thanks to Rich for bringing it to me attention.