Latest Posts
The Fifth Shift
There’s a shift occurring in online marketing. It feels very familiar to me. It’s the kind of shift that is easy to predict, yet most people don’t take advantage of it. Often in hindsight you tell yourself you saw the shift coming, understood it, yet did very little...
What Type Of Executive Assistant Should You Hire? (FAQ + Questions To Ask Agencies)
If you're looking to hire an executive assistant but you're not sure what you need to know and where to go looking for the best assistant for your unique needs, this article is for you. I've been working with virtual assistants for over 25 years. They've helped me to...
Product Launch Blueprint: Breaking Down My 2-Week, $150,000 Launch Campaign
Why Most Product Launches Fail Before They Begin You can't launch a product in two weeks. I know that sounds contradictory given what I just promised, but hear me out. The actual launch—the two-week period where you're releasing videos, opening your cart, making...
Founder Burnout: My Best And Worst Solutions From Experience
Founder burnout often starts when delegating is no longer optional, yet still feels out of reach. What if hitting your next revenue milestone meant doing less, not more? I recently met up with a SaaS founder who'd crossed $10,000 MRR. This was a big deal for him. The...
My Growth Strategy For 2026
This year, to grow my company (InboxDone.com), we're doing something old and something new. The big change is we are moving budget away from paid ads to re-invest back into a content marketing strategy. This is not new. I started the business with a strategy that...
Starting A Website Just Got Much Easier
2026 is one of the most challenging years to start a new business. One of the reasons why, is how easy it is to get started. That's a good thing, but it also lowers the barrier to starting, meaning everyone is doing it. Take for example, the critical step of building...
Buy Back 50 Hours Of Your Time With Assistants From 50hrs.com
I'm excited to announce that the first release of our new website and brand - 50hrs.com - is now live. This new brand is a spin-off from InboxDone.com, the company I started with my co-founder Claire all the way back in 2017. InboxDone has grown to a team of 80...
Self Imposed Limitations
Have you ever felt there is a 'ceiling' capping how much money you make? You have goals and targets but for some reason your business income seems to get stuck at a certain point. I've felt this. My first agency business struggled to get past $3,000 a month for most...
5 Key Takeaways From Reading Alex Hormozi And Russell Brunson’s Books On Traffic
Late last year my lead generation methods started to fail. We had solid growth in 2023 and throughout the start of 2024 focusing on Google search ads and LinkedIn video ads. They both started to decline late 2024. Nothing I did changed the results. I can't say why...
I Live In A Bubble. You Live In A Bubble. Why As Entrepreneurs We Must Must Look Beyond The Bubble
You live in a bubble. I live in a bubble too. Today I really got a reminder of this... I've been planning a marketing experiment for my company. The short version of this plan is to go after larger clients. Right now our positioning is focused on the entrepreneur,...
