Use This Little-Known Insight To Harness Your Mind’s Million Dollar Potential, Fight Your Fears And Succeed In Business

I’ve written previously about our mind, and it’s role in creating things in our lives that are useful for our business, finances and lifestyle. I’ve recently lined up some interviews with businessmen, Rowan Burn and Kerwin Rae, who have a lot of knowledge and information to share on this subject, and over the course of the next few months as I get the interviews done, I’ll share what they have to say with you.

On Friday, I heard a speaker named John Assaraf explaining the insights he has learned about harnessing the power of the mind to propel him to ever greater levels of success in his business and fulfillment in his personal life. John has built four multimillion dollar companies in the last 20 years and appeared on “Larry King Live” and “The Ellen DeGeneres Show” to share his observations and experience of using the power of his mind to help him accomplish his entrepreneurial goals.

More Sophisticated Than An F16 Fighter Jet

He explains why the mind is such an important component in our success by likening it to an F16. He says, “The brain is the most sophisticated instrument we have at our disposal. It’s more sophisticated than an F16 fighter jet, which costs around 50 million dollars. But most of us don’t really know how it works or how to operate it properly.”

This is a really useful analogy for a couple of reasons.

  1. We all have a mind, and most of us are blessed with a mind that has pretty much the same creative ability as everyone else on the planet.
  2. This means, everyone reading this post probably has at their disposal an instrument worth at LEAST 50 million dollars. Think about that, you have a 50 million dollar instrument available to you every day in your business.
  3. Unfortunately, we’re most likely not truly aware of the power and value of this instrument. Instead of using it like the extremely high performance, precision instrument that it is, we often use it like more like a golf buggy. Imagine having an F16 in your garage and only using it to drive – not fly, to the corner store to buy soda, and that’s kind of what we’re talking about.
  4. Luckily, this thing can be fired up at any time and we can retrain our minds to be high performance, precision instruments that take us to ever increasing levels of success in business and fulfillment in life.

Who Runs This Show Anyway?

I’ve mentioned in the last two articles the importance of intention, consistency and congruency in the creative process. John spoke about the importance of neuro-resonance, which relates to those three elements. What does this mean?

Approximately 2% of our mind is conscious, and approximately 98% is unconscious. The unconscious is by far the more powerful force that drives our thoughts and actions most of the time, and it’s responsible for a lot of our behavior. John has found that in order to achieve our goals, we must have neuro-resonance, that is, our conscious and unconscious minds need to be lined up and resonant. This is when the power of being coherent and consistent in our creative process really kicks in.

One of the big difficulties we face in being coherent and consistent is that our conscious mind will tell us one thing, like “I’d love to be successful in business, I’d love to earn $25,000 in passive income from my blog this quarter.” But our unconscious will be running a completely different story, like, “I’ve got no idea how to do this, I’m freaked out because I’ll have to learn new things and I might mess up and look stupid.”

This kind of thinking will sink our chances of creating that money and experiencing that success quicker than smashing into a giant iceberg. But the problem is, a lot of it is unconscious, we don’t even know it’s going on. It’s a bit like a steady hum of background static, 24/7 in our lives. It’s no wonder the unconscious runs our thinking process that in turn feeds into our actions!

The reason a lot of our unconscious thoughts are designed to keep us in a “safe” place, rather than stretch ourselves to reach those goals, is because we humans prefer to avoid pain at all costs.

I drew the arrow picture last year when I was at the “Mind and Its Potential” conference. I’ve been busting to find somewhere to use it ever since as it’s such a perfect and powerful visual example of why we can struggle with our conscious creations because the unconscious mind can throw a massive spanner in the works. Basically, our unconscious is trying to help us avoid pain, but in doing so, it can seriously impede our ability to bring to fruition the things our conscious mind wants, like a more profitable business.

This is a problem if we don’t address it, because our unconscious will run 24/7 telling us to stay “safe” by having fearful or self-sabotaging thoughts so that we then act accordingly in our business and in our lives. Or don’t act as the case may be. Fear and anxiety shut down our ability to act. As we know, action is a big part of being successful, all great entrepreneurs take massive action every day to reach their goals.

How To Take Back The Controls And Set Your Own Course

John says one of the ways to deal with this is to learn to act in spite of our fears.

We need to learn to act to get beyond our doubts and anxieties and past unconscious blocks. Acting in spite of our fears can be accomplished by setting things up so you can’t back out of them. I agreed to write an article every week, so every week, even though I’ve got my own blocks and interference from life, I make sure it’s done. Same thing with booking interviews or creating launches. If you have a launch or an interview or something when people are relying on you to deliver, you will generally deliver results.

Another way to act in spite of fears happens when life hands you a reason so big and important that you can’t back down from it. A bit like people who let their health go to a critical point, then faced with impending death, do whatever it takes to bring their bodies back to health.

Dr. John Demartini is a big advocate of finding the biggest “why” you possibly can for your life. Rather than waiting for life to give you a reason to act in spite of our fears, find the biggest reason we can that inspires us to go way beyond our comfort zones first. He says “when the why is big enough, the hows take care of themselves.”

There is more to share about how John Assaraf achieves neuro-resonance and it’s role in the creative process, but we’ll continue with this next week. For now, if you think there is a chance you have some conscious goals for your business and your life where your unconscious is running interference, consider ways to set things up so you can’t back out of delivering results. Alternatively find a reason big enough to override procrastination, which is just fear in disguise 🙂

Once again, thanks for reading, and I’d love to hear your comments at the end.

Click here to read / watch Neroli’s interview with John Assaraf

Cheers, Neroli.

About Neroli Makim

Neroli Makim is an intuitive artist and writer who loves exploring Creativity and its relationship to personal fulfillment and professional success. She educates people about Creativity, what it is, why it’s important and how to access it within themselves. For more information, visit

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  • It’s true we have to start taking control and be able to manage our insecurities before they start to manage us. If there is something in you that’s poking at you to pursue something that may not be as secure as a 9-5 government job, that could be the entrepreneur in you telling you you are capable of more. Go out on that limb, embrace, your venture and make a difference.

    • Thanks Craig, I like the idea of going out on limbs:) Cheers, neroli

    • Craig I agree with you here. It’s a litle about being able to finish something rather then leaving it half done. That mindset that I will finish it no matter way, not matter if it does not do exactly what I waned, that mindset is incredible.

      We allows our brain to change tack and focus more on finishing things then all the excuses that stop us accomplishing what we want.

      I struggled personally with this for years until I learnt the secret about just focusing on finishing something. The success then start ed following as if by magic…

      • Hey Dee, how’s it going? I saw your recent post, welcome aboard E-J:) Great post too, there’s plenty of info there I can learn from you.

        Funnily enough, I just got sick of my half completed things this week and went on a mad bender to tidy up loose ends that have been driving me mad! This stuff never even takes that long or is that difficult, but I noticed afterwards just how much energy it freed up having completed those tasks, great advice:)

        You know what got me thinking from your post? The weird similarities in in percentages, 80/20 rule or as you say, 10% of customers bringing 90% of profits. These figures stack up next to the 80 or 90% of the unconscious mind that runs the show, but if we use the 10% we have conscious awareness of to manage/focus the other part, we get insane results. That’s pretty interesting & cool.
        Cheers, neroli

        • I’m doing well thanks Neroli. I love posts such as yours, it always get me thinking and reminds me to keep doing what is working.

          I’m also amazed that they never teach these life skills in school. Especially if as you point out, it is the 10% that is really important in our lives.

          • Ps – I know I should proof read my comments for grammer before I post – but ahhh, who want to be perfect !

          • Ha-ha, funny! I often think, “Are people in a hurry, or out at a bar or something?” When I read some of the errors…but then again, I make them too so I don’t know why I wonder about it.
            Re education, there’s a lifetime of stuff in that. If we were educated properly, we’d live in a very different world. But luckily, there’s a pretty decent education evolution taking place right now, so the new kids should teach us a thing or two:)

  • Even though we have this 50 million dollar instrument, but some people treat it like a step child. We take make use of our brains if we plan on competing.

    “Black Seo Guy “Signing Off”

    • I agree, we don’t give our brain/mind the respect they deserve sometimes, they can be a great ally or a great enemy, depending on how well we use them:)
      Cheers, neroli

  • Powerful Analogy Neroli. This really resonates with me. The visual arrow is great.
    One way I have helped tame the fear and start to unify the un-conscious with the conscious mind is through meditation. This is a “secret weapon” (since we are using $$ jets to compare) for anyone, and especially Entrepreneurs. (some of my private practitioners have been highly successful people who have come to this practice as well and testify to the benefits).

    • Hey Kara! How’s it going? U know what’s funny? I’ve started doing Vipassana meditation again, but last night I went to class & just sat there for an hour with a mind that wouldn’t settle in the slightest! Still, practice makes perfect, & i still feel better for at least having the discipline to show up & sit it out;)
      I agree completely, meditation can be an awesome way to get aligned, connected & coherent. I love that arrow picture too, I think I need to stick it up somewhere I can see it regularly to remind myself of the great unconscious driver I need to keep an eye on!
      cheers, neroli

  • That experience of self-sabotage because the conscious and unconscious are pulling in different directions certainly resonates. The why is important, but so is getting rid of those fears, doubts and limiting beliefs. Because no matter how big the why, if something at the unconscious level is saying ‘it’s impossible’ then struggle is the result.

    I used to use NLP to help with this. Nowadays I find Hawaiian Huna is much quicker, and seems to go much deeper.

    Love the ‘brain’s organising principle’ picture!

    • Thanks Jane:) Sounds like you’ve found out some great ways to manage that unconscious mind of yours, good stuff to share.
      CHeers, neroli

  • […] just been reading a great blog piece by Neroli Makim, posted on Yaro Starak’s site.  It’s well worth reading the full article, but […]

  • Thanks for the good read and the great information!

    I work with visual artists and all have many fears tangled up with lots of other emotions.

    Fear can be *put to work* to our advantage, as can anger.

    For instance, I fear rejection, so as a Yahoo! contributor of articles, that fear of not getting it right, not working hard enough, along with the fear of disappointing the subject of my articles, pushes me to work harder to proof and edit my articles before submitting them.

    Anger works for me, for when I receive a negative comment online, that becomes a great impetus for ideas and for me to get things done, open up and take more chances to show them that I have the right to be me!

    • Thanks Marie, great comment re fear & anger can be put to work. One of the other E-J writers, Ken, also spoke recently of his experience making use of anger to fuel him to succeed. I think it’s great to harness that energy and use it productively, but for me, it’s very short term approach. I can use it briefly, but it ends up causing me too much wear and tear if it runs for too long:)

      Cheers, neroli

  • Hi Neroli – Excellent post!

    I’ve also done quote a bit of research on the effects that our thoughts have on what we perceive to be real (the conscious/unconscious mind).

    What I have come to discover is 11/12ths of what we do is influenced by our unconscious mind. Our unconscious mind is influenced by past thoughts or experiences but it has no ability to determine what is real and what is not.

    In other words, if we can consistently make a series of positive affirmation in favor of what we want to accomplish, we can rewire our brains so that our unconscious mind believes the positive affirmations. Consequently, we automatically start taking the actions required (which are influenced by our unconscious mind) to meet those goals.

    • Hey Hector, great name! I don’t run into many Hector’s in my travels:) Great insights you have about the unconscious too. I haven’t finished next week’s article yet, but I think it will include some of the things you’re mentioning. I use affirmations, but along with whole host of other techniques as well, kind of like working with my mind from as many angles as possible to keep it on track!

      Cheers, neroli

      • Thanks Neroli! Believe it or not I was actually thinking the same about your name. I’ve actually never run into a Neroli before. You’re definitely the first.

        Can wait to read the insight you will share next week! I’m definitely looking forward to it.

  • Great post!

    Once upon a time, I was a college professor on a tenure track. I struggled every day to understand why so many students regularly sabotaged their educations. Today I understand that this tendency to self-sabotage comes from the subconscious, and I am on a mission to share this understanding with students who are struggling to earn academic degrees (my new website should be up in about a week or so).

    I personally have been aided in my quest for success by a process known as EFT (something Bob Proctor endorses, and I’ve even heard John Assaraf speak of). So that’s part of my mission, to teach people to use EFT to overcome their self-sabotaging behavior.

    I wonder, Neroli, if you use EFT. I’m looking forward to reading your next article to see if you mention it.

    Thanks for this great post. I am finding that posts like these, which echo the message I am hoping to send, do so much to inspire me on my journey.

    • Hi Elana,
      I love the sound of the work you’re doing:) I have heard of EFT, i don’t know a whole lot about it though. I just had a very cool opportunity to interview John Assaraf for next week’s article – woohoo! I didn’t get a chance to ask him about EFT, but he gave us some amazing & fascinating information. Just wished I could have asked him so much more!
      Cheers, neroli

  • Neroli you have the best articles!

    I believe this kind of thinking is infiltrating the mainstream more and more, I utilize it in my relationship articles.

    We are habitual creatures, we create good habits and bad habits. The unconscious mind is a wonderful thing. However, a bad habit is hard to break and especially when the habit is repeated over and over again. It becomes so deeply ingrained in our subconscious mind that eventually it becomes a challenge to overcome. Hence why some older people are stubborn and so set in their ways. That’s why it’s beneficial to start early and tackle a bad habit in the beginning.

    On the flip side, a good habit repeatedly done can stay with you for ever. Turning bad habits into good habits is a process and should be done accordingly. Always pushing the boundaries just a bit, but maintaining a sense of balance to remain in our position of growth.


    • Hey tony, sounds like you know how to make use of the mind, it’s so worth it when we do huh? Certainly perfect to delve into this for articles on relationships;)

      I’m glad you like my articles, I have incredible fun writing & researching them, & even better, it’s an infinite resource, so we will never run out of content – huzzah!

      Cheers, neroli

  • There are some things that I am able to consistently push through and stick to a schedule while others I struggle at. I think the element of passion helps alot. Now that I think about it, the things that I am passionate about I am able to keep it going and keep the consistency of what I have to do each week, even though it might be hard work. I guess for some of my other goals in life thats what I need to do, I need to let me passion flow out, and find something that will allow me to push through!

    I hope that made sense to you.


    • Hey jean! How are you? Haven’t seen you around for a while, I was hoping you hadn’t been wedged under a stack of tires & trapped;) I hope you can tell I’m kidding around~ very hard to make jokes via text : / Anyway, great to see you again!

      I agree re passion or inspiration needed to push us through to accomplish our goals. And I think the idea of linking those things we find hard to do to our passion or inspiration is a great way to go. Demartini speaks a lot about that. I know what your talking about, we may even get to a having a post on it here sometime:)

      Cheers, neroli

      • Thanks for the warm welcome back Neroli! Glad to be reading Yaro’s blog once again, and off course the guest posts. I was busy with college so thats why I had been away, but really happy to be back once again, looking forward to it!


  • AJ

    Neroli, I love this post and your writing style. In my “real life”, I am a senior manager in a very large organisation and everyday I see people not living up to their full potential due to fear and the lack of clarity and focus.

    Personal comfort zones can be life and career debilitating, and I am pleased that you are sharing John Assaraf thoughts on this subject.

    i look forward to reading your future posts.

    AJ / Disney Traveller

    • Hey AJ:) I love what you’ve said about people not living to their full potential, we have such incredible creative potential, and sadly, most of us are not even remotely aware of just how gifted we are.

      I’m just about to do a speech at a fundraiser about Gemma Rice, she has accomplished extraordinary things because she applies the principals I have written about in this post. If she can do this, anyone can!

      Was blessed to interview John Assaraf a few days ago and he gives some mind blowing insights into human potential…hope to have the interview up here next week!

      Cheers:) neroli

  • Nice one. Your mind topic made me remember a classmate before who is always bullied of having a mind like a coconut which is empty in the center or no knowledge. Our mind is so powerful and it is up to us to make it work and enhance it s ability to be as productive as possible.

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