The #1 Reason
And How To Fix It
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Have you ever asked yourself,
“Why haven’t I made it yet?”
If not, now is a good time to really look inside.
It was the year 2006, and I was a new immigrant in the U.S.A. I enrolled in a community college in my pursuit to earn a Bachelors degree. It was then that I stumbled upon a video on YouTube that talked about the power of the human mind and how it can manifest anything in the world through a divine law/power called “The Law of Attraction”. This video was about the newly released film “The Secret”.
Hold on! This post is not about the law of attraction or anything of that sort.
This video aroused my curiosity so much that I started doing intense research online and even spoke to my philosophy professor regarding this concept. Well, in the process I did come across a ton of scams where people tried to sell their courses on how to make a ‘bajillion’ dollars online in 57.9 seconds. I started to notice a pattern, the same check photos and testimonials showed up on multiple websites, the fake promises sounded the same.
I am sure you know what I am talking about. We have a whole industry full of people trying to sell us the magic-pill and push-button solutions of living the dream life.
Back in 2006 I discovered this blog, Entrepreneurs-Journey.com, through which Yaro awoke the entrepreneur in me. The content he provided was informative, honest, and attractive, unlike the tons of hype I came across then. EJ is one of the few blogs I am a loyal reader of ever since.
Fast forward five years, I am back to EJ, where my entrepreneurial journey started, but this time I am here to give back. I will share with you how I started multiple online businesses and ran lead generation campaigns for a bunch of multi-billion dollar companies.
I still vividly remember five years ago when I was working three jobs working at minimum wages while walking 14+ miles a day to and from work. Oh! Last but not least, I was a full-time student at the same time.
You may be wondering, how did I do all that?
My answer – I believe there is no ONE recipe, but a series of principles I follow in order to run my life and business parallel to each other, which has helped me get here.
“The harder you work, the luckier you get” – Gary Player
It would not be incorrect to say that focus has been at the core of everything I do.
I am an analyst. If I see a marketing message, I start noticing the message as it is perceived by the end-user. I would analyze the length of the message, the message itself, the presentation, the psychological triggers and also the things that the author probably never consciously thought of, which are effecting the end result. Whether it be a video, website, sales copy, email, or a tweet, I am a freak at optimizing everything so my clients conversion rates are sky high. In other words I am a conversion geek freak.
My ability to optimize marketing communications was noticed by Perry Marshall (author of “The Definitive Guide to Google AdWords“), who asked me to consult him on improving his website conversions. Later, I also created a few videos for his educational courses.
My success in earning large sums of affiliate checks and consulting with popular celebrities later gave me the confidence in competing in, and then winning a national marketing competition sponsored by the U.S. Navy SEALs.
Now, I am on a mission to show you all my strategies that I have developed over the course of five years that has helped me earn large sums of money, win national marketing competitions, run multiple companies, and attract hard-to-get celebrity clients.
I once heard Marlin Sandars say something along these lines that changed the way I live:
“There is only ONE thing that will define your success, that is your ability to persevere”.
We all are born with equal skills – meaning no skills. You and I were not born with the skills to manage AdWords campaigns, write copy, make products, or do marketing. We had to learn it. It’s just that some people have what it takes to learn, and others give up way too early. The people who make it to the finish line are the people who say “Let’s suck it up, and make it happen”.
Therefore, the only person to blame for our failure is our own self. The fact is that we live in an age of easy access to information.
You wanna know how to dance? You can find it online.
You wanna know how to set up a blog? You can find it online.
You wanna learn French? You can find instructions online. . .
The resources at our disposal are endless, so that is not the question. The question is our ability to persevere through the challenges we face in implementing our plans. Our actions define where we end up.
Tony Robbins once told a story of a guy who came up to him and said: “Tony, I have tried everything and I am still not successful”. Tony replied, “Ok, tell me about the last ten things you have tried to become successful”. On hearing this the guy was speechless.
Does that sound like someone you know?
Most people try everything in their head, and make false conclusions before they ever test them literally.
Nope! I am not preaching hatred, but what I am inviting you to do is to start hating “conventional wisdom”. According to Wikipedia:
In the dotcom boom, everyone was buying dotcom stocks, while Warren Buffet stayed away from them. The public and the field experts both were convinced that these stocks were valuable, but Buffet did not see the premise behind them. Buffet analyzed this conventional wisdom and used his brain to conclude that this was not a wise investment. And as we all know, he was right.
“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” – Mark Twain
Let’s think about some of the conventional wisdom accepted in our market place:
Re-read the bullets above. Do they really make sense?
I highly doubt that Yaro started his business saying, “You know what, I am just going to work 20 minutes a day and that’s it.”
I don’t think any successful person, whether it be Muhammad Ali, Michael Jordon, Bill Gates, you name it, put a time limit on how hard he/she is going to work on his/her way to achieving their goals.
This attitude of “work 20 minutes – do nothing – make money online”, which is widely advertised online, has lead to the massive failure rate we see around us.
Unfortunately, hundreds of scammers are selling millions of dollars of garbage information products online every single day using the phrases mentioned above.
What can I say? We humans are wired to be attracted to magic pills. We want to take a pill at night and wake up with six-packs the next morning. This is the reason why we repeatedly get scammed into these empty promises floating around the Internet.
It’s time to start hating the conventional wisdom that is not serving us.
It’s a numbers game, PERIOD.
In some industries, sales conversions are less than 0.1%. That means that one has to speak with 1000 people to make one sale. The harsh reality is that most people give up way to early – they give up at the 10th attempt.
I am very very thankful to Thomas Edison, who did not give up at all. He attempted to make the first practical light bulb thousands of times before he was successful. Edison gave us more than just a light bulb, he gave us a lesson on perseverance and patience.
And by the way, do you think Edison said to himself, “I am just going to work 20 minutes a day on making a light bulb”?
“I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordon
The three actions I explained to you above, Start Blaming, Start Hating and Start Failing, are truly no revolution that I have exposed you to. But the more people I work with, I repeatedly see a gap that can be filled by at least one of these three actions. I am all about shaking people to face reality through asking harsh questions that we humans tend to run from. (They call it the defense mechanism.)
Am I working in the trenches everyday? Am I doing what my mentors/advisers would do? Am I spending time with people I want to be like? Am I spending too much time watching guru videos and not taking action?
We don’t ask ourselves these harsh questions and later wonder: “Why haven’t I made it yet?”
We all know the definition of insanity:
“Doing the same thing over and over again and expecting different results” – Albert Einstein
Let me leave you with yet another thought, which again is not revolutionary:
Are you doing the same thing over and over again or even worse doing nothing at all?