MailerLite Review: A Simple Email Marketing Tool for Small Business

When it comes to building an online business (especially if you’re a blogger), one of the most valuable assets that you can have is a email list.

I currently run two relatively active blogs, and my mailing lists play a HUGE role in helping to keep them going. In fact, back in 2010, I reached a stage in my business where I burnt out and essentially gave up on my online business. It was a tough time, in which my traffic virtually disappeared because I was no longer updating my content.

MailerLiteAfter I got myself together, re-evaluated what I was doing and decided to take action to build an even better (and stronger) online business, I sent one message to my list and my traffic reappeared almost instantly. If I didn’t have a list, I would’ve had to build my traffic from scratch – a task that isn’t very appealing.

When it comes to choosing mailing list providers, the choices abound. There are choices that range from Free all the way to VERY expensive, with different features that serve different purposes. Services like Aweber, constant contact and Mailchimp have become the industry standard.

However, in this article, I’m going to do a detailed review of a service I hadn’t heard about until recently – MailerLite.

What is MailerLite?

MailerLite is a very simple email marketing tool for Small Businesses. This relatively new UK-based company started earlier this year and has grown to service over 2,000 companies globally in a short few months.

One of its main features is its simplicity. They cater to small businesses that want to get an mailing list service up and running quickly, at a very affordable cost.

In an email exchange with the founder, he said that –

We are working a lot on new features, but we still want to keep MailerLite very simple to use

This is the exact impression I get with their service. You’ll see what I mean as I go through this review.

Getting Started with MailerLite

The signup process is pretty simple. You enter your details and choose a login address as shown below.

Once you click on “Start My Trial”, that’s it – you’re in and ready to create your first email.

Formatting your email is as simple as it gets. You have all kinds of options as to the type of content and arrangement you want for all of the different aspects of your email, with options that include text, images, image headers, dividers, and even social sharing links.

This is where the easy part comes in – You can literally use a simple drag and drop editor for adding all of these features to your email and make it look pretty professional. See the following image to get an idea of its simplicity.

Once you’ve created the email, you then select the list that you’d like to send the email to. Of course, if you’re just getting started, you’ll need to create a list and get some subscribers, and they make the process pretty easy with standard web form capabilities. The process of testing and sending your emails is pretty standard in comparison with other email marketing services.

What I Like About MailerLite

  • It’s very simple to use – There’s no complicated set up, and if you can send an email, you should be able to figure it out
  • Very affordable cost – There’s one payment plan. $99 per year for up to 10,000 Contacts and UNLIMITED emails. If you compare that with a service like aweber, you’d be paying $69 per month.
  • The Ability to track email statistics. Where this is concerned, they do very well. You can see open rates, clickthrough rates, and all of the regular stuff you’d want to see to be able to evaluate your email campaigns.
  • Personalization – I hate getting emails that say things like “hello everyone”. Yes, I know it’s automated, but seeing my name still gives me a little warm fuzzy feeling.
  • Easy Drag and Drop email editor – Makes it very easy to design a very attractive email newsletter
  • Mobile-friendly – One of the problems with other email newsletter services is that it looks great on your computer, and terrible on your mobile devices. MailerLite has recently added mobile-friendly capabilities that make it easy for your subscribers to consume your content regardless of what device they’re using (see below)

What MailerLite Could Improve

  • No autoresponder service. This is a very handy feature that isn’t available on MailerLite as yet. However, according to their founder, that’s a feature that will be added in the future, in a way that doesn’t take away from its simplicity.
  • No Plain Text emails. When it comes to my email list campaigns, I personally don’t try to design fancy looking emails. For me, this is not the way to go. I like simple.
  • No Automation rules. When someone signs up for a free product and then upgrade/purchase one of your products, it’s nice to be able to have them unsubscribed from your free list and only be on your premium list. This helps you segment your different lists. Mailerlite doesn’t offer this.

So Who Is MailerLite For?

MailerLite is not a heavyweight in the email newsletter industry. If you are an individual or business who wants to take full advantage of email lists for automating your business, this is not the service for you – at least not until they get an autoresponder service built in and a few other features. For those types of features, I would recommend a service like Aweber.

If you are an individual or business who wants to send out regular mailings to your list with updates in a way that’s well formatted and looks professional on a small budget, this might be a solution that you will find useful. It’s an easy way to get started at an affordable price. It gives you the ability to get people opted in to your list, to keep in contact with them, and to send as many mailings as you would like.

It’s simple to use and you don’t have to be very tech-savvy. If you have been postponing getting a newsletter started, check out MailerLite today. If you are unsure as to whether this is a service that will suit you, you can try out their full service for 30 days, free of charge  (you don’t even have to enter your credit card details). That way, you can get a full understanding of how it works and whether it fits what you are trying to accomplish.

Sign up for a FREE 30-day trial today


This review was requested by the MailerLite team when they ordered a sponsored review. Although we are compensated for this post, our reviews are intended to cover both pros and cons to give you the reader a balanced point of view. If you are interested in a sponsored review for your product, service or website, see the Advertise page.

About Leslie Samuel

Leslie Samuel is a blogger who believes that the internet can change the world. He runs an Interactive Biology website that Makes Biology Fun and teaches people how to grow their online business in his Learning With Leslie podcast. He also runs a Become A Blogger - A blog dedicated to helping people Change The World with their blogs. Follow Leslie Samuel on Twitter.

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  • i’m still use feedburner for connecting with my readers. 🙂

  • Raj

    Can these services offer a feature where we can export all our contacts from one platform to another? Like how we can export Blog xml files from Blogger to WP for example… Even if its possible, I am not sure how hassle free it can be – Asking all the contacts to go through the double opt-in once again (after transfer) might be a cumbersome task.

    • Hi Raj,

      Yes, they do offer that feature. You can export a CSV file from MailerLite and then do an import into aweber. You are correct though – when you do the import, your subscribers will have to confirm.

  • Hi Leslie, the mobile- friendliness is a good thing. But like the founder said, that they are working a lot on new features. Let’s wait and see what they will come up with, especially the issue autoresponder services.

  • This is great news, I have been evaluating most of the popular mailing system for my high traffic site.

    Thanks for the post Leslie

  • Thanks Leslie
    I’d not heard of these guys. I will inform my list, but likely will keep using Aweber for it’s options and additional functionality. I imagine though there are many start-up/small businesses that would benefit greatly from this service

  • Good service for simple newsletter 😉 thanks

  • Hi there, Yaro!

    I just want to thank for the review and tell that MailerLite has done a huge update. Now we do have auto-responders and plain text emails. The software is still simple, affordable and mobile friendly, but offers more way to create good-looking newsletter for small businesses.

  • adrian

    Take care with mailerlite, they want to pay them in advance and after 3 ,4 month they change the rule. I work with them i pay them 1000 $ in advance and after 4 months my email campaign do not go into clinet inbox. i have every month problem with them: in one month do not work unsubscribe system, in one month do not split correct in groups and in the last period they do not deliver email to inbox. i create different email address n different public email services and i put in the list o and the email do not arrive in inbox (they change the algorithm, because in first 2-3 month do not have this problem). based on that after 5 months i told them that i do not want to use their service and i want money back for the period that i do not use it, and they told me that they do not refund money (when i discuss with them before to pay them they told me that they will give me money back if i do not not have spam more than 0,1%, if they do not block my account and other rules and i respect all that rules). They consider 100.000 emails plan only unique email, so if you add email and people unsubscribe you cannot add other subscribers ,so in few months you pay for 100.000 subscribers and will have only 85.000, but you pay all year for 100.000. they change the rule after i pay, after 2, 3 months.
    I use this kind of service for long time but mailer lite is the worst and unprofessional service that i use. If you want to work with them be careful with them because it is not trustful. They take you money and after 6 month, this is my case, they will told you “we re sorry that you are not satisfy by our service but we will not refund your money”. If you choose them you will loose money, so choose carefully.

  • Ulises

    Unfortunately I had a very bad experience with Mailer Lite, I experienced the lower open rates from the 3 mailing providers I have used (Mail chimp and SendGrid) I was getting 20% open rates, when I changed to mailer lite I got average of 10%, with the same type of newsletter. Additionally when doing pre sales questions I got incomplete information, to bad for me they also don´t offer refunds, I ended up cancel my account. I guess Mailer lote is apparently cheap, but I ended up losing full year payment.

  • Suzette

    Hi, Yaro, I just recently started using Mailer Lite and I love it. I have a newer online job and this tool is just what I needed. I have the free account that allows, I believe, up to 2,000 subscribers. Email marketing is new to me. I started of using MailChimp and I didn’t like it. I found Mailerlite and thought I would check it out. After signing up I was surprised that you start your first campaign right away. I was amazed at how easy it was and my newsletter turned out really well.

    I know it was said in another comment, but I would like to emphise that Mailer Lite now has an autoresponder and they are launching RSS feed in February 2016.

    Just have to say, I love this product!

  • Hi. It’s August 2016 and MailerLite now has Autoresponders. Everything is working great so far. The only problem I have with them is terminology. They use the word “Campaign” when referring to creating a message. Same thing with the Autoresponder. It took me a while to figure out that “Add a new Autoreponder” meant add another message to the series or sequence of emails.

    Other than that, so far so good. And my emails look SO much better on cell phones than they did with Aweber.

  • Chad Fogg

    MailerLite is absolutely horrible!! I would not recommend these guys as they are nothing but a 2 bit organization. There are much better alternatives like “Mailchimp” and “SendinBlue”..

    So here is something else you might want to consider others..So when trying to testout there service and go through the signup process..They want your website and since we are a “Non-Profit” that has anytype of political information on it they deny you without answers.

    When you ask them where its listed on what they approve on their website, they say its not on their website..So I had the list jerk “Julien” who didn’t want to work with me and their customer service is absolutely horrible and non-existent…So they judge you on your content of your website before giving you approval..

    I don’t think they will be around for a long time. The little jerk “Julien” didn’t want me to talk to his boss and said the owners were aware and would tell me the same thing…


  • Hey Leslie,

    Last week I moved my email subscribers from MailChimp to MailerLite and it felt great.

    Thanks to you & your article which made it possible.

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