I remember being on a date with a girl, sitting in my car, working through the usual date questions and chit chat. This particular girl I had met over a year prior, who I attempted to meet again numerous times but somehow we never managed to catch-up. For a while I thought she just wasn’t interested, yet here we were a year later finally on a date.
I won’t dive into the possible psychology behind why or why not this girl had met with me – this is not a dating blog after all – but there is one thing she said that I want to mention.
I asked her why a year ago it was so hard to catch her, yet now she was available. She had a fairly simple response.
There wasn’t much more explanation than that, simply put the timing wasn’t good back then, but it was now.
I’ve written previously on the impact of state-based reactions to stimulation when it comes to running an online business.
By this I mean whatever mood or condition a person is in when they come into contact with some aspect of your business, has a very powerful impact on how they react.
This is why copywriting is so important.
Words have the power to transition the state of a person to become receptive to what you have to say. This can mean the difference between a person being completely turned off by your sales page to actually buying your product and even recommending it to their friends.
I’ve noticed state based reactions many times in customer service situations. Often a person is having a “bad day” and for whatever reason is experiencing difficulty with my product. It may not even be my product that is at fault, for example something is wrong with their computer or they are simply using it incorrectly (no doubt possible when in a bad mood!). They then decide to vent their entire calamity in an email to me about how they can’t access my course, or something like this and threaten to tell the world that I am a scammer who rips people off.
If I remain calm and react with patience and help them solve their problem (not to mention let them vent for a while), they will relax and eventually change state. Shortly after they usually write back apologizing for their outburst and explain they were just having a bad day.
You might call this an issue of timing as well. What state a person is in, especially when you want something from them – whether it is a coffee date or for them to purchase your product online, impacts whether you are in the right place, at the right time.
This is why it’s incredibly important to be consistent. In fact consistency may only be important because it gives you the best chance to have good timing.
In marketing it’s said that you need to expose someone to your offer seven times before they will act. This is entirely because of the need for the condition – the state – of your prospect to become congruent with your offer.
Your prospect needs to be in the situation to benefit from your offer (for example, their washing machine breaks down, they need to buy a new one, so now they respond after having seen your advertising countless times before), or finally be compelled enough by the words you use in your marketing, or finally have the cash available, or any number of reasons that could have previously stopped them from making the purchase no longer does.
I’ve often had people claim that I am successful because I had good timing when I started my blog.
I was one of the first people to write about making money online, and thus cemented my position as a leader. I can reap rewards from first-mover advantage.
Both these resources were some of the first training materials released on how to make money with blogs in these formats. Before this there wasn’t a report or course taught by a blogger who had walked the path to profit, who then sold it using traditional internet marketing methods like a launch process. Obviously today there are many alternatives, but I was one of the first.
I’ve even had my father explain to his friends that I had good timing and am successful because I was quick to take advantage of the internet and teach how to make money online – a very lucrative market – and I’m not entirely sure he even understands how I did what I did!
So am I only successful because of my timing?
I think the answer is that yes timing definitely helped, but there is a lot more to it. It’s possible to manufacture good timing and just as I stated with the power of consistency, you can be in the right place at the right time over and over again if you simply do a few things right often enough.
Clearly timing is important to the success of your blog and your online business. Let’s take a look at some of the ingredients I believe are necessary to place yourself in the right situation at the right time…
1. Offer Value
Before you consider how to have good timing, you need the most important ingredient – something people actually want.
No amount of good timing matters if what you provide or how you provide it results in little or no value, or very few people actually want it.
I would hazard to say that this is in fact the most important ingredient for good timing.
Since I started blogging I’ve seen many a person come along and start teaching how to make money online. Most of them fail to gain traction or give up long before they have a chance to. These people usually don’t have anything different to say and they do what’s been done before. There’s nothing unique or special about them, and they don’t put in the time to stand out.
Pat Flynn is a great example of someone who entered my market and in a relatively short time has become a leader. Why did he succeed? Because he was already successful. He had a unique story of how he was making money, and he was willing to share it completely out in the open on his blog, and do so with more energy than most.
Pat’s case certainly refutes the argument that I only succeeded because I was one of the first into my market. Sure I enjoy leadership status because I was early, but he’s nearing a consistent $20,000 a month from his blog simply doing what all good bloggers do – sharing his unique stories – and has become a leader in a market already full of leaders, years after I started.
2. Bring Something New
What makes Pat different is he had something new to share. If you want to have good timing, you need something new, or at least a new take on something already proven successful.
You can replicate success patterns, that’s a sound strategy everyone should use, but when you do, the basis for what you offer needs to have something special about it that no one else has.
That might be your story, or your style, or your experience, or your personality, or your technology, or your situation, or what you are doing – whatever it is, it needs to be unique.
When I started I was unique because I had done things other people hadn’t and I was talking about ideas other people weren’t, using a relatively new format – a blog. I was reading books and sharing what I was learning. I was telling stories about businesses I built in the past, what had worked and what hadn’t. I was sharing every single day and using my own voice to do so, which made me unique.
3. Become Prolific
Did I mention that I was sharing every single day on my blog when I started?
Yes, that’s another key ingredient for having good timing – you need to be prolific.
Oftentimes you won’t get the result you want simply because you haven’t reached enough people or you failed to reach a certain person. Being prolific spreads your message further, it results in your presence expanding, it demonstrates your credibility and devotion to your craft, it’s a representation of your passion and your passion is addictive to others with a similar passion.
A while ago John Reese coined the phrase to “own more of the internet“. This means you have more pages out there, more of which can be pulled up in search results. With more content you cover more topics which means you answer more questions.
If you want good timing, give yourself the chance to be in the right place at the right time by being in more places at once.
4. Speed Of Implementation
Good timing is still about time. Although I’ve revealed other variables that help you manufacture good timing, sometimes good timing simply is about doing something at the right time quick enough to be noticed.
The first-mover advantage is a real advantage. If you have something of value and a unique delivery of that value, you’re willing to work hard and become prolific, then being the first person to do so definitely is a good idea.
Acting quickly is another way you give yourself a better chance of having good timing with one idea because the quicker you can test ideas and fail, the quicker you will find one that works. Failing fast is much better than failing slowly, and if you believe that failure is just learning what doesn’t work so you get closer to what does, then the quicker you do this, the better.
If you consider that you need good timing or put another way – good luck – in order to succeed, then you’re immediately taking away your power and handing it over to chance.
I don’t know about you, but I prefer to believe that I have the power to control whether something will work. Whether that is true or not is up for debate, but given you have a choice over how you believe things work, I recommend you decide to be in charge of your own good timing by leveraging the concepts I’ve outlined in this article.
If you don’t, then you’re going to reinforce a belief that in your life you will only be successful if you happen to be in the right place at the right time. Why not make that place and time become wherever you are right now and whatever time you decide to take action, which should always be today.
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