Toronto Meet-Up Recap – What Was The Most Common Question Asked?

Last night was the Toronto bloggers and blog readers meet-up organized between myself and John Chow.

I forced John, his readers and my readers to go to the Live Organic Food Bar in Toronto, which I realize is not everyone’s cup of tea (no meat). I was secretly curious to see what John would post on his blog about it because he always covers the food he eats when he goes out.

John wasn’t too harsh thankfully and enough people ordered food, so I think we pulled it off. Who knows, maybe I even converted some people to organic vegetarians or even raw foodists (not likely! – I’m not there yet myself).

You can watch John’s video of the event below and read his recap here

I’d like to thank everyone who turned up. It was great as always to talk to so many like minded individuals all following the blogging path.

If you attended the event and want to keep up with anyone you met, don’t forget you can go to this Facebook event page and find a list of people who attended (or at least who RSVP’d).

A Common Thread

We talked about all kinds of topics but one thing stuck out in my mind after the event as the most common thread, something which people continued to ask me about throughout the night in some shape or form.

I have to blame Tim Ferriss for this, it’s his fault.

Everyone is dying to emulate the 4-Hour Workweek.

As testament to how much people don’t like their day job and desire travel and lifestyle freedom, I was asked how I manage to travel and blog and earn a good living running a business several times by different people. I think that has to be the greatest motivation for a lot of people to start an Internet business and one of the main reasons you read this blog.

To answer this question, last night I mentioned two factors –

  1. The business model you choose to base your business on
  2. How good you are at outsourcing and letting go

I also think it’s important to realize your personal circumstances impact this greatly, because if you have a family to support you have other people’s needs to consider beyond your own desire for freedom. Regardless of this, I think everyone would appreciate the ability to choose how much they work, when they work and what they work on, so it’s safe to focus on those outcomes.

Another point worth mentioning, one that applies to the high achievers in this world, is learning when to say no to opportunities. One of the reasons I can travel and do what I do – and Tim I’m sure would say the same – is because we say “no” to a lot of opportunities that come our way (for example, Tim decided not to offer a coaching program after releasing his 4-hour workweek book, even though it’s pretty obvious he could have had several thousand students if he wanted them).

Once you start earning and enjoying positive outcomes from your business success all kinds of possibilities open up to create new products, partner with new people and expand your business. This can make you lots of money – more than you probably need – but ultimately it tends to feed your ego more than anything else. If you are constantly chasing that little sugar rush after each sale you make, it’s hard to get off the “more” treadmill as I’ve written about before.

Until you learn to stop every now and then, you certainly will not be able to smell the roses.

The Right Business Model

If you want to work towards lifestyle freedom then pick a business model that lends itself to this goal.

If you are a consultant or freelancer who delivers services, you work for a living on per hour, per dollar basis. Unless you learn how to save money or find people as talented as you who you can hire to provide the services, your business model won’t grant much freedom.

You need to sell something that can be marketed, distributed and supported through at least some form of automation (sell information products for example) or use a business model that focuses on many to many relationships, like eBay or Facebook, where you as the company owner facilities the relationships that create the value, you don’t create the value yourself.

For many people reading this, you probably need to make a change to how your business works, especially if you are in a services industry based on unique skills and creativity, which is always difficult to hire people to do the work for you.

Consider turning what you do for people into a product you can sell, either an information product or a software program. Selling physical goods is another option, but in this case if you sell commodities you will end up competing on price (never a good thing), unless you can find a way to create a perceived difference between what you sell and what everyone else sells, or you’re just better at marketing than anyone else (although that can’t last forever).

Once you have the business model, the next step is to build momentum and get your business cashflow positive. It’s at this point where many successful people become undone. They take on more work, yet they don’t utilize the help of others. At some point you need to let go and hire at least contractors, possibly even full time employees.

If you can heed these two lessons, all the work you put in to deliver good customer service, to market your business, to drive traffic to your website, to differentiate yourself – anything you do to grow your business – will not impact your ability to have lifestyle freedom. In short, at least to a point, you will have an ability to scale your operation, enjoy increased profits, without sacrificing your freedom.

I don’t know many small business owners who can truly say they are in that situation right now. Hopefully that will change over time as people start to leverage the distribution and automation power of the Internet more and more.

Yaro Starak
Meeting Bloggers

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Great post Yaro, and your meet sounded like fun – pity you’re on the opposite side of the world to the UK!

    I’m also a massive fan of Ferriss and have read and reread his book several times over the past few months. I’m currently in the process of applying this to my own business, and switching from a freelance and teaching (I’m a web designer, and I run web design workshops and seminars) towards a model where I sell my expertise over the Internet.

    Im definitely still in the switchover phase, but I’m starting to make progress and some of that has come from your Blog Profit Blueprints so thanks for that (even though I’m not trying to be a pro-blogger, some of the info has been very useful!)

    One point I’d like to add here though as it might well help others reaing this who are in a similar situation… Try and stay focussed on one idea at a time. I’m sure ‘d be much further along my journey to freedom in my business if I’d picked one course and stuck with it. Instead I’ve suffered from classic information overload over the past 6 months and switched from one thing to another to another. Once I got past that and started to focus on one course, and information only from a select couple of mentors I’ve really started to make progress – so if you’re finding it tough stick with it!

    Hope that helps someone…


  • Nan

    Loved the up close and personal video – and have a technical question about that. How did he video himself walking – clearly his arms were not extended in front of himself holding the camera – also when the camera was passed around – how was that done – again – no one was holding it at arm’s length and talking into it.

    • I’m pretty sure his arms were extended and yes, each person who did the introduction just held the flip camera in front of their face and they talked.

  • Thanks for this Yaro. As you would know I am currently going through my own little 4 hour work week Journey and thanks for giving me further insights as I stumble along through the process.

  • Signed up for your $97 course … didn’t start it yet … i wonder if blog entrepreneurs are born and not made?

    I have just come in and i’m slightly inebriated … i don’t care too much about the $497 … you sound like a nice guy …. i reckon i’ll never make enough to leave teaching …. bollix to that.

    Anyways … well done Yaro … you’re money is well earned … good night to you.

    • Lol Paddy – perhaps inebriated comment making is not a good idea!

  • Yaro,

    Your site is the best blog marketing site on the Internet. I frequent it nearly every day for ideas and information on how to build and grow a site.

    There is so much good information here it is mind boggling.

    Every time I visit I come away with a new idea or concept to help my own business. Every single time!


  • You have got it right there Yaro, letting go is the biggest problem. Trust does not come easily.

  • Absolutely Yaro – your first principle is one we teach as Leverage — even at $200/hour individual consulting or services it can be better to put that hour into packaging what you know and selling it over and over and over again while you sleep, travel or continue building your business with additional leveraged products.

    I like to keep about 10% of my time for consulting these days – main reason is to stay directly in touch with my marketplace – I get new infoproduct ideas and validation from this direct coaching and consulting – but I definitely say NO much more than I used to.

    It’s sometimes interesting to see the reaction I get from people when I turn them down – it’s like they can’t believe it!



  • Yaro, a well written article. Almost everyone running a business on the Internet is looking for ways to earn money without putting in the physical effort required by most endeavors. This is one of the main reasons why starting Internet businesses is so popular and even more precisely why some people can earn a good income selling information related products.

  • Well, that was a very insightful post Yaro. I’m quite glad I started to learn more about you and your insight. Although 12 years my junior or so, you are certainly teaching me a few things here and there. I’m seriously starting to understand your philosophy on just building up one single site along with list building, as much easier to manage.

    I started to work on a few different blogs, but, it seems there is never enough time to dedicate to each of them, that’s for sure.

    Great post Yaro…a pleasure

    Take Care

  • Hi Yaro,
    At first glance on this post it seems that you are repeating everything you already said in different posts throughout your blog, but I don’t know how, you actually managed to insert a new bits of information that aren’t present in your previous posts on the subject of the “free lifestyle and right business model”.
    Thank you for this post, Yaro!

  • Yaro,

    I think this is such an important post. I know that in the last 4 weeks, I’ve marveled at what I’ve “NOT” done as opposed ti what I’ve done. In other words, I’m learning more and more to simply say “no” to opportunities and also to things that are not priorities or things that produce results.

    This has translated in less fatigue and a lot more joy in my day-to-day.

    I’m happy to be learning from you because I’m an overachiever who’s been saying yes to a lot of thing and that’s not always a good thing.

    I didn’t know this about Tim Ferriss and his refusal to have a coaching program. I think in the end, you have to set in your mind how much you want to make and that would make you happy and consider that adding more activities will produce more money, but will produce more stress and fatigue.

    This was really a great lesson.

    Miss Gisele B

  • hi yaro,
    rightly said,
    one has to know ones strengths and work on them,
    besides having a realistic expectations,
    and not really shooting for moon right at the starting,
    probably the policy of one leg on the ground would be best at the starting phase of this path,instead of leaving everything and just jumping in, as yaro said regarding family and other responsibilities.
    by the way, yaro it seems from the johns video that you had the best company out of alll the guys there,lol,
    take care

  • Yaro,

    It was great to meet you. That sausage I had before arriving at the Live Organic Food Bar was fantastic. It was alot better than the organic sushi I had.

    Again, thanks and keep up the great work!

  • I hate to say it but i like Wendy’s new commercial about being a Meataterian, but hey If your ever in Salt Lake City let’s meet up and i’ll take you out to a organic food place.

  • Its is a journey that most of us are on and such posts are quite encouraging. Makes one believe it is possible.

  • This is a very valuable post, I appreciate it ­čÖé


  • […] average output comes from people working with purpose. Purpose creates drive to go beyond the norm and to find purpose is not easy. You need the mindset, […]

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