My Most Challenging Year Part 2: A New Business Is Born

If you haven’t read part one, you can do so here – My Most Challenging Year Part 1: When Family Tragedy Strikes

At the start of 2011 I set up this blog to run as automatically as possible.

A stay at home mum friend, Steph, from my city Brisbane came on board as editor and head of new writer recruitment. We worked together to create an application system for new writers, a publishing schedule and I trained her how to edit the articles, including how to write good article headlines (which led me to write the very popular article – How To Write Award Winning Blog Headlines).

While my plan with the new system was to free me up and make EJ a more independent entity, it turned out to be the perfect preparation for what was coming up with my mother.

For the first month after mum went into hospital I did not do any work. I didn’t write articles, work on any projects and barely responded to emails. I told my assistant Angela to email back replies to any messages that only I could answer, that due to the circumstances I wasn’t replying to email.

In short I did basically nothing but go into hospital and deal with family issues for an entire month.

I slowly returned to active duty as the months continued, but as far as the business was concerned, nothing much changed. It was validating to see my business run completely without me. We are not even talking working a two hour work day, and yet this blog continued, advertising income came in, the one course I still had on the market made sales and affiliate income continued as well.

Of course I wasn’t exactly growing my business at this time, but having zero business stresses while dealing with the family challenge was a huge relief. I couldn’t imagine having a job to worry about while all this was going on.

Transition Time

Beyond the family challenges, 2011 was a transition year for me and my business. I set all these plans in motion way before mum had her stroke because I decided I didn’t want to be an information marketer for a while, possibly ever again (not to be confused with being a blogger – I still want to do that).

To facilitate this change, I decided to close down all my training programs. Membership Site Mastermind and Become A Blogger Premium both closed in 2010. Blog Mastermind, my first course, was shut down in September 2011, leaving me with no active products on the market.

All these programs would benefit from updating (it’s amazing to think I wrote the Blog Profits Blueprint five years ago now!). However in typical entrepreneur fashion, I’m not as excited by the prospect of going over old materials as I am about creating new materials. I decided before I would revamp and relaunch these programs, I’d create the one remaining course I still want to teach – the 2 Hour Work Day.

Unfortunately I have had to delay the development of the 2 Hour Work Day. The report is complete and a handful of lucky people have read it, but the course behind it will have to wait. While I have time to do some work, I don’t want the stress of creating an entire new course at the same time as visiting the hospital. It would make for an inferior product.

There is one course in development however, that will launch in 2012 – Become A Blogger 2.0.

After we closed down Become A Blogger Premium, co-founder Gideon Shalwick and I considered our options regarding reopening it. Both of us are not presently in a position to review and update all the videos, so I suggested just as I had partnered with Gideon to create the videos the first time, we could partner with someone else to create a 2.0 version of the course.

I knew exactly who was perfect for the role – EJ columnist Leslie. He has the video production skills, passion for Internet marketing and blogging, and I felt was in the right point in his “career” to become a leader of a program like BAB.

We approached Leslie in 2011 and he eagerly agreed to partner with us. We have been working on BAB 2.0 ever since. You will see the first fruits of this new partnership later this year.

My Brand New Business Project

For a long time I’ve had an idea simmering in my head. Ever since I read the Perfect Store, the foundation story of eBay, I’ve been enamored by the many-to-many business model, especially when applied online, reducing friction to almost zero (online technology makes it hands off for the owner and seamless for users). My proofreading business BetterEdit was a first attempt at this model, linking students with editors, which became a successful, albeit small business.

When the service launched several years ago, I was impressed with this many-to-many business, especially because it was more closely related to my passion of making money from blogging.

I used to make about $700 a month on average, until the whole concept of selling links for pagerank juice was impacted by the Google Slap – Google reducing pagerank and possibly the search results of sites that sold links for money. EJ suffered a pagerank slap, which led to the removal of links from this site. Since then I have only sold text ads using the “nofollow” tag so as not to risk a Google search penalty.

The spark for my idea came when I considered how to do something like, but for banners. This was about five years ago, however I never pursued the idea because I was knee deep in teaching courses and blogging.

Advertising: The Oldest Online Income Source

Advertising is by far the longest serving income stream I have had online. I’ve made money from it for over ten years, long before starting a blog, on many different websites. It’s reliable and consistent, and after a few years I came up with a system to make it almost passive too.

For years we used OpenX (or phpadsnew when I first started using it, later renamed OpenAds then OpenX) to rotate banners on this site. It’s a good system, but overkill for what I need. It is complicated to install and set-up, the statistics were inaccurate compared to Google Analytics data (which can make advertisers upset) and the number of steps required to manage campaigns was an inefficiency I believed could be improved.

My idea was to create an advertising management system that could be added to your blog using a simple plugin. The system would deliberately leave out many features to only focus on what you need to manage ad campaigns and sponsors on your blog. It would be simple, clean and take only a few minutes to install and set-up.

The system would also include a few unique features that I had yet to find in other ad managers. These features would help bloggers to sell ads automatically, so they could derive as close to passive income as possible.

On the back end of this system would be an ad network to help bloggers recruit new sponsors, which is where the many-to-many business model would come end.

That at least, was the framework I had in my mind.

How To Waste $30,000

In 2010 I decided to actually take the leap and start creating the software to run my ad management system. I wanted a project to transition to, something that was a true start-up that could get really big and help a lot of people – in this case, help my fellow bloggers make income.

The ad management plugin didn’t seem that complicated to me in my head, so I went out and found myself a local development company because I wanted to talk face-to-face to explain the service. We had a meeting, they came back with a quote, I knocked the quote down to something I could afford ($15,000 was the initial budget), which meant not having them work on the actual design of the site, just the plugin itself.

Everything started out smoothly enough and I worked well with the project manager. However as the project progressed, the software never seemed to reach a stable point. At each demonstration it would break down, and they would have to get back to me in a few weeks once the bugs were fixed.

I came to realize that software is not easy to develop, even if the idea is simple. Even just basic features can take a while to get working, then if you are like me and you want to micro-manage all the finer details, you can quickly find your budget blowing way out of proportion.

By the time 2011 came around, after about five months of development I had spent $30,000 and still did not have a workable plugin. I told the development company I couldn’t afford to invest more money into something that wouldn’t likely make any return without costing a lot more.

A New Partnership Is Born

I considered looking for an overseas developer to keep costs down, but decided against it because I wanted to work closely – and face-to-face – with the developer. I knew the nuances would be difficult to describe and very likely change as development continued. I needed flexibility without the challenge of having to document every detail in order to instruct someone in another country how to develop what I wanted.

I much prefer partnerships when it comes to new projects. I like the camaraderie and the opportunity to have input from someone with a different perspective, rather than just a contractor who does what I tell them to. It’s also much better in my point of view to have someone vested in your project so they care about it as much as you do. This makes me more accountable because I have to perform for someone else (I can be terribly slack when it’s only me I am responsible to) and of course vice versa – they feel accountable to me.

Although you lose equity in a partnership, you gain the benefit of someone working with you side-by-side. If you bring on partners who fill gaps in your own skillset, as in this case I needed a programmer, then you can also save cash, which is probably what I should have done from day one rather than blow $30,000. Lesson learned.

My project with Gideon Shalwick had been a resounding success, which made me confident another partnership could succeed. I learned a lot about being in partnership with Gideon, including a few things I could do better next time, and knew full well why Gideon and I worked so well together. I felt confident if I could find the right partner for this new project, it could continue.

I talked to a friend who I believed had the programming skills to do the job and would make a great partner, however he was still contracted to work in New Zealand, which he ended up returning to. Then one day I was thinking about another friend, Walter, who has a reputation for being a fantastic programmer. It hadn’t crossed my mind before to speak to him because he always seemed to have has hands full of contract work and his own projects, but I thought why not ask and see what he says.

I sat down with Walter, explained where the development of the project was, that I was looking for a partner and thought he might fit the bill. He was confident that he had the skills to do it, but wanted some time to think about it. It didn’t take long before an email arrived from Walter for a proposal to work together. I agreed and away we went.


In 2010 I briefly started an app development project that I quickly canned. However because of the project I registered the domain name, something that came to me during brainstorming sessions.

I like the word “cranky”. I’ve been called that before growing up by family and by girlfriends. I don’t consider myself so cranky now, but certainly I was as a teenager. As a business name, I like it. It’s rememberable and ties in with the idea of people being cranky with current options (and thus, we are the solution to your crankyness).

When it came to start my new ad management system the opportunity to register was available. I jumped on it.

I had this idea to have an old man, a cranky fellow, as our mascot. Via 99Designs a mascot designer came up with our new logo, including the old man Mr Cranky, and was born.

I like CrankyAds. It’s a brand that came be recalled easily. It’s not generic, elicits a sense of curiosity (what is he cranky about?) and links in with the crankyness people experience when trying to find a simple ad management system.

I’m not sure it’s the perfect name for our service, but it was good enough to run with, which is what I did in 2011.

Walter my new partner and programmer, Mick my ever-ready designer, and I began working together half way through 2011. Although it took a lot more time than expected, and we had to cut a lot of features, a BETA version of the CrankyAds plugin went live late 2011.

We switched EJ over to it, and it’s been running the ads on this site now for several months. If you go to the advertise page, you can see it in action.

A Strategically Timed Roll Out

We haven’t told anyone publicly about CrankyAds until now because I’m very wary about getting too much attention before we are ready for it. I’ve seen some botched launches for software products because they are buggy, so I don’t want to go out there and rave about what we have until I’m confident it’s stable.

I’m writing about CrankyAds now, because it has run on EJ for more than three months and we have over 100 other bloggers who have stumbled across it and started to use it. We’ve ironed out a few bugs, and continue to do so with the service in BETA right now.

The main focus currently is learning more about what people want CrankyAds to do for them. We are doing a slow and quiet rollout so I can better understand what bloggers want, make sure we have the right business model and offer, and fix all the bugs as they surface.

We still have some major features to revamp or create, including a new version of the control panel (the manager), the website itself that promotes the service, plus a few other important features we hope to have ready in the first quarter of this year.

You Are Going To Hear A Lot About CrankyAds

CrankyAds is my main focus this year. Since I’ve never done a software project or really had a true start-up before, this is new ground for me. I’ve already learned a lot and as is tradition on EJ, I plan to document the process here on this blog whether it fails or succeeds.

As a result you will find that many of my articles coming up relate to CrankyAds. I’m looking forward to growing this business, working with bloggers to help them develop an advertising income stream, and build a business that isn’t just about my personal brand.

This is a project I can see – and hope – leads to things like employees, an office and perhaps even taking on outside funding/investors, things I have avoided previously. Of course I’m not sure where any of this will go, but I’m excited to build a valuable service that I hope will help many bloggers develop a dependable income stream, as advertising has been for me.

As I said in part one of this yearly recap series, I believe the greatest gift my blog and business has given me, is the gift of time. I have had the freedom to be with my mother while she recovers with a 100% commitment minus the stresses of a job. I would love nothing more than for CrankyAds to help other bloggers gain this same freedom.

Here’s to an amazing, fruitful – and healthy – 2012, to all the EJ community.

Yaro Starak
Ready To Roll

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Yaro-
    You are right the word ‘cranky’ does stick..& interesting viewpoints on partnership vs. contractor vs. investor.

  • Yaro,

    I also have to give credit to Steph. She works magic on my posts and I nothing but respect for the patience and courtesy she always shows me.

    The force is now strong within her!

    • Another hat-tip and thumbs-up for Steph. She’s amazing, helpful and it’s great to be able to say a huge ‘thank you’ to her in public, where everyone will see and know! Thanks, Steph πŸ™‚

      • I’ll make sure Steph sees these comments guys, thanks!

        • Stephanie

          Thank you Dee & Dr. Mani for your kind words. It’s been a pleasure to read the weekly articles and work with a team of such talented writers πŸ™‚

  • Debbie

    This is similar to NuffNang blog advertising community in the Asia pacific region isn’t it?

    • Similar Debbie, although I don’t know the ins and outs of NuffNang.

      CrankyAds is a powerful and simple ad management system first and foremost. Try it out and I think you will see what we are shooting for.

  • Love getting these inside views of others’ businesses. What’s the monetization plan for crank ads?

    • Ahh Laura, I can’t reveal all the secrets πŸ™‚

      At the moment our plans for monetization basically involve increased services in return for a cut of advertising revenues.

      The key service being we go and source sponsors for you, which I believe many people would be happy for us to do for them in exchange for some of the money we bring in.

  • Hi Yaro, your guide on blogging, make money blogging already has helped many of bloggers want to succeed with a blog, now you’re running a site that helps them creating a passive income stream – that’s great to look, thanks so much and hopping you will be successful again.

  • Yep, I stumbled upon CrankyAds just last week and quickly plugged it into my blog. I would have to say that it truly is very easy to use.

    Thanks, Yaro, for your time and money in creating this project. I think it will help a lot of bloggers develop an income stream much easier than ever before.

    You are certainly an inspiration and I am excited to see where this new business will go! Thanks again!

    • Glad to hear you found it easy to use Teresa. It’s amazing how challenging making something “easy” actually is.

  • Really inspiring. A new start up is tough, but I think you can make it a success. Good luck and keep us updated.

  • Great to hear you’re moving away from selling Internet marketing products, my favourite articles of yours are probably those that talked about your earlier business endeavors.

    I’m really looking forward to reading more articles from you Yaro, particularly as they’re going to focus on your experiences building and growing a true Internet start up. Let us know when the Mixergy interview is up! πŸ˜‰

    • Thanks Will, let’s hope we reach a stage where a mixergy interview is warranted.

  • I am one of those who stumbled upon CrankyAds and couldn’t wait to add it to my blog. It is an amazing system. I am just starting out in info marketing and look forward to the day when I can close down everything (if I want to). It’s great you have Steph to make things run smoothly.

    On another note, in the few short months I have been reading EJ, I’ve learned so much and really enjoy the sense of community here. Thank you.

    • Great to hear the wonderful feedback about CrankyAds and EJ thanks Sharon!

  • Wow Yaro, what a post! I’ve been waiting for something big from you for a while now – and BAM! there it is… – will check it out in a few minutes.

    99designs – will see about using them for a couple of graphics needs I have and another friends needs, I do like that logo.

    Developing software IS an absolute nightmare – I’ve seen companies attempt it. I’ll do it – but only iPhone or Android apps. I’m sorry to hear your experience was so lousy.

    Partnerships ARE the ideal – I’ve just entered one myself. In my case – I’m a content engine, cranking it out and filling over 40 sites in the past couple years. I’ve always needed to find a database developer / backend person. I found him – a good friend that has never had time up until this point. Now we’re ready to go in on a project and I’m all revved up about it.

    Best wishes for your mom’s speedy recovery Yaro. I fear that as one of my nightmare scenarios in the coming years. It is nice not to have to worry about online businesses that run regardless of input for a while.

    Best of luck and life for 2012!



  • ES

    Great concept Yaro. Since you are involved, I am sure a lot of Bloggers (and advertisers) will start using it. I guess its not there for Blogger, but its ok, I manage a couple of WP sites too πŸ™‚ One feedback about the logo. Its great, but why not feature a teenage boy instead of an old man? Teenage boys being cranky has a positive and fun image, but old people being cranky has a slight negative impression. Just wanted to let you know my thoughts…

    Also, most of the ad networks are not specialized. It might be a good idea if you can specialize in advertisements targeting certain niches – like make money blogging, online marketing, tech, music, travel, regional etc and advertise your preferences on the site. It will get first time visitors more excited about the network and will be an important differentiator as well.

    • Thanks for your feedback. I like our old Mr Cranky, he has hustle πŸ™‚

      Regarding specialization, that’s possibly the path we will take, depending on what type of users gravitate to CrankyAds. We are letting the market decide many of these decisions rather than force things in a specific direction just because we think it is right.

  • Hey Yaro!,

    Awesome idea!, I’ve switched to have my site powered by Tumblr as that’s where all the gamers seem to be. Will Cranky Ads work with that?.

    All the best,

    David Edwards

    • Does Tumblr support third party plugins? At the moment we are wordpress only, however in future we should have generic code you can copy and paste, which if tumblr allows you to add code to your site, it should work.

  • Does the platform work on all countries?

    • Yes, as long as you are running you can use crankyads in any language or country.

  • Time is your real asset. Long for it…

  • Hi Yaro,

    I want to join CrankyAds but currently I’m using Joomla environment. What should I do? Anyway, I wish you a happy new year 2012. I’m wishing you all the best in the year ahead.

    God Bless,


    • Hi Amalia, eventually we may have a Joomla option for CrankyAds, but for now it’s just as we develop the core features. If you can wait, we can help.

  • Hi Yaro,
    Thank you so much for sharing your personal story in Part 1. Truly inspirational. Your mother is blessed to have a son like you.
    I am one of your Mastermind students and can’t tell you in words what a difference the course has made in my life.
    My progress is slow because I have a full-time job but our blog is up and running because of your course.
    Thank you!

  • mel

    Hi Yaro,

    I wish you total success in your new business venture, but….sorry it’s not a good idea.

    You have gone through a terrible ordeal and you are vulnerable. This is not a good time to start something new. Give yourself time..

    Besides, you are are already running a very successful web site which your followers love, and they love you. And you are making money on top of it!
    So why give it up for something new?

    Please reconsider your decision.

    All the best,


    • Hey Mel, I think you really we need to look at my life and how all my business run before making a judgement about whether it is a good idea or not given your argument. Not to mention my own motivation – it’s nice to have a project you are excited about to work so your life is not just about hospitals!

      • mel

        Dear Yaro,
        Just trying to be helpful…
        I have gone through some awful tragedies in recent years- lost my 21 year old son in a car crash, followed by my father a few months later, followed by my mother a year later, and last year my beautiful wife died of cancer at the age of 59. There’s more but I won’t bother you).
        So I have been there, and I know a little about the effects of having ones life turned upside down.
        I then made some life changing decisions which didn’t work out so well, and on reflection I realized that I was just too vulnerable at the time and I should have give myself more time.
        But, hey, I do wish you success in whatever venture you go for. Reading through all those comments proves you have made your mark. Keep up the good work. And look after your health-its a gift that we shouldn’t ever take for granted. Every day of good health is a blessing.

        • Yikes Mel, that’s a rough ride! I thought I had it tough last year.

          I bet you could write a book just on those few years and how you coped, mistakes you made, etc.

  • I’m wondering if Crankyads could be used on a website or is it just for blogging?

    • Hi Becky – CrankyAds is currently compatible only with WordPress. We may create options for other content management systems and a generic one that works for any website, but for now we are working only with You don’t have to use a website for blogging however.

  • I’ve installed CrankyAds on a new website, which is not on air yet, and it’s going to go together with Adsense. I have deep trust in CrankyAds, not only because being made by a blogger it will surely be benefitting blog owners but also because you have the resources to afford a great job. But please do not later sell it to Big G. or someone else. Blogs need a free and ethic alternative to other ad networks. Imho CrankyAds will be the future of ads and the way it’s structured and how earnings are organized with the marketplace is perfect. It has only one thing missing, and that’s why I’m planning to use it with Adsense, that is earnings are fixed and a newbie with not too much traffic would find it difficult to go above a certain level of money. The fact that earnings are fixed is anyway also it’s best feature, again with the marketplace. And from my tests it’s really easy to set and forget. Wonderful job Yaro.

    • Hey Andrea, thank you for your trust and confidence. I have to admit it’s a challenging prospect to start something like this especially regarding cash flow. You put in a lot before you start earning a return.

  • Yaro-

    Firstly, may God continue to heal your mother and offer you the peace and wisdom during this journey.

    Admittedly, I haven’t been doing much online or following anyone lately, but I was compelled to open your email today…and glad I did. I really enjoyed reading your articles today as they were very timely and encouraging to me. I’ve been very frustrated and struggling with what exactly I want to pursue online, but I feel your post has pushed me in the right direction….blogging! I know it’s not enough to just declare it, but at least it’s a start. I’m looking forward to diving in and reading more of your stuff for guidance on how best to get started in this venture.

    Lastly, I wish you much success with! Although, I’m not real verse on what it is or does, I’m confident that you’ll find success with it in the future.


  • Hey Yaro I love how you know your top priority is time and freedom and resist the temptation to do what everyone else does, which can result in tying you down further. Your Cranky Ads sounds very clever from both sides. Good for the customer and excellent at allowing you to diversify your income sources.
    In my first foray into Internet business (online art gallery) I worked with a developer to create software to run this ridiculously elaborate, automated software for art galleries. My intention was to work it well on our site then licence it to galleries. $45,000 later, 18 months later, 2 developers later, and a river of tears later I cut my losses. It was a bloody nightmare so I can so relate to your story. After all that experience now I know the answer is “keep it really, really simple”. Looks like you’re doing that too and it will create a superior product I bet. Congrats on continuing to lead the way.

    • I know your pain Janet! I hope very much not to follow in your footsteps with CrankyAds.

  • I’ve learned a lot from EJ and also installed CrankyAds already to my blog. Thank you so much for your work. You are a great inspiration, knowing what your life priorities are.

  • I just read your Blueprint that you wrote 5 years ago- still great today. Interesting that you are doing software I had a “simple”‘ idea as well and spoke to my tech guy who writes software. It’s good to be aware a simple concept in my head doesn’t mean it will be easy to create. I’m going to check out Cranky Ads now πŸ™‚ But first I am so very sorry to hear everything that happened with your mom. I can’t imagine. My mom and I are very close also and that would be devastating to see tubes going every which way. I am so thankful she is doing so wonderful πŸ™‚ And I am sorry to hear about the loss of your grandmother that is never easy.

  • Oh an what you said about being an entrepreneur is so right on. The only reason I am an entrepreneur ( although my business is fairly new) is so I can stay home and raise my 9 month old. In the end no one really cares about blogs, or posts, or marketing, they think of the ones they love and anything that allows us more time with our loved ones is wonderful.

  • My blog doesn’t have many subscribers, yet; so advertising isn’t really an option.

    But my major problem with ads is controlling which ones appear. A reverend I know wrote a post about relationships and had ads for sex services appear on his blog. Some readers were most unimpressed!

    • That’s why CrankyAds has you approve any ad before it goes live. I’ve rejected a few sponsors here on EJ because I didn’t like the style.

  • Yaro, thanks for outlining your plans. It’s great to see how you plan out your year to come.

    I’ll certainly check out CrankyAds πŸ™‚

    And, are we able to get in contact with Steph?

    Have an awesome 2012!

    • I can’t give Steph’s contact details here, but perhaps she will respond with a comment on how to get in touch.

      • Stephanie

        Hello Kathy,

        Apologies for the delay in response. I have sent an email re: contact details.

        Happy 2012!

        Kind regards,

  • Hi Yaro! I began my blog after watching you and Gideon’s free videos, they were such an inspiration. After a year I only have 15 subscribers and no monetary income. I am on my second SEO plugin and very frustrated with it. I was wondering if you could recommend an easy SEO plugin that would be easy to work with and also raise my ranking.

    I began installing your CrankyAds, however, with so few subscribers I don’t believe that it would be very beneficial. Also I did read the TOS, and I want to make sure that there is no cost to me (I have been unemployed for over a year).

    I know about family tragedy and my heart and prayers go out to you and your family. I could really use some advice and help from you! Here is to a prosperous 2012! Thank you!

    • There is no cost Debra, it is free to download and use CrankyAds.

      I definitely think you should spend some time growing your traffic if you want to make money selling ads to sponsors. In the mean time you can use CrankyAds to rotate your own internal advertisements and/or affiliate ads too.

  • Lynn

    I see on your blog here that you have a clause that states:

    “Please note there are no refunds on campaign packages already paid for and delivered regardless of performance. Of course if there are technical problems or in exceptional circumstances a refund may be considered at our discretion.”

    Is this something that we need to add ourselves if we use CrankyAds?

    I never really considered all the issues that can come from selling ads, like refunds, etc. I’ve only ever used Adsense or inline ads and so I never have to think about refunds and I don’t want to.

    • I recommend you have some kind of terms and services regarding your own advertising.

      CrankyAds is a tool you use to manage your ads, but the actual transaction is between you and your sponsors.

      Unless the ad is purchased via our network or you are one of our premium clients (both coming soon), where we handle the transaction for you, in which case you and your sponsor our protected by the CrankyAds terms.

      My advice though, if a sponsor is causing you grief, just give the money back. You save time and stress, which is much more important than money.

  • Lynn

    Also, if you have more than one website do you have to register each one separately in CrankyAds?

    • You need to install the plugin on each blog, however you can manage each blog under the one CrankyAds account in the manager.

      • Lynn

        Thanks for answering my questions Yaro. I would definitely be interested in your Network (CrankyMart), simply for the fact that I have never had sponsors and don’t know the first thing about handling the ins and outs of working with them, how to figure out how to price ads without overcharging or low-balling myself either in the process. I may not have huge traffic yet, but I’m not going to give away the space on my sites.

        Will be get a choice to use CrankyMart? I realize that using the Network means a 50/50 split, but I’m okay with that if it removes a lot of the hassle.

        • When the CrankyMart launches not every CrankyAds user will have their site in it. Your adzones will need to meet base level traffic amounts in order to be listed.

          I recommend you focus on growing your traffic, that’s always the path to increased profits when it comes to blogging.

  • Hi Yaro, long time no see.

    I’ll swap out my maxbannerads on a couple of my sites, to test crankyads. I’m sure it will be a better replacement. Nice work.


  • how to waist 30,000 thats the reason people quit but only the strong survive

  • Yaro – I’m glad to see CrankyAds made the cut in 2011. I started testing the CrankyAds plugin on my site in December. It makes it much easier to manage ads and streamlines the process 10x versus the way I was doing it previously. Although I haven’t caught an advertiser yet (not in a rush), I’m excited about the potential scalable revenue it can bring in!

    • Great to hear Chris, and let’s hope we can make your first ad sale in 2012.

  • What A Year Yaro!
    Glad that your mom is much better. I never knew you were the originator of crankyads till now. I am a new blogger and have seen the plugin mentioned before on some fellow blogs. Great work.

    Regarding partnerships, I also share your views that they are better than contractors as they bring in more value to the table. Their commitment level is far more than what money can buy. It’s better to have a vision partner than to have a paid partner -contractor.

    Wishing you all the best in 2012!

  • Good luck with your new Cranky Ads venture and hopefully you will still have time to send us your blog posts:) you don’t post often but then that is what I like, they are quality and I always head straight for them when emailed.

  • […] he wrote two blog posts My Most Challenging Year Part 1 – When Family Tragedy Strikes and My Most Challenging Year Part 2: A New Business Is Born in his […]

  • Hi Yaro,

    Recently I wrote a blog post on my blog – Diversity In Setting New Year Goals & Achievements By Bloggers of Different Levels!

    In this post I mentioned about your recent blog posts, your goals and achievements and most importantly the adjustment you made to balance between your business and your mothers’ rehabilitation process.

    In my opinion it is outstanding – not only for you but for others too. It teaches us how to behave as a professional even when you are in a crisis.

    I hope this incident teaches us how to overcome our setbacks and move forward towards the fulfillment of our commitment and ultimately achieve our goals.

    Regards –
    Debabrata Dhar

  • Yaro, a nice idea. I wish you all the best with the execution!

    Do keep us updated on your progress. Thanks again.

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