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Copy My Blogging System To Sell Your Online Course. Follow My Step-By-Step Blueprint, Updated For 2017
Yeah, I know. It’s not what you want to hear about on a blog about Blogging and Entrepreneurship. Who comes here to know how to land a job? Isn’t the entrepreneurial dream never to have to work for anyone but yourself? Isn’t it all about working smart and not hard? Can you be an entrepreneur and still have a full time job?
The fact is, for some “entrepreneurs”, the end goal isn’t ONLY to work for yourself. I fit in this category. I’ve started an online business, and the main thing it does is that it supplements the income from my job as a teacher. It gives me the ability to do things I wouldn’t be able to do without my own online business. However, there’s something that I’ve realized that I can’t deny – I’m a teacher, and I LOVE teaching. Not only that, but I love teaching at the university level, and ever since my days in grad school, in the recesses of my mind, I knew that it’s what I wanted to do.
When it comes to education, I’m somewhat of a sucker for punishment. I did a Bachelor’s degree in Biology and went on for a Master’s degree in Neurobiology. I LOVE neurobiology, physiology and all of those kinds of subjects (yes, I’m a nerd). However, there was a significant problem – I HATED the research (or I thought I did).
Although my Masters Research involved traveling to the beautiful country of Germany for two summers along with all kinds of cool stories like playing piano for a gospel choir, staying in a Fraternity house for $80 a month with a chef that came in once a week to feed us AWESOME food, and hiking through the Hartz Mountain, it also involved coming back to a small research lab dissecting crickets and doing electrophysiological recordings for up to 14 hours in a day – YUCK!
It was at that point that I abandoned my dream of teaching at the University level. I loved the people, but hated the crickets (and for me, that represented the research). When I was offered a job as a High School science and Math teacher, I decided to jump at it. Teaching, without the research – YAY!
This is where the 2nd problem came – I was also teaching things I wasn’t passionate about, and it wasn’t at the level I enjoyed. So, I decided to do something about it. I wasn’t qualified to teach at the university level, but I was going to teach University-level stuff whether it was my job or not. How? By blogging of course . . .
Since 2008, I’ve been actively blogging and have been having a decent level of success. Working part-time on my blog, I have been able to net anywhere between $500 and $3000 per month, much of which has been relatively passive. Not a ridiculously large amount like many others, but enough for me to feel like I know what I’m doing.
I learned about SEO, Affiliate Marketing, Traffic Generation, Building a list, and all of those phrases the readers of this blog have come to know and love (hopefully). What I eventually realized was that I could take those same principles and apply them to Biology.
So, I started my Biology Website, where I started making short video clips teaching the content I wanted to teach, with no one telling me what I could or couldn’t do, and it was very exciting. The website grew quickly, and my videos are being viewed anywhere between 1,000 and 2,600 times daily, thanks to a lot of what I learned in Gideon Shalwick’s Rapid Video Blogging Course.
Not only that, but I started receiving emails, almost every day, from people all over the world who have been using the site and finding a tremendous amount of value in the content. These people included University Students and Professors, Doctors, Pharmacists, Nurses and a variety of other professionals who have been using them as an integral part of what they are doing, or just as a tool to help them remember the things they forgot from Medical School or University.
Back in April, my father was diagnosed with a serious neurological condition, and was sent to a special hospital in Colombia (the country). Because we weren’t sure how things would go, I went down there to spend a month with my family. He was in an induced coma and was paralyzed to where he could hardly move his arms and legs even before going into the coma. While there, my main task was to help him with his Physical therapy. While he was in the coma , I would exercise his arms and legs twice daily, to help speed up his healing process, and when he was taken out of the coma, the exercises continued.
During this relatively stressful period in time, there was a topic of discussion that kept coming up. My mother and aunt would constantly tell me that they thought that I should be a Physical Therapist. I actually let them know that it was something I had considered in the past, but that I knew that my calling was to be an educator. However, if there were one Profession I would want to do in the Health Care field, it would be Physical Therapy.
At a certain point, with a lot of prayer, and some serious miracles, my dad’s condition took an abrupt turn for the better. We were planning for him to be in the Hospital for a few months, but in about a week, so many good things were happening that he was moved out of intensive care, into a different hospital, then to a hotel, and was then sent back to our country. The details of all of that would take many blog posts to get into, but the short version is that we’re praising God for the things that happened.
When I got back home from Colombia, there was a letter in my mailbox from the university I attended. It was an invitation to teach Anatomy, Neuroscience and Pathophysiology, in one of the top Doctor of Physical Therapy programs in the United States. When I received the invitation, I was quite surprised. I was not a Physical Therapist, nor did I have a PhD. In the back of my mind, I couldn’t help but think how much of an “interesting coincidence” it was, with everything I had been experiencing.
Well, I decided to apply. Yes, I was unqualified on paper, but I thought that my blog would give me some leverage to where they would at least consider me as a candidate. Then I called up one of my former professors for a recommendation. He went in to speak with the chair of the department, and then told me that I should consider taking a trip to the university to talk with the chair of the department, and show him the stuff that I was working on.
Based on the recommendation of my former professor, I made an appointment and went to speak with the department chair. We had a very interesting chat. At the end of our meeting, the following was clearly established:
Then it was time for the interview. I came into a conference room and sat at the head of a conference table that was surrounded by eight highly educated individuals, most of which had PhDs and DPTs (Doctor of Physical Therapy) ready to grill me with their questions. I started off with an opening statement, highlighting my passion for Biology and the success of my website. I let them know what was happening at my site, and you could see their faces light up.
Then they asked me all kinds of questions. I answered. I was cool, calm, and collected, with the confidence that whatever happened, I would leave the situation a better person.
Now, I know that I didn’t do a great job with building up the suspense in this article. In fact, you knew the result by reading my title. Yes, I did get the job. In fact, it was a unanimous decision which, from what I understand, doesn’t usually happen in these committees.
Why did I get the job? For a number of reasons. However, one of the main reasons was that I used my blog to demonstrate authority. In fact, I can proudly say that because of my blog, people all over the world have come to see me as an authority when it comes to biology.
Does it mean that my blog is perfect? Nope. In fact, I make mistakes in my videos and get people saying things like “Umm, actually, that’s all wrong!”. Then I go in and correct the mistakes (sometimes). It’s a learning process, and I learn as I go, and then I share what I learn with people all over the world.
If you would like to listen to this full story from my podcast, go to the podcast episode on my blog of How I left My Job because of My blog.
Without a shadow of doubt in my mind, I now firmly believe that Blogging is one of the best ways to establish yourself as an authority in your industry/niche today. It’s a way of building credibility, nurturing relationships, and gaining an audience. These are factors that can help anyone accomplish their goals.
Your goal might not be to get a better job. In actuality, that wasn’t my goal with my blog either. My plan was to eventually quit my teaching job and do internet marketing full-time. However, that was me settling because I didn’t think that teaching at the university level was plausible. For me, to a certain extent, doing internet marketing full-time would be settling. I know what I’m called to do, and now, because of my blog, I can do it.
I don’t know what your goals are, but I want to encourage you to take this blogging thing seriously, because it has the potential to do great things.
My first recommendation is that if you don’t have a blog, START ONE NOW. The concept of blogging is still young enough that most people don’t know how to do it well. You’re reading this blog, so you have access to resources to help you get started and to do it well. In other words, you’re at an advantage.
At the risk of sounding like I’m writing this because this is Yaro’s blog, I HIGHLY recommend that if you haven’t taken his Blog Mastermind course, you need to get in on it. Without Blog Mastermind, I would NOT be where I am today. It gave me a strong Blogging foundation as a blogger, and has made me comfortable enough to start a blog and establish myself as an authority. The biggest thing is that it helped me to avoid making some of the common mistakes most bloggers make, and that is worth it’s weight in gold.
My final recommendation is that if you are into video blogging, check out Gideon’s Rapid Video Blogging Course. It has really done a lot for me, especially when it comes to my Biology blog, and has helped me to go from hardly any video views to over 1,000 daily views in less than two months. Online video is thriving right now, and Youtube is allowing a lot of people to Crush it!
Remember that you can’t keep doing the same ‘ol thing and expect to get different results. Well, you can expect it, but that’s the definition of insanity. Take action! Give yourself a kick in the butt and get going.
Have you started a blog already? If so, are you having success with it? If so, what has blogging done for YOU? Let me know in the comments below!
Until Next Time!