The #1 Reason
And How To Fix It
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In today’s article I’m going to take a kinky look at the often-discussed 80/20 rule. In case you’re not aware of it, the rule states that 20% of what you do gives you 80% of your results, so the trick is to find out what that 20% is for you, focus on that and delegate the rest of the stuff.
But here’s the kink, we’re looking at how 80% of something is actually responsible for most of your results. Another kink is that many people are focused on learning and applying the 20% element of this equation, and hammering away at it whilst getting little or no satisfaction from their results.
This article is based on a fraction of an interview I did with Kerwin Rae recently. Amidst the massive quantity of high quality information and advice he shared, this piece jumped out at me as the starting point to the series of articles I’ll be creating from those interviews.
Here’s the deal; psychology is 80% of the game. If you’ve heard this plenty of times before, but you’re still unsatisfied with the results you’re getting in life, then it means there’s still a missing link and you might find it here, so please read on.
Kerwin’s created dozens of millionaires in the last ten years. What’s fascinating about this is that he’s trained thousands of people, yet thousands of people haven’t made the shift to becoming millionaires – but a percentage of them have.
From interviewing those who have made the shift and doing his own research, Kerwin knows wealth creation has very little to do with the business techniques and tools, and everything to do with the psychology of the individual. (Techniques and tools for success in business is the 20% of the equation that many people focus 80% of their energy on, but still don’t get the results they’re after.)
Kerwin explains that your psychology is your operating system. It’s built on your beliefs, values, and identity that pre-determines your behaviour. Your psychology, or operating system dictates what kind of information you register about life and the world around you, what decisions you make, what kind of life experiences you have and how you perceive those experiences.
Whether it’s wealth creation, health creation, or finding your soul mate, the trick is being able to sense and perceive what’s right there in front of you, and what’s really going on around you rather than being blindsided by your blind spots.
Kerwin explains that the human brain processes 400 billion bits of information per second, but we’re only conscious of 2000 of those bits of information. Becoming more aware or conscious of what’s in your environment means learning to see things as they really are, not as you perceive them to be through filters that include your psychological blind spots.
There’s a term for these called a “Scotoma”. It refers to a psychologically induced blind spot. This means on some level, you haven’t observed and registered the existence of something that’s present, so you convince yourself it isn’t there. Then you eliminate from your awareness all visual information that exists about it.
Kerwin describes how this works in life by using the example of when you go to the kitchen cupboard and look for the salt – but can’t see it even though it’s right there in front of your face. So you yell out to your partner and ask where the salt is. They walk over and show you that it’s on the shelf right in front of you at eye level.
It doesn’t matter that the salt was staring you in the face. At that moment, you couldn’t see it no matter how hard you looked because your mind hadn’t observed and registered any visual information to tell you it was there. This same process applies to making money and creating success in any area of your life.
If your mind, or psychology, isn’t observing and registering the information around you that relates to being successful and wealthy, then no matter how hard you look, and how well trained you become in using tools and techniques, your blind spots will keep you from perceiving and acting on what you need to experience success and wealth.
This reminds me of something I heard Sam Stosur’s mother say in a radio interview after her daughter’s US Open grand slam win last week. When asked about her daughter’s success, she said:
“This time she just had everything in place, she had her mind right. Her mind was in the right place and it all came together for her to win.”
Sam Stosur has been perfecting the techniques of her game of tennis for years, but winning a grand slam, or success in anything needs more than techniques, you need the right psychology to win.
Kerwin shared with me his own experiences of how his blind spots and his own faulty operating system had got in the way of him experiencing lasting success and fulfilment in his life. Kerwin explained how in the past, he constantly felt like there was this void in his life.
He came from a poor family; his mother was a single mum on a pension. Their idea of a big celebration was to have kiwi fruit on pension day. It wasn’t that they didn’t have a great life; as kids, they didn’t need money to have a good upbringing. But because he didn’t have money, when he felt there was something missing, money seemed like the most obvious answer.
The problem was, when Kerwin made money, the void just got bigger! So he thought, “Wow, if it’s not money, maybe it’s cars!” (That made me giggle internally because it seems like most men jump to that conclusion, which seems very weird to me – but women generally think it’s shoes☺). So he started buying flash cars, then houses, then dating model girlfriends and going on expensive holidays around the world.
But the more he did all this, the bigger the void became. The penny dropped when Kerwin returned home from a 7 month trip around the world and had spent a ridiculous amount of money “trying to find himself”. He said that as the wheels of the plane literally touched down on the runway, he realized the gaping void was an internal emptiness that he was seeking to fulfil.
Even though Kerwin had a keen interest in learning about psychology for many years, this is when he began to work seriously from the inside out to change his psychology and operating system. And the gaping void gradually became less of an eternal emptiness and more of an enduring satisfaction with life.
Kerwin explains that often the case with relationships, health, wealth, finance and business, is that everything you’re seeking is right there in front of you. But you convince yourself that it’s not there because your blind spots have eliminated all the visual information that it exists. The only way to discover the things you’re seeking is to become more conscious, which means being more aware of the reality of what’s present, not just reality as it’s been filtered through your blind spots.
If you’re operating system is faulty and you think something is missing because you can’t sense it in your life, then you will keep looking for it outside of yourself and your blind spots will keep hiding it from you. Like Kerwin and so many others, you could spend a fortune and years of your life looking outside of yourself, or you could start now by working from the inside out.
Psychology is so important because your psychology is 80% responsible for your success in any area of your life AND for your ability to experience lasting fulfilment and satisfaction from your success.
Kerwin runs a number of programs to help entrepreneurs grow their business and increase their profits, but one of his programs “The Power To Create” works to help people create a different psychology or operating system to get the results they’re seeking in life. I’ll be writing more about this topic in future articles and attending the course later in the year. If you want to master the part of the equation that determines 80% of the success game, I’d thoroughly recommend you come along.
Once again, many thanks for reading, and I’d love to hear any comments you have at the end.