Update: Since they added a new video to this series, you have to click the “view playlist” button in the video player and choose the video with Andy Edmonds presenting StomperNet Scrutinizer to get the video I am referring to.
Andy Jenkins and his team at StomperNet are at it again, releasing more great free videos, this time under the label of “Going Natural 2.0”.
Here is the current video that reveals a ton of information about how a few simple changes to your navigation structure, your use of whitespace and contrast, will improve your site’s visual appeal and ensure you keep visitors at your site for longer.
The video is 30 minutes long, so set aside some time and have a notepad ready, you will definitely want to run back to your site after this video is done and make some changes to your design.
I’ve looked at a lot of blogs and had a lot of people ask me to review their blog. The most common problem I see when looking at blog design is how cluttered and “busy” most blogs are, full of widgets and graphics and buttons and just too much going on. And yes, I’m taking my own advice – my new blog design is definitely cleaner than the current one.
When I tell people to “simplify” their blog it’s not just based my opinion – it’s the cold hard truth about how people interact with websites.
How do I know this is the truth? Because scientific eye-tracking tests confirm it.
Using technology that can track eye movement, advanced marketers like the team at StomperNet are testing how people look at websites, what keeps them interested and what drives them away. It really is eye-opening stuff – no pun intended!
It’s worth watching this video just to see eye-tracking in action and also learn more about the human eye. After this video you will understand why so many site designs deliver information in tight little boxes – it’s because of how the human works!
If you have a high bounce rate at your blog or you sell products from your site using a shopping cart or you just want to know how to better structure certain elements of your site design to encourage people to stay longer and perform certain actions (join a newsletter, click a checkout button, etc), this video is a must watch.
You can watch the larger version of the video by going to www.stompernet.net.
Now I’m going to go back and watch the video before this one about duplicate content.