Google is an amazing company. If you were to ask me my favorite company in terms of products, it would be Google. The interesting thing is that Google is a tech company, and most of its products are free. Some products offered by Google are so amazing and useful that other companies charge for products that deliver the same result. In this post I will highlight all products by Google that are designed specifically for Webmasters or Online Entrepreneurs.
I personally use all of these products. You may be familiar with some of the them, but I am confident that you will learn something new via this post.
1. DoubleClick AdPlanner
Ad Planner does exactly as the name suggests, it lets advertisers build and analyze media plans. But wait there is far more to it. Type in any website and it will show you all sorts of data about almost any website on the Internet. Data such as:
- Traffic stats
- Audience Demographics (Age, Gender, Education, Income, Ethnicity, Interests)
- Other websites visited by audience
- All Ad Placements (Ad sizes, Ad Type [image, video, text, etc] )
This is a great way for any blogger or online entrepreneur to conduct research of its competitors and gather deep market data for free. Ain’t it amazing?
And oh yeah, you can also use this tool to plan your media buying campaigns if you are into online advertising 😉
2. Google In-Page Analysis
Almost a year or two ago website heatmaps, and tracking user behavior on a site was really hot. The idea is still hot and user behavior is one of the key metrics to track on any website. Services would charge anywhere from $100-$1000 a month to provide user behavior tracking for a given website. Lucky for us (but unlucky for commercial heat-tracking services) Google offers basic user tracking via Google Analytics. The feature is called In-Page Analysis.
The tool shows visually:
- Where site visitors are
- How many clicks are made on a link
- How much scrolling is happening per page
What I like about In-Page Analysis is that the data is easy to read and understand hence making strategic design and content decisions are easy.
3. Google Webmaster Central
Google Webmaster Central shows several website metrics that Google is crawling on your website. It shows you your:
- Website back-links
- Pages Indexed
- HTML errors
- Site load-time
- Duplicate Content (Text, and Title Tags)
- Sitemap error
- Searh Queries made by user (to find your website)
- Malware if detected on the website (it will even send you alerts if you like)
Classic webmasters do not even track all of these metrics. Now Google will track and share things it finds on your websites for free.
4. Google Search: Advanced Queries
You can find much useful information about any website just using Google Search. True, Google Webmaster Central will give you deep information about your website, but what about competitive intelligence? A few simple yet advanced searches on Google can show valuable information about our competition. Try the following:
Find number of pages indexed in Google for a website
- Search “site:www.stanford.edu”.
- Just underneath the search box, you will see “about 358,000 results (0.29)” hence around 358,000 pages from stanford.edu are indexed on Google.
Find a specific keyword on a specific website
- Search “professor site: www.stanford.edu”.
- This will find the keyword “professor” on stanford.edu.
Find backlinks on any website
- Search “link: www.entrepreneurs-journey.com”.
Find backlinks to specific website pages
- Search “link: www.entrepreneurs-journey.com/about/”
5. Google Keyword Tool
Google Keyword Tool is the best keyword research software I know of. Since 60% of all online searches are made using Google, Google knows more about search keywords than anyone. Not just that, Google shares most of its keyword data with entrepreneurs like us who want to hone our website content and target the right customers in our business. Simply type in any keyword in the tool, and it will spit out 100s of related keywords that users are searching for on a monthly basis. You will also be shown:
- Competition of that Keyword
- Global Monthly Searches
- Local Monthly Searches (select your location to find your local monthly search volume)
- They used to also show average bid price but they pulled that data 🙁
6. Google Analytics
Google Analytics lets you track all sorts of website metrics. You can track:
- Total Pageviews
- Pageviews per visitor
- Average time on site
- Total Visitors
- Unique Visitors
- Traffic Sources (Search, Referral, Direct)
- Traffic Origin (Country)
- Search queries
- Bounce rates (People who come to your website and exit within a few seconds)
- Set Goals and track Goal Conversions
- E-commerce Tracking
- Mobile Website Tracking
- Segment Data and Generate Custom Reports
A must install tool for any small-mid size website (who cannot afford to build their own analytics software). Again, Google Analytics is one of the most intuitive analytics tools in the marketplace. And its free.
7. Google Conversion Optimizer
Google Conversion Optimizer is a conversion testing tool. If you have a sales page, optin box, or any sort of landing page which has a specific goal that you want to optimize to capture the highest conversion, Google Conversion Optimizer can help you do that easily. You can use Conversion Optimizer to test one element or several elements of your webpage.
Why Is Google Giving Away So Much Value For Free?
Google is not a non-profit organization, as we all know. Then why is it giving away so much value for free? The answer is in two parts:
- By giving away amazing tools such as Google Analytics, Webmaster Central, In-Page Analysis, and Conversion Optimizer, Google is not only helping us, but it is also gathering and using massive data from millions of websites who voluntarily sign up for these services. It is using our website data to understand user behavior on different kinds of websites and in different industries.
- Google wants to give the best user experience. Whether it be search or advertiser, Google wants its users to get usable data, so they can make the web a more competitive and organized place. If a webmaster has more information about its competition, keyword search, and is more educated about media buying opportunities, the user is more likely to spend his dollars with Google (via their Google AdWords platform). Google wants to provide more and more value, so the users are empowered to make more educated decisions.
Ain’t that amazing?
Aziz signing out