As promised, this week you’re being treated to an interview with James Klobasa, a product launch specialist who has a gift for getting his clients great results.
Press play to begin watching the interview…
Some of the results James has achieved for his clients during their launches in recent months include, $103,000 in five days, $127,000 in three days and $130,000 in cash + $50,000 a month in recurring passive income. If you ask me, that’s pretty cool and I would certainly love to have someone like James onside if I was planning a launch.
Because James covers so many topics in the video, I’m going to write a list of the main points and the approximate time in the video he discusses them. That way you can see exactly what kind of content is in the interview and if you want to skip straight to a particular part, you can. The rest of the article will go into the detail of all these points for those who prefer to read about it.
When I asked James about how to decide upon pricing for your product, he said it all depends on what you’re trying to accomplish. Often lowering a price is a good idea if you want to build a list or get some information from customers, like feedback or something like that. James adds that he’s a big fan of sticking to higher priced products. This is mainly because of his interest in positioning himself or his clients in the marketplace as an authority.
James read my post last week about lowering the price of my book on Amazon for the launch week only and from his perspective, this is a perfectly valid launch formula as long as I’ve got plenty of people to spread the word to during the launch. E-J readers, consider yourselves warned, you’re part of my audience that’s going to hear about this launch!
The final note James made about choosing price was if you decide on pricing your product very high, you will need to be extremely clear and specific about who your target audience is in order to be able to convert in sales.
I’ve heard James talk a number of times about needing to be very clear about who your customer is. He will spend up to two months researching in depth who his clients/customers are, even getting it down to their exact age, what kind of work they do, what kind of family demographic they belong to, he takes names – literally.
James goes on to say that every business person needs to create an image of who their ideal customer is, then shape their products & services to the needs of those ideal customers and market specifically to them. Doing this saves you wasting a lot of time and money and you will sell more.
The general rule for the best time frame for running a launch is one week. Any longer and you can lose momentum and people’s attention.
James goes on to say that you can even say it’s running for a week and then announce it’s almost sold out and close it down after a few days. This can create more interest and action from your customers if there’s enough buzz about whatever you’re launching. James says you can run a product launch for up to a month if the interest and momentum is there, but you would need a lot of buzz to keep the energy going for that long.
During the interview, I heard James talk about doing a launch for a client to generate Joint Ventures. This sounded quite strange to me as I just didn’t understand how that worked.
James explained that he had a client who was very new to the marketplace and hadn’t launched any kind of product before. He worked with this client to create a big initial launch that generated a lot of interest, money and leads. His client was able to take the results and use them to secure Joint Ventures with the big name players in his niche as a result. That was a cool twist on product launching I hadn’t heard before.
There was a really interesting aspect of James’ business that sounded like a very simple yet powerful way to build your business. When I asked him about advertising and how he generated leads, James said after a few months of futile efforts advertising when he first started, he realized something else was needed.
He stopped advertising and just started helping people. He helped a few key people with their product launches, and because his results were so good, he’s been referred premium clients ever since. By building his business this way, James has found he generally attracts like minded clients who are very congruent with his own style of working.
I like this business building model a lot, and it’s something I’m integrating into my own business.
Another key point James makes is that when it comes to launching products, simple is always best. He mentions this a few times during the interview. In his own launches, he always makes the sales process as simple and streamlined as possible, so as not to lose the customer’s interest.
It seems people’s attention spans are getting increasingly fickle, so even the slightest stumbling block in the process can cost you money and leads.
I’m always interested in the role of relationships in making money and growing your business. When I asked James about this in relation to product launches, he confirmed that it’s a crucial element to running them successfully. It’s only through creating and fostering relationships that you get to have raving fans.
James referenced his client who was brand new to the marketplace and how this client ended up with raving fans in a very short time frame, after his second video, in fact, he had some raving fans. It always seems to come back to being generous with your responses and really connecting with your audience authentically.
After James’ comment about a client having raving fans after releasing two videos, I wanted to know how important the role of video is in product launching. James considers it to be essential in connecting his client with their audience and helping them become more familiar to them and trusted by them. Whilst he still uses the traditional long sales letter, there’s always a video at the top, and through testing, James has found using video works wonders to ensure a successful product launch.
This is another pet question of mine. I’m always interested in the role of instinct and intuition in how successful people run their business. When I asked this question, James confirmed that it is this that plays a significant role in how he makes decisions in business.
Even in the beginning when he was considering going to train with Jeff Walker, James felt that it would only happen if it was congruent with his own way of working. James uses his gut feeling or instinct when it comes to choosing who to work with and what projects to do. Even though there’s a serious side to business, fun has to be an essential characteristic of the project and people involved as well.
Before closing, I asked James if there was anything else he felt was a really important thing to remember when doing a product launch. His biggest tip was to find out what your market wants before trying to sell them anything. And not only do this research, but get to to know your audience in a very personal way. Get into conversations with them and find ways to get really connected with them. The more you do this, the more successful your launch will be.
James has a survey you can complete on his website that you can fill in to find out if you are launch ready, and there’s also a members area with stacks of information and resources available if you want to increase your product launch skills.
You can also read more about James in Lenore Miller’s Ignite Your Business Mojo:
Thanks so much for reading or watching the interview and I’d love to hear any comments you have at the end.
P.S. My own Amazon book project is on the countdown to launch! If you want a sneak preview, you can already get the Kindle version now for $3, the paperback comes out next week. Everyone who purchases the book and leaves a review goes into the draw to win the latest model Kindle! Woohoo!
I’d love it if you’d hit the FB “like” button whilst you’re there 🙂
To be eligible to win the Kindle, you need to email me a copy of your receipt and review to firstname.lastname@example.org