7 Free Tools By Google To Increase Your Traffic And Conversion

Google is an amazing company. If you were to ask me my favorite company in terms of products, it would be Google. The interesting thing is that Google is a tech company, and most of its products are free. Some products offered by Google are so amazing and useful that other companies charge for products that deliver the same result. In this post I will highlight all products by Google that are designed specifically for Webmasters or Online Entrepreneurs.

I personally use all of these products. You may be familiar with some of the them, but I am confident that you will learn something new via this post.

1. DoubleClick AdPlanner

Ad Planner does exactly as the name suggests, it lets advertisers build and analyze media plans. But wait there is far more to it. Type in any website and it will show you all sorts of data about almost any website on the Internet. Data such as:

  • Traffic stats
  • Audience Demographics (Age, Gender, Education, Income, Ethnicity, Interests)
  • Other websites visited by audience
  • All Ad Placements (Ad sizes, Ad Type [image, video, text, etc] )

This is a great way for any blogger or online entrepreneur to conduct research of its competitors and gather deep market data for free. Ain’t it amazing?

And oh yeah, you can also use this tool to plan your media buying campaigns if you are into online advertising 😉

2. Google In-Page Analysis

Almost a year or two ago website heatmaps, and tracking user behavior on a site was really hot. The idea is still hot and user behavior is one of the key metrics to track on any website. Services would charge anywhere from $100-$1000 a month to provide user behavior tracking for a given website. Lucky for us (but unlucky for commercial heat-tracking services) Google offers basic user tracking via Google Analytics. The feature is called In-Page Analysis.

The tool shows visually:

  • Where site visitors are
  • How many clicks are made on a link
  • How much scrolling is happening per page

What I like about In-Page Analysis is that the data is easy to read and understand hence making strategic design and content decisions are easy.

3. Google Webmaster Central

Google Webmaster Central shows several website metrics that Google is crawling on your website. It shows you your:

  • Website back-links
  • Pages Indexed
  • HTML errors
  • Site load-time
  • Duplicate Content (Text, and Title Tags)
  • Sitemap error
  • Searh Queries made by user (to find your website)
  • Malware if detected on the website (it will even send you alerts if you like)

Classic webmasters do not even track all of these metrics. Now Google will track and share things it finds on your websites for free.

4. Google Search: Advanced Queries

You can find much useful information about any website just using Google Search. True, Google Webmaster Central will give you deep information about your website, but what about competitive intelligence? A few simple yet advanced searches on Google can show valuable information about our competition. Try the following:

Find number of pages indexed in Google for a website

  • Search “site:www.stanford.edu”.
  • Just underneath the search box, you will see “about 358,000 results (0.29)” hence around 358,000 pages from stanford.edu are indexed on Google.

Find a specific keyword on a specific website

  • Search “professor site: www.stanford.edu”.
  • This will find the keyword “professor” on stanford.edu.

Find backlinks on any website

  • Search “link: www.entrepreneurs-journey.com”.

Find backlinks to specific website pages

  • Search “link: www.entrepreneurs-journey.com/about/”

5. Google Keyword Tool

Google Keyword Tool is the best keyword research software I know of. Since 60% of all online searches are made using Google, Google knows more about search keywords than anyone. Not just that, Google shares most of its keyword data with entrepreneurs like us who want to hone our website content and target the right customers in our business. Simply type in any keyword in the tool, and it will spit out 100s of related keywords that users are searching for on a monthly basis. You will also be shown:

  • Competition of that Keyword
  • Global Monthly Searches
  • Local Monthly Searches (select your location to find your local monthly search volume)
  • They used to also show average bid price but they pulled that data 🙁

6. Google Analytics

Google Analytics lets you track all sorts of website metrics. You can track:

  • Total Pageviews
  • Pageviews per visitor
  • Average time on site
  • Total Visitors
  • Unique Visitors
  • Traffic Sources (Search, Referral, Direct)
  • Traffic Origin (Country)
  • Search queries
  • Bounce rates (People who come to your website and exit within a few seconds)
  • Set Goals and track Goal Conversions
  • E-commerce Tracking
  • Mobile Website Tracking
  • Segment Data and Generate Custom Reports

A must install tool for any small-mid size website (who cannot afford to build their own analytics software). Again, Google Analytics is one of the most intuitive analytics tools in the marketplace. And its free.

7. Google Conversion Optimizer

Google Conversion Optimizer is a conversion testing tool. If you have a sales page, optin box, or any sort of landing page which has a specific goal that you want to optimize to capture the highest conversion, Google Conversion Optimizer can help you do that easily. You can use Conversion Optimizer to test one element or several elements of your webpage.

Why Is Google Giving Away So Much Value For Free?

Google is not a non-profit organization, as we all know. Then why is it giving away so much value for free? The answer is in two parts:

  1. By giving away amazing tools such as Google Analytics, Webmaster Central, In-Page Analysis, and Conversion Optimizer, Google is not only helping us, but it is also gathering and using massive data from millions of websites who voluntarily sign up for these services. It is using our website data to understand user behavior on different kinds of websites and in different industries.
  2. Google wants to give the best user experience. Whether it be search or advertiser, Google wants its users to get usable data, so they can make the web a more competitive and organized place. If a webmaster has more information about its competition, keyword search, and is more educated about media buying opportunities, the user is more likely to spend his dollars with Google (via their Google AdWords platform). Google wants to provide more and more value, so the users are empowered to make more educated decisions.

Ain’t that amazing?

Aziz signing out

About Aziz Ali

Aziz is an internationally acclaimed marketing whizkid and most commonly called a genius by his fan-base. Always working in the trenches, Aziz knows how to optimize marketing systems to produce exponential results as he did for several billion dollar companies and popular Internet Marketing Gurus.

Aziz is currently giving away two [2] tools & nine [9] strategies that has helped all of his clients find customers online EASILY!

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  • Hey Aziz,
    You provided some great resources her for increasing traffic and conversions. I am really interested in trying out the heat map. I would be curious to see what is working well on my site and what isn’t.

    • Apart from trying only one out I will advise that you try all of them at the same time but with tracking links so that you will be able to see what is working and what is not.

      This will give you the best results if nicely followed,

  • Thanks for the list of google resources. I use all of these tools except for the conversion optimizer (something I plan on using in the near future).

    Regarding the Google Keyword tool: I think by average bid price you were talking about the Approximate CPC which is still available. However, in order to access that column you have to log in to your Google Adwords account and as far as I know creating a Google Adwords account is free.

  • They are good tools, but I don’t like GOOGLE to be the Big Brother watching us…
    That’s why I also use tools like getclicky or marketsamurai

    • Market Samurai is good – but I think Keyword Sniper Pro is even better for keyword research.

  • I really like your post because you usually show information and websites that I didn’t know about. I know abut most of the google tools but I didn’t know about DoubleClick Ad Planner.

  • Thanx, some of them are familiar stuffs but some of them I never try yet, interesting.

  • Hi Aziz,

    Though I use Google Keyword, Search, and Google Analytic, I haven’t tried any of the others mentioned here- would surely give them a read through now!

    Thanks for providing these great sites to increase traffic and conversions.

    • I’ve never tried the conversion optimizer. I actually like blog articles like this one. I absolutely learn something new every time I read these.

  • I have used Google analytics and webmaster central. These tips are extremely beneficial. These are things that anyone can easily do to improve search results. Thanks for the share….

  • I use google keyword tool combined with Market Samurai. Thanks for the awesome resources you have given here.

  • Hi Aziz!!! Thanks for the shout… These are really some good tools!

    Thanks for sharing the info…

  • Hi Aziz, very interesting blog content. I’m new in IM and I recently started my own blog
    where I explain with the help of my mentor Marc Milburnto everyone who’s interested how to make a successful online business.
    Your information is very helpful.
    Thanks a lot, Anna.

  • great list and great synopsis of each Aziz. one can never learn enough about and optimize their websites enough. these tools are all excellent mechanisms to do that, and the best is that they are all free to use.

    hypothetical question for you (or anyone else who would like to share) – if you were only limited to using one of these tools, which ONE would it be and WHY ? ? ?

  • Always love Google products, thanks for sharing, there’s a couple I wasn’t using in your list, I’m gonna check them out this weekend for sure!

  • These were very useful tips. I think Google Analytics is brilliant. I didn’t know of the others – so this was very useful to me! Thanks Aziz – great post.

  • Google Analytics is great, I use it all the time to find that I’m ranked for keywords that I never even targeted! It’s great to realize that you’re getting traffic from all sorts of random keywords. I think out of all the tools listed above, I probably only use about 3 of them.

  • I use a number of these, but I hadn’t heard of some of them. I am going to check them out, especially Google Web Master Central. Thanks for the info.

  • Cool! I wanted to know what all these tools do before now, I know and I should get used to utilizing it.

  • I had no idea about the Ad Planner, even though I’m using many Google applications. Thank you for the great tip!

  • Google provides so many useful free tools to webmasters that would worth hundreds of dollars if you paid companies to find all these about your site, it really save a lot of time and money for research!

  • Wow this is great! I learned something new about Google. While I’m still very addicted to Google keyword tool and the Google analytics, I haven’t used AdPlanner yet. I love Google ever since. Thanks for a valuable share of information.

  • Thank you, did not know about DoubleClick AdPlanner.

  • Free AND helpful? Aziz, you just might be my new favorite person! Thanks for sharing these, I know that the ones I wasn’t familiar with already will definitely help me out in the future. 🙂


  • Hey Aziz,

    Thanks for providing the list. I’m not actually familiar with most of them. I’m definitely learning more about them now.


  • Very useful article. I’ve already been using some of the items but had not realised the value in DoubleClick AdPlanner.

    As much as it good to see where the traffic has come from, there is also valuable metrics within Google Analytics, content, site-content, exit-pages. It tells a lot about user behavior on your website.

  • Nice article! And, if I may add another, I absolutely LOVE the google labs service. I could spend days using the tools there (e.g. google “sets,” etc.).

  • I just read (re-read, actually) your article once more. That “heat map” thing is very very cool. The page you linked to had information about when the website owner can track where your mouse cursor is? I wonder if the mouse is only trackable when it hovers over links or images, or if there is a way to somehow script the entire page so every square inch of the page can track the user’s mouse? That’s so cool!

  • One tool by Google that I would highly suggest as well is Google trends. Sure Google Keyword Tool gives alot of information, but whats so great about the trends is that you can compare two keywords side by side in a trend graph over a specific period of time. Powerful stuff to say the least!


    • That is a great point Jean. You are right about that. I use that tool quite a lot to determine which keywords are more effective.

  • Your Message
    A really good article, and nice to see that I’m using a few of them. Time stops me from really testing what Google products can do.

  • Already using some of them. But thanks for the rest Aziz.

  • Thanks for sharing Aziz.

  • I use my Google Analytics often, but not nearly to its full potential. And AdPlanner – never knew it existed, so thanks for letting us know.

  • […] 7 Free Tools by Google to Increase Your Traffic and Conversion — When business owners want to track important metrics, they often think of the many expensive tools out there that do everything but the dishes. And while these tools are great, they’re not always financially feasible. Entrepreneurs Journey has a great list of tools you can track and measure metrics, without the expense. […]

  • Hi Aziz,

    I have been using google products for sometime now but never heard about the heat map of a thing.

    That will be something really interesting to test out. And I have been using Google analytic too obviously more than any other tools out there but never read about “In-page analysis”.

    Thanks for sharing, I discover something new today.

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